B2B Marketing Specialist

I help B2B scale-ups in energy and tech build brand visibility without big budgets or big teams.Currently Marketing &amp; Communications Manager at UtilityCloud, I work at the intersection of energy retail, technology, and sustainability — driving brand awareness, customer engagement, and category leadership in a space where most competitors still rely on legacy thinking.With over 15 years across media production, digital marketing, and strategic communication, I've built a career on blending storytelling with data-driven execution. My background ranges from working as a TV presenter and journalist to leading marketing and content production for B2B scale-ups.What I do best: go-to-market strategy, ABM and sales enablement, video production (increasingly AI-enhanced), and helping technical teams find their voice on LinkedIn and beyond.I thrive in fast-moving, complex environments where building trust and clarity is key. #NeverGraduate remains my motto — three degrees in three languages were just the starting point.Building a brand in energy tech? Let's connect :-) 

Danijela Hagblom

Proud to see our collaboration with Axpo Nordic featured in Di:s nyhetstjänst Energimarknaden. Thank you to Magnus Stattin for a thoughtful and well-crafted piece.

Being chosen as a platform partner by one of Europe’s leading energy groups is a strong validation that the Nordic energy market is ready for modern, cloud-native solutions.

Grateful for the trust and for the opportunity to help shape the next phase of energy retail in the Nordics 🚀 

Read the whole article here:
https://lnkd.in/dGMrYCe4

Håvard Heggen, Viktor Kruge Nossen, Håkon Røhne, Cathrine Torvestad

B2B Marketing & Communications | Energy, Tech & Sustainability | Keynote Speaker

Megadeals

In 2019 I was seeking smart, modern capabilities for my clients that was able to speed the adoption of innovative complex B2B technologies serving finite markets- SaaS, Deep Tech and especially ClimateTech - with minimal waste and maximum positive impact at scale.  Status quo ways of working – junior inside sales, email, in-mail, etc. does not work.   Something new was required.  
My criteria:  Not advisory/theory/training, but execution delivery oriented, measurable impact, easy for clients to onboard and cost effective.   

Megadeals Deal Orchestration Enablement, a SaaS lead managed services was the answer.  This is the visionary way of scaling rainmakers/senior sales executives developed by a previous client of mine, Christopher Engman, the co-founder and co-author of the business and the book Megadeals.  We reconnected in the same year the book was published, and so began our collaboration.  Today the company provides deal activation services to over 30 clients, on 5 continents on a fixed monthly fee basis.   

For more information, contact me

Partner, investor

imec.istart

I have a passion for innovation and working with entrepreneurs to help them to connect to markets in compelling, frictionless ways, to grow at scale.  Today, I am privileged to be a mentor and a partner.  Through a company in which I invested based in Stockholm, we are part of the iStart partner program.  We provide scale-up managed services to scale founder-lead sales in a highly precise way that de-risks scale-up capital. Periodically we contribute our knowledge via workshops and talks to the community.

For a period of time I participated on the juries of the iStart program that evaluates start-ups to be funded. I was inspired by the shear courage and creative sparks of innovation that these aspiring entrepreneurs demonstrated, many of which have thrived since being awarded funding.

My collaboration began in 2011 when I had the privilege of meeting the iMinds team. They sponsored the the Fast Track Funding Flanders program I ran with two other colleagues, designed to coach 12 start-ups each year on how to sharpen their pitches and investor decks over a 6 month period.

Partner

I drive positive change at scale through sustainable innovation. My mission is to support visionary entrepreneurs who are tackling the urgent challenges posed by climate change.

Ventures: I work with B2B ClimateTech scale-ups to reveal, often hidden, value in their "art" and using innovative ways to spread the news rapidly into the market, connecting that value in ways that inspire investors, partners and customers to engage and accelerate growth.  We help build POC blueprints, business develop and business integrate their solutions into enterprise clients based on our experience working with complex organizations.

Enterprise:  The WON team helps clients leverage innovation to "unwaste potential" as a profit strategy.   We design accelerator blueprints around people, processes and technologies that eliminate waste, drive sustainable growth.  We help build data-enriched ecosystems to make ROI of innovations and MarkTech visible;  we support strategy design and/or deliver rapidly deployable cloud services that accelerate growth leveraging mark-tech;  We help recover faltering digital transformation initiatives with practical interventions that work.  We know how to cut the data clutter to reveal true business knowledge within weeks, not months/years.  Clients include Shell, Philips, Materialise, Ecorus, BMW, Stellantis, NXP Semiconductors, Cisco, and many more. We generated billions of Euros in revenue opportunities on behalf of our clients, activated innovative digital programs across over 200 websites located in over 50 countries.  Contact me for more information. 

Services include:
* International expansion, channels, strategic partnerships, vertical community networks
* M&A match making, funding, strategic investors
* Workshops and Advisory:  compelling visions, operational growth strategies, GTM design, programs, pricing, mapping
* Deal orchestration enablement managed service 
* Strategic marketing, product marketing, digital transformation

WON, CEO, founder

8Seconds

Isn't it remarkable that as marketers we all know that tested content works better than untested content? And yet, 90%++ of all digital content is published without every being tested because conventional testing is too complicated, costly and time consuming.  This is costing brands millions in lost potential sales revenues. 8Seconds solves this challenge, in digital time.
I discovered 8Seconds while running the Flanders Fast Track Funding program in Belgium with two colleagues.   8Seconds is the global pioneer and innovator of "deep Multivariate" real time optimization for image-based creative content (MV-RTO).  Along with my German and Brazilian colleagues from Result we decided to leverage our network and invest into this venture since 2010.  We have introduced the technology to leading brands such as Microsoft, BMW, Fiat Chrysler Automotive, Philips, Zolando, and more. Over the final two years I was asked by the shareholders to assume the leadership of the company to support the company on an interim basis while alternatives for the future were considered.

Shareholder

Result

www.result.com
Together with my colleagues, we love to co-entrepreneur with innovative ventures. We delivered leveraged growth by using our “unfair advantage” within our global ecosystem. My personal delight is corporate sculpting to reveal the unique core value of a venture and then roll it out to internationally to establish strong market positions for my clients. As “co- entrepreneurs” we offer a compelling shared risk and reward compensation model driven by results.
* Opportunity Radar – helping large enterprises identify new profit opportunities by in-sourcing digital media technology and services  – JVs, licensing, acquisition, partnering
* Internationalisation - Market role outs of ventures wanting to expand.
Clients included: LinkedIn,  Xing, Myngle, Hicron, Geewa,, ...over 150 roll outs since 2000, presence in 18 countries

Managing Partner

FTFF - Fast Track Funding Flanders

WON in partnership with e-Unlimited, Xelorator, we created a program to identify and coach 15 Flanders ventures to improve their chances of getting funded within 12 months.  A team of 8 seasoned experts have volunteered their time to nurture these entrepreneurs along their journey.  #Flanders DC, #iMinds (now #IMEC), #Gent BC were participating partners.

FTFF - Getting ventures funded in Flanders, Co-Founder

Digital Avenue

Growth phase. A digital entertainment destination.
focused on photo sharing,on mobile + on-line, 4 million + registered users. It included iPlay, one of the first 4 legal digital online music etailers. Became one of the first ventures to list on the Connect Exchange in Warsaw 
Life style, digital marketing ecosystem.

Investor

Mobile Travel/Games Venture

A lesson learned: great ideas need even better talent to execute to succeed.

Shareholder - Business Strategy

What an extraordinary privilege this was to work with such an iconic technology brand. This engagement required working with the newly appointed CEO for IBM Benelux (and the youngest ever). I led the establishment of an IBM Benelux client centric growth strategy as change catalyst for the executive team. I facilitated the alignment of marketing with sales across business units, with a clear strategy, and allocation of resources to achieve cost efficiencies and business outcomes.  The responsibility included leading a 30+ centralized marketing team and coaching a replacement for the role.  One of the key challenges was to size the marketing efforts to develop the mid-sized business market, for a global brand used to targeting large global enterprises.  It was incredibly complex to execute.  Met extraordinary and talented people.

GTM Change Catalyst Benelux - interim

Philips

This is where I learned that an energized team that has serious fun working together can conquer the market against all odds.  The talented team that I led made Philips the market leader in its category in EMEA within 18 months, helping this business unit grow from less than €10M to over €115M.
It was a wonderful creative environment where I was given opportunity to initiate a strategy for what became a €2 billion business unit; to pioneer usage of smart marketing growth technologies, processes, e-commerce; re-design channel systems and programs; naming new products; defining product roadmaps; invited to participate along with a small, selected group, to reshaping the global Philips brand.

Global Marketing & Sales Manager

I hate wasted potential.  I am a translator and augmenter. I help business leaders make visible the hidden value of innovative emerging ideas, visions, and ventures, so that audiences and markets "get it", quickly, easily.  This speeds growth traction, cuts wasteful activity and improves investments returns.  I offer creative thinking to inspire action. I help remove the money suckers and barriers that get in the way of realizing compelling visions, GTMs, and connecting them into markets that need and value them most.

My mission is to co-entrepreneur with visionaries to generate sustainable, rapid growth and prosperity, while minimizing the ecological footprint of all activities.  People. Planet. Purpose. Prosperity.

Digital First:  I build leverage for large companies. I and my team support digital transformation as a profit strategy to build strong market positions through better allocations of resources. For young ventures we add value to core IP and use tailored blueprints to speed revenue and shareholder growth, connecting to early adopting global brands, partners, and resources.    

Innovation:  I spark inspiration, vision and connections to drive growth - ideas, investors, processes, channels and markets. As business integrator, we help enterprise combine emerging technologies with legacy systems using our award winning framework to reduce the risk and complexity of technology adoption.

Benefits Delivered:  build competitive advantage, cut costs and waste improving eco-credentials, speed execution, accelerate revenue growth. Brands became greener, employees and customers become more engaged and extend loyalty.   Typical challenges addressed include:
- Internationalization & expansion
- Big Deals:  velocity, win/loss rates, lower cost-per sale
- Strategy: Reveal hidden value, positioning,  strategic clients/investors
- AI Analytics: Resource allocation, relevant KPI definition, business outcome visibility
- Transformation speed: building ecosystem to deliver personalized experiences, maximize performance business outcomes, short T2M.
- CMOs:  eCRM/Mark-AdTech, reduce complexity, X-channel strategy

Specialties: 
* Innovation; green-energy
* Big Deal: Deal orchestration enablement - Mega Deals
* Accelerator M&A trade sales, venture funding
* Internationalization: Go-to-market strategies, expansion, execution
* Digital transformation:  Advisory, MarTech OTT application delivery
* Managed Services:  MarTech operations & delivery
* Audience experts: Big Data & AI Advisory, predictive behavioral intent audiences, CDP, CustomerAI, Analytics

John Lindsay

Complex B2B: AI isn’t killing sales.
It’s killing the mediocre middle in knowledge work. 

There are things machines can now do better than most junior humans:
prospect, triage, qualify, summarize, and follow up — faster, cheaper, and increasingly more accurately than the best #SDR.

But AI still can’t do the one thing that closes complex B2B deals:
BUILD TRUST across a buyer group.

Jason M. Lemkin recently tested this in a way only Jason would.
He replaced a 10-person sales team with 1.2 humans (yes, 1.2) and 20 AI agents. 

Revenue stayed flat.

The takeaway is subtle — and important:
AI can replace repeatable workflows. But in complex B2B, outcomes still hinge on the human ability to navigate ambiguity, align stakeholders, and earn conviction. The Rainmakers.

"...the greatest AI Agent in the world without top-tier help deploying it … is not that valuable for many complex workflows."

Jason M. Lemkin also introduced an interesting “next role” in this AI-enabled world: The Chief AI Officer — a hyper-capable ops leader spending 10–15 hours a week orchestrating agents, validating outputs, resolving conflicts, retraining systems, and preventing hallucinations.

That role makes sense…
                                          ...if you’re going full DIY. 

This raises a bigger question:
What if scaling sales with AI doesn’t require months of trial-and-error, 20 separate tools, and a permanent orchestration burden?  

The real opportunity isn’t “AI replacing salespeople.”
It’s AI augmenting #rainmakers — and removing the operational drag that slows them down.  

The future sales org will look like this:
- fewer junior “task executors”
- more senior relationship builders
- AI workflows, continuously adaptively innovated and integrated via 1 interface, to do the heavy lifting behind the top performers
 - Deal orchestration handled as a capability — not a science experiment

As Jason M. Lemkin says "You need both: A trusted vendor AND a team to help you get going. At least for the complex stuff with significant training."

If you're thinking about how to scale what already works — without diluting your best performers — I’m seeing compelling models emerge that can deliver this capability for less than the cost of 1 FTE.

Happy to share what I've learned with 50+ companies we are currently enabling globally.
Just DM me.

#B2BSales #GoToMarket #SalesLeadership #RevenueGrowth
#EnterpriseSales #AISale #SalesEnablement #GTMStrategy #SalesOps #RevOps Christopher Engman Bora Brännström Mark Organ

Innovator | Investor | Market Maker | Green Energy, SaaS; De-risking growth investments; Digital 1st: CX, AI, ML, CDP, Data, Digital ID, Martech

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