Brainactive

Brainactive is an AI-powered market research platform designed to revolutionize how businesses gather and utilize consumer insights. We’re just getting started, with a strong focus on reaching our first 100 paying customers. Our mission is to democratize access to high-quality market research, enabling companies of all sizes to make data-driven decisions swiftly and efficiently.

My Role:
As Head of Growth at this pivotal early stage, I am focused on:
- Building User Acquisition Foundations: Crafting and testing strategies to attract our initial customer base.
- Establishing Market Fit: Working closely with early adopters to refine our offerings and ensure we meet their needs.
- Driving Early Revenue: Developing approaches to convert our first users into paying customers, laying the groundwork for sustainable growth.
- Empowering Data-Driven Decisions: Providing actionable insights from a global audience of over 300 million consumers, helping businesses make informed decisions faster.

Fractional Head of Growth

aperture.co

// Strategic oversight, setup, creation, and execution of B2B paid social media campaigns with a heavy focus on LinkedIn
// Strategic oversight, setup, creation, and execution of B2B paid social media campaigns with a heavy focus on LinkedIn
// Directly own and drive the creator acquisition growth marketing strategy that aligns with overall company goals and objectives
// Creating and executing marketing campaigns to drive lead generation, including but not limited to online advertising, SEO, SEM, Social Media, etc.
// Analyzing data to identify opportunities for growth and making data-driven decisions
// Continuously experimenting and testing new growth channels and tactics
// Utilizing tools like A/B testing and user feedback to optimize user acquisition, engagement, and retention
// Providing regular reports and updates on progress and results to senior management.

Fractional Demand Generation Manager

Daniel Pirciu

Working with Seed - Series A startups to develop growth initiatives, including Paid Social Ads, SEM, Email Marketing, CRO, Reporting, and more.

Startups I worked with:

// MeetGeek.ai (SaaS) - Meetgeek is a virtual meeting assistant that automatically joins your favorite conference software such as Zoom, Google Meet, or Microsoft Teams, records, takes meeting notes, and sends the meeting highlights to participants.
// Upgrade.education (Edtech SaaS) - Upgrade Academy offers a mentorship service that provides high school students individualized university admission support to Top Universities in the US, UK, and EU.
// Emporix (PaaS) - Emporix provides a composable commerce platform that enables businesses that sell to other businesses to be bigger, more engaged, and more efficient.
// SuperOkay (SaaS) - SuperOkay gives you a unified, easy-to-use interface to share all your links and documents with your clients and partners.
// Vitals (Shopify App) - Vitals is a single lightweight Shopify app that generates sales and replaces 40+ commonly used apps.
// Ocean Credit (SaaS Fintech) - Digital lender and among the first to bring card2card credit transfer technology to the local market
// Volt Finance (Mobile App) - Peer-to-peer mobile payments app

Growth Marketing Manager

💪 The Bootstrapped Way

Which Acquisition Strategies and Channels Actually Work for Getting New (Paying) Users

Do you want to know which acquisition strategies and channels work for getting new (paying) users?

I've got a few answers. I've analyzed 100+ startup growth interviews and spent 20+ hours to discover their main acquisition strategies.
This comprehensive Airtable will show you which of their marketing initiatives are driving traffic, leads, or sales. You'll also discover what channel works best for their business!
You'll learn about the different approaches, such as build in public, leveraging existing marketplaces, paid search, and recommendations on how to use them effectively. This is an invaluable resource if you want to get insights from successfully bootstrapped startups!

Founder

Brizy

Brizy is a next-gen website builder that anyone can use.
Create 'no-code' websites in minutes. Once you go Brizy, nothing else feels easy!

Kubis Interactive, Inc.

👉  Manage and optimize demand generation and account-based marketing (ABM) programs mainly using 6sense
👉  Analyze marketing and sales data to develop insights and make recommendations on areas for optimization to meet revenue targets
👉  Track campaign ROI and influence the allocation of marketing spend based on past performance.
👉  Monitor the results of each campaign continuously and optimize each marketing touchpoint using data.

Working with huge tech companies like:
// SentinelOne / Cybersecurity / Series F - raised over $690MM
// CommerceTools / eCommerce software / Series C - raised over $300MM
// Episerver / Digital Experience Platform / Series C - raise over $140MM
// Florence HC / Healthcare / Series C - raised over $115MM
// Keeper Security / Cybersecurity / Raised over $60MM
// LiveAction / IT network performance management / Series B - over $40MM
// Interfolio / Edtech collaboration platform / Series A - raised over $14MM

Demand Generation Manager / Programmatic ABM Contractor

LP / Designr

Landing Page design services for PPC marketing campaigns results-oriented - less fancy design and more growth 🚀

✅ Modern & performance-ready design
✅ Fast delivery time (EOD)
✅ Conversion Optimisation growth stack

FintechOS

----- Main focus: optimizing the lead acquisition and conversion process ------

I've successfully managed to:
👍  Research, implement and optimize Paid Acquisition
👍  Design and implement conversion-focused Landing pages
👍  Customer journey analysis and conversion touchpoints
👍  Picking the right marketing stack
👍  Come up with ideas to test, document, prioritize, and implement
👍  Automated the sales funnel with Hubspot
👍  Web Analytics - creating a data tracking plan & a dashboard to measure the KPI's in Hubspot

But I failed to:
👎  Scale the Paid Acquisition strategy to other untapped channels
👎  Implement an end-to-end (including Sales) tracking & attribution system
👎  Get the management's buy-in for Bottom-of-the-Funnel campaigns

------ Current Martech stack ------ 

➤ Hubspot CRM
➤ Hubspot Marketing
➤ Wordpress CMS
➤ ElementorPRO
➤ Adobe Creative Cloud
➤ Zoominfo
➤ Leadfeeder
➤ Notifia.io
➤ SEMrush
➤ CompetitorsApp
➤ Vimeo PRO
➤ Wrike
➤ Adobe Creative Cloud

------ About the company ------

FintechOS is a Technology as a Service. Our mission is to change the way people experience and engage with financial technology by putting automation and personalization at the heart of innovation. To transform the digital customer experience quickly and affordably.

Performance Marketing Manager (TaaS Fintech)

E.ON

----- Main focus: drive lead through paid acquisition ------

My role at E.ON is focused on expanding paid visibility mainly across Google. I own and I am responsible for driving search engine marketing for a variety of products and services.
I achieved a successful track record in developing Paid Search campaigns that are generating 3x the number of qualified leads.

➤ Driving online paid advertising strategy including researching markets, competitors, target audiences, keywords and other metrics;
➤ Plan, set up and manage hands-on online campaigns, mainly across Google (search and GDN);
➤ Implement A/B and multivariate testing to continuously improve ROI and performance;
➤ Monitor, analyze and optimize campaign performance data to improve conversion rates, decrease CPA, increase ROI, and reach the company's business objectives.

----- About the company ----- 

E.ON Romania is a local gas and electricity provider, actively expanding their range of products and services.

PPC Specialist (Energy)

Minimum Viable Product design

We help early-stage startups and entrepreneurs around the world that are looking to validate their business proposition to design custom landing pages to fit their needs, hosted on our servers, in less than 48 hours.

www.lpdesignr.com

Founder (upgraded to Lp / Designr)

Growth Marketing Manager // Maker of 💪 TheBootstrappedWay.com // Bootstrapping VC-backed startups 🚀

I help B2B tech startups, scale-ups, and VC-backed companies turn paid acquisition into a scalable, high-ROI growth engine - without wasted spend or broken funnels.

Here’s how I help my clients win:
✅ Turn paid media into a scalable acquisition channel (LinkedIn Ads, Google Ads & beyond)
✅ Increase conversion rates & pipeline efficiency – get 30-50% more revenue from the same traffic
✅ Optimize messaging & positioning – making sure your ICP instantly gets your value prop
✅ Plan & execute ad spend from $10K to $25K+ per month with a clear path to ROI
✅ Help VCs ensure their portfolio companies scale efficiently - without burning capital on bad ads.

I specialize in LinkedIn Ads, Google Ads, and full-funnel paid media strategies for companies spending at least $10K/month on ads - and I don’t do agency fluff. You work directly with an expert, not a junior account manager.

Whether you’re a founder, CMO, or investor, if you need a growth expert who understands how to spend efficiently and scale profitably, let’s connect.

Fractional CMO & Growth Advisor | B2B Tech, SaaS, and VC-backed Companies

Clarity Agency LTD - www.clarity-agency.com

Clarity: Your Strategic and Creative Partner in Marketing

Clarity stands out in the global technology and consumer sectors as a marketing agency with a creative edge. Our team of talented content creators specializes in innovative ideas, crafting strategies that cover the full range of branding, digital marketing, and video/content creation.

We are committed to humanizing brands, making them more relatable and engaging. By harnessing the power of emotion, we transform your brand's message into something impactful and memorable. Our approach ensures not just communication, but tangible results that resonate with your audience across all platforms

Marketing Director | Brand Director | Digital Director 

HMD Global

Key responsibilities and focus

I had full responsibility for the marketing strategy and complete control of the marketing budget for Western Europe. Responsible for creating brand reappraisal and driving sales activations. 

Responsible for the leadership of 7 territories across Western Europe. 

Key achievements: 
•	Created the marketing strategy for Western Europe that has made Nokia the fifth largest mobile brand 
•	Delivered 2.2M sales activations in Western Europe with a revenue of $320M
•	Responsible for the $30M Marketing OPEX in Western Europe
•	Managed the $25M marketing investment from Google Android One and the ongoing partner marketing relationship 
•	Responsibility for all smartphone product launches in W/E including GTM planning and marketing campaign implementation
•	Successfully built commercial relationships with the General Managers across Europe to drive business success.  
•	Managed a high-performance marketing team across the UK, Germany, France, Nordics, Benelux, Italy and Iberia

European Marketing Director 

Samsung Electronics

Key responsibilities and focus

Generating brand love and revenue for the Mobile Enterprise Business of Samsung. Created the marketing strategy, pioneered the GTM process and was responsible for a marketing budget of up to £9M. 

Key achievements: 
•	Increased mobile revenue by £50M year on year through the successful product launch of premium smartphones into the UK Enterprise market. I oversaw GTM responsibility, campaign strategy, creative development and launch advertising for Samsung Mobile. Key mobile product launches include Note7, Note8, Note9, S8, S9, and A Series.
•	Raised brand awareness of the Samsung Knox mobile security platform for the company.
 I managed the creative development, media strategy, content partnerships (Telegraph and Economist) and commercial success. The campaign delivered £11M in revenue for over six months.
•	Successfully launched the B2C/ B2B Note series in the UK achieving 125K sales activations
•	Launched Samsung Virtual Reality for Business with a digital, social and content campaign that delivered £6M in commercial revenue. This included key partnerships with Jaguar Land Rover, Thomas Cook, and Gucci.
•	Developed the 2-in-1-tablet strategy for Galaxy Book, which delivered £5m in revenue. Created the GTM strategy and all campaign deliverables including press, digital and film assets

Brand Consultant

Creative ETC

Key achievements:
•	Identifying, securing and converting a new business pipeline of $6M - including, Kaspersky Lab, Skrill, Cigna, and  TomTom
•	Created targeted campaigns and a content marketing strategy to support new business activity for key agencies
•	Deploying growth hacking techniques and tools to attract new business
•	Working alongside agency owners to create their agency marketing strategy and generate new revenue

Marketing Director

Kaspersky Lab

Created strong differentiation and competitive advantage for KL in the consumer security space
Built effective marketing campaigns, traditional and digital, that drove the desired behaviours – engagement, trial, purchase, retention, loyalty & advocacy – based on deep customer insights and strategic/creative agility
Managed the external agencies to achieve excellence in strategy, campaign content and efficiency
Partnered with regional sales & marketing teams to understand local business objectives/requirements and created relevant, effective marketing campaigns
Managed Global B2C campaigns budget
Delivered a strategic view to global marketing’s role as business driver and enabler for other functional teams

Director of Global Consumer Marketing 

Created and executed country level marketing plans to generate demand, increase brand awareness
Delivered exponential growth in sales with innovative customer acquisition, retention, and sales promotion programmes. 
Designed and implemented new marketing funnel approach/procedures and go to market strategies creating incremental demand
Engaged with the country marketing teams to create tactical marketing programmes that delivered upon local marketing objectives.
Established and maintained successful senior marketing relationships with key channel partners, agencies and media players across all countries.

Global Marketing

OgilvyOne

Business Partner for BT Business and British Gas Business. 
Successfully leading the delivery of strategic marketing plans and communications briefs for the British Gas account
Directly managing a team of 18, leading the marketing and brand strategy for BGB to deliver the re-launch of BGB focusing on moving brand perceptions and engagement
Delivering an award winning brand and direct response launch that also achieved key objectives around improving brand health by 12% increase in NPS and acquisition performance, 25,000 sign ups in 2 months
Managing the BT Business Account, with responsibility for the delivery of strategic marketing plans and communications briefs on the account; 
Heading strategic and tactical lead on all account activity including direct response, digital, social and direct marketing
Implementing a new customer lifetime value model for all of BT Business accounts

Business Partner

Re- Creative Team Ltd

Managing Director of a boutique agency focused on developing content rich integrated campaigns through the deployment of traditional, digital, social and mobile channels, achieving an average gross profit margin of 65%
Proven successful track record of leading business wins including Samsung, HP, PC World, Varsity Bars, Storm Watches and the AA, responsible for all daily operations including, new business, client management, team building, financial management 
Delivered year-on-year growth setting strategy and commercial objectives for the organisation.

Owner

gyro

Developed and built the US operation from a start-up operation into a multi-million dollar full service brand communications agency.
Client business wins including Oracle, Sun Microsystems, Citrix and Mcafee. 
Managed financial strategy and ultimately built a sustainable business model designed

Managing Director

Marketing

𝗰𝗹𝗮𝗿𝗶𝘁𝘆-𝗮𝗴𝗲𝗻𝗰𝘆.𝗰𝗼𝗺 ⬅️ Helping technology and consumer companies cultivate powerful brands. I create AI technology solutions and digital campaigns that deliver brand clarity and exponential growth 📈

Are you a technology company or consumer brand in need of a creative marketing campaign that delivers brand clarity and growth. Discover how I can help.... 𝗖𝗹𝗶𝗰𝗸 𝘀𝗲𝗲 𝗺𝗼𝗿𝗲 𝗯𝗲𝗹𝗼𝘄 ⬇️

I develop new brand strategies and creative marketing campaigns. 

Engaged by technology and consumer companies to evaluate their brand positioning and make their marketing spend more effective. Brand such as AA, BMW, BT, British Gas, Citrix, Currys, Deloitte Consulting, HP, Kaspersky, McAfee, Nokia, Oracle, PC World and Samsung.

I have recently been engaged by three global technology companies to re-brand the organisations and create explosive growth through digital, social and content-driven marketing campaigns 
/ product launches.

𝗖𝗔𝗥𝗘𝗘𝗥 𝗛𝗜𝗚𝗛𝗟𝗜𝗚𝗛𝗧𝗦:

✔ Rebranded a global Internet Security Company and increased global revenue by $40M to $750M
✔ Created a business brand for a  leading Mobile company and was responsible for all premium mobile products and software launches increasing revenue by £150M over 3 years.
✔Initiated a challenger brand marketing strategy for a mobile start-up delivering $320M in annual revenue for Europe
✔ Built advertising agencies in San Francisco and London designed for servicing technology companies 

𝗞𝗘𝗬 𝗦𝗞𝗜𝗟𝗟𝗦𝗘𝗧𝗦:

▶ Global Brand Strategy
▶ Marketing strategy B2B and B2C 
▶ Creative and disruptive thinker  
▶ Brand building and marketing campaign creation  
▶ Leadership, teamwork, and management of high-performance teams 
▶ Dealing with diverse people and cultures, global experience in 3 continents 
▶ Project management and coordination involving several partners and stakeholders
▶ Expertise in consumer technology, mobile, telecommunications and Information Technology
▶ Partner relationships and Channel Management 
▶ Extensive experience as a global leader across North America, Western Europe and the UK


Global Branding| Marketing Strategy | Commercial Marketing | Team Leadership | Digital Marketing | Marketing Technology | Business Strategy | Marketing Operations | Sales | Content Marketing | Partner Marketing

𝗚𝗘𝗧 𝗜𝗡 𝗧𝗢𝗨𝗖𝗛:

Message me today to find out more....
📞 07939176163
📧 richard.skinner@clarity-agency.com
🌎 www.clarity-agency.com

taplio

The Battle

Daniel Pirciu

Richard Skinner

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?