I’m a Board Advisor, Non-Executive Director and author of 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝗶𝗮𝗹 𝗦𝗲𝗰𝘁𝗼𝗿 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀.

I help organisations unlock value, recover performance and deliver lasting growth.

Many boards I work with are highly experienced in their domain.

I believe that’s also a risk.

Experience shapes our bias. 

I see boards naturally over-index on what feels “known”: 
𝘰𝘱𝘵𝘪𝘮𝘪𝘴𝘢𝘵𝘪𝘰𝘯, 𝘪𝘯𝘤𝘳𝘦𝘮𝘦𝘯𝘵𝘢𝘭 𝘪𝘮𝘱𝘳𝘰𝘷𝘦𝘮𝘦𝘯𝘵, 𝘤𝘰𝘮𝘱𝘭𝘪𝘢𝘯𝘤𝘦.

For example, technical boards default to technical solutions: 
𝘮𝘰𝘳𝘦 𝘦𝘧𝘧𝘪𝘤𝘪𝘦𝘯𝘤𝘺, 𝘮𝘰𝘳𝘦 𝘱𝘳𝘰𝘤𝘦𝘴𝘴, 𝘴𝘰𝘭𝘷𝘪𝘯𝘨 𝘴𝘺𝘮𝘱𝘵𝘰𝘮𝘴 (𝘣𝘦𝘤𝘢𝘶𝘴𝘦 𝘵𝘩𝘦𝘺 𝘢𝘳𝘦 𝘷𝘪𝘴𝘪𝘣𝘭𝘦).

The real opportunity may be more creative:
𝘌𝘹𝘱𝘭𝘰𝘳𝘪𝘯𝘨 𝘯𝘦𝘸 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘰𝘳 𝘳𝘦𝘷𝘦𝘯𝘶𝘦 𝘮𝘰𝘥𝘦𝘭𝘴, 
𝘳𝘦𝘧𝘳𝘢𝘮𝘪𝘯𝘨 𝘵𝘩𝘦 𝘱𝘳𝘰𝘣𝘭𝘦𝘮 𝘵𝘩𝘦 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳 𝘪𝘴 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 𝘵𝘳𝘺𝘪𝘯𝘨 𝘵𝘰 𝘴𝘰𝘭𝘷𝘦, 
𝘭𝘦𝘷𝘦𝘳𝘢𝘨𝘪𝘯𝘨 𝘣𝘳𝘢𝘯𝘥 𝘢𝘴 𝘢𝘯 𝘢𝘥𝘷𝘢𝘯𝘵𝘢𝘨𝘦 𝘪𝘯 𝘮𝘢𝘳𝘬𝘦𝘵𝘴 𝘵𝘩𝘢𝘵 𝘩𝘢𝘷𝘦 𝘧𝘰𝘳𝘨𝘰𝘵𝘵𝘦𝘯 𝘪𝘵 𝘮𝘢𝘵𝘵𝘦𝘳𝘴.

My role is to help boards rebalance:

→ Discipline 𝘢𝘯𝘥 creativity
→ Governance 𝘢𝘯𝘥 growth
→ Managing risk 𝘢𝘯𝘥 backing bold moves

In practice, that means:

- Bringing an outside-in lens to challenge inside-out thinking
- Understanding if decisions are two-way or one-way doors
- Looking for asymmetric bets with fat-tailed upside

The simple way I frame it:

𝗟𝗲𝘃𝗲𝗹 𝟭 - 𝗖𝗼𝗻𝘁𝗿𝗼𝗹
Cost Discipline, Risk Management, Governance
Essential. Protects value. 

𝗟𝗲𝘃𝗲𝗹 𝟮 - 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲
Op. Excellence, Capital Allocation, Technology (inc. AI)
Improves productivity and returns. 
Necessary, but still incremental.

𝗟𝗲𝘃𝗲𝗹 𝟯 - 𝗩𝗮𝗹𝘂𝗲 𝗖𝗿𝗲𝗮𝘁𝗶𝗼𝗻
Innovation, Growth Engines, Business Models
This is where trajectories change.

I help boards ensure L1 & 2 are solid,
then move deliberately and confidently into L3 -
with a strategy that is coherent across all three.

A primer on my experience:

- 15+ years across FTSE, private and family-owned businesses
- Investor readiness, sale preparation and due diligence
- Board-level strategy design across multiple industries
- Multi-year transformation leadership and governance
- Carve-outs and stand-ups of standalone businesses
- Business model and operating model innovation

If you’re navigating transformation, turnaround, or seeking bold growth, 𝘢𝘯𝘥 𝘸𝘢𝘯𝘵 𝘧𝘳𝘦𝘴𝘩 𝘵𝘩𝘪𝘯𝘬𝘪𝘯𝘨 𝘢𝘳𝘰𝘶𝘯𝘥 𝘵𝘩𝘦 𝘵𝘢𝘣𝘭𝘦, I’d welcome a conversation about how I can help your board drive value.

→ Message me here or reach out at Dan@DanMottram.com

Dan Mottram_

Chris James

Social sales secrets for coaches + freelancers. My DM game is appalling 😬

About sections are overrated too, check my featured section ⬇️ ⬇️ ⬇️

Founder

We help small business owners win more clients using organic content.

⬇️ Check out our client results below ⬇️

Happy Valentines Day ❤️

After Amy + the kids, this is what I ALSO love:

1. Data
2. Diagrams
3. Swearing
4. Seeing our clients smashing it

Old but gold.

Click this to watch Katie Skelton cry 😢

I’m gonna dedicate this article to a serious f-cking legend. My good friend Katie Skelton Before Katie was a C2C team member, she was a C2C client… An

Open article: She made £26,000 in the first 3 months of working with me by Chris James • 2 min read

She made £26,000 in the first 3 months of working with me

You know you talk about marketing too much when your phone auto-corrects “honestly” to “HubSpot”

🤣

No alternative text description for this image

I wrote a stupid post about pizza that got me a $2.5k client

(paid in full, in the DMs)

It also generated:

→ 54 comments
→ 21,529 impressions
→ 76 profile viewers
→ 33 followers

On Wednesday I’m gonna break down why it did so well in an email.

If you wanna see the email, sign up for the free Offer training in my featured section + you’ll be first to see it.

You’ll also get the offer training too (which is f-cking sick if one does say so ones-self)

Go here → Chris James

PS: It's a different picture of me with pizza.  Not this one.

Count yourself lucky - you've been treated to 2 pizza photos in 10 days.

2.5 years ago, I quit my job with no backup plan.

I’d only been posting on LinkedIn for 2 months.

My business wasn’t making profit, I had a tuned-out Instagram audience, and no idea if I’d make things work or not.

I was used to working 8 hours a day for the employed role, and then 2/3 hours either side of it on the ‘side hustle’. So like most people in the early stages, I thought:

“I’ll just work harder, post more content, send more DMs… and everything will fall into place”

But it didn’t...

Why? Because the work you put in, the content you post + the DMs you send don’t really matter if your offer isn’t right. And back then, my offer was all over the place:

❌ → It wasn’t clear enough, it wasn’t specific enough, and it didn’t solve my audience’s biggest problems. So, I went back to the fundamentals:

I stopped trying to do everything.

I got laser-focused on the who + the how, and I dialled things in so people couldn’t say no. Instead of value-centric, I went problem-centric. And the clarity I got from slowing down changed everything:

→ First £2,500 client.
→ First £250,000 year.
→ And 100+ clients served.

So know this: If you’re not getting results, it’s not the algorithm → It’s probably your offer, messaging or positioning.

Your content, your leads, your sales…
They’re all downstream from that one thing.

If what you put out there doesn’t make people think

“That’s exactly what I need…”
It’s time to fix it.

- - - - - - - - - - 

📌 PS → I've just released something crazy.  And it's yours for free.

Grab my Master Offer™ Training here: Chris James

It'll show you how to build a $15,000/mo coaching or consulting offer that separates you from everyone else in your market

Has Alex Hormozi ruined offers for everyone? 🤔

Let me start by saying this…

I’m a massive Hormozi fan. The guy’s a genius, the GOAT.

And when he dropped his $100M Offers book… it changed the game.

But here’s the thing about being the GOAT:
People start copying you.

Cue the madness:

🚨 Hit $10,000 months in 7.5 seconds
🚨 Lose 50 pounds by thinking about salad
🚨 If it doesn’t work, I’ll refund you + buy you a private jet

The problem isn’t Hormozi’s framework → it’s how people use it.

Everyone’s trying to outdo each other with ridiculous promises, and the market’s now full of offers that look great on paper but leave burnt clients trying to trigger guarantees (with crazy clauses that they can’t escape).

So how do you stand out in the circus? 🤡

How do you build an offer that isn’t just hype, but actually sells?

Here’s my answer → Lean into YOU.

Hormozi says it himself:
Your unique edge is your best defence against competition.

→ What do you bring to the table?
→ What’s your experience, your style, your approach?
→ Why should someone trust you over anyone else?

Because no one can replicate YOU.

- - - - - - - -

This is what we dive into in my FREE offer training.

I’ll help you craft an offer that’s:

✅ Built on your strengths
✅ Aligned with your audience
✅ So clear, that it practically sells itself.

No nose strips required.

Go here to get it → Chris James

Let’s build something that signals how different you are.

(Can’t lie → Nose strips are amazing)

Cristiano Ronaldo misses 85% of the time 🚫

Yet here you are… sh-tting yourself when you only get 4 likes.

Let me spell it out ↴

Ronaldo’s one of the greatest footballers of all time.
But his shot-to-goal “conversion rate” is only 15%.

That means he misses 85% of the time.

And you know what he does?

HE KEEPS SHOOTING 🥅

Because he knows it’s not about perfection.

Perfection can’t be reached.
It’s about persistence.

Now, let’s zoom out for a second…

One post flopping doesn’t matter.

Neither does one going viral.

What actually matters is this golden question:

Are you taking enough shots?
Or overthinking every f-cking move?

Every flop is feedback.

So stop crying over 4 likes.

And keep shooting.

Please.

As Wayne Gretzky said: You miss 100% of the shots you don’t take.

I’ve just built a tool for our clients that turns long-form content into fully designed carousels in under 5 minutes.

No, you can’t have it. It’s for clients only!

But I can show you how it works...

Here's a 5 min overview → https://lnkd.in/ebghEz8m

One of our clients, timed herself making a carousel the old way.

It took her FOUR HOURS 🤣

That’s time she could’ve spent talking to leads, delivering to clients, or fixing something.

Content is a trust builder, not a full-time job.

Please don’t spend too much time on it.

I remember making a BANGER carousel about WImbledon tennis when I first started creating content

It took 3 hours + I got no leads 🤣

Carousels aren’t meant to be f-cking art projects.

So I built the C2C Carousel Creator tool… it breaks our clients long-form content (emails, transcripts, brain dumps) into carousel slides in a few clicks.

Check it out here → https://lnkd.in/ebghEz8m

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Chris James

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The Battle

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Chris James

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