With Content

With Content is a content marketing agency that helps B2B tech companies develop content marketing strategies to attract, engage, and convert potential customers sustainably.

Over the past seven years, we've worked with industry leaders in the region, such as DBS, Singtel, Grab, SAP, and Randstad, to the tune of over $3.5M+ in revenue.

Let us handle your content, so you can focus on what matters most: https://withcontent.co/

Co-Founder

Intellect (YC S21)

Head of Content Marketing & SEO

Sapio

Sapio is a platform for ambitious and curious people to access insider knowledge that can’t be found anywhere else.

Head Of Marketing

100offer

First ​global ​marketing ​hire, ​shaping ​the company’s ​user ​growth, ​lifecycle management, ​and ​country ​expansion. Oversaw ​100offer’s ​global ​marketing efforts, ​responsible ​for ​acquiring ​users and ​clients ​across ​new ​markets ​like Singapore, ​Silicon ​Valley, ​and ​Australia.

Marketing Director

Piktochart

Led efforts of the content team to produce top-notch content, helping readers and users from around the world tell powerful stories with Piktochart. Drove over 2,000 leads per month, or $500,000 in potential revenue.

Head of Content

Tech in Asia

- Managed Tech in Asia's Southeast Asia team, establishing best practices and editorial direction
- Reported on Asia's growing tech startup scene, growing readership to over 1 million per month
- Wrote articles that brought in 1.5 million page views over a year, with several pieces that went viral
- Conceptualized, designed, and grew Tech in Asia's community publishing platform, Talk
- Initiated a number of social media campaigns, such as #HumansinTech and #TIAChat, with the goal of building community and engaging readers

Editor (Southeast Asia)

Tech Journalist

We Are Spaces

Strategic direction and day-to-day editorial activities for the We Are Spaces magazine, driving close to 700,000 page views, and growing rapidly; leading a team of 6 writers. Editorial tasks involve editing, research, interviews, and writing on the events industry in Singapore.

Editor-in-Chief

•	In charge of running social media accounts (Facebook, Twitter, Instagram, LinkedIn)
•	Started up the editorial arm of the company as the Editor-in-Chief, and brought it up to 10,000 views in a month, currently has around 700,000 pageviews; led a team of 6 writers
•	Ran marketing campaigns that integrated the full range of social media channels and microsites
•	Conceptualized, created, and ran an email newsletter

Marketing Executive

ReferralCandy

- Revamped and optimized the content strategy at ReferralCandy as a consultant
- Oversaw and contributed to weekly content on the ReferralCandy blog; cross-posted and syndicated blog content to major publishing platforms such as Quora, Business2Community, and Social Media Today.

Blog Lead

Zopim

- Oversaw content strategy at Zopim as a consultant
- Oversaw and contributed to weekly content on the Zopim blog; managed a group of freelance writers and edited their commissioned articles; cross-posted and syndicated blog content to platforms such as Quora, Business2Community, and Social Media Today.
- Maintained an active presence on Zopim’s social media channels, including the Facebook, Twitter, and Linkedin accounts.
- Grew Zopim’s external presence online through guest posts on influential blogs and spreading blog content to other related influencers via email and Twitter.
- Copyedited all content that Zopim published, including email newsletters and Slideshare presentations.
- Ran email marketing campaigns with the aim of getting existing customers to upgrade their accounts

Content Strategist

There’s way too much content out there on the Internet today.

Correction: Too much unhelpful, "me-too" content that wastes everyone's time. 

Everyone is publishing similar content about the same things, pushing their own agendas, and trying to sell someone something.

It’s tiresome, boring, and readers have had enough of it.

At With Content, we want to change the way content is perceived.

We don’t believe in churning out bits of content that have obviously been thrown together as an afterthought or copy-pasted-rephrased.

We believe in meticulously crafting credible, authoritative longform content that your potential customers will actually love.

Over the years, we've partnered with industry leaders to do just that, including household names like Singtel, DBS, Grab, Randstad, and TÜV SÜD.

Let us help you become the go-to authority in your space with content: https://withcontent.co/ or daniel@withcontent.co

Daniel Tay

At Home

Instinct led understanding of raising two humans. Conceptualising and ideating novel ways to keep 2 offspring 100% alive while navigating the designation of a mother without prior training. Learning on the job, daily.

Parent

MIU LLP - Your Creative Digital Agency

Content 

Bitsmedia

Creating lifestyle, tech and narrative articles are my forte.

Content Writer

Have Halal, Will Travel

Research and documentation of all available Grants in Singapore till 2017.

Grants Assistant

Communiqué PR & Marketing

Back office: Client database and filing for all media coverage. Print and Broadcast.

Client handling and media coverage. 
Job scope included features, listings, event coverage, interviews, press kits, press releases, pre and post event releases for clients like   
Artists & Galleries: Gallery Art and Soul, ICIA, Point of View 
Food Industry: China Garden, TGIF
Lifestyle: Amaara boutique, Hobby Ideas,

Executive  Public Relations manager

Afternoon Dispatch & Courier

Worked as a trainee journalist. Covered city stories, conferences, art,  lifestyle and fashion events.

Trainee Journalist

Farida has 6+ years of versatile writing experience as a creative and commercial writer. 

1. Traditional News Stories, Features and Interviews.
2.  Pre & Post-Event Releases, Press Releases and Client Handling for traditional PR and Marketing. 
3. Digital content writing: Blogs, Curated Articles, Content campaigns, and Websites.
4. Creative content writing: Narratives, Documentary Script Writing, Ad copy concepts and Personal Parenting Stories.

When Farida isn't busy writing for others, she looks for humor in her parenting journey. A previous journalist and public relations executive, she has an eye for looking at people and situations in a different light.

Farida has been featured on diverse platforms for her parenting ideas, and poetry. She strongly believes human connections keep us going and is always open to sharing and listening to stories.

Farida H.

I've taken an entrepreneurial route. 

And I'm doing traditional sales of tangible goods, compared to my previous job descriptions of selling words, which is intangible 'goods and services'. 

At the pop up store today, a son-father pair had set up a very simple table of hand made gift boxes. Literally, made out of simple paper, simple folds and drawn on with marker pens, some interesting origami stars too, a secret in the gift box. 

Half the day had passed. Even though it's a Saturday, there weren't a lot of walk-ins. 

As a mom, I know how my daughter feels when she is with me at pop up marts and we don't sell anything. So I went across and encouraged him, to stay put, and that not all days are good, and not all are bad either. 

The duo smiled and shared, that it was a first time for them, and the dad was extremely  supportive. A few minutes later he sold his first box, and the pure joy I saw on their faces was priceless. 

I mean the boy kept smiling and smiling. I clapped and congratulated him from across the table. And he screamed aloud with a THANK YOU. THANK YOU. 

Aah, the pure joy of parenting, spending time, teaching, learning and most of all, encouraging and supporting. I'm sure he will flourish. 

A present parent doesn't need to be around 24/7. Sometimes, minutes are enough. 

🥹

#momlife #parenting #newthings

taplio

The Battle

Daniel Tay

Farida H.

Followers

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taplio

The Battle

Daniel Tay

Farida H.

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Farida H.'s LinkedIn Performance

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Performance ScoreFarida H.'s LinkedIn Performance