Brainactive

Brainactive is an AI-powered market research platform designed to revolutionize how businesses gather and utilize consumer insights. We’re just getting started, with a strong focus on reaching our first 100 paying customers. Our mission is to democratize access to high-quality market research, enabling companies of all sizes to make data-driven decisions swiftly and efficiently.

My Role:
As Head of Growth at this pivotal early stage, I am focused on:
- Building User Acquisition Foundations: Crafting and testing strategies to attract our initial customer base.
- Establishing Market Fit: Working closely with early adopters to refine our offerings and ensure we meet their needs.
- Driving Early Revenue: Developing approaches to convert our first users into paying customers, laying the groundwork for sustainable growth.
- Empowering Data-Driven Decisions: Providing actionable insights from a global audience of over 300 million consumers, helping businesses make informed decisions faster.

Fractional Head of Growth

aperture.co

// Strategic oversight, setup, creation, and execution of B2B paid social media campaigns with a heavy focus on LinkedIn
// Strategic oversight, setup, creation, and execution of B2B paid social media campaigns with a heavy focus on LinkedIn
// Directly own and drive the creator acquisition growth marketing strategy that aligns with overall company goals and objectives
// Creating and executing marketing campaigns to drive lead generation, including but not limited to online advertising, SEO, SEM, Social Media, etc.
// Analyzing data to identify opportunities for growth and making data-driven decisions
// Continuously experimenting and testing new growth channels and tactics
// Utilizing tools like A/B testing and user feedback to optimize user acquisition, engagement, and retention
// Providing regular reports and updates on progress and results to senior management.

Fractional Demand Generation Manager

Daniel Pirciu

Working with Seed - Series A startups to develop growth initiatives, including Paid Social Ads, SEM, Email Marketing, CRO, Reporting, and more.

Startups I worked with:

// MeetGeek.ai (SaaS) - Meetgeek is a virtual meeting assistant that automatically joins your favorite conference software such as Zoom, Google Meet, or Microsoft Teams, records, takes meeting notes, and sends the meeting highlights to participants.
// Upgrade.education (Edtech SaaS) - Upgrade Academy offers a mentorship service that provides high school students individualized university admission support to Top Universities in the US, UK, and EU.
// Emporix (PaaS) - Emporix provides a composable commerce platform that enables businesses that sell to other businesses to be bigger, more engaged, and more efficient.
// SuperOkay (SaaS) - SuperOkay gives you a unified, easy-to-use interface to share all your links and documents with your clients and partners.
// Vitals (Shopify App) - Vitals is a single lightweight Shopify app that generates sales and replaces 40+ commonly used apps.
// Ocean Credit (SaaS Fintech) - Digital lender and among the first to bring card2card credit transfer technology to the local market
// Volt Finance (Mobile App) - Peer-to-peer mobile payments app

Growth Marketing Manager

💪 The Bootstrapped Way

Which Acquisition Strategies and Channels Actually Work for Getting New (Paying) Users

Do you want to know which acquisition strategies and channels work for getting new (paying) users?

I've got a few answers. I've analyzed 100+ startup growth interviews and spent 20+ hours to discover their main acquisition strategies.
This comprehensive Airtable will show you which of their marketing initiatives are driving traffic, leads, or sales. You'll also discover what channel works best for their business!
You'll learn about the different approaches, such as build in public, leveraging existing marketplaces, paid search, and recommendations on how to use them effectively. This is an invaluable resource if you want to get insights from successfully bootstrapped startups!

Founder

Brizy

Brizy is a next-gen website builder that anyone can use.
Create 'no-code' websites in minutes. Once you go Brizy, nothing else feels easy!

Kubis Interactive, Inc.

👉  Manage and optimize demand generation and account-based marketing (ABM) programs mainly using 6sense
👉  Analyze marketing and sales data to develop insights and make recommendations on areas for optimization to meet revenue targets
👉  Track campaign ROI and influence the allocation of marketing spend based on past performance.
👉  Monitor the results of each campaign continuously and optimize each marketing touchpoint using data.

Working with huge tech companies like:
// SentinelOne / Cybersecurity / Series F - raised over $690MM
// CommerceTools / eCommerce software / Series C - raised over $300MM
// Episerver / Digital Experience Platform / Series C - raise over $140MM
// Florence HC / Healthcare / Series C - raised over $115MM
// Keeper Security / Cybersecurity / Raised over $60MM
// LiveAction / IT network performance management / Series B - over $40MM
// Interfolio / Edtech collaboration platform / Series A - raised over $14MM

Demand Generation Manager / Programmatic ABM Contractor

LP / Designr

Landing Page design services for PPC marketing campaigns results-oriented - less fancy design and more growth 🚀

✅ Modern & performance-ready design
✅ Fast delivery time (EOD)
✅ Conversion Optimisation growth stack

FintechOS

----- Main focus: optimizing the lead acquisition and conversion process ------

I've successfully managed to:
👍  Research, implement and optimize Paid Acquisition
👍  Design and implement conversion-focused Landing pages
👍  Customer journey analysis and conversion touchpoints
👍  Picking the right marketing stack
👍  Come up with ideas to test, document, prioritize, and implement
👍  Automated the sales funnel with Hubspot
👍  Web Analytics - creating a data tracking plan & a dashboard to measure the KPI's in Hubspot

But I failed to:
👎  Scale the Paid Acquisition strategy to other untapped channels
👎  Implement an end-to-end (including Sales) tracking & attribution system
👎  Get the management's buy-in for Bottom-of-the-Funnel campaigns

------ Current Martech stack ------ 

➤ Hubspot CRM
➤ Hubspot Marketing
➤ Wordpress CMS
➤ ElementorPRO
➤ Adobe Creative Cloud
➤ Zoominfo
➤ Leadfeeder
➤ Notifia.io
➤ SEMrush
➤ CompetitorsApp
➤ Vimeo PRO
➤ Wrike
➤ Adobe Creative Cloud

------ About the company ------

FintechOS is a Technology as a Service. Our mission is to change the way people experience and engage with financial technology by putting automation and personalization at the heart of innovation. To transform the digital customer experience quickly and affordably.

Performance Marketing Manager (TaaS Fintech)

E.ON

----- Main focus: drive lead through paid acquisition ------

My role at E.ON is focused on expanding paid visibility mainly across Google. I own and I am responsible for driving search engine marketing for a variety of products and services.
I achieved a successful track record in developing Paid Search campaigns that are generating 3x the number of qualified leads.

➤ Driving online paid advertising strategy including researching markets, competitors, target audiences, keywords and other metrics;
➤ Plan, set up and manage hands-on online campaigns, mainly across Google (search and GDN);
➤ Implement A/B and multivariate testing to continuously improve ROI and performance;
➤ Monitor, analyze and optimize campaign performance data to improve conversion rates, decrease CPA, increase ROI, and reach the company's business objectives.

----- About the company ----- 

E.ON Romania is a local gas and electricity provider, actively expanding their range of products and services.

PPC Specialist (Energy)

Minimum Viable Product design

We help early-stage startups and entrepreneurs around the world that are looking to validate their business proposition to design custom landing pages to fit their needs, hosted on our servers, in less than 48 hours.

www.lpdesignr.com

Founder (upgraded to Lp / Designr)

Growth Marketing Manager // Maker of 💪 TheBootstrappedWay.com // Bootstrapping VC-backed startups 🚀

I help B2B tech startups, scale-ups, and VC-backed companies turn paid acquisition into a scalable, high-ROI growth engine - without wasted spend or broken funnels.

Here’s how I help my clients win:
✅ Turn paid media into a scalable acquisition channel (LinkedIn Ads, Google Ads & beyond)
✅ Increase conversion rates & pipeline efficiency – get 30-50% more revenue from the same traffic
✅ Optimize messaging & positioning – making sure your ICP instantly gets your value prop
✅ Plan & execute ad spend from $10K to $25K+ per month with a clear path to ROI
✅ Help VCs ensure their portfolio companies scale efficiently - without burning capital on bad ads.

I specialize in LinkedIn Ads, Google Ads, and full-funnel paid media strategies for companies spending at least $10K/month on ads - and I don’t do agency fluff. You work directly with an expert, not a junior account manager.

Whether you’re a founder, CMO, or investor, if you need a growth expert who understands how to spend efficiently and scale profitably, let’s connect.

Fractional CMO & Growth Advisor | B2B Tech, SaaS, and VC-backed Companies

Asksuite

Senior Business Development Manager

Revolut

Account Executive

Sales Development 

Expedia Group

- Account Management: Consultative and revenue related approach by providing strategic recommendations, influencing partners using market insight data . Building successful customer relationships and working directly with internal teams (Marketing, Engineering, Customer Service) to deliver an outstanding customer experience.

- Identifying needs and growing opportunities depending on features, sales distribution, strategy and goals from a high valued properties portfolio.

 - Revenue Management : Counseling accounts to maximize their income by applying market insight into their sales strategy.

- Data Analysis and Customized Strategy Design: Compiling data and market trends to forecast the most suitable action for the customer necessity.

- Adding Value: Offering  the added value proposal and the available tools to support the customer.

- Training & Team Development : Providing training to new team members on online competitiveness, updating  competitive insight to the team and creating a workflow to boost team success ratio, as well as data reports in order to achieve our KPI´s.

Market Associate Join Expedia Team

Meliá Hotels International

Sales department specialized on small and medium-sized enterprises (SMEs).

Running Business-to-business (B2B) customer base: negotiated rates, monitoring business, customer loyalty, selling every different brand and product of the company, solving any customer issue. 
Achievement and increase of the objectives settled by the company.
Attracting potential companies for developing  new agreements.
Informing  by telephone about discount programs to companies and associations. 
Launching promotions and punctual offers.
Visiting potential companies in order to make new agreements and negotiated rates.

Business Travel by Meliá Hotels International

Responsible for spanish , portuguese and intercompanies debtor accounts at Melia White House, ME London and Innside Manchester hotels.
To deal with Head Office in order to claim outstanding balances and differences for global accounts
Payments received allocation and commission deductions.
Review and monitor accounts balances to reduce company’s level of exposure. 
Ensure Sales Ledger Invoices are correct before sending them out, avoiding delays on payments. Invoices corrections and sending as per agencies agreements.
To deal effectively and promptly to all queries received by sales ledger.
Preparing final statement for clients,making  sure invoices are paid according to our terms of credit, chasing those accounts which are not complying with it.
Perform any reasonable task that the Credit Controller has delegated.

Cluster Sales Ledger Clerk for Melia White House, ME London & Innside Manchester

NH Hotel Group

Supervising desk shifts ( front and back office).
Responsible of managing and supervising the groups and airlines staying at the hotel.
Rooms Controller: monitoring the room allocations (individuals, groups, airlines), in constant contact with Housekeeping.
Cashier management.
Training new receptionists / trainees.
Monitoring activities and solve any issue of Front Office and follow them up.
Supporting the Front Office Manager/Assistant in many tasks (Rota; Handling overbooking; Doing monthly quality reports; Managing internet satisfaction surveys.)
Covering the Duty Manager shift when it was required.
Ordering office supplies.
Preparing and invoicing travel agencies.
Supporting receptionists tasks (welcoming guests, check-in/out, concierge).

Front Office Supervisor & Duty Manager at NH Harrington Hall

Front Desk and Front Office tasks (Check-ins & outs, Cashiering, Telephone standards).
Reporting and managing reservations.
Providing assistance for our guests and solving any requirement.
Concierge tasks.

Front Office Receptionist at NH Harrington Hall

Front Desk and Front Office tasks (Check-ins & outs, Cashiering, Telephone standards).
Reporting and managing reservations .
Providing assistance for our guests and solving any requirement.

Trainee Front Office Receptionist at NH Brussels City Centre

Enthusiastic, enterprising, dedicated and resilient. Passionate about traveling and people. 
High experienced professional in Hospitality and Fintech, specialized in the area of  Sales ( B2B & B2B2C) and E-commerce.  Greatly customer service oriented. Strongly skilled in clients attraction and customer loyalty. Achievement of objectives settled and high capacity of analysing and planning.

taplio

The Battle

Daniel Pirciu

Guillermo Garcia del Moral

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