With Content

With Content is a content marketing agency that helps B2B tech companies develop content marketing strategies to attract, engage, and convert potential customers sustainably.

Over the past seven years, we've worked with industry leaders in the region, such as DBS, Singtel, Grab, SAP, and Randstad, to the tune of over $3.5M+ in revenue.

Let us handle your content, so you can focus on what matters most: https://withcontent.co/

Co-Founder

Intellect (YC S21)

Head of Content Marketing & SEO

Sapio

Sapio is a platform for ambitious and curious people to access insider knowledge that can’t be found anywhere else.

Head Of Marketing

100offer

First ​global ​marketing ​hire, ​shaping ​the company’s ​user ​growth, ​lifecycle management, ​and ​country ​expansion. Oversaw ​100offer’s ​global ​marketing efforts, ​responsible ​for ​acquiring ​users and ​clients ​across ​new ​markets ​like Singapore, ​Silicon ​Valley, ​and ​Australia.

Marketing Director

Piktochart

Led efforts of the content team to produce top-notch content, helping readers and users from around the world tell powerful stories with Piktochart. Drove over 2,000 leads per month, or $500,000 in potential revenue.

Head of Content

Tech in Asia

- Managed Tech in Asia's Southeast Asia team, establishing best practices and editorial direction
- Reported on Asia's growing tech startup scene, growing readership to over 1 million per month
- Wrote articles that brought in 1.5 million page views over a year, with several pieces that went viral
- Conceptualized, designed, and grew Tech in Asia's community publishing platform, Talk
- Initiated a number of social media campaigns, such as #HumansinTech and #TIAChat, with the goal of building community and engaging readers

Editor (Southeast Asia)

Tech Journalist

We Are Spaces

Strategic direction and day-to-day editorial activities for the We Are Spaces magazine, driving close to 700,000 page views, and growing rapidly; leading a team of 6 writers. Editorial tasks involve editing, research, interviews, and writing on the events industry in Singapore.

Editor-in-Chief

•	In charge of running social media accounts (Facebook, Twitter, Instagram, LinkedIn)
•	Started up the editorial arm of the company as the Editor-in-Chief, and brought it up to 10,000 views in a month, currently has around 700,000 pageviews; led a team of 6 writers
•	Ran marketing campaigns that integrated the full range of social media channels and microsites
•	Conceptualized, created, and ran an email newsletter

Marketing Executive

ReferralCandy

- Revamped and optimized the content strategy at ReferralCandy as a consultant
- Oversaw and contributed to weekly content on the ReferralCandy blog; cross-posted and syndicated blog content to major publishing platforms such as Quora, Business2Community, and Social Media Today.

Blog Lead

Zopim

- Oversaw content strategy at Zopim as a consultant
- Oversaw and contributed to weekly content on the Zopim blog; managed a group of freelance writers and edited their commissioned articles; cross-posted and syndicated blog content to platforms such as Quora, Business2Community, and Social Media Today.
- Maintained an active presence on Zopim’s social media channels, including the Facebook, Twitter, and Linkedin accounts.
- Grew Zopim’s external presence online through guest posts on influential blogs and spreading blog content to other related influencers via email and Twitter.
- Copyedited all content that Zopim published, including email newsletters and Slideshare presentations.
- Ran email marketing campaigns with the aim of getting existing customers to upgrade their accounts

Content Strategist

There’s way too much content out there on the Internet today.

Correction: Too much unhelpful, "me-too" content that wastes everyone's time. 

Everyone is publishing similar content about the same things, pushing their own agendas, and trying to sell someone something.

It’s tiresome, boring, and readers have had enough of it.

At With Content, we want to change the way content is perceived.

We don’t believe in churning out bits of content that have obviously been thrown together as an afterthought or copy-pasted-rephrased.

We believe in meticulously crafting credible, authoritative longform content that your potential customers will actually love.

Over the years, we've partnered with industry leaders to do just that, including household names like Singtel, DBS, Grab, Randstad, and TÜV SÜD.

Let us help you become the go-to authority in your space with content: https://withcontent.co/ or daniel@withcontent.co

Daniel Tay

Benjamin Loh, CSP

Professional Speakers Australia - PSA

Conferred by the National Speakers Association, the CSP is the speaking profession’s international measure of professional platform competence by which speakers become a Certified Speaking Professional.

About 12 percent of the 5,000 + speakers worldwide, who belong to the 13 member associations of the Global Speakers Federation, currently hold this professional designation.

The Certified Speaking Professional (CSP) designation is earned through demonstrating competence in professional standards: Platform skills, Business management, Education and Association

Information provided by the National Speakers Association based in the United States of America. The Professional Speakers Association of Australia also grants Certified Speaking Professional (CSP) status with similar (but different) standards of its American counterpart.

Statistics are estimated as of July 2017

Certified Speaking Professional (CSP®)

Flare Communications Coaching Pte Ltd.

Flare Communications Coaching Pte Ltd (201416605R) is a boutique executive coaching outfit dedicated to uplift the communications standards in Asia and help our clients deliver more impact and derive more returns from their communications.

We believe in business-backed outcomes and authenticity, not just plainly "informing" or "entertaining" your audiences. As a Public Speaking Coach, if you're delivering presentations and speeches but not getting the kind of sales results or conversions you want, we will work with you to increase the ROI of these engagements and have prospects convert to paying clients through a proven and tested system of presenting.

Clientele includes executives, directors and C-level executives from leading organizations like AIA, MOE, IBM, DHL, ERA, Barclays Capital, Deloitte Consulting US, Ernst & Young, NTUC, Franklin Templeton Investments, USAID, Lend Lease Group, Walton International Group and Le Xin Group.

We run tailored and customized public speaking programs for your key executives so they can maximize the returns from every speaking opportunity that falls into your pipeline.

Managing Director, Lead Public Speaking Coach

NewCampus

Host for Class - Pitch Your Way To The Top

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NewCampus is making learning a lifestyle through community and convenience.
We believe that lifelong learning, genuine human connections, enriching experiences and a broad view of the world is key to thriving in the new world today.

NewCampus Class Host (APAC)

The Huffington Post

Accepted and invited onboard as a Contributor on The Huffington Post platform. Articles center around career development, Millennials, young professionals, public speaking & presentation skills.

Huffington Post Contributor

Startupbootcamp FinTech

Onboarded as a Mentor (Pitch Coach) for Startup Bootcamp Fintech in 2017. Previously served as the Pitch Coach for the inaugural class in 2015.

Mentor

Served as the inaugural Pitch Coach to 11 early-mid stage financial technology (Fin Tech) start-up founders of Startupbootcamp FinTech class in Singapore who were seeking funding in quantum range of $250M to $1.2M USD. My job was to ensure clarity and impact of the investment and business pitches for the founders as they prepare for their Demo Day in July 2015 to over 500 industry practitioners, venture capitalists, investors and government officials. This class of founders comprised former bankers (from GS, CS, BoA) with over 10-15 years of banking experience, consultants, traders and financial professionals.

For more information about Startupbootcamp, Europe's leading accelerator program for startups, visit http://www.startupbootcamp.org/.

Official Pitch Coach

Speaker's Flare Training & Consultancy

Speaker's Flare Training & Consultancy (UEN: 53193779L) was founded in June 2011 with the vision of empowering individuals to shine brilliantly on stage by being their truest selves. As Public Speaking Coaches, We work with clients who desire to thrive on stage; increasing sales, raising investment funding and delivering solid effective pitches are what we specialize in.

Till date, we've worked with over 50 clients individually through executive coaching and trained over 1,500 clients in workshop setting. we've been fortunate and thankful to work with individuals from leading corporations including AIA, MOE, IBM, DHL, ERA, Barclays Capital, Deloitte Consulting US, Ernst & Young, NTUC, Franklin Templeton Investments, USAID, Lend Lease Group, Walton International Group and Le Xin Group.

Through our customized public speaking and presentation skills training program, we have empowered our clients to reap immense returns from their speaking engagements.

Founder, Principal Trainer, Lead Public Speaking Coach

Seedly

Seedly Personal Finance Festival 2021 is Singapore's biggest personal finance festival ran digitally for 2021 and has garnered over 5,000 paying #millennial attendees. It also involves over 50 speakers from ARK Invest, 99.co, The Woke Salaryman, Franklin Templeton, Providend, DollarsAndSense, StashAway, EndowUs, Syfe and many more!

Our role as the 'Official Learning Partner' involves preparing the 2 founders of Seedly Singapore to deliver their keynote speeches, 8 moderators, 2 workshop speakers and 2 event emcees to take the stage with effectiveness and authenticity as their Public Speaking & Presenting Coach.

Official Learning Partner (Seedly Personal Finance Festival 2021) 

China-ASEAN New Smart City Innovation & Entrepreneurship Competition (ASEAN Division)

One Pitch. Breaking Borders

This groundbreaking China-ASEAN New Smart City Innovation and Entrepreneurship Competition is back for the 3rd year in 2020! We’re calling for the best ASEAN innovation startups who are seeking opportunities to break beyond their borders.

This is your opportunity to pitch your way into China!

The world is facing a different kind of normal and borders have shut indefinitely. As a result, this competition aims to provide a different kind of Value to startups.

Other than attractive prize monies to be won, we also strive to offer the best smart city Startups access to highly strategic networks, turn ideas into sought-after solutions, and opportunities to break into new markets!

This competition is hosted by the Nanning Municipal D&R Commission and the Nanning Foreign Affairs Office, and organised by CloudBae Big Data Industry Development Co. Ltd.

The ASEAN Division is organised by The 2B Compass Pte Ltd, and co-organised by *SCAPE Co. Ltd and Singapore University of Social Sciences.

Like and Follow us on our Official Facebook Page: https://www.facebook.com/chinaaseancomp

Head of Mentoring Growth

Singapore Management University

Appointed as a Career Consultant for undergraduates at the Dato' Kho Hui Meng Career Centre. Specialist in communication skills and mentoring undergraduates to speak and present powerfully during key moments like interviews, career assessment centres and pitch competitions.

Career Consultant with Dato'​ Kho Hui Meng Career Centre

Thousand Network Asia (Singapore)

Thousand Network is a global community of young people who live on the edge. We cook up molecular gastronomy, perform pop sonatas, build social empires, and craft radical policy. Scattered across 40 cities on 5 continents, we are bound by our curiosity and creativity. The world is our lab, and we were born to discover what’s possible. Altruism is our currency, and we prosper by aiding each other’s growth. Collectively we can do more with our time on (and off) this planet.

Local affiliated hubs around the world select exceptional young people under 30 as members, and empower them to achieve greater impact through the network. We are one such hub based in Singapore, and we spearhead the Thousand Network presence in Asia.

As the Hub Ambassador, I work with my co-Ambassador, Tim, to grow Thousand's membership and further our vision of bringing tomorrow's leaders together, one event at a time.

Hub Ambassador

Growing up as an introvert and serial bully victim, putting myself out there has certainly not been my thing. 

Yet when I decided to pursue my dream as a professional speaker and coach as an accounting college student, I had to learn how to build online influence well. 

A decade later, I’ve been blessed to serve a Fortune 500 life insurance corporation as their Millennials and Social Media Engagement Consultant. 

Here are some "top-line" achievements: 

🌟 Keynote Speaker for Asia Pacific Life Insurance Congress (APLIC), MDRT Day ID, KL & SG 2019-2022 - teach the very strategies that have grown my global speaking business over the past 12 years - from a $500 paid-up capital by 1,000x (annual rev)

🌟 Strategic Growth Coach to the Top Agency Leaders in SG, MY, ID, HK. Currently the "Outsourced CMO" to a $20+M Agency in Singapore, reigning as the Top Group. 

🌟 Taught >57,000 audiences across 10 countries in Asia and Middle East. As of 2020, I've been accorded the Certified Speaking Professional (CSP), an accolade for the top 12% of speakers globally. 

🌟 Featured over 70x on local and regional media (TV, radio, newspaper) like Channel News Asia (CNA), Radio Television Hong Kong (RTHK), The Huffington Post, and more. 

🌟 Trusted and engaged by global corporations like AIA, Atradius, Coface, DB Schenker, MSC Shipping, Porsche Asia Pacific, Prudential, Monetary Authority of Singapore (MAS), Japan External Trade Organization (JETRO), the Saudi Arabia Kingdom (SAK) government etc.

All without spending on paid advertisement, but by pure organic engagement and attraction.

If you're a top life insurance agency decision-maker, you know it’s harder to attract talents.

The old rules - a numbers game - it was effective, but no longer. ❌

You need to be #𝗧𝗼𝗽𝗼𝗳𝗠𝗶𝗻𝗱, but maybe are facing these challenges:

😪 Confused by the mixed messages on how to build your online influence well 

😪 Lost and frustrated after months of "posting content" that doesn't move the needle one bit 

😪  Time and resource-poor because you're tied up with strategic growth of your agency

There is a better way and it doesn’t involve you doing more or becoming someone you are not. 

I can help you: 

🚀 BE AWARE - So your personal brand is seen by your ideal talents and have you be in their radars consistently 

🚀 BE ATTRACTIVE - Leverage organic social content to draw talent to you and the right ones!  

🚀 BE AMPLIFIED - Leverage the right audiences to be a prominent choice

🎁 Connect with me and let's discover how we can make you relevant to your talents of today!

𝗗𝗼 𝘆𝗼𝘂 𝗲𝘃𝗲𝗿 𝗳𝗲𝗲𝗹 "𝗹𝗲𝘀𝘀𝗲𝗿" 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝘆𝗼𝘂 𝗼𝘄𝗻 𝗹𝗲𝘀𝘀?

I think it's endemic in Singapore.


Recently, it became a pattern during socials. 

⌙ Ben, why don't you drive?
⌙ Ben, have you bought a car?
⌙ Will you want to buy a flashy wrist watch?


This reminds me when I started out as a professional speaker, a decade back.

I went to an event to learn from a business speaker.

"You have to impress others. Then you can win new business"

He went on to share how he'd go as far as to purchase new automobiles, luxury experiences and properties on credit.

To his credit (pun intended), it worked out for him. Somehow.

So I stupidly bought a $300+ SGD suit (a good % of my pay check then). 

Then I realized... nobody really cared or looked an extra second at me. 

Worse, it was just a bad idea in sweltering Singapore.


In 2025, I still don't drive or own a car in our city. 

Even with one child, we get around with private hires and public transport with so much ease. 💯

As a traveling professional speaker, I'm also on the road 40-50% of the time, being a passenger prince.

Nor do I wear a Rolex or AP. (just an Apple Watch) 

Yet people still ask me occasionally, 

"Ben, you teach insurance agents and financial advisors right? 

Especially the rich and successful ones (yes, all of my coachees are typically high 6, 7 figure earners) 

Won't they judge you? Do you feel inadequate?" 🤔


Here's my "truth" after coaching CEOs, MDs, 7-figure earners and teaching in over 20 cities: 

If they judge me for what I 𝘯𝘦𝘦𝘥 𝘵𝘰 own or wear, then they are buying me for the wrong reasons. 

And worse, I won't want to keep on this hedonistic chase just to "get clients". 

Conversely, if they can appreciate and buy me for my character, wisdom and sheer value I put on the table...

Then I don't need that car, watch or fancy toy. 

Instead, I can focus on the work and helping them, without the need to impress anyone. 🎁


P.s. I've nothing against people who fancy luxury or nice items. It's just in the context of sales and "winning clients" - I think that's overrated.

P.p.s We do spend. And on travel and experiences - and this was me taking my family of 7 on J-class to Sydney. Totally bought into the concept of 'Memory Dividends' in the book Die with Zero'. 

And getting a family car will be a high likelihood when #2 kid comes 🚗

#entrepreneur #life #choices

LinkedIn Top Voice in SG To Follow (2024) | I help top life insurance leaders and service professionals in Asia grow their brand and influence and be #TopofMind | Millennial Dad | Top 12% Global Speaker

Can I share with you my weird trait?

Yes, you might guess it.


I was never a fan of celebrating birthdays. 

Just didn't get the meaning of it. 

Maybe it stemmed from how I didn't like "eyes on me" when I was younger.
(Ironic considering I'm speaking to thousands of people for a living now)

And if we celebrate ourselves frequently, is there  a "need" to celebrate birthdays? 


In the recent years, birthdays have taken a different intent for me.

#1/ 𝘠𝘰𝘶 𝘵𝘶𝘳𝘯 𝘺𝘰𝘶𝘳 𝘷𝘪𝘦𝘸 𝘢𝘯𝘥 𝘧𝘰𝘤𝘶𝘴... 𝘢𝘳𝘰𝘶𝘯𝘥

Notice how your phone camera view is always on the the birthday boy or girl?

Well, I've learnt to look up and around.

And I've seen how my parents, siblings and loved ones who have celebrated me.

Lowered mobility, more white hair and wrinkles. 

I've learnt to celebrate and appreciate them, as much as they do for me.

#2/ 𝘈 𝘳𝘦𝘮𝘪𝘯𝘥𝘦𝘳 𝘧𝘰𝘳 𝘸𝘩𝘢𝘵 𝘯𝘦𝘦𝘥𝘴 𝘵𝘰 𝘣𝘦 "𝘣𝘪𝘳𝘵𝘩𝘦𝘥"

When my son, Davey, came in to our lives, he turned our lives upside down.

For the first few years, I told myself,

"May courage and faith be birthed within me"

These few years, I remind myself to birth joy, resilience and impact in my life so I can lead him better in the years to come.

#3/ 𝘈 𝘤𝘰𝘯𝘴𝘤𝘪𝘰𝘶𝘴 𝘳𝘦𝘮𝘪𝘯𝘥𝘦𝘳 𝘧𝘰𝘳 𝘮𝘺𝘴𝘦𝘭𝘧.

Perhaps best explained with Chinese wisdom,

“吾十有五而志于学，三十而立，四十而不惑，五十而知天命，六十而耳顺，七十而从心所欲，不逾矩。”

From the Analects of Confucius, 

At fifteen, I was focused on learning. At thirty, I stood firm. At forty, I had no doubts. At fifty, I knew the decrees of heaven. At sixty, my ear was tuned to truth. At seventy, I could follow my heart’s desires, without transgressions ."

Not to be followed as dogma, but I've learnt to care less and listen inwards.

To seek my own truth and way. 

--

So this is my reflection birthday post. 

Sans the fanfare or mega celebrations.

Just a family dinner over chicken rice, with two slices of cake and...

a kid who declares that everyone's birthdays (and cakes) are all his. 🤷🏻‍♂️

#birthdays #reflection

Imagine this: You’re in a room with 400 top leaders.

You have 35 minutes to get them to create magic. ✨


And AIA Singapore’s leaders conspired with me to do so.

Last week, I had the privilege of returning as a keynote speaker for the AIA Singapore Leaders Sync’posium 2026. 

It’s always an honor to be invited back, but this time, the stakes were higher.

My mission?

To inspire their top leaders to:
✅ Embrace digital recruitment strategies.
✅ Build attention in new, creative ways.
✅ Create a pipeline of qualified candidates.

But here’s the twist: this wasn’t just another motivational talk. 

The management wanted action—on the spot.

The challenge?

The leadersn the room had to create a 60-second recruitment-themed video based on the two formats I taught them. 

And they had just 35 minutes to do it.

I’ll admit—I was nervous. Could this work on such a large scale, with so little time?

But AIA Singapore’s leaders didn’t just rise to the occasion—they crushed it.

💡 Nearly 30 videos were submitted.
💡 Some were agency-level quality, with sharp messaging and compelling narratives.

This is why AIA Singapore is leading growth in the market. 

Their leaders don’t just listen—they act.

As Schalling Tan (Head of Talent Development) shared:

"𝘛𝘩𝘢𝘯𝘬 𝘺𝘰𝘶, 𝘉𝘦𝘯𝘫𝘢𝘮𝘪𝘯, 𝘧𝘰𝘳 𝘩𝘦𝘭𝘱𝘪𝘯𝘨 𝘶𝘴 𝘮𝘰𝘷𝘦 𝘮𝘰𝘶𝘯𝘵𝘢𝘪𝘯𝘴."

The truth? I’m just the guide. 💙

The real credit goes to the incredible leadership team—CEO Sze Keed Wong , CDO Alvin Fu , Head of TD Schalling Tan CFP , Head of TA Laura Ann Yeo , Joelle Fan , Russell, Ivy and the amazing team behind the scenes.

Here’s to climbing the next big mountain together. 🧗‍♂️

#TopOfMind #SocialMedia #MDRT

Rachel didn't expect this:

"Waa, our Asia CEO noticed my post 👀"


That wasn't it.

Rachel's CEO at Manulife Singapore was impressed too. 

He asked her if her posts were written by herself! (yes it was).

In our 2nd Q of working together for her brand and business growth:
✅ 10-15x average post engagement and comment
✅ Established strong mindshare with her potential candidates (they share they "feel her energy and POV" in her posts (she's recruited 7 new talents this FY!)
✅ Cemented her brand positioning and content strategy (2-3x posting output without burning herself out)


Most financial and insurance leaders do the opposite.
‼️ Resort to ChatGPT and AI at the get-go - voiceless and tasteless content
‼️ Mimic what other leaders do and post
‼️ Post silly cat memes, motivational graphics and lame videos thinking 5,6 figure views bring them new candidate opportunities

If this is your content strategy, ask yourself this:

"Do I want to be the funny meme guy (or gal)? 

Am I attracting new business or getting eyeballs and dopamine hits?"


See, Rachel leads Archel Advisory differently.

#1/ 𝘗𝘳𝘰𝘥𝘶𝘤𝘦𝘳-𝘧𝘪𝘳𝘴𝘵, 𝘱𝘳𝘢𝘤𝘵𝘪𝘤𝘦-𝘭𝘦𝘥 → 𝘓𝘦𝘢𝘥𝘪𝘯𝘨 𝘸𝘪𝘵𝘩 𝘗𝘰𝘸𝘦𝘳 

Started out as a multiple time top Relationship Manager (RM) in a leading local bank. 

Mastered her way to win trust from cold market.

Then, built herself to be a top producer and then, 1 of 7 female directors in her company with 30+ consultants under her wing. 

Other agencies promise you leads and results. 

She drills down to how and what you should say exactly on a cold call. And more.

To land you a meeting, close the deal and open a relationship that lasts.

#2/  𝘍𝘪𝘦𝘳𝘤𝘦𝘭𝘺 𝘱𝘳𝘰𝘵𝘦𝘤𝘵𝘪𝘷𝘦 𝘰𝘧 𝘩𝘦𝘳 𝘱𝘦𝘰𝘱𝘭𝘦 𝘢𝘯𝘥 𝘉𝘳𝘢𝘯𝘤𝘩

A branch (agency) is always an extension of their founder.

Rachel went through deep transformation herself - doubted, sidelined, made to feel "smaller" 

So that's the raw intent for her to found something better without the politics, favoritism etc.

Safe spaces for purposeful and intentional growth - what she stands for.

#3/ 𝘊𝘶𝘳𝘪𝘰𝘴𝘪𝘵𝘺 𝘢𝘯𝘥 𝘱𝘦𝘳𝘤𝘦𝘱𝘵𝘪𝘷𝘦𝘯𝘦𝘴𝘴 - 𝘩𝘦𝘳 𝘗𝘦𝘳𝘴𝘰𝘯𝘢𝘭 𝘚𝘶𝘱𝘦𝘳𝘱𝘰𝘸𝘦𝘳𝘴 🦸🏻‍♀️

That's the "female's edge" when it comes to leadership.

In the industry where male leaders count as the majority, Rachel brings her quiet presence and warmth into each and every conversation. ❤️
 
Experienced consultants who've "seen" and "experienced it all" walk away feeling hope and light after meeting her.

That's why if you follow her, you'll realize her she's congruent, online and offline.

--

If you're an experienced advisor who still has hope and hunger in you BUT are under-performing in your agency or company, it's not your fault.

You just need a new environment and perspective.
 
And that's why I'll drop Rachel Toh 卓㛢妏 a DM, if I'm you :)

#topofmind #MDRT #insurance

Public speaking isn’t about you. 

It never was. Here's why 👇🏻


Years ago, I thought I had public speaking all figured out.

I believed it was about my message,
my voice, and my ability to inspire.

Then I met Bongani.

We were both speakers at an event in India.

I was young, ambitious, and, if I’m honest, carrying a lot of ego. 

I told him, 
“Speaking is my way to express my gift and change the world.”

He smiled and said something that changed my life:
“Speaking is service.”

I didn’t get it at first. 

So, he explained:
“If you have 10 minutes to speak to 15 people,
you’ve taken 150 minutes of the world’s time. 
That’s a gift. Your job is to serve them with those 150 minutes.”

That one conversation flipped everything I thought I knew about public speaking.

I realized I had been doing it all wrong.

I was focused on me. 
👉🏻 How I looked, how I sounded, how I wanted to be remembered.

But Bongani’s words taught me this:
✅ Speaking isn’t about being impressive.
✅ It’s about being useful.

When you step on stage, it’s not about:
❌ Your big agendas.
❌ Your fancy suit
❌ Your ego.

👉🏻 It’s about your audience.
→ What do they need?
→ How can you serve them?
→ How can you make their time worthwhile?

The moment you shift the spotlight from yourself to your audience, everything changes.

✨ You connect more deeply.
✨ You deliver more value.
✨ You make a real impact.

So now, every time I step on stage, I ask myself:
“How can I serve them today?”

Because the truth is, the stage isn’t yours.

It belongs to the people who’ve given you their time.

What’s your #1 tip for serving your audience when you speak? 
Drop it in the comments! I’d love to learn from you too 🤝

P.s. ✍🏻 I am Benjamin Loh, CSP, a strategic growth coach and consultant who has taught over 65,000 leaders in over 20 global cities and constructed some of the leading icons (TOT, Award Winners) in the financial industry in Asia through the power of authentic storytelling and authority building.

💪 Follow me for personal brand and growth insights.

#publicspeaking #leadership #growthmindset #professionaldevelopment #financialadvisors

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What if your life became someone else’s guidebook?

Would you be proud of the example you’re setting?

Not just the wins.
Not just the career milestones or the accolades.

→ I’m talking about the late nights spent worrying about work.
→ The moments you snapped at loved ones because you were too tired.
→ The hours spent scrolling instead of being present.
→ The health checkups you kept postponing.

It’s uncomfortable to think about, isn’t it?

But someone is always watching.

For me, it’s my son, Davey.

And that thought keeps me grounded.

Growing up, my dad worked hard, like many Asian fathers.

He sacrificed so much for us.

But beyond his job titles, I didn’t know much about him.

The stories of his life. 
The lessons he learned. 
The values he held.

Now, as a father, I want to do better.

I want Davey to know who I am.
Not just the wins, but the struggles.
Not just the lessons, but the mistakes.

Because kids don’t just listen to what you say.

They watch how you live.

→ Every choice you make.
→ Every habit you keep.
→ Every boundary you set or don’t.

The way you live today becomes the guidebook for how they’ll live tomorrow.

So, ask yourself:
👉🏻 Are you living a life you’d want someone else to follow?

#legacy #authenticity #storytelling

The fears I overcame to build a 7-figure business.

Most people don’t talk about these 👇🏻


Let me take you back to 2012.

I was a fresh graduate, staring at my laptop,
unsure where to start. 

No roadmap. 
No mentor. 

→ Just a lot of self-doubt.

But something clicked during those early years.

I realized I loved teaching. 
I loved helping others grow.

That realization gave me clarity. 

I decided to turn my passion into a career.

By 2014, I took a leap of faith. 

I started my own coaching and speaking practice.

Fast forward to today, 
→ I’ve built a 7-figure business. 
→ My students and I have closed millions in Done Deals online.

It wasn’t the easiest journey, though.

The biggest challenges weren’t external,
💣 They were the fears I carried inside.

If you’ve ever felt stuck, unsure, or afraid to take the next step, I get it. 

I’ve been there too.

Here are the 5 fears that almost held me back, and how I learned to overcome them:

1️⃣ Fear of Failure
→ Failure isn’t the end, it’s a stepping stone.
→ Every mistake taught me something I couldn’t have learned otherwise.

2️⃣ Fear of Judgment
→ People will always have opinions.
→ But their judgments reflect their own limitations, not your potential.

3️⃣ Fear of Selling Myself
→ Selling isn’t about being pushy, it’s about serving.
→ When you believe in your value, sharing it becomes an act of generosity.

4️⃣ Fear of Being Seen
→ Visibility can feel scary, but it’s also powerful.
→ The more people know you, the more trust you build.

5️⃣ Fear of Running Out of Ideas
→ Creativity isn’t finite.
→ Stay curious, stay engaged, and you’ll always have something meaningful to share.

What I’ve learned is this:
💡 Fear doesn’t disappear. It evolves 💪🏻
💡 But so do you ✨

Every time you face a fear, you grow stronger, more resilient, 
and more capable of creating the life you want.

So, how about you? Which fear are you ready to face today?

💬 Let’s talk about it in the comments or DM me. I’d love to hear your story ❤️

P.S. I’m Benjamin Loh, CSP, a strategic growth coach and consultant. I’ve worked with over 65,000 leaders across 20+ global cities, helping them build personal brands and grow their influence through authentic storytelling.

💡 Follow me for more insights on personal branding and growth.

#personalbranding #selfimprovement #contentcreation #personalbrandingcoach

The biggest mistake in personal branding? 

Thinking you need it all figured out before you start.

Don’t get me wrong, I understand the hesitation.

👉🏻 You want your message to be perfect.
👉🏻 You want your content to look polished.
👉🏻 You want to feel ready.

But the truth?

You’ll never feel 100% ready.

I’ve seen this happen so many times.

→ People wait. 
→ They overthink.

They tell themselves, 
“I’ll start when I have a clearer idea of my brand.”

And while they’re waiting,
opportunities pass them by.

Here’s what I’ve learned: 
→ Your personal brand isn’t built in your head.
→ It’s built by showing up.

When you start sharing your thoughts, your values, and your experiences:
→ You get clarity.
→ You discover what resonates with your audience.
→ You refine your message as you go.

Your personal brand will evolve over time.

It doesn’t have to be perfect to start.
It just has to be real.

So, if you’re holding back because you don’t feel ready, here’s my advice:

✅ Start messy.
✅ Start small.
✅ Start scared.

💡 But start 💡

Because the longer you wait, the longer it takes to build trust, credibility, and connection.

And those things? 
They’re what make your personal brand unforgettable.

💬 What’s one thing you’ve done recently to show up, even when it felt messy?

P.s. ✍🏻 I am Benjamin Loh, CSP, a strategic growth coach and consultant who has taught over 65,000 leaders in over 20 global cities and constructed some of the leading icons (TOT, Award Winners) in the financial industry in Asia through the power of authentic storytelling and authority building.

💪 Follow me for personal brand and growth insights.

#personalbranding #selfimprovement #contentcreation #personalbrandingcoach

Still think a degree is your golden ticket to success?

Let me tell you, it’s not.

I started my coaching career at 24. 

👉🏻 No fancy MBA. 
👉🏻 No prestigious certifications.
👉🏻 No corporate safety net.

Yet, I’ve worked with senior leaders from Fortune 100-500 companies, 
governments, and life insurance leaders across Asia.

Not once... 

Yes, not once has a client asked me about my degree.

But I still hear aspiring coaches and trainers ask:
→ “What qualification will make me credible?”
→ “Will clients trust me without certifications?”
→ “Which government program can help me get started?”

Here’s the hard truth: 
💡 In today’s economy, your degree is just a piece of paper.

What really sets you apart?

✅ Create Meaningful Attention
→ Stop chasing likes. Start connecting with your ideal audience.

✅ Master Business-Relevant Skills
→ I’ve built a 7-figure business teaching skills that don’t rely on paid ads.

✅ Deliver Real Results
→ Help clients achieve their dreams, whether it’s publishing a book, winning awards, or growing their influence.

✅ Adopt a Creator’s Mindset
→ A side hustle or creative project can teach you more than an MBA ever will.

✅ Leverage the Creator Economy
→ People are paying for coaching in everything from getting into Ivy Leagues to building YouTube channels.

✅ Use Tools to Scale
→ Platforms like Canva and ChatGPT can amplify your reach without breaking the bank.

✅ Communicate Value Clearly
→ Whether it’s selling Notion templates or mental health routines, your ability to solve problems will always win.

Don’t get me wrong, formal education still has its place.

But in this fast-changing economy, skills, creativity, and results will always outshine credentials.

So, how are you adapting to the new economy? 

P.s. ✍🏻 I am Benjamin Loh, CSP, a strategic growth coach and consultant who has taught over 65,000 leaders in over 20 global cities and constructed some of the leading icons (TOT, Award Winners) in the financial industry in Asia through the power of authentic storytelling and authority building.

💪 Follow me for personal brand and growth insights.

#personalbranding #coachinglife #financialadvisors #businessmentorship

I built a 7-figure coaching and consulting business on LinkedIn.

No corporate experience and zero connections.

My secret?

→ I stopped building a following.
→ I started building a brand.

Here's what most people get wrong:
👉🏻 Building a following means giving value consistently.

→ Educational content. 
→ Viral stories. 
→ Unique insights.

💡 Value drives followers.

But building a personal brand?
👉🏻 That's about showing multiple dimensions of who you are.

→ Sometimes I teach (like this post)
→ Sometimes I share a random thought from a keynote
→ Sometimes I post about being a dad, an introvert, or my journey from bullied kid to CSP 
→ Sometimes I just reflect on what I learned from failure

Your brand isn't one thing.

It's the collection of everything that makes you YOU.

I learned this the hard way.

Back in 2014, I quit my sales job to become a full-time speaker.

Earned ~$60k annually. Took side gigs, writing, hosting, translation, just to survive.

I thought every post needed to be polished. 

Professional and perfect.

But then I realized, 

💡 I'm the brand.

My poor GPA. 
My introversion. 
My struggles.

The messy, human parts? 

That's what people remember.

So, don't be afraid to diversify 💪🏻

✅ Post that random thought.
✅ Share your behind-the-scenes struggle.
✅ Show the world you're human too.

Because influence isn't built on perfection.

It's built on authenticity.

Now, are you building a following that forgets you in a week,
or a brand that's unmistakably you?

P.s. ✍🏻 I am Benjamin Loh, CSP, a strategic growth coach and consultant who has taught over 65,000 leaders in over 20 global cities and constructed some of the leading icons (TOT, Award Winners) in the financial industry in Asia through the power of authentic storytelling and authority building.

💪 Follow me for personal brand and growth insights.

#personalbranding #financialadvisors #professionalgrowth #business

You’ve been told that trust is built by simply showing up consistently

But guess what? You’re wrong.

Trust isn’t just about doing the right things
→ It’s about doing them in the right way. 

And here’s the kicker: 

Trust is actually a formula.
🔑 C + R + I - S = Trust

👉🏻 Credibility:
→ Knowing your stuff and communicating it clearly.

👉🏻 Reliability:
→ A proven, measurable track record.

👉🏻 Intimacy: 
→ Sharing your real stories, struggles, and moments.

👉🏻 Self-Orientation: 
→ The less it’s about you, the more trust you earn.

The mistake most people make?
❌ They focus too much on themselves. 

The more self-oriented you are, the more trust erodes.

Every interaction, every post, every story you share is a deposit into your trust bank—or a withdrawal. 

So, what’s one way you’ve earned trust with your audience or team?

P.s. ✍🏻 I am Benjamin Loh, CSP, a strategic growth coach and consultant who has taught over 65,000 leaders in over 20 global cities and constructed some of the leading icons (TOT, Award Winners) in the financial industry in Asia through the power of authentic storytelling and authority building.

💪 Follow me for personal brand and growth insights.

#socialmedia #contentcreation #personalbranding #growthmindset

Your LinkedIn presence won't grow from one viral moment.

It grows from what you do when nobody's watching.


Everyone's chasing the algorithm.

The perfect hook. 
The trending topic.
The post that "finally breaks through."

But here's what I learned after building a $4M brand:
❌ Visibility isn't the bottleneck.
✅ Consistency is.

If you can't post once a week, you won't post daily.
If you can't share one story, you won't share a hundred.
If you can't engage with 5 comments, you won't suddenly engage with 500.

Back in 2014, I had ~2,000+ followers.

No fancy credentials.
No viral posts.
No "breakthrough moment."

Just me, showing up.

One story at a time.
One conversation at a time.
One post at a time.

Some weeks, crickets.
Some months, doubt.
But I kept going.

By 2017, I crossed six figures in revenue.
By 2024, I'd built a $4M brand and taught 65,000+ leaders.

Not because I went viral.
Because I stayed consistent.

The math doesn't lie:
→ 1 post per week = 52 touchpoints per year
→ 52 touchpoints = 52 chances to be remembered
→ 52 chances = relationships that compound into opportunities

But only if you stay in the game long enough.

Influence isn't built in explosive moments.
It's built in the boring, unsexy work nobody sees.

The posts you publish when engagement is low.
The comments you leave when no one's watching.
The stories you share even when you feel like giving up.

That's where brands are made.

So If you've ever found yourself thinking "I just need that one post to hit"…

The real question is: What habit are you building today?

P.s. ✍🏻 I am Benjamin Loh, CSP, a strategic growth coach and consultant who has taught over 65,000 leaders in over 20 global cities and constructed some of the leading icons (TOT, Award Winners) in the financial industry in Asia through the power of authentic storytelling and authority building.

💪 Follow me for personal brand and growth insights.

#personalbranding #contentcreation #consistency #growthmindset

These days, you’re not just competing for clients. 

You’re competing for attention.

It’s no longer just about having the best product or service. 

It’s about standing out in a world where everyone is scrolling, swiping, and consuming content at lightning speed.

Every day, your audience is flooded with options. 

They’re scrolling, clicking, and deciding who to trust. 

So, when they need someone to solve their problem...

👉🏻 Do they think of you first?

The truth is consideration starts with awareness. 

If people don’t know you exist, they won’t think of you.

And if they don’t think of you, someone else will take that spot.

Personal branding is about more than just looking good online. 

It’s about showing up consistently, creating value, and earning trust. 

When you do this, you claim mental real estate in your audience’s mind ✨

💡So, ask yourself: 
"Are you doing enough to stay visible and top of mind?"

P.s. ✍🏻 I am Benjamin Loh, CSP, a strategic growth coach and consultant who has taught over 65,000 leaders in over 20 global cities and constructed some of the leading icons (TOT, Award Winners) in the financial industry in Asia through the power of authentic storytelling and authority building.

💪 Follow me for personal brand and growth insights.

#attentioneconomy #personalbranding #topofmind #growthmindset #leadership #brandingstrategy #mindshare

Most people get this wrong about social media.

And this mindset could be costing you big time.

A lot of people think social media works like an ATM. 

Post something, and you expect instant results:
👉🏻 Likes, followers, clients, or even money. 

But that’s not how it works.

Social media is more like a savings account 💳

You have to put in the effort first, consistently and intentionally,
before you can expect to see any returns. 

It’s about showing up, adding value, and building trust over time.

The problem?
👉🏻 Most people give up too soon because they don’t see instant results. 

But if you’re willing to play the long game, 
👉🏻 You’ll stand out while others quit.

✅ Show up with intention.
✅ Add value before asking for anything.
✅ Stay consistent, even when it feels slow.

What’s one way you’re investing in your social media presence today?

P.s. ✍🏻 I am Benjamin Loh, CSP, a strategic growth coach and consultant who has taught over 65,000 leaders in over 20 global cities and constructed some of the leading icons (TOT, Award Winners) in the financial industry in Asia through the power of authentic storytelling and authority building.

💪 Follow me for personal brand and growth insights.

#socialmediatips #personalbranding #growthmindset #consistencyiskey

What truly makes a financial advisory leader shine? 

My thoughts below 👇🏻

Have you ever chased someone else’s version of success?

I did. 

Fancy titles, big paychecks, and shiny apartments...

Until I realized… none of it mattered if I wasn’t fulfilled.

For me, true success isn’t about meeting others’ expectations. 

👉 It’s about aligning with your values

How about you?
What does success mean to you?

P.s. ✍🏻 I am Benjamin Loh, CSP, a strategic growth coach and consultant who has taught over 65,000 leaders in over 20 global cities and constructed some of the leading icons (TOT, Award Winners) in the financial industry in Asia through the power of authentic storytelling and authority building.

💪 Follow me for personal brand and growth insights.

#personalgrowth #successmindset #careerdevelopment #coach #financialadvisor

This reads so real for me.

If you're an Indonesian, you probably can relate deeper!

Top High Net Worth Producer, AIA Singapore 2024–2025 (No. 1 out of 5,800) | Companywide 1st Runner-Up HNW Director 2025

𝗜 𝘄𝗼𝗸𝗲 𝘂𝗽 𝗼𝗻𝗲 𝗱𝗮𝘆, 𝗮𝗻𝗱 𝗺𝘆 𝗰𝗼𝘂𝗻𝘁𝗿𝘆 𝗰𝗼𝗹𝗹𝗮𝗽𝘀𝗲𝗱 𝗼𝘃𝗲𝗿𝗻𝗶𝗴𝗵𝘁.

This moment shook me, always. 

Riots everywhere. 
Burglary in broad daylight. 

This was Medan, Indonesia in 1998. 🇮🇩

Why? What happened?

In late 1997, multiple Southeast Asian currencies crashed during the Asian Financial Crisis.
𝗜𝗻𝗱𝗼𝗻𝗲𝘀𝗶𝗮 𝘄𝗮𝘀 𝗵𝗶𝘁 𝘁𝗵𝗲 𝗵𝗮𝗿𝗱𝗲𝘀𝘁.

Indonesian Rupiah fell from 2,400 per USD to 17,000 per USD within months, 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝟴𝟬% 𝗱𝗲𝘃𝗮𝗹𝘂𝗮𝘁𝗶𝗼𝗻.

𝗔𝘁 𝗹𝗲𝗮𝘀𝘁 𝟭𝟲 𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝗯𝗮𝗻𝗸𝘀 𝘄𝗲𝗿𝗲 𝗰𝗹𝗼𝘀𝗲𝗱/𝘁𝗮𝗸𝗲𝗻 𝗼𝘃𝗲𝗿.
The government had no choice but to seek 𝗲𝗺𝗲𝗿𝗴𝗲𝗻𝗰𝘆 𝗳𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗿𝗲𝘀𝗰𝘂𝗲 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗠𝗼𝗻𝗲𝘁𝗮𝗿𝘆 𝗙𝘂𝗻𝗱 (𝗜𝗠𝗙).

Panic spread.
Anxiety turned into 𝘀𝗲𝘃𝗲𝗿𝗲 𝗰𝗶𝘃𝗶𝗹 𝘂𝗻𝗿𝗲𝘀𝘁.

Medan was the first city hit.
Rioters targeted Indonesian Chinese communities.

Our housing complex organised 𝗽𝗮𝘁𝗿𝗼𝗹 𝗿𝗼𝘁𝗮𝘁𝗶𝗼𝗻𝘀.
𝗚𝗮𝘁𝗲𝘀 𝗵𝗮𝗹𝗳-𝗼𝗽𝗲𝗻, 𝗽𝗲𝗼𝗽𝗹𝗲 𝗵𝗼𝗹𝗱𝗶𝗻𝗴 𝗸𝗻𝗶𝘃𝗲𝘀 𝗮𝗻𝗱 𝗺𝗮𝗸𝗲𝘀𝗵𝗶𝗳𝘁 𝘄𝗲𝗮𝗽𝗼𝗻𝘀.
Everyone prepared to defend their families until we escaped.

I still remember how chaotic it was at the port, when I took the ferry to Penang, and then to Singapore. 🇸🇬

Til today, it is still a traumatic memory to many affluent Indonesians. 😢

They remembered the currency crash. 
They remembered the bank collapse. 
They remembered the horrors in the street.
They remembered how 𝗵𝗼𝘄 𝗺𝗼𝗻𝗲𝘆 𝗶𝗻 𝘁𝗵𝗲𝗶𝗿 𝗯𝗮𝗻𝗸 𝗮𝗰𝗰𝗼𝘂𝗻𝘁𝘀 𝗱𝗶𝘀𝗮𝗽𝗽𝗲𝗮𝗿𝗲𝗱 𝗼𝘃𝗲𝗿𝗻𝗶𝗴𝗵𝘁.

This is why, the same affluent Indonesians understand the importance of

- Diversifying your assets, especially placing parts of the assets outside of Indonesia
- Choosing a politically stable country
- Hedging against currency volatility

✅Singapore checks all of the above.

One lesson from 1998 that still stands today:
𝗜𝗳 𝘆𝗼𝘂𝗿 𝘄𝗲𝗮𝗹𝘁𝗵 𝗶𝘀𝗻’𝘁 𝗱𝗶𝘃𝗲𝗿𝘀𝗶𝗳𝗶𝗲𝗱… 𝘆𝗼𝘂’𝗿𝗲 𝗯𝗮𝘀𝗶𝗰𝗮𝗹𝗹𝘆 𝘄𝗮𝗹𝗸𝗶𝗻𝗴 𝗮𝗿𝗼𝘂𝗻𝗱 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗮𝗻 𝘂𝗺𝗯𝗿𝗲𝗹𝗹𝗮 𝗶𝗻 𝗿𝗮𝗶𝗻𝘆 𝘀𝗲𝗮𝘀𝗼𝗻.

The 1998 crisis wasn’t just an economic event.
It was trauma.
It was survival.
It was a lesson that still lives in every conversation I have with clients aged 40 and above.

And maybe, just maybe, someone reading this today lived through it too.

So let me ask you a real question that history never forgets:
𝗜𝗳 𝘆𝗼𝘂𝗿 𝗲𝗻𝘁𝗶𝗿𝗲 𝗰𝗼𝘂𝗻𝘁𝗿𝘆 𝗰𝗼𝗹𝗹𝗮𝗽𝘀𝗲𝗱 𝘁𝗼𝗺𝗼𝗿𝗿𝗼𝘄, 𝘄𝗵𝗲𝗿𝗲 𝘄𝗼𝘂𝗹𝗱 𝘆𝗼𝘂𝗿 𝘀𝗮𝗳𝗲𝘁𝘆 𝗻𝗲𝘁 𝗯𝗲?

👇 Share your thoughts. I would love to hear your perspective.

If you are a fellow Indonesian, does my post speak to you?

#AsianFinancialCrisis #1997 #1998 #IMF #Liquidation #BankCollapse #WealthDiversification #Sujano

Why Indonesians Trust Singapore Today

Want to stand out as a financial advisor? 

Here’s what works 👇🏻

Most people think success in the financial industry is about numbers. 

But in today’s competitive world, 
👉🏻 It’s not just about being good at what you do.
👉🏻 It’s about being seen and trusted. 

If you want to:
→ Attract more clients
→ Grow your influence
→ Qualify for MDRT (Million Dollar Round Table)

You need to focus on two key things: 

✅ Consistent activity
✅ Creating content that connects.

Here’s the formula:
1️⃣ Meet more people.
2️⃣ Keep your pipeline active.
3️⃣ Build trust by showing up online with valuable content.

Remember, people buy from those they Know, Like, and Trust (KLT). 

The more people know you, the more they’ll trust you.

💡 What’s one way you’ll show up today to get noticed?

P.s. ✍🏻 I am Benjamin Loh, CSP, a strategic growth coach and consultant who has taught over 65,000 leaders in over 20 global cities and constructed some of the leading icons (TOT, Award Winners) in the financial industry in Asia through the power of authentic storytelling and authority building.

💪 Follow me for personal brand and growth insights.

#personalbranding #financialadvisors #growthmindset #mdrt

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