With Content

With Content is a content marketing agency that helps B2B tech companies develop content marketing strategies to attract, engage, and convert potential customers sustainably.

Over the past seven years, we've worked with industry leaders in the region, such as DBS, Singtel, Grab, SAP, and Randstad, to the tune of over $3.5M+ in revenue.

Let us handle your content, so you can focus on what matters most: https://withcontent.co/

Co-Founder

Intellect (YC S21)

Head of Content Marketing & SEO

Sapio

Sapio is a platform for ambitious and curious people to access insider knowledge that can’t be found anywhere else.

Head Of Marketing

100offer

First ​global ​marketing ​hire, ​shaping ​the company’s ​user ​growth, ​lifecycle management, ​and ​country ​expansion. Oversaw ​100offer’s ​global ​marketing efforts, ​responsible ​for ​acquiring ​users and ​clients ​across ​new ​markets ​like Singapore, ​Silicon ​Valley, ​and ​Australia.

Marketing Director

Piktochart

Led efforts of the content team to produce top-notch content, helping readers and users from around the world tell powerful stories with Piktochart. Drove over 2,000 leads per month, or $500,000 in potential revenue.

Head of Content

Tech in Asia

- Managed Tech in Asia's Southeast Asia team, establishing best practices and editorial direction
- Reported on Asia's growing tech startup scene, growing readership to over 1 million per month
- Wrote articles that brought in 1.5 million page views over a year, with several pieces that went viral
- Conceptualized, designed, and grew Tech in Asia's community publishing platform, Talk
- Initiated a number of social media campaigns, such as #HumansinTech and #TIAChat, with the goal of building community and engaging readers

Editor (Southeast Asia)

Tech Journalist

We Are Spaces

Strategic direction and day-to-day editorial activities for the We Are Spaces magazine, driving close to 700,000 page views, and growing rapidly; leading a team of 6 writers. Editorial tasks involve editing, research, interviews, and writing on the events industry in Singapore.

Editor-in-Chief

•	In charge of running social media accounts (Facebook, Twitter, Instagram, LinkedIn)
•	Started up the editorial arm of the company as the Editor-in-Chief, and brought it up to 10,000 views in a month, currently has around 700,000 pageviews; led a team of 6 writers
•	Ran marketing campaigns that integrated the full range of social media channels and microsites
•	Conceptualized, created, and ran an email newsletter

Marketing Executive

ReferralCandy

- Revamped and optimized the content strategy at ReferralCandy as a consultant
- Oversaw and contributed to weekly content on the ReferralCandy blog; cross-posted and syndicated blog content to major publishing platforms such as Quora, Business2Community, and Social Media Today.

Blog Lead

Zopim

- Oversaw content strategy at Zopim as a consultant
- Oversaw and contributed to weekly content on the Zopim blog; managed a group of freelance writers and edited their commissioned articles; cross-posted and syndicated blog content to platforms such as Quora, Business2Community, and Social Media Today.
- Maintained an active presence on Zopim’s social media channels, including the Facebook, Twitter, and Linkedin accounts.
- Grew Zopim’s external presence online through guest posts on influential blogs and spreading blog content to other related influencers via email and Twitter.
- Copyedited all content that Zopim published, including email newsletters and Slideshare presentations.
- Ran email marketing campaigns with the aim of getting existing customers to upgrade their accounts

Content Strategist

There’s way too much content out there on the Internet today.

Correction: Too much unhelpful, "me-too" content that wastes everyone's time. 

Everyone is publishing similar content about the same things, pushing their own agendas, and trying to sell someone something.

It’s tiresome, boring, and readers have had enough of it.

At With Content, we want to change the way content is perceived.

We don’t believe in churning out bits of content that have obviously been thrown together as an afterthought or copy-pasted-rephrased.

We believe in meticulously crafting credible, authoritative longform content that your potential customers will actually love.

Over the years, we've partnered with industry leaders to do just that, including household names like Singtel, DBS, Grab, Randstad, and TÜV SÜD.

Let us help you become the go-to authority in your space with content: https://withcontent.co/ or daniel@withcontent.co

Daniel Tay

Serving you hassle-free financial planning. | ChFC®/S + AEPP® | Personal Growth | Traveller |

I used to believe success had a simple formula: Work harder. Earn more. Advance faster.

I measured my worth through spreadsheets and recognition while my calendar overflowed with commitments.

"I will rest when I retire," I told myself.

Answering emails at midnight. Cancelling personal plans. My body complained through exhaustion, stress, and pain but I managed these with caffeine, alcohol, and medication.

Warning signs accumulated: severe menstrual cramps, stress-induced hives, post-COVID complications and persistent anxiety.

Yet I continued advising clients as if financial success existed separately from physical wellbeing.

Complete nonsense.

In July 2024, everything changed.

Surgery provided unexpected clarity.

Lying on a hospital bed for six nights, I realised financial success offered comfort but could neither speed recovery nor erase the consequences of neglect.

Projects once urgent faded to irrelevance.

A realisation struck: I had been helping clients plan for a future they might be too depleted to enjoy.
During recovery, I began an ICF coaching certification that expanded my perspectives. The timing felt perfect: as my body healed from imbalance, my mind opened to new frameworks for understanding prosperity.

Here is what the financial industry will not tell you:
High-achieving professionals often fail to recognise that pushing to exhaustion diminishes returns across all life areas. Health problems can quickly undermine career momentum. Financial success provides little comfort when physical limitations prevent enjoyment.

Most people ignore this completely.
They focus on accumulation without considering sustainability.
That explains the prevalence of burnout and mental health issues in modern society.

Today, my approach has transformed. I help clients build plans accounting for sustainable work paces, incorporate health contingencies into projections and define "enough" rather than pursuing endless growth.

This is not about lowering ambitions.
It is about making them sustainable.

My transformation continues. Some days, old habits resurface. I occasionally work too late or measure success through purely financial metrics.

The difference? Awareness.

I now recognise these moments as steps backward and have practices that re-centre me.

My purpose lies in integration: helping ambitious professionals build wealth that enhances rather than depletes their lives.

Ready to redefine financial success as one facet of a life well-lived?

Let us talk about building wealth that works for your whole life, not just your portfolio.

taplio

The Battle

Daniel Tay

Sophie Su YT (ChFC®/S)

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