Brainactive

Brainactive is an AI-powered market research platform designed to revolutionize how businesses gather and utilize consumer insights. We’re just getting started, with a strong focus on reaching our first 100 paying customers. Our mission is to democratize access to high-quality market research, enabling companies of all sizes to make data-driven decisions swiftly and efficiently.

My Role:
As Head of Growth at this pivotal early stage, I am focused on:
- Building User Acquisition Foundations: Crafting and testing strategies to attract our initial customer base.
- Establishing Market Fit: Working closely with early adopters to refine our offerings and ensure we meet their needs.
- Driving Early Revenue: Developing approaches to convert our first users into paying customers, laying the groundwork for sustainable growth.
- Empowering Data-Driven Decisions: Providing actionable insights from a global audience of over 300 million consumers, helping businesses make informed decisions faster.

Fractional Head of Growth

aperture.co

// Strategic oversight, setup, creation, and execution of B2B paid social media campaigns with a heavy focus on LinkedIn
// Strategic oversight, setup, creation, and execution of B2B paid social media campaigns with a heavy focus on LinkedIn
// Directly own and drive the creator acquisition growth marketing strategy that aligns with overall company goals and objectives
// Creating and executing marketing campaigns to drive lead generation, including but not limited to online advertising, SEO, SEM, Social Media, etc.
// Analyzing data to identify opportunities for growth and making data-driven decisions
// Continuously experimenting and testing new growth channels and tactics
// Utilizing tools like A/B testing and user feedback to optimize user acquisition, engagement, and retention
// Providing regular reports and updates on progress and results to senior management.

Fractional Demand Generation Manager

Daniel Pirciu

Working with Seed - Series A startups to develop growth initiatives, including Paid Social Ads, SEM, Email Marketing, CRO, Reporting, and more.

Startups I worked with:

// MeetGeek.ai (SaaS) - Meetgeek is a virtual meeting assistant that automatically joins your favorite conference software such as Zoom, Google Meet, or Microsoft Teams, records, takes meeting notes, and sends the meeting highlights to participants.
// Upgrade.education (Edtech SaaS) - Upgrade Academy offers a mentorship service that provides high school students individualized university admission support to Top Universities in the US, UK, and EU.
// Emporix (PaaS) - Emporix provides a composable commerce platform that enables businesses that sell to other businesses to be bigger, more engaged, and more efficient.
// SuperOkay (SaaS) - SuperOkay gives you a unified, easy-to-use interface to share all your links and documents with your clients and partners.
// Vitals (Shopify App) - Vitals is a single lightweight Shopify app that generates sales and replaces 40+ commonly used apps.
// Ocean Credit (SaaS Fintech) - Digital lender and among the first to bring card2card credit transfer technology to the local market
// Volt Finance (Mobile App) - Peer-to-peer mobile payments app

Growth Marketing Manager

💪 The Bootstrapped Way

Which Acquisition Strategies and Channels Actually Work for Getting New (Paying) Users

Do you want to know which acquisition strategies and channels work for getting new (paying) users?

I've got a few answers. I've analyzed 100+ startup growth interviews and spent 20+ hours to discover their main acquisition strategies.
This comprehensive Airtable will show you which of their marketing initiatives are driving traffic, leads, or sales. You'll also discover what channel works best for their business!
You'll learn about the different approaches, such as build in public, leveraging existing marketplaces, paid search, and recommendations on how to use them effectively. This is an invaluable resource if you want to get insights from successfully bootstrapped startups!

Founder

Brizy

Brizy is a next-gen website builder that anyone can use.
Create 'no-code' websites in minutes. Once you go Brizy, nothing else feels easy!

Kubis Interactive, Inc.

👉  Manage and optimize demand generation and account-based marketing (ABM) programs mainly using 6sense
👉  Analyze marketing and sales data to develop insights and make recommendations on areas for optimization to meet revenue targets
👉  Track campaign ROI and influence the allocation of marketing spend based on past performance.
👉  Monitor the results of each campaign continuously and optimize each marketing touchpoint using data.

Working with huge tech companies like:
// SentinelOne / Cybersecurity / Series F - raised over $690MM
// CommerceTools / eCommerce software / Series C - raised over $300MM
// Episerver / Digital Experience Platform / Series C - raise over $140MM
// Florence HC / Healthcare / Series C - raised over $115MM
// Keeper Security / Cybersecurity / Raised over $60MM
// LiveAction / IT network performance management / Series B - over $40MM
// Interfolio / Edtech collaboration platform / Series A - raised over $14MM

Demand Generation Manager / Programmatic ABM Contractor

LP / Designr

Landing Page design services for PPC marketing campaigns results-oriented - less fancy design and more growth 🚀

✅ Modern & performance-ready design
✅ Fast delivery time (EOD)
✅ Conversion Optimisation growth stack

FintechOS

----- Main focus: optimizing the lead acquisition and conversion process ------

I've successfully managed to:
👍  Research, implement and optimize Paid Acquisition
👍  Design and implement conversion-focused Landing pages
👍  Customer journey analysis and conversion touchpoints
👍  Picking the right marketing stack
👍  Come up with ideas to test, document, prioritize, and implement
👍  Automated the sales funnel with Hubspot
👍  Web Analytics - creating a data tracking plan & a dashboard to measure the KPI's in Hubspot

But I failed to:
👎  Scale the Paid Acquisition strategy to other untapped channels
👎  Implement an end-to-end (including Sales) tracking & attribution system
👎  Get the management's buy-in for Bottom-of-the-Funnel campaigns

------ Current Martech stack ------ 

➤ Hubspot CRM
➤ Hubspot Marketing
➤ Wordpress CMS
➤ ElementorPRO
➤ Adobe Creative Cloud
➤ Zoominfo
➤ Leadfeeder
➤ Notifia.io
➤ SEMrush
➤ CompetitorsApp
➤ Vimeo PRO
➤ Wrike
➤ Adobe Creative Cloud

------ About the company ------

FintechOS is a Technology as a Service. Our mission is to change the way people experience and engage with financial technology by putting automation and personalization at the heart of innovation. To transform the digital customer experience quickly and affordably.

Performance Marketing Manager (TaaS Fintech)

E.ON

----- Main focus: drive lead through paid acquisition ------

My role at E.ON is focused on expanding paid visibility mainly across Google. I own and I am responsible for driving search engine marketing for a variety of products and services.
I achieved a successful track record in developing Paid Search campaigns that are generating 3x the number of qualified leads.

➤ Driving online paid advertising strategy including researching markets, competitors, target audiences, keywords and other metrics;
➤ Plan, set up and manage hands-on online campaigns, mainly across Google (search and GDN);
➤ Implement A/B and multivariate testing to continuously improve ROI and performance;
➤ Monitor, analyze and optimize campaign performance data to improve conversion rates, decrease CPA, increase ROI, and reach the company's business objectives.

----- About the company ----- 

E.ON Romania is a local gas and electricity provider, actively expanding their range of products and services.

PPC Specialist (Energy)

Minimum Viable Product design

We help early-stage startups and entrepreneurs around the world that are looking to validate their business proposition to design custom landing pages to fit their needs, hosted on our servers, in less than 48 hours.

www.lpdesignr.com

Founder (upgraded to Lp / Designr)

Growth Marketing Manager // Maker of 💪 TheBootstrappedWay.com // Bootstrapping VC-backed startups 🚀

I help B2B tech startups, scale-ups, and VC-backed companies turn paid acquisition into a scalable, high-ROI growth engine - without wasted spend or broken funnels.

Here’s how I help my clients win:
✅ Turn paid media into a scalable acquisition channel (LinkedIn Ads, Google Ads & beyond)
✅ Increase conversion rates & pipeline efficiency – get 30-50% more revenue from the same traffic
✅ Optimize messaging & positioning – making sure your ICP instantly gets your value prop
✅ Plan & execute ad spend from $10K to $25K+ per month with a clear path to ROI
✅ Help VCs ensure their portfolio companies scale efficiently - without burning capital on bad ads.

I specialize in LinkedIn Ads, Google Ads, and full-funnel paid media strategies for companies spending at least $10K/month on ads - and I don’t do agency fluff. You work directly with an expert, not a junior account manager.

Whether you’re a founder, CMO, or investor, if you need a growth expert who understands how to spend efficiently and scale profitably, let’s connect.

Fractional CMO & Growth Advisor | B2B Tech, SaaS, and VC-backed Companies

TD Media Agency

In the past 3 years of running TD Media I had the main focus of building sales & advertising systems for over 40+ international clients from United Kingdom, Romania, United Arab Emirates & Estonia. We worked with ecommerce stores & local business (6 & 7 figures) and helped them scale through Meta and Google Ads. In total I have personally Managed € 3.4M+ in Ad Spend,  designed & developed 15 Websites, 90 Landing Pages & Funnels, 2000+ Ad creatives delivered, and 500+ Ad campaigns launched. I raised a team of 5 people, both full time employees & collaborators. After working with multiple niches and experimenting different tactis, diving into multiple markets, I took the decision of niching down to dental & medical clinics. Therefore, launchclinics.com emerged, and my business scaled. Launch Clinics is a brand owned by TD Media that helps dental & medical clinics adding an extra 30-55+ Qualified Appointments with their dream patients every single month. By helping them increase their revenue by 15-25% in just 90 days we usually adding an extra 5 - 10k/month.

Founder & CEO

ALDA

My time at ALDA was memorable. Here it was the first time I entered the door of a marketing department full of dutch people. Learning how to adapt and immerse myself into a new culture, but also new industry I have never explored was a real challenge. I had the opportunity to attend one of the biggest festivals in the Netherlands like AMF (Amsterdam Music Festival), ADATP (A day at the park), ASOT ( A state of trance), Secret Project, etc. Here I was able to manage influencer marketing campaigns, create paid advertising campaigns. I had the chance to learn more about events management. As a digital marketing coordinator I went technical and I proudl configured online tracking for almost all music festival brand that ALDA owned (10+ websites). I was also helping the content team with social media management for 8 events' accounts. The best experience I had it was during festivals, because I was part of the media team and I was able to go on the stage and shoot the artists live, seeing the big crowds cheering and the ravers enojying the music, sensational experience.

Digital Marketing Coordinator

VZBL

VZBL was my second start-up that I started in 2021. It was created in the Minor Programme: Entrepreneurship & Innovation at the University of Amsterdam. After a co-founders speed dating session I met my good friend Markus & Adnan. Together we created VZBL, a web design & web development agency opened and registered in Amsterdam. This was the period where I learned and acquired the most skills I currently use in the present. It was a trial and error period, face tough situations, struggled to get clients, and of course passing our entrepreneurship courses within the University. I think it was also a fun experience, we had couple of clients, but at the end we decided to go on separate paths.

Co-founder & Web Desinger

[ Flow ] OS

At Sessions I had my first hands-on experience with the Saas industry, which fueled my passion for marketing & innovation. During my twelve months as a Marketing Assistant, I was able to learn how to position a new product in the market, how to create start-up marketing strategies, and how to optimise advertisements.

Marketing Assistant

Autoritatea pentru Digitalizarea României

During my eight-month contract in Marketing & Communication at The Authority for the Digitisation of Romania (ADR) - Governmental Institution in Romania, I deepened my knowledge in marketing and communication at the level of public institutions. Having a variety of duties from creating content, marketing strategies, to managing social media channels ADR was an unforgettable experience. It was my very first interaction with big technological projects like governmental platforms for paying taxes, e-wallets, etc. This experience allowed me to get a deep understanding of how digital infrastructures for the masses are created, and how to communicate them to the public.

Social Media Manager

Victory of Art

As a marketing partner for Victory of art I was able to bring them 50 - 70 qualified leads every single month, and train their staff to sell more memberships. In present the system we have build for Victory of Art is bringing them between 20 - 30 new clients every single month.

Marketing Partner

As an acting coach, I had the incredible opportunity to teach and train teenagers to perform on a theatre stage for the first time. This amazing process of 3 months of preparation, rehearsals, hard work, joy and deep learning concluded with an amazing show hosted at a well-known theatre in Bucharest. This experienced helped to acquire very important skills such as: public speaking, teamwork, leadership, active listening, and patience.

Acting Coach

As a junior actor at Victory of Art, I have had the opportunity to grow both personally and professionally. Throughout my time in this role, I have learned a great deal about myself, the art of acting, and the importance of collaboration.

One of the most valuable lessons I have learned is the importance of vulnerability. Acting requires a willingness to be open and vulnerable, to tap into your emotions and channel them into your performance. This can be challenging, but it is also incredibly rewarding. Through this process, I have learned to be more in touch with my own emotions and to be more empathetic toward others.

Another important lesson I have learned is the power of collaboration. Acting is not a solo endeavor - it requires a team effort. Working with other actors, directors, and crew members has taught me the importance of communication, flexibility, and trust. By learning to listen to others and work together towards a common goal, we have created some truly amazing performances.

Finally, my time at Victory of Art has taught me the value of hard work and dedication. Acting requires a lot of practice and preparation, and it is only through hard work and dedication that we are able to improve our craft. Through the guidance of our directors and the support of our fellow actors, I have pushed myself to new heights and achieved things I never thought possible.

Overall, my experience as an actor at Victory of Art has been transformative. I have grown both as an actor and as a person, and I am grateful for the opportunities that this role has provided me.

Actor

Hello, LinkedIn family! 👋 How's it going? Thanks for visiting my profile, I truly appreciate it! Here's my story:
I'm Tudor, living in Amsterdam for a while now and originally from Bucharest, Romania. 

My journey began with a vibrant acting career during high school, which lasted for 4 incredible years. 

This experience wasn’t just about the stage; it was my first deep dive into understanding human emotions and team dynamics, which later became the foundation of my business acumen.

Driven by a thirst for knowledge and a dream of becoming the best advertiser the world has ever seen when I didnt even know what advertising entails 😂 I moved to the Netherlands and enrolled in the University of Amsterdam. I graduated with a bachelor’s in Media & Information— Nr #1 Ranked media studies program in the world for eight consecutive years. Don’t just take my word for it; feel free to Google it! And I also earned a Minor in Entrepreneurship & Innovation, which fueled my passion further.

During my second year at the university, I immersed myself in countless online courses in digital marketing. This self-driven education sparked the idea to start my own venture. Fast forward to today, and I lead a dynamic advertising agency focused on implementing advertising and sales systems to dental and medical clinics across the EU and UK through launchclinics.com, our latest brand initiative.

But that’s not all. My agency, TD Media, extends its expertise to a diverse range of sectors including education, sports, physiotherapy, events, restaurants, acting schools, and e-commerce stores, crafting bespoke marketing solutions that not only effective but genuinely appealing to target audiences.

From an actor to a marketer, my path has been anything but conventional. I've managed over €3.4 million in ad spend, leveraging Meta/Facebook and Google Ads to consistently boost our clients' revenue month by month. My career is a testament to the power of resilience, continuous learning, and adaptability, qualities that are the bedrock of my professional ethos.

Now, as I pivot toward my next big goal, I am passionate about upscaling my expertise to become an innovation strategist. I’m transition towards diving deeper into product development and marketing automation, aiming to bridge gaps and foster innovation that truly makes an impact for businesses.

If my journey resonates with you, or if you’re curious about how we can drive growth and innovation together, don’t hesitate to hit that “message” button—let's connect and explore opportunities!

Cheers, Tudor

taplio

The Battle

Daniel Pirciu

Tudor Dumitru A.

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