Partners4

We help B2B companies fix stalled growth and improve marketing ROI by turning their brands into ones buyers know, like, and trust. 

CMOs (typically $20M-$150M ARR professional services and tech) come to us when their brand blends in and their performance marketing needs a boost from a strong brand halo.

Together, we break through crowded markets, earn buyer trust, and deliver business results to the board.

Brand Marketing Strategy Advisor | Chief Brand Officer

FOAF: Fraction of a Fractional CXOs

I help growing B2B tech and professional services firms solve urgent revenue challenges and build brand equity

    ✔ Win enterprise contracts at 30% higher rates
    ✔ Close enterprise deals faster
    ✔ Increase deal size
    ✔ Convert more opportunities
    ✔ Create sustainable profitable revenue growth

Chief Marketing Officer

eBay

Led strategic business growth initiatives that resulted in double-digit increases in brand metrics and content engagement. 

Led a social-first, scalable marketing program tailored to GenZ users, achieving a 30-point surge in positive sentiment and a 13-point boost in relevancy. Used a structured approach to identify segmented value propositions and select influencers, informed by data-driven message testing and in-depth research analysis.

Built and managed an internal agency team that streamlined creative operations and significantly reduced marketing costs, optimizing resource allocation.

Directed the strategy for a partner co-marketing campaign that drove over 500,000 new customer engagements.

Developed a comprehensive brand communications strategy in collaboration with Product, Legal, Customer Experience, and Communications teams, resulting in tangible improvements in brand perception and customer interactions.

Brand Marketing Director

Brand Growth: Developed and executed global brand marketing campaigns that significantly contributed to the growth of IBM's brand equity.

Enhanced Market Position: Positioned IBM as a top 5 leader in the cloud and AI sector, solidifying its presence in a highly competitive market.

Team Leadership: Managed internal and agency teams, leading them in growing awareness, consideration, and preference for IBM Cloud and Watson/AI among B2B enterprise customer decision-makers.

Data-Driven Strategy: Led data-driven global brand strategy, using research and insights to inform positioning and messaging for highly effective campaigns.

Creative Excellence: Collaborated with internal and external agencies to create award winning brand advertising across various media, such as TV/CTV, video, display, social, print, OOH, events, and partnerships. 

Cross-Functional Expertise: Leveraged relationships in a highly cross-functional environment to drive stakeholder alignment, ensuring consistent and impactful communication.

Global Localization: Oversaw multinational teams to localize global campaigns across paid, earned, and owned channels in multiple geographic markets, ensuring consistent and relevant messages worldwide.

Head of Masterbrand Corporate Advertising

Advised CMO on marketing strategy and partnered with executive staff on campaign planning and execution.

Marketing Operations Director

Integrated multiple business units' products and services into compelling business transformation solutions. Developed strategies for industry led marketing and GTM sales plans, aligned to IBM's Smarter Planet point of view on the future of technology.

Sales & Marketing Strategy Senior Managing Consultant

Developed multinational business strategies and execution plans that grew global revenue and profit margins across markets and lines of business.

Business Strategy Management Consultant

Brand Marketing Executive & Advisor | Fractional CBO | Tech | Building Brand Equity to Drive Business Growth

B2B buyers need to feel like selecting you is the safest, smartest move they can make, for their business and their career. 

I help B2B companies get buyers to feel that way.

I’ve led award-winning marketing that increased awareness, consideration, and company valuation. At IBM, I positioned the company as an industry recognized top 5 leader in enterprise AI & hybrid cloud. At eBay, I increased consideration among a new cohort of buyers and drove 500,000+ new customer engagements. 

Now, I take big-brand strategies and make them work for $10M+ ARR B2B companies with tight resources. 

"Equal parts strategic and operational-smarts, big picture and granular detail. Doesn't get much better than that!" - Strategy Executive, Management Consulting 

I work directly with CEOs, Founders, and CMOs who are tired of:
  ✘ Being forced to compete on price despite superior solutions
  ✘ Losing enterprise contracts to better known competitors
  ✘ Watching sales cycles drag on and end in 'no decision'
  ✘ Seeing revenue growth stall despite better technology and expertise

After working together, my clients have achieved:
  ✔ High-value enterprise contracts at 30% higher rates
  ✔ Ideal customers seek them out without chasing
  ✔ Sales cycles cut in half (with higher close rates)
  ✔ 9X faster growth in strategic segments

"Daniel's counsel guided the executive team…enabling revenue growth in key segments." - CMO, B2B AI & Cloud Technology

Daniel Schapira

L+J Consulting

Loretta and Judy bring decades of hands-on experience in retail operations and brand strategy, offering deep expertise to help leaders overcome obstacles, achieve their business goals, and unlock growth potential. Having owned the P&L and led teams, we understand the pitfalls, we know where to look for answers, and we know where to apply focus for immediate impact while planning for the long-term.

In an increasingly volatile global market, with unpredictable customers and tougher competition, running a business is more challenging than ever. L+J was created to integrate brand-building initiatives into the everyday operations and execution of the business, helping companies maximize their full potential.

Co-Founder

Hi Judy

I partner with companies, from large to small, on brand strategy and creative strategy projects.

I help businesses answer two key questions: "What do we believe? And, how do we behave?"

Some of my client partners include Amazon (ATS), Dropbox (Brand Studio), OkayBro, Myriad Media, LPK, the Storied Future, Avalara, co:collective, Cullen+Rose, and Untangld.

I have the ability to engage on both the brand and campaign levels.

See more information here: https://www.hijudy.co/

Brand Strategy Consultant | Creative Strategy Consultant

The 30 Minute - University of Planning

Mentor

Amazon

Led brand and creative strategy for Amazon Transportation's Middle Mile brands. This included brand foundational work, brand and product positioning and repositioning, brand architecture work, and creative strategy work across multiple brands and service offerings. Some of the brands I supported include Amazon Freight, Amazon Relay (carrier), Amazon Inbound Transportation, Amazon Air Cargo, Amazon Shipping, and Amazon Transportation Sustainability initiatives.

Brand Strategy Consultant (Amazon Transportation | Creative Garage)

Dropbox

From brand assessments to brand architecture to creative campaigns to Sundance and everything in between.

Brand Strategy Consultant (Brand Studio and Design Strategy)

Pocket Prep

Led marketing, brand development, and communications efforts for Pocket Prep, an education technology company focused on exam prep for career credentialing certifications, across both B2C and B2B lines of business. 

Responsible for the strategic development of the Pocket Prep brand for both our B2C and B2B lines of business. Previous to my role, marketing did not exist at the company. In a little over a year and a half I grew my team to five people, launched an entirely new B2C brand, started and maintained our brand presence across all digital and traditional marketing channels from social to email to influencer relations and beyond, and implemented the launch of our new B2B line of business. My work led directly to increased sales of over 40% year over year. 

About Pocket Prep:
Pocket Prep believes education should be in everyone’s reach. Having the tools to be successful in your studies isn’t a notion that just the privileged few should have. That’s why we have led the mobile test prep category with our portable learning, smart feedback, and affordable programs since 2011. We are dedicated to providing the most effective, convenient and engaging test prep for more than 100 standardized exams.

Director of Marketing

Wunderman Thompson

Strategic Lead: Microsoft Gaming (all things Xbox and Minecraft)

Led strategic initiatives across the entire Microsoft Gaming account with a focus on Xbox and Minecraft. Instrumental in creation of brand-level strategy and cross-channel plans. Managed and mentored a team of 8 brand and content strategists across multiple levels.

Director of Strategy

Publicis Seattle

Strategic Lead: T-Mobile, Special Olympics 2022, New Business

Led strategic initiatives for T-Mobile. Developed strategy for all elements of the T-Mobile business including brand, CSR, sponsorship specifically Major League Baseball, product launches, B2B, and digital. Fostered and grew client relationship through strategic leadership. Instrumental in creation of brand-level strategy and cross-channel plans. Mentored junior team members within the department.

Brand Strategy Director

32 Degrees North, Strategy and Research Consultancy

Led brand strategy and provided customer insights to a variety of agencies, companies and start-ups. Contributor and co-author of a chapter of Douglas Davis’ Creative Strategy and the Business of Design. Planning Director (Contract) at Baldwin&: Global strategic lead for Burt’s Bees (Aug 2014 – Apr 2015). Instructor at Miami Ad School Account Planning Bootcamp (Jun 2014 – Sep 2014). Guest lecturer on strategy in advertising at NYU and on user experience and digital strategy at the University of Minnesota

Founder

Method Savvy

2015 Silver Stevie Award for Marketing or Advertising Agency of the Year 

Led and ran all strategy projects for the agency. Managed the strategy, creative, media, marketing automation, and production/project management departments.

Partial list of clients include: Duke School of Nursing, Ajinomoto (Amino Vital and Ajipure), Brame, Canopy Financial, Valencell, Bernard/American Support, BriteVerify, Avalara, InMotionNow, AvidXchange, Camcor

Vice President of Strategy

With a rich background in brand and creative strategy, my mission is to infuse brand-building initiatives into the fabric of business operations. Currently, as Co-Founder of L+J Consulting, I leverage deep brand strategy expertise to guide leaders in navigating the complex retail landscape and unlocking growth potential. 

With over 20 years of experience guiding businesses, from large to small, on brand strategy, creative strategy, and business vision consulting projects, I believe that a brand is the foundation of who you are and informs how you interact and connect with people in a meaningful way. It is the North Star and a critical element for driving business outcomes.

I have led strategy across a wide variety of projects for clients such as Amazon, Dropbox, Avalara, Xbox, T-Mobile, the entire Marriott portfolio, and Virgin Atlantic, among others. My areas of expertise are brand vision and positioning, market differentiation, brand architecture, and consumer opportunity definition.

Earlier in my career, I led strategy for multiple accounts at world-class agencies such as Fallon, mcgarrybowen, Publicis, DDB, and BBDO.

taplio

The Battle

Daniel Schapira

Judy Abel

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