Partners4

We help B2B companies fix stalled growth and improve marketing ROI by turning their brands into ones buyers know, like, and trust. 

CMOs (typically $20M-$150M ARR professional services and tech) come to us when their brand blends in and their performance marketing needs a boost from a strong brand halo.

Together, we break through crowded markets, earn buyer trust, and deliver business results to the board.

Brand Marketing Strategy Advisor | Chief Brand Officer

FOAF: Fraction of a Fractional CXOs

I help growing B2B tech and professional services firms solve urgent revenue challenges and build brand equity

    ✔ Win enterprise contracts at 30% higher rates
    ✔ Close enterprise deals faster
    ✔ Increase deal size
    ✔ Convert more opportunities
    ✔ Create sustainable profitable revenue growth

Chief Marketing Officer

eBay

Led strategic business growth initiatives that resulted in double-digit increases in brand metrics and content engagement. 

Led a social-first, scalable marketing program tailored to GenZ users, achieving a 30-point surge in positive sentiment and a 13-point boost in relevancy. Used a structured approach to identify segmented value propositions and select influencers, informed by data-driven message testing and in-depth research analysis.

Built and managed an internal agency team that streamlined creative operations and significantly reduced marketing costs, optimizing resource allocation.

Directed the strategy for a partner co-marketing campaign that drove over 500,000 new customer engagements.

Developed a comprehensive brand communications strategy in collaboration with Product, Legal, Customer Experience, and Communications teams, resulting in tangible improvements in brand perception and customer interactions.

Brand Marketing Director

Brand Growth: Developed and executed global brand marketing campaigns that significantly contributed to the growth of IBM's brand equity.

Enhanced Market Position: Positioned IBM as a top 5 leader in the cloud and AI sector, solidifying its presence in a highly competitive market.

Team Leadership: Managed internal and agency teams, leading them in growing awareness, consideration, and preference for IBM Cloud and Watson/AI among B2B enterprise customer decision-makers.

Data-Driven Strategy: Led data-driven global brand strategy, using research and insights to inform positioning and messaging for highly effective campaigns.

Creative Excellence: Collaborated with internal and external agencies to create award winning brand advertising across various media, such as TV/CTV, video, display, social, print, OOH, events, and partnerships. 

Cross-Functional Expertise: Leveraged relationships in a highly cross-functional environment to drive stakeholder alignment, ensuring consistent and impactful communication.

Global Localization: Oversaw multinational teams to localize global campaigns across paid, earned, and owned channels in multiple geographic markets, ensuring consistent and relevant messages worldwide.

Head of Masterbrand Corporate Advertising

Advised CMO on marketing strategy and partnered with executive staff on campaign planning and execution.

Marketing Operations Director

Integrated multiple business units' products and services into compelling business transformation solutions. Developed strategies for industry led marketing and GTM sales plans, aligned to IBM's Smarter Planet point of view on the future of technology.

Sales & Marketing Strategy Senior Managing Consultant

Developed multinational business strategies and execution plans that grew global revenue and profit margins across markets and lines of business.

Business Strategy Management Consultant

Brand Marketing Executive & Advisor | Fractional CBO | Tech | Building Brand Equity to Drive Business Growth

B2B buyers need to feel like selecting you is the safest, smartest move they can make, for their business and their career. 

I help B2B companies get buyers to feel that way.

I’ve led award-winning marketing that increased awareness, consideration, and company valuation. At IBM, I positioned the company as an industry recognized top 5 leader in enterprise AI & hybrid cloud. At eBay, I increased consideration among a new cohort of buyers and drove 500,000+ new customer engagements. 

Now, I take big-brand strategies and make them work for $10M+ ARR B2B companies with tight resources. 

"Equal parts strategic and operational-smarts, big picture and granular detail. Doesn't get much better than that!" - Strategy Executive, Management Consulting 

I work directly with CEOs, Founders, and CMOs who are tired of:
  ✘ Being forced to compete on price despite superior solutions
  ✘ Losing enterprise contracts to better known competitors
  ✘ Watching sales cycles drag on and end in 'no decision'
  ✘ Seeing revenue growth stall despite better technology and expertise

After working together, my clients have achieved:
  ✔ High-value enterprise contracts at 30% higher rates
  ✔ Ideal customers seek them out without chasing
  ✔ Sales cycles cut in half (with higher close rates)
  ✔ 9X faster growth in strategic segments

"Daniel's counsel guided the executive team…enabling revenue growth in key segments." - CMO, B2B AI & Cloud Technology

Daniel Schapira

Everspaces

I specialize in helping coworking/flex office operators build marketing systems and strategies to attract and retain members. I write frequently on all things marketing at Everspaces.com, where you’ll find over 100 published articles as well as an active community, marketing resources, and much more.

Marketing Consultant

KVNW Marketing

Providing strategic marketing advisory services to a selection of fast-growing companies in a wide range of industries, including ecommerce, online education, SaaS, consulting, and more.

Kevin C. Whelan, Advisory 

I mentor and teach other independent marketers how to create more profitable practices.

Mentor

Torys LLP

+ Maintained content for all Torys web properties; including www.torys.com, WordPress microsites, blogs and social media properties. 
+ Contributed to and executed on the digital marketing strategy.
+ Developed social media advertising campaigns.
+ Worked with SharePoint, Sitecore and WordPress CMS.

> Torys is an international business law firm with offices in Toronto, New York, Calgary and Montréal.

Web Administrator, Marketing Department

Electricity Events Inc.

+ Planned, marketed and executed small and large-scale events, music festivals, special occasions and corporate activities.  

> Electricity Events Inc. engages in event planning, concert promotion, experiential and event marketing and music curation independently and on behalf of organizations such as Mercedes, Samsung, Mosaic, Royal Ontario Museum, Gladstone Hotel, Red Rain, Pulse The World and various others.

Co-Founder, Director of Operations

Kevin C. Whelan

+ I helped small businesses with website design, email marketing, social media marketing, copywriting, website hosting, graphic design, brand identity and e-commerce solutions.

Digital Marketing Freelancer

Take It To The Street Promotions Inc.

+ Experiential marketing and promotions representative.
+ Represented large brands, including Rogers Communications. 

> Take It To The Street is a Toronto-based experiential marketing and promotions company.

Experiential Marketing Representative

Marketing Advisor & Educator

WHAT I DO:
I help businesses transform their marketing "from a hodgepodge of ideas and loosely related activities to a machine of repeatable, measurable processes". 

HOW I DO IT:
Unlike a marketing agency, I don’t offer done-for-you implementation services. I believe holistic marketing strategy and implementation are best sold separately.

Instead, I offer strategic guidance with tactical leadership and oversight to help you grow your business in a predictable and profitable way.

AREA OF FOCUS:
I specialize in helping multi-location coworking spaces and flexible office operators drive demand and attract more ideal members.  (Everspaces.com). 

I occasionally work with other industries and organizations that are a fit for my skills, including e-commerce, online education, and B2B services. (KVNW.com)

When I'm not consulting, I teach and mentor other independent marketing professionals on how to build and run a successful practice. 

WHAT PEOPLE ARE SAYING:

"Kevin is a part of every major decision we make and his opinion carries an enormous amount of weight. I can’t imagine not having Kevin’s support as we prepare to scale Launch.” – Mike Kriel, Launch Workplaces

"We engaged Kevin during a very difficult / pivotal time in our business. Kevin brought order & leadership to the chaos, gave our one-person marketing team the direction and confidence needed to succeed, and ultimately helped to pull our company through one of the most difficult times we've ever experienced in our 10 year history. Thanks to Kevin, we're now back to growing our marketing team (the right way) with a clear vision for the future of the department and the right systems in place to be successful." —Nick Clark, Common Desk

"Kevin is, by far, the most versatile digital marketing expert we’ve had the pleasure to contract with." – Jonathan Kinney, NWCAV and The Northwest Method

“After implementing your suggested optimizations, the website is now performing 3x better in terms of conversions. Inquiries have increased from 100 total inquiries to a total of 280 per month.” – Lucas Seyhun, The Farm Soho

taplio

The Battle

Daniel Schapira

Kevin Whelan

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?