With Content

With Content is a content marketing agency that helps B2B tech companies develop content marketing strategies to attract, engage, and convert potential customers sustainably.

Over the past seven years, we've worked with industry leaders in the region, such as DBS, Singtel, Grab, SAP, and Randstad, to the tune of over $3.5M+ in revenue.

Let us handle your content, so you can focus on what matters most: https://withcontent.co/

Co-Founder

Intellect (YC S21)

Head of Content Marketing & SEO

Sapio

Sapio is a platform for ambitious and curious people to access insider knowledge that can’t be found anywhere else.

Head Of Marketing

100offer

First ​global ​marketing ​hire, ​shaping ​the company’s ​user ​growth, ​lifecycle management, ​and ​country ​expansion. Oversaw ​100offer’s ​global ​marketing efforts, ​responsible ​for ​acquiring ​users and ​clients ​across ​new ​markets ​like Singapore, ​Silicon ​Valley, ​and ​Australia.

Marketing Director

Piktochart

Led efforts of the content team to produce top-notch content, helping readers and users from around the world tell powerful stories with Piktochart. Drove over 2,000 leads per month, or $500,000 in potential revenue.

Head of Content

Tech in Asia

- Managed Tech in Asia's Southeast Asia team, establishing best practices and editorial direction
- Reported on Asia's growing tech startup scene, growing readership to over 1 million per month
- Wrote articles that brought in 1.5 million page views over a year, with several pieces that went viral
- Conceptualized, designed, and grew Tech in Asia's community publishing platform, Talk
- Initiated a number of social media campaigns, such as #HumansinTech and #TIAChat, with the goal of building community and engaging readers

Editor (Southeast Asia)

Tech Journalist

We Are Spaces

Strategic direction and day-to-day editorial activities for the We Are Spaces magazine, driving close to 700,000 page views, and growing rapidly; leading a team of 6 writers. Editorial tasks involve editing, research, interviews, and writing on the events industry in Singapore.

Editor-in-Chief

•	In charge of running social media accounts (Facebook, Twitter, Instagram, LinkedIn)
•	Started up the editorial arm of the company as the Editor-in-Chief, and brought it up to 10,000 views in a month, currently has around 700,000 pageviews; led a team of 6 writers
•	Ran marketing campaigns that integrated the full range of social media channels and microsites
•	Conceptualized, created, and ran an email newsletter

Marketing Executive

ReferralCandy

- Revamped and optimized the content strategy at ReferralCandy as a consultant
- Oversaw and contributed to weekly content on the ReferralCandy blog; cross-posted and syndicated blog content to major publishing platforms such as Quora, Business2Community, and Social Media Today.

Blog Lead

Zopim

- Oversaw content strategy at Zopim as a consultant
- Oversaw and contributed to weekly content on the Zopim blog; managed a group of freelance writers and edited their commissioned articles; cross-posted and syndicated blog content to platforms such as Quora, Business2Community, and Social Media Today.
- Maintained an active presence on Zopim’s social media channels, including the Facebook, Twitter, and Linkedin accounts.
- Grew Zopim’s external presence online through guest posts on influential blogs and spreading blog content to other related influencers via email and Twitter.
- Copyedited all content that Zopim published, including email newsletters and Slideshare presentations.
- Ran email marketing campaigns with the aim of getting existing customers to upgrade their accounts

Content Strategist

There’s way too much content out there on the Internet today.

Correction: Too much unhelpful, "me-too" content that wastes everyone's time. 

Everyone is publishing similar content about the same things, pushing their own agendas, and trying to sell someone something.

It’s tiresome, boring, and readers have had enough of it.

At With Content, we want to change the way content is perceived.

We don’t believe in churning out bits of content that have obviously been thrown together as an afterthought or copy-pasted-rephrased.

We believe in meticulously crafting credible, authoritative longform content that your potential customers will actually love.

Over the years, we've partnered with industry leaders to do just that, including household names like Singtel, DBS, Grab, Randstad, and TÜV SÜD.

Let us help you become the go-to authority in your space with content: https://withcontent.co/ or daniel@withcontent.co

Daniel Tay

C2 Media

C2 Media is the parent company of PR & content marketing agency Content Collision and freelance journalist marketplace ContentGrow. Our team provides storytelling solutions for brands across the Asia-Pacific region.

ContentGrow is a private media talent marketplace attached to a project hub that helps your publication scale up by keeping out-of-house content teams on brief, ahead of deadline, in-the-know, and at your fingertips.
(+) Trusted by blue-chip brands and media like South China Morning Post, Cision PR Newswire, e27, and Axel Springer's Upday.

COO at ContentGrow

Content Collision is an Asia-based online collective of elite freelance journalists and copywriters. We help brands and publishers dominate the world with content.
(+) Amassed 1,500+ media coverage from blue-chip media in Indonesia for 100+ clients.
(+) Crafted thousands of high-quality long-form articles which brings in more than 1 million monthly pageviews for clients.
(+) Served prominent international clients which includes Alibaba, Reuters, Truecaller, National University of Singapore, and East Ventures.

Content Director at Content Collision

C2live

C2live aims to empower the blogger ecosystem in Indonesia with an easy-to-use SaaS platform. 
(+) C2live has helped Content Collision agency manage thousands of bloggers for prominent clients such as Lazada and Skyscanner.

(various)

My work has been featured on prominent media outlets such as Reuters, WSJ, and Nikkei Asian Review.

Freelance Journalist

Serving Indonesia's tech ecosystem by unearthing unique stories and insights in Indonesian and English languages.
(+) Spearhead Tech in Asia's expansion to Indonesia, which includes building a team of 25+ full-time personnel.
(+) Led the Indonesian editorial team, growing the local site's traffic from 0 to 1 million organic monthly pageviews. This cemented Tech in Asia as one of the country's biggest startup media.
(+) Led the content side for Startup Asia Jakarta 2014 - the biggest tech conference in Indonesia with 2,200+ participants - which includes topic planning, speaker invites, session moderations, and editorial coverage.

Head of Editorial

TechinAsia.com is an online technology news startup based in Asia, with team members all across the region.
(+) Reported stories of the Indonesian tech startup scene in English language.
(+) One of the early hires in Indonesia.
(+) Interviewed prominent C-levels which includes CEOs of Tokopedia, Traveloka, and Bukalapak.

Journalist

ETC - English Transformation Centre

ETC offers English courses tailored for specific industry needs. 
(+) Taught business communication class at BCA.
(+) Taught beginner English for journalism at Sindo Daily.

English Mentor

Bina Nusantara English Club

Bina Nusantara English Club (BNEC) is the leading student organization at Binus University.
(+) Led a team of awesome crew to break the university's first-ever Guinness World Record.

Convener

Be! Training Provider

Be! Training Provider offers tailored made English courses for adult professionals. 
(+) Took part in both the teaching and course development process.
(+) Taught business English classes to adult professionals (eg. BCA, Tempo, and Jayaboard).

English Mentor and Researcher

I help lean content teams hire vetted freelance writers. Ping me for more info!

Storytelling + Data = Results

As a tech journalist-turned-content entrepreneur, I’ve seen first-hand how storytelling can make a tangible difference for startups across the Asia Pacific.

But not all content is created equal.

SEO content drives pageviews. Whitepapers generate leads. PR builds credibility. The key lies in aligning content with specific business objectives and choosing the right format to support those goals.

At C2 Media, we empower ambitious founders and marketing teams to build stronger brand presence and achieve meaningful growth. Our approach blends storytelling with data analytics to craft and refine strategies that deliver results.

Through close collaboration with startup founders, marketing leaders, and PR professionals, we help:
- Develop narratives that reflect the core value of their innovations
- Create content strategies tied directly to business goals
- Leverage data-driven insights to amplify reach and impact
- Scale marketing and PR efforts efficiently and sustainably

We’ve partnered with companies like Alibaba Group, Truecaller, Blinkist, Antler, and Tech in Asia to support their growth.

If you’re a tech startup founder or marketing leader in APAC looking to amplify your brand’s voice and achieve sustainable growth, let’s connect!

taplio

The Battle

Daniel Tay

Enricko Lukman

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