Dan Murray-Serter 🧠

Co-Founder of Heights I Angel Investor | Over 100 Startups I Follow For Daily Posts on Health, Business & Personal growth from UK’s #1 ranked health creator (apparently)

Serial entrepreneur and Angel investor in 100+ startups with over 10 years experience starting, scaling and failing multiple startups.

Co Founder of Heights - Europe's leading brain and gut health company.

I also started and help run Foundrs - A not for profit community of the best, most ambitious and compassionate founders in UK.

I recently stepped away from Leaders Media - A media company making the top business podcasts in Europe, Secret Leaders - at the top of the charts, to focus on much more important things with my time - being a dad to 2 awesome daughters.

Angel/Advisor

Beam (www.beam.org)
ATAI Life Sciences (https://www.atai.life)
Allplants (www.allplants.com)
Humanity (https://humanity.health)
BYP (www.byp-network.com)
Goss (https://www.goss.media)
Tribe VR (www.tribevr.io)
Thrift (www.wearethrift.com)
THIS (www.this.co)
The Sports Edit (www.thesportsedit.com)
Faction (www.factionskis.com)
Runway East (http://runwayea.st/)
London Union/Dinerama (http://londonunion.com/)
Neardesk (https://www2.neardesk.com/)


Tailored.to (https://tailored.to/)
Motivii (http://motivii.com/)
Earlybird (https://earlybird.fm/)
Upshot (http://www.upshotapp.co/)
Togethera (www.togethera.com)
Repairly (www.repairly.co.uk)
Zaboo (www.zabooapp.com)
Lissom (www.lissom.com)
Bloom (www.hellobloom.io)

Dan Murray

Too many leaders still fear being “outshined” by smarter people on their teams.

That’s backwards.

The best leaders don’t aim to be the smartest person in the room. They aim to build the smartest room possible.

Here’s the reality:

- A team full of people who only know what you know will never surpass you
- Hiring people smarter than you creates leverage, not competition
- Growth comes from surrounding yourself with people who stretch your thinking, challenge your assumptions, and bring ideas you’d never imagine

It takes humility to admit you don’t have all the answers. But humility isn’t weakness-it’s the foundation of strength.

I’ve learned the leaders who fear smarter colleagues usually struggle with ego. The leaders who thrive? They welcome it. Because they know:

- Smarter teammates = faster progress
- Different perspectives = fewer blind spots
- Bigger talent = bigger results

Stop guarding your title. Start curating your circle.

True leadership isn’t about being the brightest mind. It’s about creating the conditions where the brightest minds can do their best work-together.

If you want to grow, stop fearing smarter people. Start hiring them.

Question for you:
Do you intentionally surround yourself with people who outshine you in certain areas-or do you default to comfort?

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♻️ Repost this if you think it can help someone in your network!

🖐️ P.S Join my newsletter The Science Of Success where I break down stories and studies of success to teach you how to turn it from probability to predictability here: https://lnkd.in/d9TnkzdH

One thing I’ve learned after building multiple teams: the most valuable people are rarely the loudest.

They’re the ones who quietly upskill when no one’s watching.

You can’t teach that level of internal drive.
You can’t force someone to care about their growth more than the company requires.

That has to come from within.

And from a neuroscience perspective, people who self-educate build something incredibly powerful:
a plastic brain.

Every new skill, every book, every online course, it all strengthens their neural pathways for adaptability, problem - solving, and creative thinking.

Those traits compound.

They become faster learners.
Better decision-makers.
More resourceful under pressure.
And over time, they outgrow people who rely only on formal training.

When I hire, I look for curiosity.
Not credentials.
Not polished answers.
Curiosity.

Because someone who reads, experiments, builds, tinkers, or studies on their own time will eventually outpace almost everyone else.
They don’t wait to be told what to learn.
They choose it.

And that choice is what makes them dangerous, in the best way possible.

If you’re that person, keep going.
Even if no one notices right now.
Your effort is compounding quietly.
You’ll feel the gap before anyone else sees it.

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Follow me Dan Murray for more on habits and leadership.

♻️ Repost this if you think it can help someone in your network!

🖐️ P.S Join my newsletter The Science Of Success where I break down stories and studies of success to teach you how to turn it from probability to predictability here: https://lnkd.in/d9TnkzdH

100-year-old productivity hack. Still works. Still simple.

1918. Charles Schwab runs Bethlehem Steel. Hires productivity consultant Ivy Lee. Lee's offer: give me 15 minutes with each executive, pay me what it's worth in 3 months. 3 months later, Schwab writes a cheque for $25,000, equivalent to $400,000 today. The method was that effective.

The Ivy Lee Method. Five steps. At the end of each workday, write down the 6 most important tasks for tomorrow. Not 7, not 10, six. Rank them in order of true importance. Tomorrow morning, start with task 1, work until complete. Move to task 2, then 3, one at a time in order. Unfinished tasks move to tomorrow's list. Repeat daily.

Why 6 tasks? Forces prioritisation. With unlimited tasks, everything feels important, nothing gets done. Six is manageable, ambitious but achievable.

Why rank them? Most people work on whatever feels urgent or easy. Ranking forces you to confront true importance. Task 1 should be the thing that, if completed alone, makes tomorrow successful.

Why one task at a time? Multitasking is a myth. Task switching reduces productivity by 40%. Takes 23 minutes to regain focus after interruption. Doing one thing until complete equals deep work.

Why plan the night before? Decision fatigue compounds throughout the day. By 4pm, decision-making quality is 40% worse than 9am. Planning tonight means decisions made when not depleted. Wake up, no decision required, just execute task 1.

Six tasks, ranked, one at a time. Decide tonight, execute tomorrow.

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Follow me Dan Murray for more on habits and leadership.

P.S. If you want 2026 to feel different, don’t start with goals.
Start with clarity.

Most people don’t need more discipline.
They need to understand what’s been draining them and what deserves their energy.

I’ve spent years refining a simple process to help you with exactly that.

Download my short PDF guide https://lnkd.in/eniDNptW

I'll see you there.

The Ivy Lee Method 100-Year-Old Productivity Hack 

Opportunities rarely arrive directly.
They move through conversations you’re not in.
Decisions made without you present.
Rooms you never see.

That’s why who you build relationships with matters more than how loudly you promote yourself.

The people who open doors are the ones who trust you enough to bring your name up when it counts. Not because you asked. But because your character, consistency, and competence made it easy for them to do so.

This isn’t about networking harder.
It’s about being reliable.
Doing good work quietly.
Treating people well when there’s nothing to gain.

Reputation travels faster than resumes.
And long before opportunity finds you, it finds your name.

Choose your people carefully.
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Follow me Dan Murray for more on habits and leadership.

P.S. If you want 2026 to feel different, don’t start with goals.
Start with clarity.

Most people don’t need more discipline.
They need to understand what’s been draining them and what deserves their energy.

I’ve spent years refining a simple process to help you with exactly that.

Download my short PDF guide https://lnkd.in/eniDNptW

I'll see you there.

Daniel Priestley

I am an award-winning entrepreneur and best-selling author. I've
started, funded, scaled and sold businesses. 

I'm the Cofounder of ScoreApp, an AI enabled platform for creating surveys, assessments and quizzes. It’s used by over 5000 companies globally for market research and lead generation.  Our mission is to make data analytics simple, powerful and fun for small businesses. 

In 2010 I founded Dent Global, a multi-award winning entrepreneur accelerator. 
Dent delivers training and support services to over 4000 fast-growth startups. Our mission is to develop entrepreneurs who stand out, scale up and make a positive impact through business. 

I'm the author of seven entrepreneurship books, including Key Person of Influence, Oversubscribed and Entrepreneur Revolution. The latest is the “Lifestyle Business Playbook”. 

In 2024, we launched BookMagic.ai, a platform for writing a book with the support of AI tools. Our mission is to make it much easier for people to write their book.  

In 2026, I have two new startups coming. 

I've previously won entrepreneur of the year (Business Champions), and scale-up entrepreneur of the year (GBEAs). I speak at conferences and have been a business coach to several fast growth (Inc5000) entrepreneurs and celebrities. 

I live in London with my wife Alena, our three kids and our cat.

Director

SOtechnology is a multi award-winning digital agency and IT services provider. Specialising in beautifully designed e-commerce sites, customer portals and applications SOtech has been a partner to hundreds of fast-growing businesses since its inception in 2007. SOtech has been part of the Dent Global group of companies since 2016.

My recent conversation with Steven Bartlett might be the most important one yet.

I've been building businesses for 25 years and I've never felt more unsettled.

Not because things are falling apart...but because everything is changing at once and most people haven't noticed yet.

I sat down with Steven a few weeks ago and we got into some uncomfortable territory. Then we translated it into a set of clear opportunities. 

Watch the full conversation here - https://linktw.in/dzDXWV and let me know your thoughts below.

Founder of Dent Global & ScoreApp | Awarded Entrepreneur of the Year | 7x business books | Founded/exited multiple ventures | Mission to develop entrepreneurs who stand out, scale up and make a dent.

So much business advice comes from people who don't have kids. 

"Success requires long hours, late nights, weekends, etc".

If you have kids (or other caring responsibilities) stop comparing yourself to people who don’t.

While you’re on the school run, they’ve had an hour of deep work.

While you’re juggling dinner, bath time, and bedtime stories, they’re networking over dinner, posting on Instagram, or filming their ice bath.

If you’re running a business and raising a kid, you’re building two start-ups at once.

Give yourself credit for that.

---

FYI - Entrepreneurs, I'd like to invite you to a workshop I'm running tomorrow. 

I'll be teaching the 5-step process to becoming the most well-known, respected person in your industry.

There will also be a Q&A at the end if you want to ask me any specific questions.

Register here: https://bit.ly/3LDEq55

I'm going to be on Diary of a CEO again this week for the 7th time. 

We talk about a few different things but the main topic is: What does a post-AI world look like over the next 18 months? 

People assume I'm massively pro-AI. I'm not. I'd love to go back to the 90s, running ads in local newspapers and putting on live events. But that's not the world we live in anymore.

Here's the hard truth...

No free country has been able to stop Netflix from putting video rental stores out of business. 

No one has escaped smartphones sucking in people's attention. 

No country isn't using email. 

Technology rolls forward whether you like it or not. 

And the countries that own the technology businesses dominate those that don't.

Now more than ever, we need to build entrepreneur ecosystems to discover the business models of the future. 

We need to create companies that surf the waves of disruption, not just get dumped by them. 

We need to cheer on the entrepreneur who will build the economy of the future, rather than trying to drown them as they are getting off the ground. 

With that in mind, I'm putting on three special online events this month. 

I'll be giving away the playbooks I use to consistently build high-profit Lifestyle Businesses in 2026. 

The truth is, there's never been a better time in history to be an entrepreneur, but the window of opportunity isn't infinite. 

You need to capitalise on this now. 

Here's the link: https://bit.ly/4aRBe03

Over 1 million people watched my recent The Diary Of A CEO episode in the first 48 hours.

For many it landed well. For others it felt threatening, scary, or out of touch. Having read the comments, three things I want to clear up.

1. Talking about disruption doesn't mean I'm cheering for it.

A doctor who warns you about a heart attack isn't pro-heart attack. The wave of disruption doesn't care whether we discuss it. It's coming in fast and it's not something I can control. If I could freeze technology at 2001 I genuinely would. But given what's happening with AI, I'd rather people start thinking about the risks and opportunities than get caught off guard.

2. Being pro-capitalism isn't anti-social.

People have this backwards. Capitalism protects the rights of the individual. Socialism hands those rights to institutions and bureaucracies who think they know better than us. 

Many of the ills blamed on "late stage capitalism" are actually the ills of early stage socialism - monopolies, cronyism, low wages, corporate capture of government. That's not too much capitalism, it's too little of it.

If you believe in pursuing your own goals regardless of what a politician wants you to do, you're a capitalist. If you think a society would be better if there were more small businesses in your community, then you are a capitalist. If you want to chose where you spend your money and what you are willing to do to earn it, you are a capitalist. 

3. Encouraging entrepreneurship doesn't mean no jobs.

Every private sector job was created by someone who spotted an opportunity and built something. YouTube didn't destroy television jobs, it created 500,000 new jobs making content. If 100,000 new entrepreneurs each hired 10 people, that's a million new jobs. Entrepreneurship doesn't eliminate employment, it reinvents it and creates upward pressure on labour markets. 

I'm not saying "everyone should be an entrepreneur". I'm saying the economy thrives when we have more entrepreneurial people out there creating and competing. 

I'm often shocked that so many people who watch a podcast called Diary of a CEO are so against talking about the opportunities within disruption, entrepreneurship and how to improve the economy through free market capitalism. My hope is that these episodes spark valuable discussions that improve people's lives.

Let's talk about BrewDog.

480 jobs gone. Costs have risen sharply in an industry that’s not growing. 

BrewDog has just been acquired in a distress deal for £33 million, and the new owners are shutting around 30 sites, with 480 workers losing their jobs overnight. 

The locations were analysed independently and the conclusion was that they simply can’t make money. 

Why?

Start with wages. A few years ago, hiring a 21-year-old in hospitality at minimum wage cost a business roughly £17–18k all-in. Today it's closer to £29k once wage increases, national insurance and regulation are included. 

You can say £17k isn’t enough to live on, and maybe that’s true. But if a business can’t make money, that number shrinks to £0. 

When an employee costs £17–18k, a venue might need roughly £60k of revenue to justify that role. At £29k, that requirement is closer to £90k. 

Hospitality businesses can’t always pass that on to customers. Raise prices too far and people stay home; they watch Netflix, buy a ready meal, and skip the pub.

One thing people are missing is that these businesses historically gave people their first rung on the ladder. They may not provide the highest paying jobs but they do provide many people with a place to start (myself included - I was once a waiter, a barman, delivery driver and a cook on minimum wage). 

When taxes and employment costs keep rising, those rungs start disappearing. 

Add to this the inflated council taxes and energy costs and it’s a wonder how any locations will survive longer term. 
--- 

On a separate note - I'm running three special online events this month relating to my latest book. 

Register, here: https://bit.ly/4aRBe03

Three proven hooks for high converting landing pages…

Most landing pages fail because the hook doesn’t land.

Here are the three that consistently work for me:

The readiness hook: “Are you ready to achieve X?”

The problem hook: “Are you frustrated that Y isn’t working?”

The process hook: “Here’s a new way to get Z.”

It sounds simple but you don’t need to be incredibly clever.  

You need to be clear, specific, and direct.

Just pick one that works for you and you'll be surprised how big of an impact it makes. 

---

FYI -- If you want to go deeper on what makes a great landing page and Scorecard, I'm currently giving away a free 22-minute blueprint. 

This takes you behind the scenes on how I set everything up for my businesses so that I have landing pages that consistently perform at 40% or more. 

Link here: https://bit.ly/4re5Ey8

We are seeing a K-shaped economy. 

Some people seem to be doing crazy well - we've all seen the Instagram kids showing their screenshots of $122,044 per month for a seemingly basic offering. At the same time, we see people with masters degrees who can't get a job even after applying to over 400 positions. 

We see the costs of everything going up despite technology and entrepreneurs doing their best to make everything better, faster and cheaper. 

What is happening? 

1. We have two economies - the industrial economy that is in decline and the digital economy in ascent. The Industrial economy looks like offices, jobs, wages and business brands. The digital economy looks like personal brands, remote work, income for outcomes, media, IP and software doing the work. 

2. Time for money can not keep pace with digital assets. A person can meet someone new one person at a time. A YouTube video can tell a story to a million people a month at no extra cost. Time is spent and then it's gone, whereas digital assets accrue and compound. Those who sell time can not compete with those whose earnings are linked to digital assets. 

3. Entrepreneurs make things cheaper and governments inflate prices. The real economy is based on the principles of capitalism which are fundamentally deflationary - we win customers by making things better or cheaper. The government reverses these productivity gains in the form of money printing, surplus budgets and unproductive spending. The capital they inject finds its way to real assets and pushes them up. It also creates dept that everyone has to service. 

As we get further into the AI revolution, the divide will widen. A small group of early adopters will harness the power of working alongside AI and a significant majority will find it hard to compete while also holding up their share of national debt and tax burden.

Are lawyers going extinct? 

I recently saved £49,980 using a $20/month AI subscription instead of a law firm.

Claude built decision trees. Drafted the documents. Created a negotiation cheat sheet (what to say, what never to say).

The legal profession won't disappear entirely, but the lawyers who only sell time-for-money to regurgitate contracts might. 

We could be seeing a shift where plumbers and other hands-on professionals can easily out-earn white collar workers. 

(For my full conversation with Steven Bartlett, head over to YouTube and watch the latest episode of Diary of a CEO) 

---

FYI - Entrepreneurs. 

I running a special online event this month giving away the exact playbooks I use to build and scale fun, free and flexible Lifestyle Businesses consistently. 

I'm not holding anything back. 

If you want to get ahead in 2026, here's the link: https://bit.ly/4aRBe03

You're probably already standing on a mountain of value. 

You just can't see it yet. Try this. 

Anyone struggling to define their intellectual property, this is where I'd recommend you start. 

Let me know how it goes in the comments. 

--- 

FYI: Entrepreneurs, 

I have a very specific way I generate demand and supply tension in my businesses. I'm currently giving that information away for free in a 22-minute video course that walks you through my exact blueprint. 

I generate thousands of warm leads every month for all my businesses this exact way.

Get it, here: https://bit.ly/4re5Ey8

You're sitting on millions

The UKs welfare bill now exceeds the income tax collected. 

According to the OBR's latest report, the HMRC Treasury will collect £331 billion in income tax this year, at the same time it will spend £333 billion on welfare. 

This welfare bill nearly rivals the combined GDP of Scotland, Wales, and Northern Ireland! 

Some politicians are trying to sell you the fantasy that taxing 153 Billionaires more would fix the economy. They want you to ignore the millions of people who are living off the good favour of the British taxpayers and panic that the highly taxed aren’t highly taxed enough. 

In 2000 national debt was £11,500 per person (adjusted for inflation) it’s now £41,000. The financial burden on the productive classes and future generations is reaching a critical tipping point.

High earners are already taxed to the point of diminishing returns. If we’re going to have a functioning economy, millions of working aged people need to put down their PlayStation controllers, put on a stiff upper lip and start contributing.

Steven Bartlett asked me to be honest about the future we're facing in the age of AI. 

This is what I told him. 

Watch today's episode of Diary of a CEO for the full converstation. 

👉  https://bit.ly/4lvLcHV

Try this...

Run down the list of jobs that are out there. 

Almost all of them will be largely redundant in a few years thanks to AI and robotics.

Coding software - AI.
Accounting - AI.
Law - AI.
Video editing - AI.
Engineering - AI.
IT support - AI.
Customer service - AI.

Will there be humans in the loop? Absolutely. But we are heading into a world where a few humans supervising AI agents will be doing the workload of what 100 people do today.

So, what will everyone do?

I imagine a time in medieval England when the crops were growing, the animals were fed, and the harvest had been done. Day to day life revolved around family, community, faith, festivals, and simple pleasures.

Maybe we are so out of touch with this simple way of life that it seem alien to us. Before industrialisation, people worked but work wasn't the centre of their life. There was no real concept of getting ahead. We hadn’t invented complex things, like coding, law, engineering, etc. The majority of the value created in the world was automated by soil.

Maybe AI is here to return us back to this more simple, more pleasurable way of life. AI and robots do all the stuff, and human existence returns to be about festivals, families, friendships and faith - exactly like it was for centuries.

---

FYI: Entrepreneurs, 

I have a very specific way I generate demand and supply tension in my businesses. I'm currently giving that information away for free in a 22-minute video course that walks you through my exact blueprint. 

I generate thousands of warm leads every month for all my businesses this exact way.

Get it, here: https://lnkd.in/epdZ-Q2h

Best tip I can give you if you're launching a new business this year... 

Start with the 150 test.

My minimum threshold: can I get 150 people on a waitlist, and how hard was it?

Pick three ideas, then run three landing pages: “We’re launching X for this type of person, solving this type of problem.”

Give a reason to join, e.g., an exclusive WhatsApp group, useful content, and an early-bird discount.

Then ask five questions and start warming the list up.

---

FYI - If you want to go deeper on this, I'm currently giving away a free 22-minute blueprint explaining the specific way I build Scorecards for all my businesses. 

Get it, here: https://lnkd.in/epdZ-Q2h

Here’s a counter to the doom and gloom you see online…

There has never been a better time to build something on your own terms. 

You can live anywhere, work with people all over the world, and create a career rooted in creativity, curiosity, and value.

The rules have changed, but they’re learnable.

If you understand the new playbooks of entrepreneurship and pay attention to where things are heading, this is the opportunity of a life time. 

I'm running two live events next week where I'll be giving away my exact playbooks to build a fun, free and flexible business in 2026. 

If you're trying to run a business, but it feels more like something you're trapped in rather than something that frees you up, this is for you. 

See you there: https://bit.ly/4aRBe03

For my full conversation with Steven Bartlett, check out the latest episode of Diary of a CEO.

In the developed world, the sentiment towards AI is negative but in the developing world people are bullish about the benefits of AI. 

For people who don't have easy access to doctors, lawyers, designers, coders, copywriters and advisors, AI is a godsend. Suddenly it levels up the amount of available knowledge at their finger tips. 

In the developed world, we tend to see it as a threat to our way of life.  

I converted a knowledge workers yearly output into AI token values and it came to $200-$2000 for the year - a 95% saving not including hiring, managing and office costs on top. 

AI is disruptive but it's also levelling up people across the world at the same time...  (green dots are positive sentiment on AI, blue is negative and grey dots are neutral - this comes from the Anthropic survey of 81,000 people around the globe).

The way I generate leads for my businesses honestly feels like cheating. 

Typically, landing pages achieve conversion rates of 2-4%. 

If you want to create more leads, you can either increase the number of people who see your landing page, or you can increase the conversion rate. 

But increasing the conversion rate is often simpler and faster. 

Using ScoreApp we have some landing pages performing at 20-40% conversion. 

This is world-class - you can't expect much better than that. 

I've got one landing page that makes me $22,436 a day. 

But here's the catch, if you want to convert that attention into revenue, you need to set things up in a specific way. 

It's simple when you know how and anyone can do it, but it's more than I can cover in a LinkedIn post. 

So, I've put together a completely free blueprint. I explain everything step-by-step, with visual examples, and break it all down for you. 

It's completely free.

Get it here: https://bit.ly/4re5Ey8

We've had some incredible feedback for ScoreApp's latest (and my personal favourite) feature. 

People have been loving the AI quiz builder. 

It's a technology that just couldn't have existed a few years ago. It feels incredibly cutting edge. 

We're currently letting people try it our for free at this link: 

👉 https://bit.ly/411dKiP

Let me know what you think.

Thanks Sue Ingram

I'm running two special events over the next few days. 

I was on Diary of a CEO last week talking about the current disruption AI is causing the job market, and what we can expect over the next few years. 

I mentioned that amidst all the disruption there is incredible opportunity for people who have playbooks, who know how to create and scale fun, free and flexible lifestyle businesses on demand. 

Well, next week I'm giving away those playbooks for free. 

Join me on Tuesday or Thursday next week, and I'll take you through them step-by-step. 

Here's the link: https://bit.ly/4aRBe03

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Dan Murray

Daniel Priestley

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Dan Murray's LinkedIn Performance

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