Partners4

We help B2B companies fix stalled growth and improve marketing ROI by turning their brands into ones buyers know, like, and trust. 

CMOs (typically $20M-$150M ARR professional services and tech) come to us when their brand blends in and their performance marketing needs a boost from a strong brand halo.

Together, we break through crowded markets, earn buyer trust, and deliver business results to the board.

Brand Marketing Strategy Advisor | Chief Brand Officer

FOAF: Fraction of a Fractional CXOs

I help growing B2B tech and professional services firms solve urgent revenue challenges and build brand equity

    ✔ Win enterprise contracts at 30% higher rates
    ✔ Close enterprise deals faster
    ✔ Increase deal size
    ✔ Convert more opportunities
    ✔ Create sustainable profitable revenue growth

Chief Marketing Officer

eBay

Led strategic business growth initiatives that resulted in double-digit increases in brand metrics and content engagement. 

Led a social-first, scalable marketing program tailored to GenZ users, achieving a 30-point surge in positive sentiment and a 13-point boost in relevancy. Used a structured approach to identify segmented value propositions and select influencers, informed by data-driven message testing and in-depth research analysis.

Built and managed an internal agency team that streamlined creative operations and significantly reduced marketing costs, optimizing resource allocation.

Directed the strategy for a partner co-marketing campaign that drove over 500,000 new customer engagements.

Developed a comprehensive brand communications strategy in collaboration with Product, Legal, Customer Experience, and Communications teams, resulting in tangible improvements in brand perception and customer interactions.

Brand Marketing Director

Brand Growth: Developed and executed global brand marketing campaigns that significantly contributed to the growth of IBM's brand equity.

Enhanced Market Position: Positioned IBM as a top 5 leader in the cloud and AI sector, solidifying its presence in a highly competitive market.

Team Leadership: Managed internal and agency teams, leading them in growing awareness, consideration, and preference for IBM Cloud and Watson/AI among B2B enterprise customer decision-makers.

Data-Driven Strategy: Led data-driven global brand strategy, using research and insights to inform positioning and messaging for highly effective campaigns.

Creative Excellence: Collaborated with internal and external agencies to create award winning brand advertising across various media, such as TV/CTV, video, display, social, print, OOH, events, and partnerships. 

Cross-Functional Expertise: Leveraged relationships in a highly cross-functional environment to drive stakeholder alignment, ensuring consistent and impactful communication.

Global Localization: Oversaw multinational teams to localize global campaigns across paid, earned, and owned channels in multiple geographic markets, ensuring consistent and relevant messages worldwide.

Head of Masterbrand Corporate Advertising

Advised CMO on marketing strategy and partnered with executive staff on campaign planning and execution.

Marketing Operations Director

Integrated multiple business units' products and services into compelling business transformation solutions. Developed strategies for industry led marketing and GTM sales plans, aligned to IBM's Smarter Planet point of view on the future of technology.

Sales & Marketing Strategy Senior Managing Consultant

Developed multinational business strategies and execution plans that grew global revenue and profit margins across markets and lines of business.

Business Strategy Management Consultant

Brand Marketing Executive & Advisor | Fractional CBO | Tech | Building Brand Equity to Drive Business Growth

B2B buyers need to feel like selecting you is the safest, smartest move they can make, for their business and their career. 

I help B2B companies get buyers to feel that way.

I’ve led award-winning marketing that increased awareness, consideration, and company valuation. At IBM, I positioned the company as an industry recognized top 5 leader in enterprise AI & hybrid cloud. At eBay, I increased consideration among a new cohort of buyers and drove 500,000+ new customer engagements. 

Now, I take big-brand strategies and make them work for $10M+ ARR B2B companies with tight resources. 

"Equal parts strategic and operational-smarts, big picture and granular detail. Doesn't get much better than that!" - Strategy Executive, Management Consulting 

I work directly with CEOs, Founders, and CMOs who are tired of:
  ✘ Being forced to compete on price despite superior solutions
  ✘ Losing enterprise contracts to better known competitors
  ✘ Watching sales cycles drag on and end in 'no decision'
  ✘ Seeing revenue growth stall despite better technology and expertise

After working together, my clients have achieved:
  ✔ High-value enterprise contracts at 30% higher rates
  ✔ Ideal customers seek them out without chasing
  ✔ Sales cycles cut in half (with higher close rates)
  ✔ 9X faster growth in strategic segments

"Daniel's counsel guided the executive team…enabling revenue growth in key segments." - CMO, B2B AI & Cloud Technology

Daniel Schapira

HeyVail

Co-founder of the AI revenue partner that you always wish you had. :D

Co-Founder

Meetball

GTM Marketing advisory. Occasional spotlighting as Head T-Shirt Boy.

Marketing & GTM Advisor

SwipeSwipe

Advisor on marketing, GTM, positioning, and copy for a Founder Institute graduate startup

Advisor

CrowdTamers

Crowdtamers grows startups from $0 to $2MM+ ARR. As founder & CEO of CrowdTamers, I've taken 12 startups to $2MM+ ARR, each in under 18 months. We've launched 50+ startups, mentored more than 200, and taught branding, positioning, and growth to nearly a thousand through organizations like Founder Institute, StartupHub, and more.

Founder & CEO

MantaBond

Part of the cofounding group that is the super group of founders known as MantaBond. Scaling is hard. Get a suite of C-level execs to help.

Ended this role with merging MantaBond into Crowdtamers to make CrowdTamers Automation and CrowdTamers Content Engine teams.

Chief Mustache Officer

Indivity

Co-founder of Indivity.io, a solution that integrates data about people across software.

Co-founder & CEO

Unito - Unite your tools & work better. Together!

Evangelist, enthusiast, and encourager. Marketing, customer success, & revenue visionary. Chief Mustache Officer. Key accomplishments:

• First non-tech hire; led business recruiting efforts to grow team to 8 in 10 months.
• Built and ran CSM team from scratch, achieving CSAT of 95% average over 9 months & NPS 33
• Created entire pricing & revenue funnel from scratch, growing to $90,000 MRR in 18 months
• Drove business sector of company to help attract & land seed round of $2MM

BeeTrip.io

Co-founded BeeTrip, a better way to manage business travel expenses. Recruited and hired team up to 8, self-funded development with other co-founders, created first full UX & UI, led creation of MVP, found first 5 customers, and led drive to fundraise. Sadly, ran out of money & time and had to close shop before getting enough traction to get seed investment.

Kontakt.io, Inc.

While serving as the Head of Marketing for Kontakt.io's huge growth year of 2015, I was also asked to serve as interim head of product to help solve problems with the team's ability to ship new products; they'd launched the Cloud Beacon and the Tough Beacon in 2015 and had not had another key product launch since. Taking over in July 2015, I served as Head of Product alongside being Head of Marketing until, in December 2015, I concentrated solely on the Product role.

Key achievements:
* Increased key launch velocity over 600%, launching a key product every month in January - June 2016
* Built 1 and 2 year product roadmaps and achieved 80% win rate on hitting target release dates.
* Created cross-functional scrum teams that aligned the whole company (engineering, software, marketing, and sales) around product and gave the entire company complete knowledge of our roadmap.

Head of Product

I joined Kontakt.io in a newly-created role of Head of Marketing, and built up the marketing team there from scratch to a group of 7 high-achievers. While I was Head of Marketing, the marketing team was instrumental in: seeing the company through a landmark year of growth, securing a series B round of funding, and establishing a strong company brand and story.

Key achievements in 2015:
* Grew lead captures from 100 a month to over 1,000 a month through content marketing and SEO
* Launched 9 events in 7 cities in 6 months, driving 20% of the company's volume of units sold in 2015 for under $75,000 in event marketing budget.
* Oversaw growth of company sales volume to #1 in the market, an achievement that ABI Research noted and found a "surprising" achievement, with 500,000 units sold in 2015.

Head of Marketing & PR

GOG.com

I joined GOG.com when in the newly-created head of Marketing & PR role when it was a scrappy startup and I was the 16th employee. When I left, they had over 70 employees, were #1 in the classic gaming market segment with over 75% of the market, and had increased revenues over 1,000% from 2010 to 2014. 

Key achievements:
* Grew user base from 250,000 to over 4 million in 4 years; MAUs from 1,000 to over 10,000.
* Organized award-winning tradeshow at PAX; also organized profitable events at E3, Gamescom, GDC and others.
* Front page of Reddit 9 times; front page placement in key trade media at least once a quarter; organic site traffic from social and press sources increased 430% in 4 years. 
* Successfully repositioned brand from niche classic games distributor to leading independent games distributor with ~50% market share on indie games.
* Created high-achieving marketing & PR team of 11 from scratch & had 90%+ employee retention from 2010 - 2014.

Head of PR & Marketing

I build million-dollar marketing engines. 15x from $0 to $3MM+ ARR so far. Founder @CrowdTamers

I launch 🚀 startups. 15x from $0 to $2MM+ ARR so far, founder @CrowdTamers. CrowdTamer, leader, and growth content marketing thinker.  FI Mentor since 2017; my mission is to help 1,000 founders make >$1MM in annual revenue.

Check out my blog at http://crowdtamers.com/blog to read about how. ;)

Key achievements:
* Oversaw growth of 15 companies to grow them from $0 to $3MM+ in annual revenue
* Built 12 high-achieving international teams of marketers from scratch at different companies
* Generated more than $50MM in revenue for companies I've lead marketing & revenue at

Specialties: senior management, management, product portfolio management, public speaking, PR, online marketing, marketing planning, team leadership, writing, and video games.

taplio

The Battle

Daniel Schapira

Trevor Longino

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