Brainactive

Brainactive is an AI-powered market research platform designed to revolutionize how businesses gather and utilize consumer insights. We’re just getting started, with a strong focus on reaching our first 100 paying customers. Our mission is to democratize access to high-quality market research, enabling companies of all sizes to make data-driven decisions swiftly and efficiently.

My Role:
As Head of Growth at this pivotal early stage, I am focused on:
- Building User Acquisition Foundations: Crafting and testing strategies to attract our initial customer base.
- Establishing Market Fit: Working closely with early adopters to refine our offerings and ensure we meet their needs.
- Driving Early Revenue: Developing approaches to convert our first users into paying customers, laying the groundwork for sustainable growth.
- Empowering Data-Driven Decisions: Providing actionable insights from a global audience of over 300 million consumers, helping businesses make informed decisions faster.

Fractional Head of Growth

aperture.co

// Strategic oversight, setup, creation, and execution of B2B paid social media campaigns with a heavy focus on LinkedIn
// Strategic oversight, setup, creation, and execution of B2B paid social media campaigns with a heavy focus on LinkedIn
// Directly own and drive the creator acquisition growth marketing strategy that aligns with overall company goals and objectives
// Creating and executing marketing campaigns to drive lead generation, including but not limited to online advertising, SEO, SEM, Social Media, etc.
// Analyzing data to identify opportunities for growth and making data-driven decisions
// Continuously experimenting and testing new growth channels and tactics
// Utilizing tools like A/B testing and user feedback to optimize user acquisition, engagement, and retention
// Providing regular reports and updates on progress and results to senior management.

Fractional Demand Generation Manager

Daniel Pirciu

Working with Seed - Series A startups to develop growth initiatives, including Paid Social Ads, SEM, Email Marketing, CRO, Reporting, and more.

Startups I worked with:

// MeetGeek.ai (SaaS) - Meetgeek is a virtual meeting assistant that automatically joins your favorite conference software such as Zoom, Google Meet, or Microsoft Teams, records, takes meeting notes, and sends the meeting highlights to participants.
// Upgrade.education (Edtech SaaS) - Upgrade Academy offers a mentorship service that provides high school students individualized university admission support to Top Universities in the US, UK, and EU.
// Emporix (PaaS) - Emporix provides a composable commerce platform that enables businesses that sell to other businesses to be bigger, more engaged, and more efficient.
// SuperOkay (SaaS) - SuperOkay gives you a unified, easy-to-use interface to share all your links and documents with your clients and partners.
// Vitals (Shopify App) - Vitals is a single lightweight Shopify app that generates sales and replaces 40+ commonly used apps.
// Ocean Credit (SaaS Fintech) - Digital lender and among the first to bring card2card credit transfer technology to the local market
// Volt Finance (Mobile App) - Peer-to-peer mobile payments app

Growth Marketing Manager

💪 The Bootstrapped Way

Which Acquisition Strategies and Channels Actually Work for Getting New (Paying) Users

Do you want to know which acquisition strategies and channels work for getting new (paying) users?

I've got a few answers. I've analyzed 100+ startup growth interviews and spent 20+ hours to discover their main acquisition strategies.
This comprehensive Airtable will show you which of their marketing initiatives are driving traffic, leads, or sales. You'll also discover what channel works best for their business!
You'll learn about the different approaches, such as build in public, leveraging existing marketplaces, paid search, and recommendations on how to use them effectively. This is an invaluable resource if you want to get insights from successfully bootstrapped startups!

Founder

Brizy

Brizy is a next-gen website builder that anyone can use.
Create 'no-code' websites in minutes. Once you go Brizy, nothing else feels easy!

Kubis Interactive, Inc.

👉  Manage and optimize demand generation and account-based marketing (ABM) programs mainly using 6sense
👉  Analyze marketing and sales data to develop insights and make recommendations on areas for optimization to meet revenue targets
👉  Track campaign ROI and influence the allocation of marketing spend based on past performance.
👉  Monitor the results of each campaign continuously and optimize each marketing touchpoint using data.

Working with huge tech companies like:
// SentinelOne / Cybersecurity / Series F - raised over $690MM
// CommerceTools / eCommerce software / Series C - raised over $300MM
// Episerver / Digital Experience Platform / Series C - raise over $140MM
// Florence HC / Healthcare / Series C - raised over $115MM
// Keeper Security / Cybersecurity / Raised over $60MM
// LiveAction / IT network performance management / Series B - over $40MM
// Interfolio / Edtech collaboration platform / Series A - raised over $14MM

Demand Generation Manager / Programmatic ABM Contractor

LP / Designr

Landing Page design services for PPC marketing campaigns results-oriented - less fancy design and more growth 🚀

✅ Modern & performance-ready design
✅ Fast delivery time (EOD)
✅ Conversion Optimisation growth stack

FintechOS

----- Main focus: optimizing the lead acquisition and conversion process ------

I've successfully managed to:
👍  Research, implement and optimize Paid Acquisition
👍  Design and implement conversion-focused Landing pages
👍  Customer journey analysis and conversion touchpoints
👍  Picking the right marketing stack
👍  Come up with ideas to test, document, prioritize, and implement
👍  Automated the sales funnel with Hubspot
👍  Web Analytics - creating a data tracking plan & a dashboard to measure the KPI's in Hubspot

But I failed to:
👎  Scale the Paid Acquisition strategy to other untapped channels
👎  Implement an end-to-end (including Sales) tracking & attribution system
👎  Get the management's buy-in for Bottom-of-the-Funnel campaigns

------ Current Martech stack ------ 

➤ Hubspot CRM
➤ Hubspot Marketing
➤ Wordpress CMS
➤ ElementorPRO
➤ Adobe Creative Cloud
➤ Zoominfo
➤ Leadfeeder
➤ Notifia.io
➤ SEMrush
➤ CompetitorsApp
➤ Vimeo PRO
➤ Wrike
➤ Adobe Creative Cloud

------ About the company ------

FintechOS is a Technology as a Service. Our mission is to change the way people experience and engage with financial technology by putting automation and personalization at the heart of innovation. To transform the digital customer experience quickly and affordably.

Performance Marketing Manager (TaaS Fintech)

E.ON

----- Main focus: drive lead through paid acquisition ------

My role at E.ON is focused on expanding paid visibility mainly across Google. I own and I am responsible for driving search engine marketing for a variety of products and services.
I achieved a successful track record in developing Paid Search campaigns that are generating 3x the number of qualified leads.

➤ Driving online paid advertising strategy including researching markets, competitors, target audiences, keywords and other metrics;
➤ Plan, set up and manage hands-on online campaigns, mainly across Google (search and GDN);
➤ Implement A/B and multivariate testing to continuously improve ROI and performance;
➤ Monitor, analyze and optimize campaign performance data to improve conversion rates, decrease CPA, increase ROI, and reach the company's business objectives.

----- About the company ----- 

E.ON Romania is a local gas and electricity provider, actively expanding their range of products and services.

PPC Specialist (Energy)

Minimum Viable Product design

We help early-stage startups and entrepreneurs around the world that are looking to validate their business proposition to design custom landing pages to fit their needs, hosted on our servers, in less than 48 hours.

www.lpdesignr.com

Founder (upgraded to Lp / Designr)

Growth Marketing Manager // Maker of 💪 TheBootstrappedWay.com // Bootstrapping VC-backed startups 🚀

I help B2B tech startups, scale-ups, and VC-backed companies turn paid acquisition into a scalable, high-ROI growth engine - without wasted spend or broken funnels.

Here’s how I help my clients win:
✅ Turn paid media into a scalable acquisition channel (LinkedIn Ads, Google Ads & beyond)
✅ Increase conversion rates & pipeline efficiency – get 30-50% more revenue from the same traffic
✅ Optimize messaging & positioning – making sure your ICP instantly gets your value prop
✅ Plan & execute ad spend from $10K to $25K+ per month with a clear path to ROI
✅ Help VCs ensure their portfolio companies scale efficiently - without burning capital on bad ads.

I specialize in LinkedIn Ads, Google Ads, and full-funnel paid media strategies for companies spending at least $10K/month on ads - and I don’t do agency fluff. You work directly with an expert, not a junior account manager.

Whether you’re a founder, CMO, or investor, if you need a growth expert who understands how to spend efficiently and scale profitably, let’s connect.

Fractional CMO & Growth Advisor | B2B Tech, SaaS, and VC-backed Companies

• Setting up and managing marketing automation through Hubspot. 
• Managing lead generation, databases & email reporting. 
• Working with the content team to develop content to attract, acquire and nurture qualified and targeted audience to the business. 
• Working closely with the sales team on strategies for customer acquisition and retention. 
• Coordinating with marketing to ensure all campaigns are delivered on time, with proper segmentation to maximize engagement. 
• Staying abreast of and recommend email marketing best practices.

Automation Consultant - HubSpot Salesforce Marketo 

Henry Schein

Senior HubSpot Platform Manager

Code Institute

Student

Chaos

- Set up and managed marketing automation workflows, nurture/scoring programs triggered campaigns, including segmentation and building templates.
- Monitor and optimize existing campaigns and provide recommendations to stakeholders. Analyze and report on campaign performance with actionable takeaways.
- Run an email A/B testing and optimization program (split testing, dynamic content, personalization, segmentation, email layout) to optimize deliverability, open rates, CTR and conversion rates.
- Designing and implementing a new global consent management process
- Recommending new Marketing Technology platforms and designing, implementing, and migrating to new Marketing Technology platforms.
 - Designing and implementing bespoke integrations (e.g. HubSpot and Salesforce)

Hubspot Architect

Rentokil Initial

Senior HubSpot Solutions and Architecture Design 

Salesforce and HubSpot Expert

Reporter Global

•	Digitalizing the whole business.
•	Aligning the marketing and sales departments with the business goals.
•	Implementing Slack + HubSpot (customized) + SalesForce + MailChimp.

Digital Transformation, Marketing&Sales Director

Ultramarin Travel Agency

•	Responsible for planning and the delivery of all B2B, B2C/D2C multi-channel acquisition campaigns to achieve new business targets to agreed volume and ROI
•	Developing annual acquisition campaign plans, focusing on the target audience
•	Using a full mix of marketing channels both online and offline and optimizing new channel opportunities to generate inbound traffic across the website, contact center, and branch.
•	Efficiently managing the campaign budgets, demonstrating efficiencies where appropriate
•	Commissioning insight to inform campaign plans and evaluation
•	Developing strong 3rd party relationships with media, digital and design agencies as required, being the key day to day contact

Head of Digital Marketing 

Dare Digital

Overseeing all aspects of the customer service experience to troubleshoot processes and procedures and making improvements of customer service quality at the highest standards possible
•    Providing active feedback on the handling of sensitive customer service issues
•    Monitoring and reviewing processes for ways to make procedures more time and cost-effective
•    Making regular reports to upper management about department milestones and progress
•    Holding regular meetings with department staff to discuss expectations and hear team concerns
•    Planning and maintaining departmental budget
•    Responsible for department recruitment and retention, as well as accurate and regular reports regarding staff performance
•    Coordinating with all departments to incorporate plans to increase customer satisfaction
•    Managing issues with the staff through assessment and subsequent corrective action protocol
•    Liaising with upper management, vendors, contractors, and key stakeholders to ensure the quality of products and efficiency of the department

Director Of Client Services

FivePlus Solutions

▪ working closely with different internal teams to ensure consistency through all digital marketing channels: providing forward-thinking ideas about how to build and maintain a strong online presence
▪ identifying new trends in digital marketing, evaluating new technologies, and ensuring the brand is at the forefront of industry developments
▪ managing campaigns deliverables and coordinating with the project team, creative team, digital team & technical team to implement the best class of digital campaigns
▪ a growth seeker able to contribute to business growth through creating and maintaining long-term client relationships and develop new clients
▫ proactively managing, testing, improving, and measuring inbound marketing performance
▫ hands-on experience with SEO/SEM, Google Analytics, and CRM software
▫ providing strong experience with web analytics and social management platforms, with the ability to report on key metrics relative to business KPIs and ROI
▫ forecasting sales performance trends and acting proactively to increase the market segment
▫ managing multiple stakeholders across both creative and commercial sides of the business

National Sales And Marketing Director

As a Senior Automation Consultant at HubSpot, Salesforce, and Marketo, I help businesses optimize their marketing and sales processes with cutting-edge automation tools and strategies. I have more than ten years of experience implementing and managing marketing automation workflows, nurture/scoring programs, triggered campaigns, segmentation, and templates.

I collaborate with the content, sales, and marketing teams to create and implement compelling campaigns that attract, acquire, and nurture qualified and targeted audiences. Furthermore, I also monitor and analyze campaign performance, make recommendations for improvement, and stay up to date on and recommend email marketing best practices.

taplio

The Battle

Daniel Pirciu

Octavian Roșca

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