With Content

With Content is a content marketing agency that helps B2B tech companies develop content marketing strategies to attract, engage, and convert potential customers sustainably.

Over the past seven years, we've worked with industry leaders in the region, such as DBS, Singtel, Grab, SAP, and Randstad, to the tune of over $3.5M+ in revenue.

Let us handle your content, so you can focus on what matters most: https://withcontent.co/

Co-Founder

Intellect (YC S21)

Head of Content Marketing & SEO

Sapio

Sapio is a platform for ambitious and curious people to access insider knowledge that can’t be found anywhere else.

Head Of Marketing

100offer

First ​global ​marketing ​hire, ​shaping ​the company’s ​user ​growth, ​lifecycle management, ​and ​country ​expansion. Oversaw ​100offer’s ​global ​marketing efforts, ​responsible ​for ​acquiring ​users and ​clients ​across ​new ​markets ​like Singapore, ​Silicon ​Valley, ​and ​Australia.

Marketing Director

Piktochart

Led efforts of the content team to produce top-notch content, helping readers and users from around the world tell powerful stories with Piktochart. Drove over 2,000 leads per month, or $500,000 in potential revenue.

Head of Content

Tech in Asia

- Managed Tech in Asia's Southeast Asia team, establishing best practices and editorial direction
- Reported on Asia's growing tech startup scene, growing readership to over 1 million per month
- Wrote articles that brought in 1.5 million page views over a year, with several pieces that went viral
- Conceptualized, designed, and grew Tech in Asia's community publishing platform, Talk
- Initiated a number of social media campaigns, such as #HumansinTech and #TIAChat, with the goal of building community and engaging readers

Editor (Southeast Asia)

Tech Journalist

We Are Spaces

Strategic direction and day-to-day editorial activities for the We Are Spaces magazine, driving close to 700,000 page views, and growing rapidly; leading a team of 6 writers. Editorial tasks involve editing, research, interviews, and writing on the events industry in Singapore.

Editor-in-Chief

•	In charge of running social media accounts (Facebook, Twitter, Instagram, LinkedIn)
•	Started up the editorial arm of the company as the Editor-in-Chief, and brought it up to 10,000 views in a month, currently has around 700,000 pageviews; led a team of 6 writers
•	Ran marketing campaigns that integrated the full range of social media channels and microsites
•	Conceptualized, created, and ran an email newsletter

Marketing Executive

ReferralCandy

- Revamped and optimized the content strategy at ReferralCandy as a consultant
- Oversaw and contributed to weekly content on the ReferralCandy blog; cross-posted and syndicated blog content to major publishing platforms such as Quora, Business2Community, and Social Media Today.

Blog Lead

Zopim

- Oversaw content strategy at Zopim as a consultant
- Oversaw and contributed to weekly content on the Zopim blog; managed a group of freelance writers and edited their commissioned articles; cross-posted and syndicated blog content to platforms such as Quora, Business2Community, and Social Media Today.
- Maintained an active presence on Zopim’s social media channels, including the Facebook, Twitter, and Linkedin accounts.
- Grew Zopim’s external presence online through guest posts on influential blogs and spreading blog content to other related influencers via email and Twitter.
- Copyedited all content that Zopim published, including email newsletters and Slideshare presentations.
- Ran email marketing campaigns with the aim of getting existing customers to upgrade their accounts

Content Strategist

There’s way too much content out there on the Internet today.

Correction: Too much unhelpful, "me-too" content that wastes everyone's time. 

Everyone is publishing similar content about the same things, pushing their own agendas, and trying to sell someone something.

It’s tiresome, boring, and readers have had enough of it.

At With Content, we want to change the way content is perceived.

We don’t believe in churning out bits of content that have obviously been thrown together as an afterthought or copy-pasted-rephrased.

We believe in meticulously crafting credible, authoritative longform content that your potential customers will actually love.

Over the years, we've partnered with industry leaders to do just that, including household names like Singtel, DBS, Grab, Randstad, and TÜV SÜD.

Let us help you become the go-to authority in your space with content: https://withcontent.co/ or daniel@withcontent.co

Daniel Tay

Ahrefs

• Plan and organize all sorts of in-person events (meetups, workshops, masterminds, conferences, etc.)
• Promote said events and be responsible for all the communication with the attendees
• Set up, manage, and coordinate the logistics of these events, such as choosing and renting the right
event spaces, selecting reliable food caterers, coordinating the communications among vendors,
managing the production of relevant marketing collateral
• Maintaining consistent communication with event vendors and internal stakeholders throughout the
life cycle of the event
• Analyze the event’s success and prepare reports
• Carry out adhoc marketing assignments and projects, as assigned by Manager
• in charge of Ahrefs Instagram account
• Reporting to Chief Marketing Officer

Event Marketing Manager

RICS

• Won RICS Q3 Recognition Awards of the Year 2021 for delivering RICS first-ever Global Digital conference
• Collaborate across the product delivery team to ensure we are realising efficiencies, evaluating our products and developing a cycle of continuous feedback and improvement.
• Effective and collaborative relationships are built with both internal and external stakeholders
• Supplier management – sourcing and negotiating contracts with global suppliers
• Cost management – working alongside other product areas to ensure costs are controlled in order to achieve the margin
• Sponsorship/partnership management – working with the sponsorship agency to maintain relationships with key stakeholders and ensure that sponsorship contracts are fulfilled
• On-site and digital event management – delivering events consistently and to the highest standards, overseeing webcasts and ensure all presenters have a clear understanding of the webcast flow and technical environment ahead of each event
• SME administration – organising the SME contribution / participation in the events
• Effective communication with all stakeholders, particularly the other teams within the global product and services team
• Handling special events: RICS Awards, Networking sessions
• Travelling to South East Asia & South Asia for events

Digital Event Specialist APAC & South Asia

Digital Events Specialist, Global

•	Construction, Land, Real Estate, Infrastructure Reporting to Head of Singapore Commercial Team SEA - Singapore, Malaysia, Indonesia, Vietnam, and Thailand.
•	Applied Accreditation applications (CEA, PEB, SISV, SIBL, BOA-SIA, SPM)
•	Applied Funding application (IBF, E2i)
•	Managed onsite facilitations including hotel, training venues, and F&B vendors.
•	Increased company profits through performance optimization strategies and efficiency improvements.
•	Defined strategic goals and worked with teams, departments, technology, and processes to align systems to targets.
•	Managed cross-functional collaboration to drive team engagement and keep members on course to achieve demanding company targets.
•	Assessed supplier quality to maintain tight cost controls and maximize business operational performance.
•	Developed policies and procedures for operational processes to comply with standards and regulations.
•	Oversaw daily operations to ensure high levels of productivity.
•	Created plans and communicated deadlines to ensure projects were completed on time.
•	Developed and maintained courteous and effective working relationships.
•	Created spreadsheets using Microsoft Excel for daily, weekly, and monthly reporting.

Operations Executive, Southeast Asia

Conference & Exhibition Management Services Pte Ltd

Conference & Marketing Services

Citrus Media Pte Ltd (Singapore)

•	East Coast Road Lifestyle Magazines: HOST, Club Pets, F&B Directory, Blissful Brides.
•	Creating and conceptualizing content for social media.
•	Works closely with the editorial and creative team for visual ideas, product styling, and fashion shoots.
•	Become an advocate of the Company in social media spaces, engaging in dialogues.
•	Manages the presence of company's websites and social networking sites including Facebook, Twitter, Instagram, and other similar community sites posting on relevant media space.
•	Casting models, sourcing, styling, and coordination for fashion and video shoots.
•	Manages any sponsorships, promotions, and contests for online websites and social media.
•	Managing Singapore's biggest outdoor wedding show Blissful Outdoor Wedding Show (BOWS).
•	Used Microsoft Word and other software tools to create documents and other communications.

Creative Specialist

Resort World Sentosa

•	Supervised and trained the wardrobe team of 20.
•	Managed Special events, eg.
•	Halloween Horror Nights (attendance of 170,000) and Festive Holidays.
•	Implemented inventory system and restructured wardrobe rooms systematically.
•	Conduct fitting sessions and complete advanced alterations on newly fabricated costumes for performers, special events, and marquee events.
•	Used critical thinking to break down problems, evaluate solutions and make decisions
•	Worked flexible hours; night, weekend, and holiday shifts
•	Carried out day-day-day duties accurately and efficiently
•	Exceeded goals through effective task prioritization and great work ethic

Senior Creative Costume Specialist

Worked with multiple High Fashion Luxury brands and Fashion shows:
Luxury: Prada, Gucci, Chanel, Karl Lagerfeld, Louis Vitton 
High Fashion: Massino Dutti, BOSS, Porsche, Mercedes Benz Fashion Week
Roles: Backstage set up, wardrobe
Lifestyle: Weddings, Jewellery - Styling and photo shoots

Fashion Events Specialist (Freelance)

Creative girl at heart, and event manager by profession.

over 7 years of experience working in the events space - Luxury Fashion / Build Environment sector and most recently SEO and digital marketing space. 

Ensuring everything related to an event is taken care of, from idea conception, preparations, and day-of logistics and marketing. 

Charged with creating experiences and bringing visions to life. 💡

Competencies: Adobe Photoshop, Events Management, Projects Management, Negotiation, Event Marketing, Budgeting, UX design (Figma), SEO, Digital Marketing, Social Media

Portfolio: https://sherminlws.wixsite.com/portfolio

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The Battle

Daniel Tay

Shermin Lim

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