With Content

With Content is a content marketing agency that helps B2B tech companies develop content marketing strategies to attract, engage, and convert potential customers sustainably.

Over the past seven years, we've worked with industry leaders in the region, such as DBS, Singtel, Grab, SAP, and Randstad, to the tune of over $3.5M+ in revenue.

Let us handle your content, so you can focus on what matters most: https://withcontent.co/

Co-Founder

Intellect (YC S21)

Head of Content Marketing & SEO

Sapio

Sapio is a platform for ambitious and curious people to access insider knowledge that can’t be found anywhere else.

Head Of Marketing

100offer

First ​global ​marketing ​hire, ​shaping ​the company’s ​user ​growth, ​lifecycle management, ​and ​country ​expansion. Oversaw ​100offer’s ​global ​marketing efforts, ​responsible ​for ​acquiring ​users and ​clients ​across ​new ​markets ​like Singapore, ​Silicon ​Valley, ​and ​Australia.

Marketing Director

Piktochart

Led efforts of the content team to produce top-notch content, helping readers and users from around the world tell powerful stories with Piktochart. Drove over 2,000 leads per month, or $500,000 in potential revenue.

Head of Content

Tech in Asia

- Managed Tech in Asia's Southeast Asia team, establishing best practices and editorial direction
- Reported on Asia's growing tech startup scene, growing readership to over 1 million per month
- Wrote articles that brought in 1.5 million page views over a year, with several pieces that went viral
- Conceptualized, designed, and grew Tech in Asia's community publishing platform, Talk
- Initiated a number of social media campaigns, such as #HumansinTech and #TIAChat, with the goal of building community and engaging readers

Editor (Southeast Asia)

Tech Journalist

We Are Spaces

Strategic direction and day-to-day editorial activities for the We Are Spaces magazine, driving close to 700,000 page views, and growing rapidly; leading a team of 6 writers. Editorial tasks involve editing, research, interviews, and writing on the events industry in Singapore.

Editor-in-Chief

•	In charge of running social media accounts (Facebook, Twitter, Instagram, LinkedIn)
•	Started up the editorial arm of the company as the Editor-in-Chief, and brought it up to 10,000 views in a month, currently has around 700,000 pageviews; led a team of 6 writers
•	Ran marketing campaigns that integrated the full range of social media channels and microsites
•	Conceptualized, created, and ran an email newsletter

Marketing Executive

ReferralCandy

- Revamped and optimized the content strategy at ReferralCandy as a consultant
- Oversaw and contributed to weekly content on the ReferralCandy blog; cross-posted and syndicated blog content to major publishing platforms such as Quora, Business2Community, and Social Media Today.

Blog Lead

Zopim

- Oversaw content strategy at Zopim as a consultant
- Oversaw and contributed to weekly content on the Zopim blog; managed a group of freelance writers and edited their commissioned articles; cross-posted and syndicated blog content to platforms such as Quora, Business2Community, and Social Media Today.
- Maintained an active presence on Zopim’s social media channels, including the Facebook, Twitter, and Linkedin accounts.
- Grew Zopim’s external presence online through guest posts on influential blogs and spreading blog content to other related influencers via email and Twitter.
- Copyedited all content that Zopim published, including email newsletters and Slideshare presentations.
- Ran email marketing campaigns with the aim of getting existing customers to upgrade their accounts

Content Strategist

There’s way too much content out there on the Internet today.

Correction: Too much unhelpful, "me-too" content that wastes everyone's time. 

Everyone is publishing similar content about the same things, pushing their own agendas, and trying to sell someone something.

It’s tiresome, boring, and readers have had enough of it.

At With Content, we want to change the way content is perceived.

We don’t believe in churning out bits of content that have obviously been thrown together as an afterthought or copy-pasted-rephrased.

We believe in meticulously crafting credible, authoritative longform content that your potential customers will actually love.

Over the years, we've partnered with industry leaders to do just that, including household names like Singtel, DBS, Grab, Randstad, and TÜV SÜD.

Let us help you become the go-to authority in your space with content: https://withcontent.co/ or daniel@withcontent.co

Daniel Tay

inEvidence - customer storytellers

•	Account management - Project management of customer reference assets (case studies, slides, executive blogs, quotes, etc.) development process for global technology clients
•	Editorial - Editorial review of customer reference content crafted by writers, providing training and guidance to writers
•	Consultancy - Providing guidance to clients on advocacy program management, industry and program best practices, etc.
Regional responsibility covers whole of Asia, Australia and New Zealand

Senior Account Manager

Helped organizations grow brand awareness & customer engagement to achieve better business outcomes through integrated marketing:
• Digital and Social Media Marketing •	Content Creation and Management • Marketing Strategy & Sales Enablement •	Brand Management • Marketing Assets Curation & Localization • Translation (English, Chinese, Japanese)

Independent Marketing Consultant

Fujitsu Asia

•	Marketing – brand management, digital marketing, social media marketing, event marketing and alliance partner marketing, for demand and lead generation
•	Public relations – Press media engagement
•	Team leadership and budget management

Head Of Marketing, Singapore

Veeam Software

•	APAC lead for Customer Success Marketing Program, drove cultivation of customer advocates and brand loyalists as sales-enablers and influencers, and to accelerate sales, marketing and demand generation activities
•	Management of development process and leading editorial review of customer reference content and assets (case studies, videos, customer quotes, etc.)
•	Promoting distribution and tracking usage of reference content and assets on social media and in sales cycle
Regional responsibility covers whole of Asia, Australia and New Zealand

Customer Reference Manager (APAC), Customer Success Marketing Program

Thermos (Singapore) Pte Ltd

•	Marketing – Brand management, market research, digital marketing, social media marketing, print / out-of-home (OOH) advertising, event marketing, team leadership and budget management
•	Public relations – Press media and influencers engagement
•	Export management – South and South East Asia regional distributors management, export markets sales and marketing
Regional responsibility covers Singapore, Philippines, Thailand, Indonesia, Vietnam, Sri Lanka, Myanmar and India

Marketing & Export Manager (Head of Marketing & Export Business)

Specialized in marketing and corporate communications, business development and client relationship management for SMEs. Projects managed included:

Prudenta Business Advisory (Jakarta), corporate services and business consulting company
•	Strategic Planning – Plan and establish corporate strategy and direction
•	Marketing – Develop corporate identity, online marketing tools and collaterals
•	Demand Generation – Build lead generation network and sales
•	Account management – Relationship management and account development

YS Tea Creations, partnership venture in tea import and retail
•	Demand Generation – Build lead generation network and sales
•	Marketing – Develop corporate identity, brand positioning and strategy
•	Communications – Marketing tools and collaterals, digital marketing, PR and advertising

Project Pro Private Limited, executive training and management consulting company	
•	Demand Generation – Build referral and lead generation network
•	Marketing – Develop corporate positioning and strategy, online marketing tools and collaterals
•	Account management – Relationship management and account penetration

inEvidence - the customer advocacy specialist

•	Knowledge management – Hewlett-Packard Customer Reference Program – customer references and materials (success stories, ROI case studies, etc.) in support of sales and marketing activities
•	Sales enablement & closed-loop marketing – Providing client credentials crucial to closing deals; tracking effectiveness of references in making or breaking deals, and in marketing/demand-generation activities
•	Project and account management – Led a team in customer case studies development and client relationship management

Customer Reference Program Manager, Asia Pacific & Japan

Gateway, Inc.

•	Brand management – Marketing communications, retail store/training centers planning, events marketing
•	Public relations – Press releases and media liaison 
•	Competitive studies and budget planning

Senior Marketing Communications Specialist (Asia)

Far East Organization

•	Marketing communications – Press, radio and TV media production and planning, publications (newsletter and marketing collaterals) production, translation and brand management
•	Events management – Project management of open houses and property launches

Senior Corporate Affairs Executive

Cultivating customer advocates & brand loyalists that accelerate GTM strategies to drive better marketing outcomes for technology enterprises

•	20 years’ experience in marketing and corporate communications: customer advocacy, content creation and management, digital and social media marketing, branding, events, public relations and copywriting in technology (IT), consumer goods and property industries across Asia; Certified Digital Marketing Strategist (WSQ-assessed)
•	Extensive cross-cultural working experience with multi-national organizations, home-grown large enterprises and government-linked companies; Effectively bilingual, fluent in Chinese-English translation and interpretation
•	Proven leadership skills in team management, client relationship and stakeholders management

taplio

The Battle

Daniel Tay

Weng Yan YIP

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