Dan Murray-Serter 🧠

Girl Dad | Co-Founder of Heights I Angel Investor In 90 Startups I Follow For Daily Posts on Health, Business & Personal growth from UK's #1 ranked health creator (apparently)

Serial entrepreneur and Angel investor in 100+ startups with over 10 years experience starting, scaling and failing multiple startups.

Co Founder of Heights - Europe's leading brain and gut health company.

I also started and help run Foundrs - A not for profit community of the best, most ambitious and compassionate founders in UK.

I recently stepped away from Leaders Media - A media company making the top business podcasts in Europe, Secret Leaders - at the top of the charts, to focus on much more important things with my time - being a dad to 2 awesome daughters.

Angel/Advisor

Beam (www.beam.org)
ATAI Life Sciences (https://www.atai.life)
Allplants (www.allplants.com)
Humanity (https://humanity.health)
BYP (www.byp-network.com)
Goss (https://www.goss.media)
Tribe VR (www.tribevr.io)
Thrift (www.wearethrift.com)
THIS (www.this.co)
The Sports Edit (www.thesportsedit.com)
Faction (www.factionskis.com)
Runway East (http://runwayea.st/)
London Union/Dinerama (http://londonunion.com/)
Neardesk (https://www2.neardesk.com/)


Tailored.to (https://tailored.to/)
Motivii (http://motivii.com/)
Earlybird (https://earlybird.fm/)
Upshot (http://www.upshotapp.co/)
Togethera (www.togethera.com)
Repairly (www.repairly.co.uk)
Zaboo (www.zabooapp.com)
Lissom (www.lissom.com)
Bloom (www.hellobloom.io)

Dan Murray🧠

90% of jobs can be taught. Give people a chance.

The hiring world is full of contradictions.
We demand 3+ years of experience in tools that have only existed for 18 months.

We label entry-level jobs with requirements that look like mid-level careers.
We filter out people who could actually become the best hires-because they don’t “tick every box.”

Here’s the truth:

- Most skills can be learned on the job
- Most tools can be mastered in weeks
- Most experience is only gained once someone gives you a shot

What you can’t teach is character.
You can’t teach resilience.
You can’t teach curiosity.
You can’t teach integrity or grit.

Those are the things you should be hiring for.

Every “top performer” today started as someone who had no clue what they were doing. Someone once gave them a chance. That opportunity is what allowed them to become who they are now.

When companies gatekeep potential by clinging to outdated hiring criteria, they don’t just miss out on talent-they miss out on loyalty, fresh ideas, and long-term leaders.

If someone has the right values and the hunger to learn, invest in them. Train them. Mentor them. Watch how fast they rise.

Because the best teams aren’t built by finding unicorns. They’re built by betting on people’s potential.

Question is: are you hiring for perfection-or for possibility?

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Girl Dad | Co-Founder of Heights I Angel Investor In Over 100 Startups I Follow For Daily Posts on Health, Business & Personal growth from UK’s #1 ranked health creator (apparently)

One thing I’ve learned after building multiple teams: the most valuable people are rarely the loudest.

They’re the ones who quietly upskill when no one’s watching.

You can’t teach that level of internal drive.
You can’t force someone to care about their growth more than the company requires.

That has to come from within.

And from a neuroscience perspective, people who self-educate build something incredibly powerful:
a plastic brain.

Every new skill, every book, every online course, it all strengthens their neural pathways for adaptability, problem - solving, and creative thinking.

Those traits compound.

They become faster learners.
Better decision-makers.
More resourceful under pressure.
And over time, they outgrow people who rely only on formal training.

When I hire, I look for curiosity.
Not credentials.
Not polished answers.
Curiosity.

Because someone who reads, experiments, builds, tinkers, or studies on their own time will eventually outpace almost everyone else.
They don’t wait to be told what to learn.
They choose it.

And that choice is what makes them dangerous, in the best way possible.

If you’re that person, keep going.
Even if no one notices right now.
Your effort is compounding quietly.
You’ll feel the gap before anyone else sees it.

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Follow me Dan Murray🧠 for more on habits and leadership.

♻️ Repost this if you think it can help someone in your network!

🖐️ P.S Join my newsletter The Science Of Success where I break down stories and studies of success to teach you how to turn it from probability to predictability here: https://lnkd.in/ecuRJtrr

20 Pieces of Advice I Wish I Knew at 20
For career. And for life.

If I could go back, I wouldn’t tell myself to “work harder” or “dream bigger.”
I’d tell myself the truth no one around me was saying.

That *discipline beats talent*.
That *mental health is strategy*.
That *freedom doesn’t come from money. it comes from control of time.*

At 20, I thought success was about acceleration.
Now I know it’s about direction.

I’ve learned that no one really knows what they’re doing. we’re all figuring it out in real time.
And that the people who seem furthest ahead are usually just the ones who started earlier and stuck with it longer.

Here’s what I wish I’d known sooner:

- No one’s coming to save you
- Most people mistake busyness for progress
- Your environment shapes your ambition
- Hard work matters less than clarity
- Being respected will take you further than being liked
- Your health is your leverage
- Money amplifies who you already are. not who you wish to be
- Systems beat motivation
- Learning to sell changes everything
- Your 20s are not a waiting room, they’re the gym for your future self

If you can internalise that early, you’ll spend less time doubting and more time building.

Because the truth is - your 20s aren’t a test run.
They’re the foundation.

Lay it with intention.

To better mistakes,
Dan

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Follow me Dan Murray🧠 for more on habits and leadership.

♻️ Repost this if you think it can help someone in your network!

🖐️ P.S Join my newsletter The Science Of Success where I break down stories and studies of success to teach you how to turn it from probability to predictability here: https://lnkd.in/ecuRJtrr

20 Pieces of Advice I Wish I Knew at 20

Every week people DM me asking, “How did you do X?” or “Can you help me with Y?”

I genuinely want to help, but with a full schedule, I can’t say yes as often as I’d like.

So here’s the solution…

I’m excited to share that I'm in the Launch Creator cohort of Skillstore, a new learning platform built for actionable skills taught by real creators, entrepreneurs, and educators. 

I’m creating short, practical lessons you can learn in minutes, and you can even request a personalised custom video for specific advice you may have. 

If you want direct, actionable skills from me, you can now get it all in one place on Skillstore.

(Oh, and you can also share your skills too, just click the link on my profile)

Head to www.skill.store/danmurrays to get started ♥️ 

PS congrats to Aydan Al-Saad 👊🏽 on a slick launch 👏

Hello Social Avenue

Most people I speak to struggle to plan marketing campaigns, use video to create content AND measure how it delivers business results. Which is why we set the business up, to help you in creating a plan that you can track so it delivers an ROI and builds your brand.

We care about generating actual results and taking the guesswork out of marketing so you can grow your business. With a guided approach, you can confidently create websites, videos, and more that actually work without spending a fortune on another consultant or agency.

Co-Founder

Be More Social HQ

General Manager

Marketing Manager

Be More Social

Content Manager

ActionCOACH UK

I film, edit, write and publish stories for Jon Asquith. I manage all of his social media platforms and deliver content out in the correct format. 

I edit and produce the monthly podcast 'Under The Covers' which hosts best selling authors talking about their latest titles. 

I work within a team of 2 to plan the marketing strategy, report on results and monitor progress.

Content Creation Manager

Working in a team I match our trained business growth specialists to business owners so they can meet their full potential.

Sales And Marketing Specialist

Infinite Management

Social Media Consultant

Grey Stone Records

David is the founder of Grey Stone Records. He is currently writing songs for a range of artists. With a mix of different styles and influences David is writing to meet the demands of different industry stars!

Founder and Songwriter

Freelance

David has been planning and organising UK tours for over 5 years. Working alongside different artists and managers to provide the best shows and live events within the industry.

Event and Tour Manager

GLF Schools

Music Specialist

Teaching Assistant

Sports Focus / Futsal Focus Academy

Coaching multi sports to children from 4-16 years. Organising block bookings, venue hire and trial sessions.

Head Coach

University of Chichester

Organised events and provided the University with assistance on open days and planning meetings or functions for junior schools linked to the University.

Student Ambassador

Helping you find more clients online | Lead Gen | Video Content | Guaranteed Results

Hi, I’m David 🚀

I help educate, inspire and coach people to get real results from their marketing 👊🏻

Most people I speak to struggle to plan compelling campaigns, use video to create content AND measure how it delivers business results. 

Just imagine if you had it all under control?

A quote that resonated with me is;

'When I gave up all my excuses I found all my results' - Brad Sugars

After a small successful career in the music industry generating over 100k streams, European tours and an audience of over 10k followers, I now use that experience to help business owners create raving fans. 

I have learnt all I know about business from the UK’s #1 coaching franchise, specifically using systems, your team and data to get the best results. 

I can do exactly the same for you. 

Let's have a conversation about content, how we generate you more leads, get a clear ROI from your marketing and create fans for your business. 

Email is best: david@hellosocialavenue.com

David Coslett 🚀

I can’t believe we’re writing this 😆🙈 

We just hired our 4th full time member of staff! 

Meet Lauren Jones🎥  our new social media videographer 🥳 

After months of waiting. 
Hundreds of applications. 
Hours of interviews. 

We now have a dedicated content editor. 

2026 has big plans and we’re excited for you to be part of it. 

Join me in welcoming Lauren to the team 👇🏼

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I am buzzing to announce that Hello Social Avenue have been shortlisted for Best Start-Up at the unLTD Business awards! 

What a crazy 3 years it’s been! 

Congratulations to everyone else who’s been shortlisted too! 

🥳

That’s a wrap on our final event of the year! 🤩🚀

What an unbelievable morning, thanks to all who came! 

So very excited to have launched our new Hello CRM. Giving clients early access and available for all come Jan 1st 2026. 

It was a pleasure to host David Jenyns and Leala Jackson to improve our businesses and give everyone in the room practical takeaways. 

Finally a huge thanks to the team who pull these events off. Couldn’t do it without them all at Hello Social Avenue. 🙏🏼

Here’s to 2026 with plans to grow and prosper! 

🚀

Today I turn 32 and I’ve never felt more grateful or more driven 🎈🥳

If I’m honest, I don’t just want to reflect on the last twelve months.

The last two years have completely reshaped me.

Becoming a father changed my world.
It changed my priorities.
My pace.
My purpose.

It’s made the highs higher, the tough moments clearer, and the future feel bigger than anything I imagined in my twenties.

I’ve learned to slow down when it matters, speed up when it counts, and appreciate the moments in between.

Here’s what I know for sure as I step into 32:

I’m only just getting started.
And the best is still yet to come.

Thanks for all the birthday messages, let’s make 2026 the best year on record. Together. 

🚀

The power of getting people in a room together 🤩

Another incredible event last week and every time we do this, it reminds me why community matters more than algorithms.

Swipe through to see some of the amazing people who showed up, shared ideas, asked big questions, and left with fresh momentum.

🫱🏻‍🫲🏼 Real conversations
💡 Real strategy
📈 Real growth
…all happening offline, long before anything hits social media.

Huge thank you to everyone who joined us.
You make these events what they are. Collaborative, generous, and full of energy.

Already excited for the next one 🚀

Just over 1 week to go! 🤩


Our final in person event of the year is right around the corner. 

We can’t wait to host David Jenyns and 60 businesses on the day. It’s a sell out. 

Mega excited 🚀

WHAT A WEEK. The biggest announcement of our year. Highlight of the final Marketing Mixer of 2025. And real hooks you can use. All in this week's article 👇🏼

If content is king. Then your hook is the crown. In this edition, I’m giving you a set of real hooks and headlines we use across our agency and with c

Open article: Steal Our Swipe File - Real Hooks & Headlines (and a big announcement!) by David Coslett 🚀 • 3 min read

Steal Our Swipe File - Real Hooks & Headlines (and a big announcement!)

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The Battle

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