With Content

With Content is a content marketing agency that helps B2B tech companies develop content marketing strategies to attract, engage, and convert potential customers sustainably.

Over the past seven years, we've worked with industry leaders in the region, such as DBS, Singtel, Grab, SAP, and Randstad, to the tune of over $3.5M+ in revenue.

Let us handle your content, so you can focus on what matters most: https://withcontent.co/

Co-Founder

Intellect (YC S21)

Head of Content Marketing & SEO

Sapio

Sapio is a platform for ambitious and curious people to access insider knowledge that can’t be found anywhere else.

Head Of Marketing

100offer

First ​global ​marketing ​hire, ​shaping ​the company’s ​user ​growth, ​lifecycle management, ​and ​country ​expansion. Oversaw ​100offer’s ​global ​marketing efforts, ​responsible ​for ​acquiring ​users and ​clients ​across ​new ​markets ​like Singapore, ​Silicon ​Valley, ​and ​Australia.

Marketing Director

Piktochart

Led efforts of the content team to produce top-notch content, helping readers and users from around the world tell powerful stories with Piktochart. Drove over 2,000 leads per month, or $500,000 in potential revenue.

Head of Content

Tech in Asia

- Managed Tech in Asia's Southeast Asia team, establishing best practices and editorial direction
- Reported on Asia's growing tech startup scene, growing readership to over 1 million per month
- Wrote articles that brought in 1.5 million page views over a year, with several pieces that went viral
- Conceptualized, designed, and grew Tech in Asia's community publishing platform, Talk
- Initiated a number of social media campaigns, such as #HumansinTech and #TIAChat, with the goal of building community and engaging readers

Editor (Southeast Asia)

Tech Journalist

We Are Spaces

Strategic direction and day-to-day editorial activities for the We Are Spaces magazine, driving close to 700,000 page views, and growing rapidly; leading a team of 6 writers. Editorial tasks involve editing, research, interviews, and writing on the events industry in Singapore.

Editor-in-Chief

•	In charge of running social media accounts (Facebook, Twitter, Instagram, LinkedIn)
•	Started up the editorial arm of the company as the Editor-in-Chief, and brought it up to 10,000 views in a month, currently has around 700,000 pageviews; led a team of 6 writers
•	Ran marketing campaigns that integrated the full range of social media channels and microsites
•	Conceptualized, created, and ran an email newsletter

Marketing Executive

ReferralCandy

- Revamped and optimized the content strategy at ReferralCandy as a consultant
- Oversaw and contributed to weekly content on the ReferralCandy blog; cross-posted and syndicated blog content to major publishing platforms such as Quora, Business2Community, and Social Media Today.

Blog Lead

Zopim

- Oversaw content strategy at Zopim as a consultant
- Oversaw and contributed to weekly content on the Zopim blog; managed a group of freelance writers and edited their commissioned articles; cross-posted and syndicated blog content to platforms such as Quora, Business2Community, and Social Media Today.
- Maintained an active presence on Zopim’s social media channels, including the Facebook, Twitter, and Linkedin accounts.
- Grew Zopim’s external presence online through guest posts on influential blogs and spreading blog content to other related influencers via email and Twitter.
- Copyedited all content that Zopim published, including email newsletters and Slideshare presentations.
- Ran email marketing campaigns with the aim of getting existing customers to upgrade their accounts

Content Strategist

There’s way too much content out there on the Internet today.

Correction: Too much unhelpful, "me-too" content that wastes everyone's time. 

Everyone is publishing similar content about the same things, pushing their own agendas, and trying to sell someone something.

It’s tiresome, boring, and readers have had enough of it.

At With Content, we want to change the way content is perceived.

We don’t believe in churning out bits of content that have obviously been thrown together as an afterthought or copy-pasted-rephrased.

We believe in meticulously crafting credible, authoritative longform content that your potential customers will actually love.

Over the years, we've partnered with industry leaders to do just that, including household names like Singtel, DBS, Grab, Randstad, and TÜV SÜD.

Let us help you become the go-to authority in your space with content: https://withcontent.co/ or daniel@withcontent.co

Daniel Tay

Story Empowers

Subscribe for some insider insights & exclusive contents: www.storyempowers.com/subscribe

Open to collaborate & chat, drop me an email at pearling@storyempowers.com

Copywriter + Story-Led Marketing Strategist

Stealth Startup

Lead Copywriter

Time flies. But impact lasts. 

For four years as a social strategist, I have worked to help small-medium brands and agencies directly and indirectly grow their social media and client base. 

I have written over 180+ copy: Email, Sales Pages, Social Media Copy, Blog, and Website. Because writing is my life, and I love how (specifically copywriting) brings a lasting impact on business. 

I have managed over 25 social media accounts (from personal brands to brands to mega influencers) and consulted 23 accounts to grow and monetize their personal brands. 

I worked under 2 agencies based in Australia as their white-label copywriter, and I had the privilege to meet some of the coolest people to learn from. 

At this point, if you, by any chance, need help with either brand strategy, copywriting, content strategy, or social media growth. I'm still open to helping you through coffee chat. Reach out to me at hi@pearlinglim.com.

Social Strategist | Brand Strategy, Copywriting, Content Strategy, Social Media Growth

Tilt

Here for a short time, but grateful. 

I have gained an opportunity to handle social media accounts that differ slightly from my usual clientele. 

Handled a regional account on their social media content for consumer tech brands and created content for two for-good organizations. 

Also, I get to work on drafting pitches alongside really cool and critical people. 

Main skills utilized: Copywriting, Strategic Planning for Social Media.

Group Content Strategist

TikTok

Well, I share things that make everyday life easier. Being resourceful 😆

- Focused on creating entertaining content on Lifehacks, Social Media Tips, Self Development, and Professional Development with 200k+ followers.
- Acquired 40,000+ followers within one month with 6,000,000+ million views.
- Reached over 15,000,000+ million views over three months using the app, demonstrating exceptional content performance.

Education Content Creator

Narc Executive

Probably, the best two years of my life. Changing lives by doing what I love. 

Narc Executive is a business & economics non-profit organization that helped youth (<20) worldwide launch their first business. 

I led a team of 20, managing sponsors while overseeing the organization and execution of projects and communities. 

We built a business education portal with hundreds of resources and events for our members. 

Our events draw over 8,000 attendees,  of which 2,738 became community members.

Founder & CEO

Ethics for Education Ltd

Contributify

I felt this time was the time in my life when I realized the power of meaning in my work. 

I led and developed a free English-speaking program for underprivileged youth in Indonesia. Joined by 285 youth over 3 batches of the programs, I managed to make learning English simple with the goal of helping great minds get the international exposure they deserved.

Founder & Learning Facilitator

Neho Media

I managed online communities for multiple beauty & health brands in Australia.

Engagement Specialist

I developed content strategy for beauty & health brands in Australia.

Social Media Specialist

Wattpad

Since 2017, I have written 7 engaging stories, 4 completed and 3 ongoing projects. These stories have garnered immense popularity, attracting a dedicated readership of over 5 million individuals. Building a solid community of 10k+ supporters, I have found joy in connecting with readers who appreciate my unique storytelling style.

Author

I write powerful stories that turn audience curiosity into commitment for founders and consultants.

7+ years of living and breathing social media.
Building my own platforms, building brands, and driving results, both personally and through agencies.

Over the years, I’ve grown an audience of 400K+ across platforms organically. No shortcuts. No paid ads. Just strategies that work. 

Most of these platforms thrive on authenticity and connection. My latest project? @heypearling on TikTok. One service. One platform. Over $10K in revenue in the first month. Proof that with the right strategy, results follow.

I’m also the 🧠 & ❤️ behind Story Empowers, my unfiltered newsletter where I break down social media trends, storytelling, and the strategies that move the needle. (It’s where I share what’s working in real-time, subscribe if you want an insider scoop 👀!)

My approach to business is simple. 
Quality over quantity every time.
I take on only 4 clients (on content strategy, thought leadership, and magnetic storytelling) per trimester to make sure every project gets my full focus and expertise. 

I’m currently fully booked until March 2025, but if you’d like to work together after that, drop me a message, and I’ll share more about my process.

When I’m not working with clients, you’ll find me:
- Writing my book.
- Running two side hustles.
- Experimenting with social media strategies (that drive growth and impact for my beta project).

Also, this year, I’m open to collaborations and business ideas that align with my vision. 

If you’ve got a project, business, or opportunity that could make life more vibrant, let’s connect.

📩 Email: pearling@storyempowers.com
💬 Message me directly 


Pearling Lim

I disappeared for six weeks because writing demanded a version of me I hadn’t met yet.

If you’ve ever tried to create something that requires your full presence,  you know exactly why I went quiet.

For the six weeks,
I’ve been writing a book while traveling.
Different beds, different skies, different rhythms.

Cafés, airports, hotel lighting at 1 a.m, they became part of the ecosystem of this book.

It felt symbolic.
To write Exist Beyond Existing as experiential epistemology while literally living outside my usual patterns.

To explore the question of what it means to be alive while watching my own life rearrange itself through movement, stillness, and solitude.

Traveling loosened the edges and forced me to slow down, pay attention, and practice being fully present. 

I thought the hard part would be finding ideas.
Flash news, it wasn’t.

The hardest part was allowing myself to sit with the truth long enough for the idea to deepen, refine, and reveal its real shape.

Some days were emotionally heavy,
the kind of days where the writing pulled me into memories I thought I’d outgrown.

Other days were clarifying, 
the kind where a single line arrived and changed the entire chapter.

Most days were humbling,
reminding me that good work is earned through patience and attention.

I rewrote chapters multiple times
until the words aligned with the version of me who no longer needed to rush, perform, or prove.

Writing became a form of inner architecture:
building a structure that could hold truth, complexity, and contradiction without collapsing.

Somewhere in that process, I changed meaningfully.

Finishing the pre-release copy felt less like achievement and more like arrival to me, a quiet confirmation that the act of creating reshapes the creator.

Doing all this while traveling made the lessons unavoidable.

When you’re away from familiarity,
you can’t default to autopilot.

You have to meet yourself with clarity.
You have to let life teach you in real time.

That’s what the past six weeks gave me:
a deeper relationship with my own mind,
a steadier connection to my own awareness,
and a new understanding of what it means to live a life that expands you from the inside.

At the end, I didn’t just write a book, I became the person who could write it.

P.S. While I was gone, what’s something meaningful that shifted in your world?

Building truth-aligned brands & stories | Copywriter + Story Strategist

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This post is doing something to you. 
That’s the point.

You did not stop because the idea was new.
You stopped because something here did not feel disposable.

Most writing tries to inform.
Some writing tries to persuade.
Very little writing tries to ORIENT.

Yet, orientation is what decides everything.

You can scroll through a thousand “value-packed” posts and feel nothing.
You can read one page written with precision and feel slightly rearranged.

That difference is structural.

Notice how your attention is moving instead of being dragged.
Notice how clarity is arriving without explanation.
Notice how authority is implied.

This is how strong brands speak.

They do not shout to be remembered.
They do not explain to be trusted.
They do not perform to be believed.

They place you somewhere.

Marketing that needs to convince already doubts itself.
Writing that needs to prove already lost position.

You are not responding to information right now.
You are responding to coherence.

Order creates RELIEF.
Rhythm creates SAFETY.
Contrast creates MEANING.

That is why some messages stay with you long after the words are gone, while others disappear before they are finished.

That is why alignment outlives optimization.
That is why signal survives noise.

The post did not try to sell you anything.
The post did not ask for permission.
The post did not rush you.

Because of that, you stayed.

You did not believe this post.
You experienced it.

That is what effective writing does because it is precise.

What mattered here was its arrangement.

Restraint created ethos
through calm certainty.

Structure carried logos.
Each idea arrived in sequence,
so nothing had to be forced.

Pathos was respected.
The language spoke to saturation. 

Rhythm stabilized attention.
Contrast sharpened meaning.
Repetition kept the reader oriented.

None of this needed to be announced
to be felt.

The point is not that these techniques exist.
Or that they were used.

The point is this:

From now on, notice who orients you
and who only wants to push you.

Your brand is not your story.
It’s the distortion pattern of your story.

Read this if you want to understand WHY your content feels honest yet something still isn’t fully landing.

Most people think storytelling means recounting what happened.

It doesn’t.

Storytelling, at a deeper level, is about how the mind and nervous system ORGANIZED MEANING around what happened.

Organization → tone.
Tone → trust.
Trust → brand.

Two people can experience almost identical lives: the same wounds, the same losses, the same victories and still build completely different brands.

That’s because their internal processing was different.

Your brand is quietly shaped by:
→ what you OVER-EXPLAIN, because clarity is still doing emotional labor
→ what you AVOID NAMING, because your body hasn’t fully made peace with it
→ what you ROMANTICIZE, because raw truth once felt too destabilizing
→ what you turn into “lessons,” because wisdom feels safer than vulnerability

None of this is wrong.
It’s adaptive.

Audiences don’t consciously analyze your experiences.

They read REGULATION.

They sense whether a truth has settled into integration
or is still being managed through language.

This is why some stories sound articulate, vulnerable, even moving,
yet somehow do not anchor trust.

The teller understands the story.
The body hasn’t finished absorbing it.

This is an invitation to close feedback loops inside yourself
before opening them publicly.

Real resonance comes when your words are no longer trying to stabilize your identity.

They’re simply describing a place you’ve already arrived at.

A constructive question to sit with:
→  Where do you speak quickly?
→  Where do you explain carefully?
→  Where do you add meaning to soften the impact of what’s still tender?

These are breadcrumbs toward coherence.

The most grounded brands feel unthreatened.

No defensive clarity.
No narrative urgency.
No need to be understood immediately.

Just depth that holds its shape without effort.

A brand matures not when the story gets louder,
but when the nervous system no longer flinches while telling it.

P.S. If silence read your content instead of humans, what part of you would it recognize as fully at rest?

taplio

The Battle

Daniel Tay

Pearling Lim

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taplio

The Battle

Daniel Tay

Pearling Lim

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Pearling Lim's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScorePearling Lim's LinkedIn Performance