Megadeals

Leading a team to produce high-impact video content, boosting client brand visibility.
Developing and executing strategic content plans, enhancing client engagement and sales.

Head of Media Production

Media Specialist

SweTrack Electronics AB

Developed and implemented B2B and B2C marketing strategies within the IT/IoT sector.
Led company rebranding initiatives and UX/UI design projects.
Managed digital marketing campaigns to drive brand awareness and engagement.

Marketing Manager

Kronans Apotek

Läkemedelspecialist

Pixie Kommunikation

Public Relations Consultant

LEWIS Global Communications

Developed and executed PR strategies for IT clients, increasing media coverage and stakeholder engagement.

Public Relations Communications Manager

SEEBA

Coordinated the "Outsource to Europe" IT project and conference.
Managed customer relations and developed communication strategies.
Planned and executed large-scale events to promote IT industry initiatives.

Uppsala University

Planned and conducted seminars in Organizational Strategic Communication.
Developed strategic communication plans for companies using social media.

Adjunct Lecturer

Color Media Communications

Journalist

Radio Televizija Republike Srpke - RTRS

Hosted prime-time live talk shows and reported on high-profile cultural events.
Coordinated teams for diverse TV program segments and covered national media events.

Television Presenter and Journalist

BHRT - Radiotelevision of Bosnia and Herzegovina

B2B Marketing Specialist

I’ve had a front-row seat to the media evolution, starting as a TV presenter and journalist for 7 years, and transitioning into dynamic digital marketing roles. 
With over 15 years in media production, digital marketing, and strategic communication, I have successfully blended traditional and modern media. My journey includes roles as a Marketing Manager, Journalist & TV Presenter, and Head of Media Production, primarily in the B2B sector within the IT, tech, and sustainability space.

As a result of this experience, I have developed my ability to craft compelling content and leverage digital platforms to enhance brand visibility and credibility. I excel at managing complex projects from conception to completion, ensuring timely and within-budget delivery. My expertise lies in client relations, stakeholder management, and harnessing cutting-edge technology to drive marketing success. My proactive approach and relentless curiosity enable me to thrive in fast-paced, challenging environments, consistently delivering exceptional results.

#NeverGraduate is my motto. My three degrees in three different languages are just the beginning. I believe in learning fast over short-term prestige. Like pushing through levels in a video game, I constantly challenge myself. Whether moving abroad, exploring new career paths, or acquiring new skills, I'm always racing against myself. It's a demanding game, but it propels me forward in life.

Danijela Hagblom

Megadeals Advisory

Fast-paced B2B marketing and sales advisory focused on accelerating growth and orchestrating large-scale deals, mainly for international clientele in various sectors.
Handling end-to-end Martech initiatives:
• Defining key customer segments and integrating technology seamlessly to support business objectives. 
• Holding strong responsibility for managing and optimizing the Martech budget to ensure cost-effective solutions and high ROI.
• Boosting customer engagement through multi-channel approaches in a way that unifies sales- and marketing efforts, including person-based targeting, IP targeting, geo-targeting, and retargeting to effectively engage stakeholders at all levels.
• Overseeing the technical implementation, data integration, user training, and adoption of Martech solutions while ensuring GDPR and IT security compliance.
• Collaborating with global Martech vendors to leverage emerging technologies and drive innovation.
• Measuring and analyzing the effectiveness of Martech initiatives using key metrics to continually optimize strategies and achieve business goals.

Martech Lead

RF Capital

Private equity fund focused on the former CIS markets.
• Fundraising and participation in overall strategy development.

Senior Adviser

Vendemore

Top-tier provider of Account-Based Marketing solutions for B2B companies.
• Various martech project management and business development roles as company goes from start-up to being fully acquired and consolidated into Bisnode (later acquired by Dun & Bradstreet).

Senior Martech Strategist & Project Manager

Axioma Solutions

International management consultancy-group focused on former CIS. 
• Consultancy for various Russian and Swedish companies on business development, fundraising and market entry strategies.

Global Development (ESN Group)

Real estate branch of prominent Russian investment group.
• Strategically identifying and executing investment opportunities.

Head of Business Development

ZNAK Corporation (URALSIB)

Real estate branch of large Russian investment group.
• Orchestrating strategic partnerships, integrating with investors and developers to advance real estate projects.

Head of Strategic Partnership

CMI Development

Real estate developer and investment group.
• Swiftly progressed from Senior Specialist to Department Head, managing marketing and investor relations for a developer with a multi-billion-dollar portfolio of high-worth projects, renowned clients, and tenants.

Head of Marketing & Investor Relations

Deputy head of Marketing & Investor Relations

Marketing Specialist

Devata Health Group - Centro Benessere Ayurvedico Devata

Distinguished Ayurvedic Wellness Center 
• Boosted brand visibility and client reach through networking and strategic marketing initiatives.

Marketing & PR Director

Strategic MarTech Leader and Commercial Market Consultant with 15+ years of experience in B2B marketing, client advisory, and market entry strategy. Adept at driving business growth through marketing innovation, vendor management, and data-driven insights. Proven expertise in implementing MarTech solutions, optimizing digital channels, and developing go-to-market strategies for high-profile clients across a variety of industries. Skilled in leading global B2B initiatives, driving multi-channel marketing strategies, and advising C-suite executives to achieve measurable business outcomes.

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Danijela Hagblom

Johan Hultman ✪

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