With Content

With Content is a content marketing agency that helps B2B tech companies develop content marketing strategies to attract, engage, and convert potential customers sustainably.

Over the past seven years, we've worked with industry leaders in the region, such as DBS, Singtel, Grab, SAP, and Randstad, to the tune of over $3.5M+ in revenue.

Let us handle your content, so you can focus on what matters most: https://withcontent.co/

Co-Founder

Intellect (YC S21)

Head of Content Marketing & SEO

Sapio

Sapio is a platform for ambitious and curious people to access insider knowledge that can’t be found anywhere else.

Head Of Marketing

100offer

First ​global ​marketing ​hire, ​shaping ​the company’s ​user ​growth, ​lifecycle management, ​and ​country ​expansion. Oversaw ​100offer’s ​global ​marketing efforts, ​responsible ​for ​acquiring ​users and ​clients ​across ​new ​markets ​like Singapore, ​Silicon ​Valley, ​and ​Australia.

Marketing Director

Piktochart

Led efforts of the content team to produce top-notch content, helping readers and users from around the world tell powerful stories with Piktochart. Drove over 2,000 leads per month, or $500,000 in potential revenue.

Head of Content

Tech in Asia

- Managed Tech in Asia's Southeast Asia team, establishing best practices and editorial direction
- Reported on Asia's growing tech startup scene, growing readership to over 1 million per month
- Wrote articles that brought in 1.5 million page views over a year, with several pieces that went viral
- Conceptualized, designed, and grew Tech in Asia's community publishing platform, Talk
- Initiated a number of social media campaigns, such as #HumansinTech and #TIAChat, with the goal of building community and engaging readers

Editor (Southeast Asia)

Tech Journalist

We Are Spaces

Strategic direction and day-to-day editorial activities for the We Are Spaces magazine, driving close to 700,000 page views, and growing rapidly; leading a team of 6 writers. Editorial tasks involve editing, research, interviews, and writing on the events industry in Singapore.

Editor-in-Chief

•	In charge of running social media accounts (Facebook, Twitter, Instagram, LinkedIn)
•	Started up the editorial arm of the company as the Editor-in-Chief, and brought it up to 10,000 views in a month, currently has around 700,000 pageviews; led a team of 6 writers
•	Ran marketing campaigns that integrated the full range of social media channels and microsites
•	Conceptualized, created, and ran an email newsletter

Marketing Executive

ReferralCandy

- Revamped and optimized the content strategy at ReferralCandy as a consultant
- Oversaw and contributed to weekly content on the ReferralCandy blog; cross-posted and syndicated blog content to major publishing platforms such as Quora, Business2Community, and Social Media Today.

Blog Lead

Zopim

- Oversaw content strategy at Zopim as a consultant
- Oversaw and contributed to weekly content on the Zopim blog; managed a group of freelance writers and edited their commissioned articles; cross-posted and syndicated blog content to platforms such as Quora, Business2Community, and Social Media Today.
- Maintained an active presence on Zopim’s social media channels, including the Facebook, Twitter, and Linkedin accounts.
- Grew Zopim’s external presence online through guest posts on influential blogs and spreading blog content to other related influencers via email and Twitter.
- Copyedited all content that Zopim published, including email newsletters and Slideshare presentations.
- Ran email marketing campaigns with the aim of getting existing customers to upgrade their accounts

Content Strategist

There’s way too much content out there on the Internet today.

Correction: Too much unhelpful, "me-too" content that wastes everyone's time. 

Everyone is publishing similar content about the same things, pushing their own agendas, and trying to sell someone something.

It’s tiresome, boring, and readers have had enough of it.

At With Content, we want to change the way content is perceived.

We don’t believe in churning out bits of content that have obviously been thrown together as an afterthought or copy-pasted-rephrased.

We believe in meticulously crafting credible, authoritative longform content that your potential customers will actually love.

Over the years, we've partnered with industry leaders to do just that, including household names like Singtel, DBS, Grab, Randstad, and TÜV SÜD.

Let us help you become the go-to authority in your space with content: https://withcontent.co/ or daniel@withcontent.co

Daniel Tay

Intellect is a modern-day mental health company with a mission to make mental healthcare and wellbeing support accessible for everyone.

Today, Intellect is the largest and fastest growing mental health tech company in Asia, and serves over 2 million members and leading organisations globally through our mental health platform. Intellect was also selected as one of Google’s Best Apps of 2020.

Intellect is backed by leading investors including Insignia Ventures Partners, Y Combinator, HOF Capital, Headline, East Ventures, MS&AD Ventures, XA Network, and an extensive list of family offices, big tech executives and renowned angel investors.

Head of Client Solutions and Consulting

Celcom Axiata Berhad

• Designed talent management programmes (objective, learning themes, curriculum/intervention modules) and executed planned interventions for young talents, High Potential front line, middle and senior managers to enable an evergreen talent pool (three talent programmes comprising of 10.4% High Potential talents out of ~2,450 employees).
• Developed Succession Management framework including criteria for Mission Critical Positions, readiness guidelines and successor qualification criteria to enable effective annual Succession Planning.
• Monitored progress and performance of talents through completion of Talent Development Plans,
curriculum/intervention reports, half yearly reviews and use of science based assessments.
• Managed CXOs and HODs through a series of quarterly Organisational and Divisional Talent Councils to discuss Development Needs, People Movement and Talent Selection.
 • Refined talent acquisition lifecycle from hiring right up to continuous learning and development for a high performing organisation in areas of people, process and technology (including policies).
 • Managed end-to-end government related talent placement (Protégé 250 quota per year, CEO@Faculty) and Celcom internship programmes (50 interns per year).

Talent Development Lead, HR CoE

Accenture

General:
• Managed stakeholders ranging from rank-and-file to C-suite for project delivery, buy-in and programme management updates. 
• Mentored and developed a multicultural and multinational team of consultants to successfully implement people engagement, learning and development and change management programmes/initiatives for both internal and external stakeholders.

Oil & Gas Greenfield Integrated Refinery & Petrochemical Complex – Digital Pilot & ICT Shared Services Centre (US$7 billion investment, serving ~3,000 citizens): 
• Led deployment to successfully deliver MVPs through rapid piloting and field testing of digital capabilities in first operational plant.
• Developed a human-centred Change Management & Gamification strategy to drive adoption of digital new ways of working and employed Design Thinking to refine behaviour and motivation parameters for a sustainable culture set-up. 
• Developed the IT Shared Services Centre organisation structure including job descriptions, learning and development plan, transitioning employees into their new roles and culture. Also deployed robust governance structure, policies and escalation matrices as a foundation for successful IT operations.

Oil & Gas Greenfield Cyber Security Organisation (US$19 million investment, serving ~50,000 employees globally):
• Led the development of end-to-end change management strategy & plan for the deployment of behavioural change campaigns, culture change assessment, rewards & consequence management and capability readiness and development. 
• Led the delivery of change management for the set up of a Security Operations Centre (SOC) including key cyber defence capabilities such as the SIEM tool deployment and SOC talent capability and maturity through career and learning & development pathing, training curriculum and delivery.

Strategy & Consulting Manager

Cengage Learning

• Developed and/or managed 40 textbook projects per year from inception to publication, including its scheduling, sub-editing, budget utilisation and margin and inventory count. 
• Acquired at least 4 new textbook projects per year by supporting the sales force in conducting publishing workshops and commissioning presentations to grow the publishing pipeline (includes book proposal reviews). 
• Led the Malaysia office’s publishing department and managed a total of 150 external stakeholders ranging from authors, university department heads, typesetters, designers, illustrators and editors.

Senior Publishing Executive

THINKSCAPE DESIGN

• Developed, implemented and maintained communications strategies and activities to enhance media and business relations to generate publicity and awareness on the organisation. 
• Developed, copywrote and produced communication materials for internal and external stakeholders of the organisation.
• Developed and strategised the organisation’s culture, capability development and managed the delivery of recruitment, trainings, compensation, benefits, employee relations and appraisal.

Corporate Communications Manager

CIMB

• Promoted and marketed for deposits, loans and services targeted at the Small Medium Enterprise Businesses and actively made recommendations for other suitable products and services.
• Developed and built long-term business relationship with top 20 branch customers.

SME Relationship Manager

Starbucks

• Planned and executed store operations’ performance from resourcing, inventory, financial reporting and service and product quality to meet market objectives. 
• Led a team of 20 partners and managed and planned for their development and performance. 
• Trained and developed 400 partners through the internal curriculum programme in areas of coffee knowledge, service quality and beverage making. Out of which, 11 became Coffee Masters, 4 – District Coffee Masters and 1 – Coffee Ambassador’s Cup 1st Runner Up.

Store Manager

Mag is on a journey to further build meaning in her work through people and their mental healthcare and wellbeing needs.

She is an enterprise, digital and culture transformation practitioner backed by six years of hands-on consulting experience in organisation design, learning & development curriculum/career pathing, IT governance, capability development, rapid piloting and change management (including adoption of new ways of working and culture change).

Adaptive and dynamic, she works equally well independently and in teams and can structure complex problems and points-of-view into easily digestible pieces for the target audience. 

She strongly believes in candor, empathy, psychological safety; is a mental health and neurodiversity ally and graduated with a B.Sc. (Biotechnology) from Monash University.

taplio

The Battle

Daniel Tay

Mag Chalil

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