Brainactive

Brainactive is an AI-powered market research platform designed to revolutionize how businesses gather and utilize consumer insights. We’re just getting started, with a strong focus on reaching our first 100 paying customers. Our mission is to democratize access to high-quality market research, enabling companies of all sizes to make data-driven decisions swiftly and efficiently.

My Role:
As Head of Growth at this pivotal early stage, I am focused on:
- Building User Acquisition Foundations: Crafting and testing strategies to attract our initial customer base.
- Establishing Market Fit: Working closely with early adopters to refine our offerings and ensure we meet their needs.
- Driving Early Revenue: Developing approaches to convert our first users into paying customers, laying the groundwork for sustainable growth.
- Empowering Data-Driven Decisions: Providing actionable insights from a global audience of over 300 million consumers, helping businesses make informed decisions faster.

Fractional Head of Growth

aperture.co

// Strategic oversight, setup, creation, and execution of B2B paid social media campaigns with a heavy focus on LinkedIn
// Strategic oversight, setup, creation, and execution of B2B paid social media campaigns with a heavy focus on LinkedIn
// Directly own and drive the creator acquisition growth marketing strategy that aligns with overall company goals and objectives
// Creating and executing marketing campaigns to drive lead generation, including but not limited to online advertising, SEO, SEM, Social Media, etc.
// Analyzing data to identify opportunities for growth and making data-driven decisions
// Continuously experimenting and testing new growth channels and tactics
// Utilizing tools like A/B testing and user feedback to optimize user acquisition, engagement, and retention
// Providing regular reports and updates on progress and results to senior management.

Fractional Demand Generation Manager

Daniel Pirciu

Working with Seed - Series A startups to develop growth initiatives, including Paid Social Ads, SEM, Email Marketing, CRO, Reporting, and more.

Startups I worked with:

// MeetGeek.ai (SaaS) - Meetgeek is a virtual meeting assistant that automatically joins your favorite conference software such as Zoom, Google Meet, or Microsoft Teams, records, takes meeting notes, and sends the meeting highlights to participants.
// Upgrade.education (Edtech SaaS) - Upgrade Academy offers a mentorship service that provides high school students individualized university admission support to Top Universities in the US, UK, and EU.
// Emporix (PaaS) - Emporix provides a composable commerce platform that enables businesses that sell to other businesses to be bigger, more engaged, and more efficient.
// SuperOkay (SaaS) - SuperOkay gives you a unified, easy-to-use interface to share all your links and documents with your clients and partners.
// Vitals (Shopify App) - Vitals is a single lightweight Shopify app that generates sales and replaces 40+ commonly used apps.
// Ocean Credit (SaaS Fintech) - Digital lender and among the first to bring card2card credit transfer technology to the local market
// Volt Finance (Mobile App) - Peer-to-peer mobile payments app

Growth Marketing Manager

💪 The Bootstrapped Way

Which Acquisition Strategies and Channels Actually Work for Getting New (Paying) Users

Do you want to know which acquisition strategies and channels work for getting new (paying) users?

I've got a few answers. I've analyzed 100+ startup growth interviews and spent 20+ hours to discover their main acquisition strategies.
This comprehensive Airtable will show you which of their marketing initiatives are driving traffic, leads, or sales. You'll also discover what channel works best for their business!
You'll learn about the different approaches, such as build in public, leveraging existing marketplaces, paid search, and recommendations on how to use them effectively. This is an invaluable resource if you want to get insights from successfully bootstrapped startups!

Founder

Brizy

Brizy is a next-gen website builder that anyone can use.
Create 'no-code' websites in minutes. Once you go Brizy, nothing else feels easy!

Kubis Interactive, Inc.

👉  Manage and optimize demand generation and account-based marketing (ABM) programs mainly using 6sense
👉  Analyze marketing and sales data to develop insights and make recommendations on areas for optimization to meet revenue targets
👉  Track campaign ROI and influence the allocation of marketing spend based on past performance.
👉  Monitor the results of each campaign continuously and optimize each marketing touchpoint using data.

Working with huge tech companies like:
// SentinelOne / Cybersecurity / Series F - raised over $690MM
// CommerceTools / eCommerce software / Series C - raised over $300MM
// Episerver / Digital Experience Platform / Series C - raise over $140MM
// Florence HC / Healthcare / Series C - raised over $115MM
// Keeper Security / Cybersecurity / Raised over $60MM
// LiveAction / IT network performance management / Series B - over $40MM
// Interfolio / Edtech collaboration platform / Series A - raised over $14MM

Demand Generation Manager / Programmatic ABM Contractor

LP / Designr

Landing Page design services for PPC marketing campaigns results-oriented - less fancy design and more growth 🚀

✅ Modern & performance-ready design
✅ Fast delivery time (EOD)
✅ Conversion Optimisation growth stack

FintechOS

----- Main focus: optimizing the lead acquisition and conversion process ------

I've successfully managed to:
👍  Research, implement and optimize Paid Acquisition
👍  Design and implement conversion-focused Landing pages
👍  Customer journey analysis and conversion touchpoints
👍  Picking the right marketing stack
👍  Come up with ideas to test, document, prioritize, and implement
👍  Automated the sales funnel with Hubspot
👍  Web Analytics - creating a data tracking plan & a dashboard to measure the KPI's in Hubspot

But I failed to:
👎  Scale the Paid Acquisition strategy to other untapped channels
👎  Implement an end-to-end (including Sales) tracking & attribution system
👎  Get the management's buy-in for Bottom-of-the-Funnel campaigns

------ Current Martech stack ------ 

➤ Hubspot CRM
➤ Hubspot Marketing
➤ Wordpress CMS
➤ ElementorPRO
➤ Adobe Creative Cloud
➤ Zoominfo
➤ Leadfeeder
➤ Notifia.io
➤ SEMrush
➤ CompetitorsApp
➤ Vimeo PRO
➤ Wrike
➤ Adobe Creative Cloud

------ About the company ------

FintechOS is a Technology as a Service. Our mission is to change the way people experience and engage with financial technology by putting automation and personalization at the heart of innovation. To transform the digital customer experience quickly and affordably.

Performance Marketing Manager (TaaS Fintech)

E.ON

----- Main focus: drive lead through paid acquisition ------

My role at E.ON is focused on expanding paid visibility mainly across Google. I own and I am responsible for driving search engine marketing for a variety of products and services.
I achieved a successful track record in developing Paid Search campaigns that are generating 3x the number of qualified leads.

➤ Driving online paid advertising strategy including researching markets, competitors, target audiences, keywords and other metrics;
➤ Plan, set up and manage hands-on online campaigns, mainly across Google (search and GDN);
➤ Implement A/B and multivariate testing to continuously improve ROI and performance;
➤ Monitor, analyze and optimize campaign performance data to improve conversion rates, decrease CPA, increase ROI, and reach the company's business objectives.

----- About the company ----- 

E.ON Romania is a local gas and electricity provider, actively expanding their range of products and services.

PPC Specialist (Energy)

Minimum Viable Product design

We help early-stage startups and entrepreneurs around the world that are looking to validate their business proposition to design custom landing pages to fit their needs, hosted on our servers, in less than 48 hours.

www.lpdesignr.com

Founder (upgraded to Lp / Designr)

Growth Marketing Manager // Maker of 💪 TheBootstrappedWay.com // Bootstrapping VC-backed startups 🚀

I help B2B tech startups, scale-ups, and VC-backed companies turn paid acquisition into a scalable, high-ROI growth engine - without wasted spend or broken funnels.

Here’s how I help my clients win:
✅ Turn paid media into a scalable acquisition channel (LinkedIn Ads, Google Ads & beyond)
✅ Increase conversion rates & pipeline efficiency – get 30-50% more revenue from the same traffic
✅ Optimize messaging & positioning – making sure your ICP instantly gets your value prop
✅ Plan & execute ad spend from $10K to $25K+ per month with a clear path to ROI
✅ Help VCs ensure their portfolio companies scale efficiently - without burning capital on bad ads.

I specialize in LinkedIn Ads, Google Ads, and full-funnel paid media strategies for companies spending at least $10K/month on ads - and I don’t do agency fluff. You work directly with an expert, not a junior account manager.

Whether you’re a founder, CMO, or investor, if you need a growth expert who understands how to spend efficiently and scale profitably, let’s connect.

Fractional CMO & Growth Advisor | B2B Tech, SaaS, and VC-backed Companies

Usetiful

We help companies to improve digital adoption and user experience. I focus on defining product strategy and designing solutions that our customers love.

Product Strategy & User Experience

Co-Founder, Board Member

I sit on two chairs (Product designer / Frontend developer). My design and UI development skills enable me to deliver end-to-end solutions mainly in React, TypeScript, Symfony, and PHP. I also participate in automated testing using Jest and Cypress.

Product Designer & Frontend Developer

Heureka Group

Lead Product Designer

As a senior team member I help Data & PPC and Content tribes to provide the best experience to internal users and partners.

Product Designer

Jan Alexandr Janicek

I was working on tens of Web Design, UX-related, and programming projects for various clients from the Czech Republic. My goal is always gathering requirements first and then go beyond expectations. Currently, I cooperate externally just with a few key clients on long-term projects related to UX Design & Research.

Distinguished Projects: 
* Audified - Design sprint workshop facilitation. (2020)
* CONSEQ - Two rounds of user research with clients, consultants, and prospects. (2018)
* ŠKODA AUTO - I helped with the prototype of an internal tool for car dealers (2016)
* CleverAnalytics - Helped this startup team to improve their Location Intelligence and Analysis Platform using UCD principles. (2015-2016)
* UXtým.cz - I develop and maintain a small specialized portal for job seekers in the user experience field (2017 - 2021)
* Osmikraska.cz - I created and led sales and marketing for e-shop with czech natural cosmetics (2010)

Enthusiast in Product Design & UI Development

Avast

I was acting as a Design Lead of the Account & Checkout design team (3 designers). As an individual contributor, I focused mainly on the customer retention and loyalty area.

Sr. User Experience Designer / Design Lead

Y Soft

YSoft Clerbo helps customers to succeed in the onboarding of new employees. I am responsible for user and customer experience.

Customer Success Manager

I lead UX design and research activities on YSoft Clerbo and participate in pre-sales and post-sales activities to get feedback from customers as often as possible.

Distinguished projects:
➡️  YSoft GLUE (2016-2019) - modern design system and UI framework for all Y Soft products - I was leading the project from the very beginning (describing components from design perspective) to the first stable framework version (42 UI components ready to use). It started as a voluntary project and was adopted by 3 products in 2 years. I gained experience in project management, design spec preparation, UI components implementations, and evangelization.

Sr. Interaction Designer

Interaction Designer

SolarWinds

I was leading UX design for SolarWinds Virtualization product and my responsibility and involvement went through the entire design process. My goal was to clearly translate product business strategy into the delightful experience that will be loved by our customers and will make more SolarWinds fans. I used various techniques to achieve this goal, especially creating mockups and interactive prototypes and preparing experiments for validation with users.
Beside this main activities I had been working with other designers on a specification of UI framework and Customer Success projects.

Sr. User Experience Designer

I was responsible for leading UX of middle-size and larger projects related to monitoring/troubleshooting of systems and databases. My daily job description was turning product requirements into workflows and designs. Part of my job was also communication with product management, development and user research teams and presentation of work done. I have done also series of front-end training within our Brno UX team.

User Experience Designer

ORIFLAME SOFTWARE

As a member of Architects team I was in the center of efforts in implementation of new technologies into the online systems. Within the team I was especially focused on the following fields:
➡️ Usability, User Experience
➡️ Responsive Web Design
➡️ Search Engine Optimization
➡️ Support of developers
➡️ Organization of internal training for developers

Front-end Architect

I participated in coding front-end part of web applications. Along with that I specialized on:
➡️ New trends in front-end development
➡️ Search Engine Optimization
➡️ Usability & Accessibility
➡️ Semantics on the web (Microdata and Microformats)

Front-end Developer

Majestic Art (Globtec, s.r.o)

I obtained helpful experience in graphic and web design in digital agency. I was working for clients like Multi Development, Kapucin, Bandi Vamos, ViaStyle and others.

Designer - Graphic and Web

Scarabeus

I was volunteer in student's magazine Scarabeus which informed students on secondary schools and grammar schools about news and student's life. My work in friendly team of enthusiastic young people was focused on Graphic design and DTP. I met several great people and professionals.

Graphic Designer

It's my passion to build intuitive and friendly designs from concept to implementation that respect users' needs and make them successful at performing tasks and solving their problems.

taplio

The Battle

Daniel Pirciu

Jan Alexandr Janicek

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