Megadeals

Leading a team to produce high-impact video content, boosting client brand visibility.
Developing and executing strategic content plans, enhancing client engagement and sales.

Head of Media Production

Media Specialist

SweTrack Electronics AB

Developed and implemented B2B and B2C marketing strategies within the IT/IoT sector.
Led company rebranding initiatives and UX/UI design projects.
Managed digital marketing campaigns to drive brand awareness and engagement.

Marketing Manager

Kronans Apotek

Läkemedelspecialist

Pixie Kommunikation

Public Relations Consultant

LEWIS Global Communications

Developed and executed PR strategies for IT clients, increasing media coverage and stakeholder engagement.

Public Relations Communications Manager

SEEBA

Coordinated the "Outsource to Europe" IT project and conference.
Managed customer relations and developed communication strategies.
Planned and executed large-scale events to promote IT industry initiatives.

Uppsala University

Planned and conducted seminars in Organizational Strategic Communication.
Developed strategic communication plans for companies using social media.

Adjunct Lecturer

Color Media Communications

Journalist

Radio Televizija Republike Srpke - RTRS

Hosted prime-time live talk shows and reported on high-profile cultural events.
Coordinated teams for diverse TV program segments and covered national media events.

Television Presenter and Journalist

BHRT - Radiotelevision of Bosnia and Herzegovina

B2B Marketing Specialist

I’ve had a front-row seat to the media evolution, starting as a TV presenter and journalist for 7 years, and transitioning into dynamic digital marketing roles. 
With over 15 years in media production, digital marketing, and strategic communication, I have successfully blended traditional and modern media. My journey includes roles as a Marketing Manager, Journalist & TV Presenter, and Head of Media Production, primarily in the B2B sector within the IT, tech, and sustainability space.

As a result of this experience, I have developed my ability to craft compelling content and leverage digital platforms to enhance brand visibility and credibility. I excel at managing complex projects from conception to completion, ensuring timely and within-budget delivery. My expertise lies in client relations, stakeholder management, and harnessing cutting-edge technology to drive marketing success. My proactive approach and relentless curiosity enable me to thrive in fast-paced, challenging environments, consistently delivering exceptional results.

#NeverGraduate is my motto. My three degrees in three different languages are just the beginning. I believe in learning fast over short-term prestige. Like pushing through levels in a video game, I constantly challenge myself. Whether moving abroad, exploring new career paths, or acquiring new skills, I'm always racing against myself. It's a demanding game, but it propels me forward in life.

Danijela Hagblom

re:nable

As the Founder and CEO of Renable, I have dedicated the last seven years to creating and scaling an innovative Generative AI platform that revolutionizes how retailers and brands engage with their customers in the ever-evolving e-commerce landscape. Anticipating the potential of Generative AI long before GPT was launched, I recruited team members with key skills in development and product management to lead this transformation.

Our groundbreaking technology integrates retailer product marketing feeds into a seamless platform. It utilizes in-house GenAI models to enhance content (image and text processing), making it more "ad-friendly" without changing existing e-commerce marketing feeds - upgraded via our plug-in.

Transforming content from simple and generic to specific and relevant improves retailer KPIs with over 100% ROI, a +45% in CTR, and a -47% in CPA. Additionally, on-brand consistency and visual appeal strengthened long-term brand equity.

I am proud to have led the development of four key use cases focused on image processing and text optimization, which have been integral in securing partnerships with some of the largest e-commerce retailers in the Nordics, including Netonnet, Komplett, Webhallen, Kjell, Nordic Nest, Nordic Feel, Blåkläder, Byggmax, MQ Market, Lets Deal, and others.

Our platform also enables impactful retail media (social) collaborations with prominent brands such as LGE, Samsung, Logitech, Sennheiser, Epson, KitchenAid, WMF/Tefal, and Hills, exemplifying true value for retailer/brand partnerships.

In addition to our technological advancements, I was instrumental in securing $3 million in seed funding from 2020 to 2023, providing us with the momentum needed to develop and expand our market presence.

My leadership also led to implementing a social selling strategy based on the MegaDeals Framework, enabling us to win faster, larger deals and drive growth—especially when targeting key stakeholders like CMOs and CEOs of leading companies.

Co-Founder & CEO

Zipplify AB

I served as a Senior Advisor, supporting and complementing founder Charlie Haagendrup and self-storage serial entrepreneur Michael Fogelberg. Together, we aimed to enable self-storage facilities to be fully digitized, transforming the self-storage industry. As of 2018, the industry primarily relied on simple physical locks, and the lack of digitalization hindered business potential, operational modeling, and data processing.

The three of us evolved from a "Bluetooth cylinder lock" with a physical latch to integrating the lock and latch into one cohesive product—a connected latch-lock. We also incorporated essential components such as wireless mesh technology, efficient battery management, NFC, and digital key security.

My role involved managing the digital technology within the connected latch-lock, focusing on wireless communication and embedded technology, as well as overseeing vendor selection.

We collaborated closely with QRTECH and Endian to prototype the software and hardware, and we secured patents for the technology in Europe, North America, and APAC.

Throughout the project, we partnered with respected firms including QRTECH and Endian for prototyping and engaged Vinnter AB, QRTECH, and Yovinn as hardware/software consultants for industrialization. We also worked with Lumenradio to leverage their expertise in wireless mesh technology, which was crucial for ensuring optimal performance in challenging storage environments.

Our innovative solutions garnered the attention of industry leaders, leading to the strategic acquisition of Zipplify by Assa Abloy's PTI Security. The system was successfully launched by PTI in the spring of 2024, marking a significant milestone in the digital evolution of self-storage facilities.

Senior Advisor and Board member

Invencon AB

Built from scratch the Gothenburg in-house digital studio of Invencon.
From 0 to 20+ senior consultants in 24-months. Profitable from start.

VP Sales & Regional Director

LS Fast Forward

Established partner reseller program for enterprise software company.
Executed strategic partner and revenue share program with new consumer electronic channels in Nordics (Consumer electronic OEMs, major Telecom Operator channels and consumer electronic channels).

Management Consultant

Appello

Built company providing Wisepilot white-label GPS-navigation solution across Europe, Middle East, Africa and Asia with 60M+ unique users.
From 5 co-founders in a garage to 60 employees and business on all continents. 
Freemium model in all open channels and instrumental to establish major distribution deals and channels.
Launched with 25 Global Telecom OpCos fully integrated and white-labelled. Pre-installed globally on all Sony (Ericsson) and LG handsets. Pre-installed on Samsung and BlackBerry handsets in 20+ local markets. Successfully built and managed a local sales agent network in EMEA and Asia.

CEO, General Sales Director and co-founder Appello

Electronic Data Systems

Sales manager for Telematics and Mobile solutions, including managing EDS Automotive and Telematics team competence center

Sales Director EMEA Automotive and Telematics

Part of EDS Management Consultant team that onsite in Munich at QUAM HQ in Germany defined and build their M2M-strategy and plans.

Management Consultant QUAM Germany M2M Strategy Definition

Framfab

Project Manager for Telematics software development projects focusing on Automotive OEM industry. The team focused to develop location based products like GPS-navigation, mapping, local search, automatic travel journal, etc.

Project Manager

Volvo Cars Customer Service

Define and execute aftermarket handling of Volvo On Call roll-out, including activation process, dealer handling and information. Product launched on 5 major European markets and US.

Team leader and Technical manager Volvo On Call

Responsible to start Product Planning Soft Offers at VCCS. Initial scope was to define focus areas like Remote Diagnostics, Telematics offer beside the current Volvo On Call scope, Automatic Service booking, etc. Function owner Diagnostic so responsible for general Diagnostic requirements on major platforms.

Product Planning Soft Offers

Managed VCCS Electrial cross-functional team (23 persons) including all Electrial service and faultracing information which VCC's retailer network use to repair and maintain Volvo cars. Part of role as also to be VCCS manager and function owner diagnostic and faulttracing at VCC R&D Electrical cross-functional module team.

Team Leader Electric and Diagnostics

Responsible for diagnostic and fault tracing requirement on VCC new P2-platform and function owner diagnostic VCCS at/in Electrical Module team VCC R&D.

Diagnostic Requirements Analyst

Volvo Car Corporation

Parts Logistic handling

Co-Founder & CEO re:nable | Entrepreneur | Generative AI for ecommerce

As a passionate and results-driven serial entrepreneur, I thrive at the intersection of innovation and business strategy. Over the course of my career, I have founded, scaled, and successfully exited multiple ventures across diverse industries globally, consistently delivering impactful solutions and creating long-term value for stakeholders.

With a proven track record of identifying market opportunities, building high-performing teams, and executing strategic growth plans, I specialize in transforming ideas into thriving businesses with a clear product-market-fit. My expertise spans Enterprise sales, marketing, business development, fundraising, operational leadership, and cultivating partnerships that drive success.

Beyond entrepreneurship, I am deeply committed to mentoring emerging leaders and fostering a culture of collaboration and creativity. I am fueled by curiosity for solving complex challenges, passion to understand digital innovation and trends as well as empowering others to achieve their full potential.

Let’s connect to explore synergies or discuss how we can innovate together!

- Founder & CEO re:nable – e-commerce start-up focusing on Generative AI for eCommerce, we help Retailers and Brands to significantly increased Performance Marketing results by applying AI-Generated content at scale. The system has been built over 4-5 years at scale, so well-proven, quality-assured content, provides great results 2-4X.
- Founder Appello - build a world-leading GPS-navigation application provider that reached +60Million users globally, launched in 100+ countries. 25 Telco's in Europe, Middle East, Africa and Asia. Pre-installed and bundled globally on all Sony and LGE mobile phones. BlackBerry in 20 countries and Samsung in 15 countries.
- Senior Advisor Zipplify digitalizing Selfstorage industry 2019-2024.
- Founder Invencon Solution - in-house digital consultant studio 2015-2017
- Senior Advisor / Mentor Accelerator 2015-2017 (for 5 startups)
Industries:  Automotive, Retail, e-commerce, GenAI, IT and Telecom.
Skills: Sales, Marketing, Social Selling, Management, Generative AI, Digital start/scale-ups, Tech entrepreneur.

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