Dan Murray-Serter 🧠

Girl Dad | Co-Founder of Heights I Angel Investor In 90 Startups I Follow For Daily Posts on Health, Business & Personal growth from UK's #1 ranked health creator (apparently)

Serial entrepreneur and Angel investor in 100+ startups with over 10 years experience starting, scaling and failing multiple startups.

Co Founder of Heights - Europe's leading brain and gut health company.

I also started and help run Foundrs - A not for profit community of the best, most ambitious and compassionate founders in UK.

I recently stepped away from Leaders Media - A media company making the top business podcasts in Europe, Secret Leaders - at the top of the charts, to focus on much more important things with my time - being a dad to 2 awesome daughters.

Angel/Advisor

Beam (www.beam.org)
ATAI Life Sciences (https://www.atai.life)
Allplants (www.allplants.com)
Humanity (https://humanity.health)
BYP (www.byp-network.com)
Goss (https://www.goss.media)
Tribe VR (www.tribevr.io)
Thrift (www.wearethrift.com)
THIS (www.this.co)
The Sports Edit (www.thesportsedit.com)
Faction (www.factionskis.com)
Runway East (http://runwayea.st/)
London Union/Dinerama (http://londonunion.com/)
Neardesk (https://www2.neardesk.com/)


Tailored.to (https://tailored.to/)
Motivii (http://motivii.com/)
Earlybird (https://earlybird.fm/)
Upshot (http://www.upshotapp.co/)
Togethera (www.togethera.com)
Repairly (www.repairly.co.uk)
Zaboo (www.zabooapp.com)
Lissom (www.lissom.com)
Bloom (www.hellobloom.io)

Dan Murray🧠

90% of jobs can be taught. Give people a chance.

The hiring world is full of contradictions.
We demand 3+ years of experience in tools that have only existed for 18 months.

We label entry-level jobs with requirements that look like mid-level careers.
We filter out people who could actually become the best hires-because they don’t “tick every box.”

Here’s the truth:

- Most skills can be learned on the job
- Most tools can be mastered in weeks
- Most experience is only gained once someone gives you a shot

What you can’t teach is character.
You can’t teach resilience.
You can’t teach curiosity.
You can’t teach integrity or grit.

Those are the things you should be hiring for.

Every “top performer” today started as someone who had no clue what they were doing. Someone once gave them a chance. That opportunity is what allowed them to become who they are now.

When companies gatekeep potential by clinging to outdated hiring criteria, they don’t just miss out on talent-they miss out on loyalty, fresh ideas, and long-term leaders.

If someone has the right values and the hunger to learn, invest in them. Train them. Mentor them. Watch how fast they rise.

Because the best teams aren’t built by finding unicorns. They’re built by betting on people’s potential.

Question is: are you hiring for perfection-or for possibility?

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Girl Dad | Co-Founder of Heights I Angel Investor In Over 100 Startups I Follow For Daily Posts on Health, Business & Personal growth from UK’s #1 ranked health creator (apparently)

One thing I’ve learned after building multiple teams: the most valuable people are rarely the loudest.

They’re the ones who quietly upskill when no one’s watching.

You can’t teach that level of internal drive.
You can’t force someone to care about their growth more than the company requires.

That has to come from within.

And from a neuroscience perspective, people who self-educate build something incredibly powerful:
a plastic brain.

Every new skill, every book, every online course, it all strengthens their neural pathways for adaptability, problem - solving, and creative thinking.

Those traits compound.

They become faster learners.
Better decision-makers.
More resourceful under pressure.
And over time, they outgrow people who rely only on formal training.

When I hire, I look for curiosity.
Not credentials.
Not polished answers.
Curiosity.

Because someone who reads, experiments, builds, tinkers, or studies on their own time will eventually outpace almost everyone else.
They don’t wait to be told what to learn.
They choose it.

And that choice is what makes them dangerous, in the best way possible.

If you’re that person, keep going.
Even if no one notices right now.
Your effort is compounding quietly.
You’ll feel the gap before anyone else sees it.

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Follow me Dan Murray🧠 for more on habits and leadership.

♻️ Repost this if you think it can help someone in your network!

🖐️ P.S Join my newsletter The Science Of Success where I break down stories and studies of success to teach you how to turn it from probability to predictability here: https://lnkd.in/ecuRJtrr

20 Pieces of Advice I Wish I Knew at 20
For career. And for life.

If I could go back, I wouldn’t tell myself to “work harder” or “dream bigger.”
I’d tell myself the truth no one around me was saying.

That *discipline beats talent*.
That *mental health is strategy*.
That *freedom doesn’t come from money. it comes from control of time.*

At 20, I thought success was about acceleration.
Now I know it’s about direction.

I’ve learned that no one really knows what they’re doing. we’re all figuring it out in real time.
And that the people who seem furthest ahead are usually just the ones who started earlier and stuck with it longer.

Here’s what I wish I’d known sooner:

- No one’s coming to save you
- Most people mistake busyness for progress
- Your environment shapes your ambition
- Hard work matters less than clarity
- Being respected will take you further than being liked
- Your health is your leverage
- Money amplifies who you already are. not who you wish to be
- Systems beat motivation
- Learning to sell changes everything
- Your 20s are not a waiting room, they’re the gym for your future self

If you can internalise that early, you’ll spend less time doubting and more time building.

Because the truth is - your 20s aren’t a test run.
They’re the foundation.

Lay it with intention.

To better mistakes,
Dan

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Follow me Dan Murray🧠 for more on habits and leadership.

♻️ Repost this if you think it can help someone in your network!

🖐️ P.S Join my newsletter The Science Of Success where I break down stories and studies of success to teach you how to turn it from probability to predictability here: https://lnkd.in/ecuRJtrr

20 Pieces of Advice I Wish I Knew at 20

Every week people DM me asking, “How did you do X?” or “Can you help me with Y?”

I genuinely want to help, but with a full schedule, I can’t say yes as often as I’d like.

So here’s the solution…

I’m excited to share that I'm in the Launch Creator cohort of Skillstore, a new learning platform built for actionable skills taught by real creators, entrepreneurs, and educators. 

I’m creating short, practical lessons you can learn in minutes, and you can even request a personalised custom video for specific advice you may have. 

If you want direct, actionable skills from me, you can now get it all in one place on Skillstore.

(Oh, and you can also share your skills too, just click the link on my profile)

Head to www.skill.store/danmurrays to get started ♥️ 

PS congrats to Aydan Al-Saad 👊🏽 on a slick launch 👏

Alex Boyd

ViewExport

I run the commercial and business operations side of the company. Actively looking to partner with more law firms, eDiscovery providers, data forensics companies, and other folks interested in legaltech!

Co-Founder

Wildfront

Unique hybrid of SaaS and B2B cash flow generation, investment, and capital allocation.

Current Projects: ViewExport.com, BrandedCharts.com, AtticusAgency.com, TheDealLab.com, UnlockedAuthority.com

Also helped build:
Aware (useaware.co): 2024 - 2025
RevenueZen (revenuezen.com): 2017 - 2023, Founder and CEO, Exited to Onfolio
Hiline (hiline.co): 2021 - 2023, Exited to Red Iron Group
Paramark (paramark.com): 2023 - Present
Fathom AI (fathom.video): 2021 - Present
Juno (junokids.com): 2021 - Present
RallyBright (rallybright.com): 2021 - Present
Classavo (classavo.com): 2021 - Present

Aware Technologies

Built a social media management tool to 1000+ paid users and $360k run rate.

RevenueZen

RevenueZen is a B2B SEO and content marketing agency. We'll drive demand and lead gen for your company. You must:

1. Have at least one strong marketer on your team or division that we'll be working with
2. Be a SaaS brand or B2B Services company (we don't do e-commerce)
3. Understand your ICP and who you want to target
4. Be comfortable with a higher content production velocity than you may be used to

We look forward to hearing from you: https://revenuezen.com

Co-Founder (Exited to Onfolio)

inDinero

I drove growth through an obsession with metrics, ruthlessly obliterated the existing high churn that was related to sales' expectation-setting, and turned what seemed like big sales ops problems into simple solutions.  Turned around a struggling SDR team, and played the ukelele in the office to my coworkers' dismay (delight?). Grew my career reporting to Jessica Mah.

$5M in new business from the team I built in 2016.  100% y/y growth. Located in Portland, OR.  Hired & led a team of 10+ AEs distributed across SF/NY/PDX, and 8+ SDRs based in PDX.

Director of Growth

Closed $1.3M in new SMB business through personal sales efforts, dramatically exceeding quota. I found business through a combination of deep partner relationships, outbound prospecting, and a mastery of discovery and education. My sales style was very focused on product knowledge. I helped founders grow and networked with the coolest, hungriest startups I could find.

Sr. Account Executive

FXCM

Built up and managed a significant book of deep client relationships; was responsible for both new business and revenue retention.

Mentored other brokers in multiple departments, frequently tutored junior reps and presented my techniques as well as investment ideas in company-wide sales meetings, to help others learn.

Consistent ultra-top performer; frequent "Rep of the month" broker contest winner for most new business including one 6-month-straight streak, and became a leader even without being a manager, to my fellow individual sales contributors.

FX Broker

Agency & SaaS Founder || Driving Sustainable, Healthy Growth @ RevenueZen & Aware

Building:
→ ViewExport.com: Slack eDiscovery tool for IT and legal teams
→ DomainStorm.io: Free domain finder with availability checking
→ ChurnZap.com: Improve your SaaS retention rate
→ LegalTechTitan.com: Directory for all things legal and compliance tech
→ RevenueZen.com: SEO/GEO agency for B2B SaaS and services
→ TheDealLab.com: Helping scale-ups find message/market fit through outbound
→ AtticusAgency.com LinkedIn lead gen AI system implementer
→ UnlockedAuthority.com: LinkedIn ghostwriting and lead gen agency
→ NotesFilter.com: Substack efficiency app
→ BrandedCharts.com: On-brand chart creator for content marketing

Acquiring:
→ Small SaaS products

Investing in:
→ B2B agencies, services companies, local/trade businesses

Grow your LinkedIn audience insanely fast with better engagement feeds for commenting, CRM sync, performance analytics, and much more.

Start a free no-hassle trial at useaware.co

Hi, I'm Alex!

I co-own a SaaS holding company, Wildfront.co, with my partner Mac. We'd like to acquire your small SaaS company (or newsletter, or marketing site).

If we're not a good fit, we have a great network of buyers who might be ideal for you to work with.

We're looking at a maximum of $1M ARR - but if you're above that, I'll still help you find the right acquirer.

(We'll also look all the way down to $15k ARR, however!)

If you run a newsletter or marketing site, we'll value it in part based on revenue and partially based on subscriber engagement/organic traffic.

Please DM me if this sounds like you, or if you have a recommendation on who in your network we should reach out to.

Happy Holidays 🦃

Cofounder @ Wildfront: Building ViewExport, investing in small businesses, growing SaaS companies

Fun fact: if you go to your ChatGPT subscription area and click "Cancel", you'll get a free month offered to you.

Interesting to watch as Sam Altman cries "code red" on the state of ChatGPT vs Google Gemini.

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The Battle

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Alex Boyd

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The Battle

Dan Murray🧠

Alex Boyd

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Dan Murray🧠's LinkedIn Performance

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