With Content

With Content is a content marketing agency that helps B2B tech companies develop content marketing strategies to attract, engage, and convert potential customers sustainably.

Over the past seven years, we've worked with industry leaders in the region, such as DBS, Singtel, Grab, SAP, and Randstad, to the tune of over $3.5M+ in revenue.

Let us handle your content, so you can focus on what matters most: https://withcontent.co/

Co-Founder

Intellect (YC S21)

Head of Content Marketing & SEO

Sapio

Sapio is a platform for ambitious and curious people to access insider knowledge that can’t be found anywhere else.

Head Of Marketing

100offer

First ​global ​marketing ​hire, ​shaping ​the company’s ​user ​growth, ​lifecycle management, ​and ​country ​expansion. Oversaw ​100offer’s ​global ​marketing efforts, ​responsible ​for ​acquiring ​users and ​clients ​across ​new ​markets ​like Singapore, ​Silicon ​Valley, ​and ​Australia.

Marketing Director

Piktochart

Led efforts of the content team to produce top-notch content, helping readers and users from around the world tell powerful stories with Piktochart. Drove over 2,000 leads per month, or $500,000 in potential revenue.

Head of Content

Tech in Asia

- Managed Tech in Asia's Southeast Asia team, establishing best practices and editorial direction
- Reported on Asia's growing tech startup scene, growing readership to over 1 million per month
- Wrote articles that brought in 1.5 million page views over a year, with several pieces that went viral
- Conceptualized, designed, and grew Tech in Asia's community publishing platform, Talk
- Initiated a number of social media campaigns, such as #HumansinTech and #TIAChat, with the goal of building community and engaging readers

Editor (Southeast Asia)

Tech Journalist

We Are Spaces

Strategic direction and day-to-day editorial activities for the We Are Spaces magazine, driving close to 700,000 page views, and growing rapidly; leading a team of 6 writers. Editorial tasks involve editing, research, interviews, and writing on the events industry in Singapore.

Editor-in-Chief

•	In charge of running social media accounts (Facebook, Twitter, Instagram, LinkedIn)
•	Started up the editorial arm of the company as the Editor-in-Chief, and brought it up to 10,000 views in a month, currently has around 700,000 pageviews; led a team of 6 writers
•	Ran marketing campaigns that integrated the full range of social media channels and microsites
•	Conceptualized, created, and ran an email newsletter

Marketing Executive

ReferralCandy

- Revamped and optimized the content strategy at ReferralCandy as a consultant
- Oversaw and contributed to weekly content on the ReferralCandy blog; cross-posted and syndicated blog content to major publishing platforms such as Quora, Business2Community, and Social Media Today.

Blog Lead

Zopim

- Oversaw content strategy at Zopim as a consultant
- Oversaw and contributed to weekly content on the Zopim blog; managed a group of freelance writers and edited their commissioned articles; cross-posted and syndicated blog content to platforms such as Quora, Business2Community, and Social Media Today.
- Maintained an active presence on Zopim’s social media channels, including the Facebook, Twitter, and Linkedin accounts.
- Grew Zopim’s external presence online through guest posts on influential blogs and spreading blog content to other related influencers via email and Twitter.
- Copyedited all content that Zopim published, including email newsletters and Slideshare presentations.
- Ran email marketing campaigns with the aim of getting existing customers to upgrade their accounts

Content Strategist

There’s way too much content out there on the Internet today.

Correction: Too much unhelpful, "me-too" content that wastes everyone's time. 

Everyone is publishing similar content about the same things, pushing their own agendas, and trying to sell someone something.

It’s tiresome, boring, and readers have had enough of it.

At With Content, we want to change the way content is perceived.

We don’t believe in churning out bits of content that have obviously been thrown together as an afterthought or copy-pasted-rephrased.

We believe in meticulously crafting credible, authoritative longform content that your potential customers will actually love.

Over the years, we've partnered with industry leaders to do just that, including household names like Singtel, DBS, Grab, Randstad, and TÜV SÜD.

Let us help you become the go-to authority in your space with content: https://withcontent.co/ or daniel@withcontent.co

Daniel Tay

Baby Kitchen

Baby Kitchen is a subscription service, delivering organic fresh meals for children 0 to 7 years old and their parents. Launch in Barcelona - May 2024, soon in rest of Spain.

EAE Business School

GTM Strategy Course (ENG/ESP)

Sharing my Go-To-Market Strategy knowledge based on working with multiple industries on international scale.

Guest Lecturer

Sociaw

Sociaw helps both established brands and startups with digital strategy & implementation, events, creative content, and innovation. We are phygital.

Some of our clients: Meliá Hotels International, ME by Meliá, TRYP by Wyndham, Sol Hotels,  EIT Food, Foods&Wines from Spain, Spain Foodtech Nation, Jabra, KFC, Lifebit, Gastrodex, Flatio

Creative Digital Director & Founder

GetApp.com

GetApp.com is the #1 independent Cloud Apps Marketplace that helps businesses to discover, compare, review and purchase the best B2B apps. I was in charge of improving the social media and web content strategy and engaging with the users in order to drive quality traffic to the vendors listed on the platform and boost conversions.

- Content Strategy and Engagement (Blog, Facebook, Twitter, Google+, LinkedIn, Quora)
- Social Listening (Brandwatch implementation) 
- Traffic Analysis and KPIs
- Driving conversions from Social Media 
- Vendor Collaborations
- Online Customer Service Strategy

Content Strategy Director

Zyncro Tech

Zyncro.com was a corporate social network, set to substitute the old user unfriendly intranets. In its phase of maximum growth as a scaleup, I joined the team with the goal to grow and speed up the sales processes in the representation offices abroad (France, Germany, The Netherlands, Japan) as well as to position the solution in the Gartner Magic Quadrant for Corporate Social Networks which I did through the consistent follow-up with the Gartner analysts and ensuring their feedback was taken in consideration from product development.

International Growth Officer

Linqia

I currently represent Linqia in Spain, helping agencies and brands with the use of the platform, targeting the right online communities and managing campaigns.

Country representative Spain

The Linqia platform helps social networks monetize their platform by enabling brands to reach group leaders to spark meaningful and authentic conversations. 

My responsibilities included: 

- Developing a 6-month Business Development plan for a startup
- Support in developing the brand and product strategy (positioning, pricing, communication)
- Building a pipeline of social networks, online communities, group leaders, agencies and advertisers
- Conducting phone calls, face to face presentations and securing partnerships
- Product marketing: liaising directly with the IT Development Team on the improvements of the platform, detecting bugs and resolving them, proposing new features 
- Designing/compiling/managing marketing material (presentations, case studies)
- Campaign management: campaign reporting, liaising with the advertiser on performance issues and managing expectations
- Marketing and Communication strategy: support to the advertiser in identifying the right target groups, proposing lines of communication and content
- Securing on-going budgets with advertisers
- Securing affiliates or community influencers

Director Of Business Development

CPM UK

CPM Group offers field marketing and call center services to a wide range of industries across Europe, Asia and the US. My role entailed:

- Setup of the Business Development department for the Spanish business
- Developing a Business Development Plan for the year and presenting it to the Board of Directors
- Building a pipeline, targeting 3 main sectors: automotive, IT and FMCG
- Implemented Salesforce.com
- Trained a team of two sales executives
- Conducted phone calls, face to face presentations and sales pitches.
- Assisted the EMEA Director with RFPs

Business Development Manager EMEA

IPS Group of London

IPS is an agency that collaborates with FORTUNE Magazine on promoting emerging economies as investment and tourist destinations by producing special advertising sections targeted at key investors. My role was  project-based and I lived and worked in between the Philippines, Indonesia and Greece. My responsibilities involved:

- Developing strong relationships with the local government & key businesses (Head of State, key Ministers, CEOs of the biggest local corporations)
- Conducting face to face presentations and sales pitches to the above mentioned figures
- Gathering research and strategic planning
- Ensuring the viability of the project 
- Designing/compiling/managing marketing material.
- Employing/Managing local office staff.
- Managing project budget.

Project Delivery Manager

I’ve always had a passion for creativity and communication. From a young age, I was writing stories, drawing, and even starting my own school newspaper at age 10—which turned a profit! My curiosity led me to study languages, helping me connect with people from different cultures and backgrounds. This love for communication and creativity has shaped my career journey, which spans across multiple countries, including Spain, the Philippines, Greece, Indonesia, and Turkey.

Throughout my career, I’ve held roles that allowed me to leverage my strategic thinking, analytical abilities, and interpersonal skills, a combination that led to the founding of my first company, Sociaw, where I could blend strategy, social insights, and creative problem-solving.

Beyond Sociaw, I’ve co-founded Baby Kitchen, a meal delivery subscription service focused on revolutionizing children’s nutrition at a critical stage for their future health. I also teach Go-to-Market Strategy at EAE Business School and mentor startups through Endeavor Bulgaria.

taplio

The Battle

Daniel Tay

Mila Nikolova

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