Dan Mottram →  Strategy Advisor & Fractional Exec

Independent consultant for ambitious organisations.

I help leadership teams set a strategic business direction, build innovation muscle and transform their operating models. This is with a strong focus on value creation to deliver measurable, bankable results. 

I achieve this in partnership with clients through Consulting, Advisory and Interim Management.

𝗥𝗘𝗖𝗘𝗡𝗧 𝗦𝗨𝗖𝗖𝗘𝗦𝗦𝗙𝗨𝗟 𝗣𝗥𝗢𝗝𝗘𝗖𝗧𝗦:
▹ Divestment of a £100m T/O business unit into a standalone company with the implementation of a new brand, Target Operating Model (TOM), systems and structure.

▹ Radical growth strategy for a mid-maket Healthtech company seeking to leverage emerging technology, build an innovation portfolio, enter new markets, create ecosystems and transform their business model.

▹ Development and Deployment of a significant optimisation programme for a multinational mobility group, realising EUR +40m OPEX savings.

𝗖𝗟𝗜𝗘𝗡𝗧𝗦:
Amey • Pal International • Bombardier • ITP Engines
Rolls Royce • Alstom • Dignity Funerals • Wolseley

𝗖𝗢𝗡𝗧𝗔𝗖𝗧:
Message me or email DM@DanMottram.com to discuss

Founder

Hi - I’m Dan,

There are two ways I can help you unlock potential in your manufacturing, engineering or industrial business.

I have a zero-fluff approach, so let’s go:

(01) Fast Value:
An 8-week targeted value creation sprint to identify and execute high-impact opportunities in your core business.

(02) The Simple Strategy:
A strategy development and execution programme that takes you end-to-end.

We’ll avoid the pitfalls of (non)strategic planning by building a growth strategy around:

1. Optimising the core business
2. Growing through logical extensions and adjacent markets
3. Exploring & innovating future products, services and business models

I focus on bridging the gap between strategy and execution, guiding you through the critical decisions required to align the day-to-day activities with the long-term strategic direction.

Send me a DM to discuss if you want to drive growth and innovation in your business.

Dan Mottram ↗

Lightbulb Media

We turn businesses into brands by creating scroll-stopping ads, content & copy, and then delivering it directly into the feeds of your ideal clients.

If you’re tired of having smoke blown up your arse and you fancy working with a bunch of loud, honest, but extremely talented Northern creatives then give us a shout.

University Of Creative Idiots

An edutainment platform & community teaching aspiring marketers, current marketers & cash-strapped small businesses how to do creative marketing properly, get real results, and keep up with how fast it changes. All for £30 a month.

Head to joinuci.com and apply to enrol.

Co-Founder

Benchmark Leads

Cheshire-based digital marketing and lead generation agency helping businesses expand their online presence and generate new clients via social media management, bespoke web design and targeted digital advertising techniques.

Head Of Digital

Dive Digital

Dive Digital helps businesses to grow online via comprehensive online advertising packages, expert advice and bespoke marketing solutions housed under our three main arenas: Creative, Social and Strategy. 
**Sold. (Acquisition by Benchmark Leads Feb 2017)

Owner

EPR Nutrition

As Communications Director, I worked with a small team to create and introduce a new and innovative nutrition brand to the marketplace in partnership with Shaun T, a US-based fitness celebrity, famed for the INSANITY workout amongst other worldwide crazes. 

From the inception of the brand itself, I worked towards planning and implementing the logistics, PR, marketing and creative strategy for the full launch weekend across 3 separate venues in the UK. The pinnacle of these events was a live workout with Shaun T for 850+ fitness fans in Manchester on the 27/02/16 (highlights of which can be seen below).

Having full control over all social media platforms, web and blog content allowed me to use my marketing skills and experience in the fitness industry to ensure maximum customer base growth, engagement and retention. I then transformed this growth into sales revenue which increased the maximum profit potential for the business at very little cost.

Communications Director

Loughborough University

During my time on my Hall Committee, my role was to organise, promote and market the University's wide variety of charity events to both my own Hall and the wider student community.This involved everything from bucket collecting in various cities, to climbing Mt. Kilimanjaro and Arctic Dog Sledding. During my year as Rag Rep, the University raised over £1,000,000 for a selection of great charities.

Rag Rep

PSCA International

I was originally hired in Delegate Acquisition with a task to ensure maximum attendance at various government reform conferences held at the Barbican in London. After two months of consistently surpassing targets I was promoted to Marketing Executive.

This promotion meant I was given my own personal event to manage, giving me full responsibility for the attendance and success of this conference. My role involved utilising my telecommunications and e-marketing skills in order to pitch the events to both public and private sector individuals in the relevant areas, and transfer these into sales of high-priced event tickets.

This was a basic + commission role and I thoroughly enjoyed having the freedom of uncapped earning potential, which solidified my love of the sales and marketing sector. The first event I managed (Health + Safety) was a complete sell-out and a great success, so it was a hard decision for me to leave. However, I wanted to further my education at University in the hope it would further enhance my skills in the industry.

Marketing Executive

CEO at Lightbulb Media | Scaling epic brands with paid ads, copywriting & content that converts 💡

It’s hard to find a marketing partner you can trust these days. The internet is filled with lofty claims from fresh faced gurus peddling "guarantees" and promises of overnight riches.

Here’s how it usually goes:

😍 Promised the world on a stick by an agency/freelancer 
😅 Locked into a 12-month contract
🙂 Handed off to a junior who can barely tie their own shoelaces 
🙃 Slowly losing the will to live as you wade through excuses for why nothing is working
😭 Patiently waiting for your contract to end so you can finally jump ship

We feel your pain. Most of our clients come to us having been burned by blaggers big & small, but we don’t blow smoke up arses here.

We've spent the last 7+ years scaling businesses just like yours through:

- Paid Advertising 
- Social Media
- Copywriting
- Content Creation
- LinkedIn Ghostwriting

Our work has driven £250m+ in attributable revenue for our clients across the UK, USA & Europe, and we won’t be slowing down any time soon.

Want to see examples? Check out my Featured section, the case studies on our website, and our Instagram Highlights where we’ve got a chunky collection of them 📈

We’re big on data here, you see.

So if you’re serious about growing online, and you’re open to working with a company who will cut the fluff and tell you exactly what you need to hear, rather than what you want to hear, then we might just be your dream partner.

We’re also all absolutely hilarious. We won’t charge you for that, though.

Drop me a DM or email marketing@lightbulbmedia.co.uk and let’s grab a brew ☕️

---------------------------------------------------------------

Also a co-founder of The University Of Creative Idiots- an online community and edutainment platform teaching aspiring marketers, current marketers & cash-strapped small businesses how to do creative marketing properly, get real results, and keep up with how fast the industry changes.

All for just £45 a month. Yep- you’re welcome.
Head to joinuci.com and apply to enrol.

taplio

The Battle

Dan Mottram ↗

Lewis Kemp

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