Dan Murray-Serter 🧠

Co-Founder of Heights I Angel Investor | Over 100 Startups I Follow For Daily Posts on Health, Business & Personal growth from UK’s #1 ranked health creator (apparently)

Serial entrepreneur and Angel investor in 100+ startups with over 10 years experience starting, scaling and failing multiple startups.

Co Founder of Heights - Europe's leading brain and gut health company.

I also started and help run Foundrs - A not for profit community of the best, most ambitious and compassionate founders in UK.

I recently stepped away from Leaders Media - A media company making the top business podcasts in Europe, Secret Leaders - at the top of the charts, to focus on much more important things with my time - being a dad to 2 awesome daughters.

Angel/Advisor

Beam (www.beam.org)
ATAI Life Sciences (https://www.atai.life)
Allplants (www.allplants.com)
Humanity (https://humanity.health)
BYP (www.byp-network.com)
Goss (https://www.goss.media)
Tribe VR (www.tribevr.io)
Thrift (www.wearethrift.com)
THIS (www.this.co)
The Sports Edit (www.thesportsedit.com)
Faction (www.factionskis.com)
Runway East (http://runwayea.st/)
London Union/Dinerama (http://londonunion.com/)
Neardesk (https://www2.neardesk.com/)


Tailored.to (https://tailored.to/)
Motivii (http://motivii.com/)
Earlybird (https://earlybird.fm/)
Upshot (http://www.upshotapp.co/)
Togethera (www.togethera.com)
Repairly (www.repairly.co.uk)
Zaboo (www.zabooapp.com)
Lissom (www.lissom.com)
Bloom (www.hellobloom.io)

Dan Murray

Too many leaders still fear being “outshined” by smarter people on their teams.

That’s backwards.

The best leaders don’t aim to be the smartest person in the room. They aim to build the smartest room possible.

Here’s the reality:

- A team full of people who only know what you know will never surpass you
- Hiring people smarter than you creates leverage, not competition
- Growth comes from surrounding yourself with people who stretch your thinking, challenge your assumptions, and bring ideas you’d never imagine

It takes humility to admit you don’t have all the answers. But humility isn’t weakness-it’s the foundation of strength.

I’ve learned the leaders who fear smarter colleagues usually struggle with ego. The leaders who thrive? They welcome it. Because they know:

- Smarter teammates = faster progress
- Different perspectives = fewer blind spots
- Bigger talent = bigger results

Stop guarding your title. Start curating your circle.

True leadership isn’t about being the brightest mind. It’s about creating the conditions where the brightest minds can do their best work-together.

If you want to grow, stop fearing smarter people. Start hiring them.

Question for you:
Do you intentionally surround yourself with people who outshine you in certain areas-or do you default to comfort?

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Follow me Dan Murray for more on habits and leadership.

♻️ Repost this if you think it can help someone in your network!

🖐️ P.S Join my newsletter The Science Of Success where I break down stories and studies of success to teach you how to turn it from probability to predictability here: https://lnkd.in/d9TnkzdH

One thing I’ve learned after building multiple teams: the most valuable people are rarely the loudest.

They’re the ones who quietly upskill when no one’s watching.

You can’t teach that level of internal drive.
You can’t force someone to care about their growth more than the company requires.

That has to come from within.

And from a neuroscience perspective, people who self-educate build something incredibly powerful:
a plastic brain.

Every new skill, every book, every online course, it all strengthens their neural pathways for adaptability, problem - solving, and creative thinking.

Those traits compound.

They become faster learners.
Better decision-makers.
More resourceful under pressure.
And over time, they outgrow people who rely only on formal training.

When I hire, I look for curiosity.
Not credentials.
Not polished answers.
Curiosity.

Because someone who reads, experiments, builds, tinkers, or studies on their own time will eventually outpace almost everyone else.
They don’t wait to be told what to learn.
They choose it.

And that choice is what makes them dangerous, in the best way possible.

If you’re that person, keep going.
Even if no one notices right now.
Your effort is compounding quietly.
You’ll feel the gap before anyone else sees it.

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Follow me Dan Murray for more on habits and leadership.

♻️ Repost this if you think it can help someone in your network!

🖐️ P.S Join my newsletter The Science Of Success where I break down stories and studies of success to teach you how to turn it from probability to predictability here: https://lnkd.in/d9TnkzdH

100-year-old productivity hack. Still works. Still simple.

1918. Charles Schwab runs Bethlehem Steel. Hires productivity consultant Ivy Lee. Lee's offer: give me 15 minutes with each executive, pay me what it's worth in 3 months. 3 months later, Schwab writes a cheque for $25,000, equivalent to $400,000 today. The method was that effective.

The Ivy Lee Method. Five steps. At the end of each workday, write down the 6 most important tasks for tomorrow. Not 7, not 10, six. Rank them in order of true importance. Tomorrow morning, start with task 1, work until complete. Move to task 2, then 3, one at a time in order. Unfinished tasks move to tomorrow's list. Repeat daily.

Why 6 tasks? Forces prioritisation. With unlimited tasks, everything feels important, nothing gets done. Six is manageable, ambitious but achievable.

Why rank them? Most people work on whatever feels urgent or easy. Ranking forces you to confront true importance. Task 1 should be the thing that, if completed alone, makes tomorrow successful.

Why one task at a time? Multitasking is a myth. Task switching reduces productivity by 40%. Takes 23 minutes to regain focus after interruption. Doing one thing until complete equals deep work.

Why plan the night before? Decision fatigue compounds throughout the day. By 4pm, decision-making quality is 40% worse than 9am. Planning tonight means decisions made when not depleted. Wake up, no decision required, just execute task 1.

Six tasks, ranked, one at a time. Decide tonight, execute tomorrow.

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Follow me Dan Murray for more on habits and leadership.

P.S. If you want 2026 to feel different, don’t start with goals.
Start with clarity.

Most people don’t need more discipline.
They need to understand what’s been draining them and what deserves their energy.

I’ve spent years refining a simple process to help you with exactly that.

Download my short PDF guide https://lnkd.in/eniDNptW

I'll see you there.

The Ivy Lee Method 100-Year-Old Productivity Hack 

Opportunities rarely arrive directly.
They move through conversations you’re not in.
Decisions made without you present.
Rooms you never see.

That’s why who you build relationships with matters more than how loudly you promote yourself.

The people who open doors are the ones who trust you enough to bring your name up when it counts. Not because you asked. But because your character, consistency, and competence made it easy for them to do so.

This isn’t about networking harder.
It’s about being reliable.
Doing good work quietly.
Treating people well when there’s nothing to gain.

Reputation travels faster than resumes.
And long before opportunity finds you, it finds your name.

Choose your people carefully.
-------------------------------------------------

Follow me Dan Murray for more on habits and leadership.

P.S. If you want 2026 to feel different, don’t start with goals.
Start with clarity.

Most people don’t need more discipline.
They need to understand what’s been draining them and what deserves their energy.

I’ve spent years refining a simple process to help you with exactly that.

Download my short PDF guide https://lnkd.in/eniDNptW

I'll see you there.

Chris Donnelly

Founder (Business Acquired by Croud)

Co Founder of Searchable.com | Follow for posts on Business, Marketing, Personal Brand & AI

Cofounder of Searchable: 

An Autonomous SEO & AEO Growth Engineer 
Analyse, fix, & scale your website to drive customers

Work out how to master AI Search here: searchable.com

The short life story 

I decided to skip the corporate job & start a digital marketing agency at 21. Here is the journey so far: 

Age 21: Bootstrapped Adjust Media at university making websites 
Age 22: Left Uni and rebranded to Verb Brands
Age 27: Acquired DBD Media Ltd, their 20 staff & expanded to digital marketing
Age 28: Won Bugatti & recognised as leading luxury agency
Age 30: Sell entirety of Verb Brands to Croud & LDC in an 8-figure deal
Age 31: Founded Lottie Org w/ Will Donnelly (Grow revenue to 8 figures, raise $35m & hire 100 people).
Age 32: Launch my Media, Education and Investment business
Age 33: Launched the Creator Accelerator and reached 8 figures in revenue
Age 34: Co Founded Searchable

It’s been a journey. 

Through Searchable.com I help founders and marketers to grow their organic traffic on auto pilot with our autonomous Seo and Aeo tool: searchable.com

Through my investment company, we support and invest into Entrepreneurs running incredible businesses, and with our experience as operators, help them scale. 

If you are a founder of a profitable and growing company with approximately $1m+ EBITDA, and you want to see if you can grow faster, reach out. 

If you are not at that level yet, I produce resources to help you get there. 

I run a podcast called Wake Up, and produce content on YouTube, LinkedIn, and Instagram for free.

Commercial enquiries for speaking or brand deals: enquiries@chris-donnelly.co.uk

Co-Founder

Found CRM by Lottie 

A cloud-based care home operation software, mapped and built specifically to the care and retirement industries unique customer journey and supports care homes with CRM, Occupancy, Administration and Finance

Found results in a higher conversion rate, better attribution of marketing spend, saved time and ultimately high occupancy.

SEO, AEO and GEO are NOT the same thing. 

Knowing the difference is critical: 

The biggest professional services businesses already know this. 

They have optimised for all three types of search, 
And they are appearing everywhere people are looking for answers. 

But you don't have to build something as big as McKinsey to be seen...

You just need to understand that your clients are no longer crawling through blue links. 
They're asking ChatGPT and taking Google's AI Overviews at face value. 

That's why we developed the AI Search Accelerator professional services track: https://lnkd.in/gufxRZqW

It's a 6-week cohort-style program for service businesses ready to lead.
Here's a taster of what we cover in the program: 

(See the visual for the full breakdown 👇) 

SEO (Search Engine Optimisation)

What it is: Ranking your firm's pages on Google. 

How it works:
↳ Identify high-intent keywords and map them to service pages.
↳ Build authoritative backlinks and optimise on-page content.

Pros: Proven, steady traffic driver. 
Cons: Slow to show results. 

How to rank higher:
↳ Focus on high-intent keyword clusters specific to your service.
↳ Run regular technical audits and refresh content quarterly.

AEO (Answer Engine Optimisation)

What it is: Getting your expertise pulled into Google's AI responses.

How it works:
↳ Provide direct answers to the questions your clients are asking.
↳ Use FAQs and How-To schema for structured data.

Pros: Instant authority and brand visibility. 
Cons: Some users get the answer without clicking through. 

How to rank higher:
↳ Answer questions in 40 to 60 words under clear headings.
↳ Add structured schema to FAQ and How-To content.

GEO (Generative Engine Optimisation)

What it is: Getting your firm cited by name in AI recommendations.

How it works:
↳ Publish well-structured thought leadership with citations and data.
↳ Build presence on the credible sources AI models pull from.

Pros: Early-mover advantage in AI search. 
Cons: Hard to measure direct impact. 

How to rank higher:
↳ Create entity-rich content following E-E-A-T principles.
↳ Contribute to the sources AI frequently references.

Search has changed more in the last year than in the last decade. 
And few professional services businesses are prepared. 

This could be the ultimate advantage for businesses that start now. 

Join the AI Search Accelerator, and in 6 weeks, you'll build out all three.
We only have 50 spots available, and they will fill quickly ! 

Enrollment closes April 16th. 

Sign up here: https://lnkd.in/gufxRZqW

♻️ Repost to help professional services founders in your network.
And follow Chris Donnelly for more on mastering AI search.

P.S. If you're interested in further free education, 
We are now hosting a weekly webinar series for Searchable.

The next one is on discovering competitor gaps.
Claim your free spot here: https://lnkd.in/g9dfcbCu

Anthropic just released courses worth at least $10,000.

13 free courses to master AI with certificates worth $0:

Everyone is talking about these and rightly so.

This is insane value, and I suggest you jump on it right now.

Whether you're a developer, educator, student, or founder, 
They have a course for you. 

Here's the full list with links 👇

1. Claude Code In Action
↳ Integrate Claude Code into your development workflow.
🔗 https://lnkd.in/eAq7a5nd

2. Claude 101
↳ Learn how to use Claude for everyday tasks.
🔗 https://lnkd.in/e3rQFcqv

3. AI Fluency: Framework & Foundations
↳ Learn to collaborate with AI systems effectively.
🔗 https://lnkd.in/eXek4MAz

4. Building With The Claude API
↳ Covers the full spectrum of working with Anthropic models.
🔗 https://lnkd.in/e8ejEAcD

5. Introduction To Model Context Protocol
↳ Learn to build MCP servers and clients using Python.
🔗 https://lnkd.in/esdrs_Ht

6. AI Fluency For Educators
↳ Apply AI Fluency into your own teaching practices.
🔗 https://lnkd.in/eVGpYn3X

7. AI Fluency For Students
↳ Develop AI Fluency skills that enhance learning and academic success.
🔗 https://lnkd.in/ejkDsUB5

8. Model Context Protocol: Advanced Topics
↳ Discover advanced MCP implementation patterns.
🔗 https://lnkd.in/eSawHD-w

9. Claude With Amazon Bedrock
↳ Part of the accreditation program created for AWS.
🔗 https://lnkd.in/eKVDsCVX

10. Claude With Google Cloud's Vertex AI
↳ Learn how to work with Anthropic through Google Cloud's Vertex AI.
🔗 https://lnkd.in/eXSyE9kE

11. Teaching AI Fluency
↳ Understand how to teach and assess AI Fluency.
🔗 https://lnkd.in/e-XdXciK

12. AI Fluency For Nonprofits
↳ Empowers nonprofit professionals to develop practical AI skills.
🔗 https://lnkd.in/edSk3W6x

13. Introduction To Agent Skills
↳ Learn how to build, configure, and share Skills in Claude Code.
🔗 https://lnkd.in/egppQ7pm

The people learning AI now will have the advantage. 

But these courses won't be free forever.

Act now while the window is still open, 
And you can still pull ahead of your peers. 

What level of AI knowledge would you say you have? 
Drop a comment below. I'd be interested to know where you're at. 

♻️ Save this for later and repost to help others get ahead of the curve. 
And follow Chris Donnelly for the latest AI resources and knowledge.

We are still very early with AI. But learning Claude alone won't cut it. 

These skills will serve you for years to come: 

Until last year, I thought my level of AI knowledge was pretty high. 
I've been learning it consistently every day for several years. 

But building Searchable has been a humbling experience. 
And I'm more convinced than ever of how incredible this tech can be. 

However, there are some AI skills that are more worth learning than others. 

If I had to start over and learn AI again...
These are the top 10 I'd put my energy towards: 

1. Prompt Engineering
→ This is the difference between average and great output.
→ Learn this to have the AI think like an actual strategist.
Tools: ChatGPT, Claude, Gemini, Perplexity.

2. AI Agents
→ AI that doesn't just reply, it finishes tasks end-to-end.
→ Use it to automate jobs you'd normally hand to an intern.
Tools: OpenAI Agents, Crew AI, LangGraph, LangChain.

3. Workflow Automation
→ Combining tools so routine work happens without you.
→ Use it for tasks that are repeated, like reporting.
Tools: Make, Zapier, n8n, Bardeen

4. Agentic AI
→ AI that can plan, adapt, and self-correct on its own.
→ Use it for complex multi-step tasks like research.
Tools: OpenAI o4-mini, Claude Code, Reflexion, DSPy

5. Multimodal AI
→ AI that works across text, images, audio, and code.
→ Use this to turn a rough idea into a full campaign.
Tools: Gemini, Claude 4.6 Sonnet, OpenAI Vision, Stable Audio

6. RAG (Retrieval-Augmented Generation)
→ This is teaching AI to pull from your ownable data.
→ Use it for tasks where accuracy is absolutely essential.
Tools: Pinecone, LlamaIndex, Haystack, Elastic

7. AEO / GEO (Answer & Generative Engine Optimisation)
→ This is making sure your brand shows up in AI answers.
→ Use this if your business requires multi-step marketing.
Tools: Searchable (Yep! Just the one... it's all you need 😉)

Our free visibility report will show you where you're at: 
https://lnkd.in/gMNzzNG3) 

8. AI Tool Stacking
→ Combine your best tools so they run as one system.
→ You can then build always-on workflows to cut costs.
Tools: Notion AI, ClickUp AI, Airtable AI, Zapier AI

9. AI Content Generation
→ Content at scale without having a big marketing team.
→ Leverage this for daily posting, video edits, etc.
Tools: Descript, Saywhat, OpusClip, ElevenLabs

10. LLM Management
→ This is about controlling the cost and performance of AI.
→ Without this, you won't be able to properly track ROI.
Tools: Arize AI, TruLens, Helicone, Weights & Biases

There's a lot of buzz around AI "replacing" folks. 
And, depending on what you do, it could happen. 

So my question to you is: 

When AI arrives, will you complain and do nothing...

Or will you take the time to prepare yourself for its arrival? 

----

📌 If you want a high-res PDF of this sheet:

1. Follow Chris Donnelly
2. Like the post.
3. Repost to your network.
4. Subscribe to: https://lnkd.in/eUTCQTWb

Claude Skills is the most powerful tool you're not using. 

This is your guide to learn it in 60 seconds:

Instead of writing better prompts, Skills lets you build systems.

You can create reusable workflows that appear automatically for certain tasks. 
That means less briefing and far more consistent output.

This is the official guide from Anthropic:
https://lnkd.in/ggmAk7u8

And for a more digestible breakdown...
Here's how to Master Claude Skills:

(Save this to return back to later!)

➡️ What is Claude Skills? 
Skills transforms Claude from a search engine to a team member. 

🚫 Without Skills
You re-explain your role, your tone and your context every session.

✅ With Skills
Claude auto-loads exactly what it needs for each task.

➡️ Anatomy of a Skill

Role: Who Claude is in this context
Rules: What to do, what to avoid, tone and format
Trigger: When the Skill auto-loads

Store Skills in ~/.claude/skills/ as a SKILL .md file per task.

➡️ How to Set Up a Skill

1. Identify a recurring task
2. Create a SKILL .md file
3. Write the role, rules and trigger
4. Test it immediately
5. Refine what Claude gets wrong
6. Build a Skill library over time

Anthropic has plenty of documentation to help with this: 
https://lnkd.in/gfTmszvm

➡️ What Changes When You Use Skills

- ~40 minutes saved per task
- 1 prompt needed
- 10 minutes to set up
- 10x output consistency

You build once.
Then reuse forever.

➡️ The 4 Mistakes That Kill Your Skills

🚫 Writing one Skill that does everything
🚫 Skipping the trigger definition
🚫 Never updating after Claude misses
🚫 Trying to perfect it before using it

Prompt engineering is a must-have skill, but it will only get you so far. 

Founders who build systems that run without their attention are pulling ahead. 

They are creating real time to focus on driving the business forward...
And not just using AI to cover their lack of organisation.  

If you want meaningful automation, Claude Skills would be my first stop. 

Have you tried Claude Skills yet? 
Comment down below. 

----

📌 If you want a high-res PDF of this sheet:

1. Follow Chris Donnelly
2. Like the post.
3. Repost to your network.
4. Subscribe to: https://lnkd.in/eUTCQTWb

So, you've followed the bangwagon and moved to Claude.

Here's everything it can do and how to use it:

Claude is really getting its moment in the sun right now. 
And for good if you ask me !

It is really a different class of tool. 

For everything you need to know as a newbie,
Here are 10 features to learn right now: 

✅ Chat
↳ Your everyday thinking partner for writing, strategy and decisions.

Prompt: "I'm deciding between two go-to-market strategies for a SaaS product. Here are both options. Tell me which has the stronger commercial logic and why."

✅ Reasoning
↳ For complex, multi-step problems that need structured analysis.

Prompt: "Walk me through the risks and opportunities of acquiring a business with £2M EBITDA in a declining industry. Think step by step."

✅ Developer
↳ API access and integrations for teams building with AI.

1. Go to console.anthropic .com
2. Generate your API key
3. Make calls using Claude Sonnet 4.6 and build it into your stack

✅ Automation
↳ Connecting Claude to tools and workflows to reduce manual work.

1. Open Claude and go to Integrations
2. Connect your tools (Google Drive, Notion, etc.)
3. Build a workflow that triggers Claude to respond automatically

✅ Coding
↳ Writes, reviews and debugs code across languages.

Prompt: "Here is my Python script. It's returning an error on line 34. Find the bug, fix it, and explain what was wrong."

✅ Context
↳ Holds up to 200,000 tokens. Holds entire documents, contracts and reports in one conversation.

Prompt: "Here is a 50-page investor report. Summarise the 5 most important commercial risks and tell me what questions I should be asking before signing."

✅ Instructions
↳ Custom system prompts that make Claude behave exactly how you need it to.

1. Go to Settings and open Custom Instructions
2. Define Claude's role, tone, and rules for your use case
3. Every conversation now starts with that context already loaded

✅ Integrations
↳ Connects directly with Google Drive, Notion, and more.

1. Go to Integrations in your Claude settings
2. Connect the tools you use daily
3. Claude can now read, reference and work with your actual files and documents

✅ Browser
↳ Reads and interacts with web pages directly.

Prompt: "Go to this competitor's pricing page and summarise their tier structure, what's included at each level, and where our offering has an advantage."

✅ Build
↳ Creates functional apps, tools and interfaces without needing a developer.

Prompt: "Build me a simple lead tracking dashboard in React. I need columns for name, company, status, and last contact date. Make it editable."

This is the tool I use daily across all my businesses. 

If you want one go-to tool that's both powerful and reliable, 
This is the best option on the market. 

What's your experience with it so far?

---

📌 If you want a high-res PDF of this cheat sheet:
1. Follow Chris Donnelly
2. Like the post.
3. Repost to your network.
4. Subscribe to: https://lnkd.in/eUTCQTWb

Stop wasting months building your first website. 

Here's how to use Claude Code to create it in 10 mins:  

2 years ago, founders needed time and developers to build a website. 

Those days are (fortunately) long gone. 

It's just one of the many reasons everyone's talking about Claude Code. 
But it's a huge one if you're trying to launch this year. 

Especially if you're doing it alone...

ChatGPT can generate code snippets. 
That's helpful for smaller projects. 

But Claude Code can: 

- Build complete applications
- Set up hosting
- Deploys your site
- And give you a live link to share immediately 

Here's how to build a website in 10 minutes:

1. Open Claude Code

Start a new project in Claude Code (claude.ai or desktop app).

2. Define Your Goal

Before you write a single word, get clear on your goal.

Pick one primary goal: Collect email signups... book calls... sell a product, etc.

3. Write Your Detailed Brief

"I need a website for [your business/project]. The main goal is [specific outcome]. Style should be inspired by [reference site 1] and [reference site 2]. Include these features: [list 3-5 key features]. Target audience is [describe who]. The main CTA should be [specific action]."

4. Add Reference Sites

Give Claude 1-2 websites to reference for style and structure. 
Claude will analyse them and apply the best elements to your site.

5. Let Claude Plan

Claude creates a full plan and shows you the structure before building.

6. Review & Approve

Check the plan before Claude builds and make any changes to save time later.

Review Checklist:

☑️ Does the site structure match your brief?
☑️ Are all key features included?
☑️ Does the tech stack make sense?
☑️ Is the design direction aligned with your references?
☑️ Are the pages and sections correct?

7. Claude Builds

Claude writes all the code, sets up hosting, and deploys your site. 
Can take up around 10-20 minutes. 

Go make yourself a coffee or check LinkedIn. 

8. Go Live

Claude provides deployment links. Your website is live and ready to share.

Seems too good to be true? 
I would have thought so too... 

But I've tried it and seen what it can produce. 
Impressive stuff. 

And that's not the only thing founders are using it for. 
Claude Code can create product MVPs, internal tools, SaaS platforms...and more! 

Eventually everyone will learn this and it won't be an advantage. 
But you can still be an early mover if you act now. 

That means learning AND implementing these tools as soon as you can. 

Have you built anything with Claude Code yet?
Comment down below. 

♻️ Repost to help founders in your network move faster.
And follow Chris Donnelly for more on building with AI.

- - - -

📌 If you want a high-res PDF of this sheet:

1. Follow Chris Donnelly.
2. Like the post.
3. Repost to your network.
4. Subscribe to: https://lnkd.in/eUTCQTWb

Claude Cowork is a non-negotiable for non-technical founders.

Here's the full breakdown so you can get started: 

Founders assume they need to handle all the minor details of their business. 

That was certainly true when I started building VERB back when I was 21.
But Claude Cowork has basically removed the need to do any admin. 

You just tell Cowork what you want done, and it handles it. 
Kinda wild.

People are automating entire hours-long workflows down to minutes.

The way we build businesses will, once again, no longer be the same. 

But you probably aren't prepared to handle this shift right away.
Building is hard enough without blindly navigating a new platform...

This all-in-one guide should give you everything you need to get started:  

(Save this sheet so you can test Claude Cowork confidently !)

First of all, what is Claude Cowork? 🖥️

Cowork is an AI assistant that lives on your computer and does things for you.

→ It reads your files and controls your browser
→ Opens Gmail, Google Sheets, Slack, Notion
→ Fills in forms, sends emails, and organises folders

Anthropic's Claude Cowork guide: https://lnkd.in/gkf5tpEK 

I’ve also included a comparison of Code and Cowork in the sheet below 👇

You can start with Cowork and graduate to Code when you need more control.

Coworker Code (reviews + comparisons): cowork-code.com

There's no reason to wait either. 

You can set up Cowork today in about 5 minutes: 

1. Download the Claude desktop app
2. Install the Chrome extension for browser control
3. Mount the folders you want Cowork to access
4. Start with something simple: "Organise this folder by file type and date"

Don’t over-customise at first. Get value first, then add Skills and Plugins for specific tasks.

Claude Help Center: https://lnkd.in/gVT83EM9

The sheet also has details on: 

- Core features
- An example workflow
- 10 prompts you can run today

When I built Searchable, automating admin and repetitive tasks freed up hours every week to focus on strategy and product.

Cowork handles the work that doesn’t need your attention. 

If you're planning on testing Cowork, let me know in the comments. 

I'll give as much guidance as I can to get started ! 

For more on building using AI, you'll want to read my newsletter, Step by Step: https://lnkd.in/eUTCQTWb

💾 Save and repost this so your network sees this.
And follow Chris Donnelly for more like this.

I built a Claude Skill that audits your LinkedIn for you.

It does in 2 minutes what a brand strategist charges £1,000s for: 

Update - Go here to access: https://lnkd.in/g7xieG7y

I know too many founders who spend hours building their LI presence...
Only to have their LinkedIn profile completely tank their lead gen. 

Your profile is the first thing a potential client sees. 

If it doesn't clearly communicate: 

✅ Who you help
✅ What you do
✅ And why they should reach out

That attention will go... anywhere else besides your business. 

Our free audit tool tells you exactly what's wrong and how to fix it.

It's an AI tool that runs inside Claude as a Project, 
Which means you set it up once and it runs indefinitely. 

The setup takes around 10 minutes, and you'll get: 

➡️ A profile score for clarity, authority, and conversion potential.
➡️ Your top 3 quick fixes with exact rewrites you can implement today.
➡️ 5 headline options written specifically for your offer and audience.
➡️ Banner recommendations that turn your header into a conversion tool.
➡️ Featured section suggestions based on what actually converts visitors into leads.
➡️ A complete about section rewrite that positions you and drives inbound enquiries.

And there's a bonus.

Everyone who claims the audit will be invited to a free masterclass on 1st April at 5.30pm BST.

The topic will be “How to grow to your first 10K followers on LinkedIn.” 

In 60 minutes, we will cover:

✅ How to turn your profile into an active conversion tool.
✅ The exact content formats driving real follower growth right now.
✅ How to find proven content ideas in your niche.
✅ Writing and design principles that maximise reach and saves.
✅ How strategic commenting builds genuine visibility.

We'll also host a live Q&A so you can get help with specific challenges. 

You'll walk away knowing exactly how to optimise your profile for lead gen...

+ a chance to claim our largest Creator Accelerator discount yet !

To get the free audit, just comment "AUDIT" below. 👇
I'll send it straight to you.

Typically we receive 100s if not 1000s of comments...
So if you want a prioritised reply, feel free to ♻️ repost this !

For decades, marketing operated in a clear funnel. 

Now, it's taken on a completely new shape: 

And most marketers have yet to respond accordingly. 
Some might call it a network, others a web. 

But the point is that it's more complex, with far more touchpoints. 
And most businesses are only showing up at one or two touchpoints.

Therefore missing out on huge opportunities for visibility.

(To find where you're missing out, we actually have a free tool for just that at Searchable. Grab your free visibility report here: https://lnkd.in/g6XApkfm) 

This is what marketing actually involves in 2026... 

☑️ Google Search

What to do:

- Target conversational queries, rather than short-tail keywords.
- Strengthen your E-E-A-T signals by adding and updating content regularly.
- Answer questions directly in the first paragraph to capture featured snippet positions.

☑️ AI Search (ChatGPT, Perplexity, Gemini, Claude)

What to do:

- Structure your content with clear definitions, FAQ sections, and schema markup.
- Write in natural language that answers specific questions.
- Get mentioned on third-party sites, forums, and trusted publications. 

☑️ Social Search (LinkedIn, Instagram, TikTok, X)

What to do:

- Participate in genuine conversations in your niche. 
- Share original educational content that get saved and reshared.
- Publish consistently so the algorithm associates your profile with your topic.

☑️ Video Search (YouTube, TikTok)

What to do:

- Write video titles as questions people actually ask.
- Add full transcripts to every video so AI crawlers can parse the content.
- Create short summaries of longer content and publish them as Shorts or Reels.

☑️ Community & Trust Platforms (Reddit, Quora, G2, Trustpilot)

What to do:

- Seed value-driven answers on Reddit threads relevant to your category.
- Encourage customers to leave detailed reviews that mention specific use cases.
- Monitor and respond to mentions so AI platforms see active brand engagement.

☑️ Traditional Search (Bing)

What to do:

- Don't ignore Bing. ChatGPT pulls heavily from Bing's index.
- Optimise for Bing with clean structure, fast load times, schema markup.
- The brands that do are showing up in ChatGPT results their competitors aren't.

☑️ Voice Search (Siri, Alexa, Google Assistant)

What to do:

- Write in natural, conversational language that mirrors how people speak.
- Answer "near me" and "best for" queries explicitly in your content.
- Format key pages as direct question-and-answer pairs.

Again, to spot where you are missing opportunities...
Highly encourage you to grab a free visibility report here: https://lnkd.in/g6XApkfm

Do you see marketing as a funnel or a network? 
Drop a comment below. 

♻️ Repost to share the new search model with your network. 
Follow Chris Donnelly for the latest updates in SEO and AI search.

If you've been struggling to get good results from Claude...

Anthropic has released the perfect prompt: 

As you may well know, Claude has overtaken ChatGPT. At least, it seems.
(For now, who knows what Sam has up his sleeve).

So, you may as well learn how to use Anthropic's tool.

There's no excuse not to implement this, as it comes straight from their team. 

If there was ever a prompt to steal, this would be this one ! 

Here's the full structure:

🎯 1. Task context
↳ Vague context produces vague output.
↳ Set the scene properly before you ask for anything.

🗣️ 2. Tone context
↳ Tell it exactly how to communicate (direct, actionable, no filler)
↳ Every output should be specific enough to hand straight to a team member.

📎 3. Background data, documents, and images
↳ Feed it everything relevant (URLs, existing content, rankings)
↳ The more context it has, the sharper the output.

📋 4. Detailed task description and rules
↳ Be specific about what you want it to focus on and what the rules are.
↳ Tell it exactly what matters and what to ignore.

💡 5. Examples
↳ Paste in an example of the output format you want.
↳ Claude follows examples better than instructions alone.

🕐 6. Conversation history
↳ If there's previous work or feedback from earlier sessions, include it.
↳ Claude has no memory between conversations unless you give it one.

✅ 7. Immediate task description
↳ After all the context, tell it exactly what you need today.
↳ Specific, scoped, with one clear request.

🧠 8. Think step by step
↳ Ask it to reason before it responds. 
↳ This step alone dramatically improves output quality.

📐 9. Output formatting
↳ Tell it how to structure the response before it writes anything.
↳ Summary, top priority fixes, secondary recommendations, and quick wins.

We actually use this prompt structure when using Claude whilst building Searchable.

And you can use the same, in our free AI SEO Agent.

You can use it to: 

- Analyse your visibility across ChatGPT, Perplexity, and Google AI Overviews
- Get specific recommendations for actions 
- Ask strategic questions about your competitors.

Try it out for free here: https://lnkd.in/gasKu7jB

Let me know how you get on !

---

📌 If you want a high-res PDF of this sheet:
1. Follow Chris Donnelly
2. Like the post.
3. Repost to your network.
4. Subscribe to: https://lnkd.in/eUTCQTWb

I'm 35. I started building businesses at 21.  

If I were to do it again, I'd focus on these skills: 

I've spent the better part of 15 years growing startups.
And when I say I've learned lessons the hard way, I mean it. 

Some mistakes were unavoidable, but others could have been solved faster. 

It really all came down to the skills I did or didn't have. 

If I could snap my fingers and have learned these at 21, I would. 
It would have saved countless hours of making and learning from mistakes. 

There are others, of course, but these are my top 10: 

1. AI Literacy
↳ AI is the biggest shift in how work gets done since the internet. 
↳ If you don't understand how to use it, you'll be left behind. 

2. Agency
↳ Agency is the belief that you can change your circumstances. 
↳ Without it, you'll always be waiting. Start small, but start now.  

3. Adaptability
↳ The entire business landscape will be completely different in 5 years. 
↳ If you can't adapt quickly, you'll be stuck in a dying market.

4. Critical Thinking
↳ Most people accept information at face value. 
↳ Critical thinkers question assumptions and make better decisions. 

5. Systems Thinking
↳ Systemising anything makes it easier to handle. 
↳ If you can't see the system, you can't fix it or scale it.

(Try subscribing to my newsletter to work on this !
Here: https://lnkd.in/eUTCQTWb)

6. Public Speaking
↳ Your ability to communicate ideas clearly determines your outcomes. 
↳ It's a non-negotiable.

7. Negotiation
↳ Everything is a negotiation. Salary, contracts, partnerships, deals. 
↳ If you don't know how to negotiate, you leave money and opportunity on the table.

8. Time Management
↳ Time is your only non-renewable resource. 
↳ If you can't manage it, you'll be "busy" without making progress.

9. Delegation
↳ You can't scale if you're doing everything yourself. 
↳ Learning to delegate effectively is the only way to grow beyond yourself.

10. Pattern Recognition
↳ The best founders spot patterns early.  
↳ Pattern recognition is how you get ahead of trends.

Find the full breakdown in the carousel below 👇

Save this. You'll need it as things start to move quicker and quicker and quicker...

If you're in your 20s, learning these will put you ahead, I promise.
And if you're not, it's not too late to start. 

But do start now. Things will only get more competitive with time...

For more in-depth advice on what it takes to build smarter today, 
Subscribe to my newsletter Step by Step: https://lnkd.in/eUTCQTWb

What's one skill you're focused on in 2026? 
Comment down below. 

♻️ Save this and repost to help others upskill early on. 
And follow Chris Donnelly for more resources like this.

 I'm 35... 

Most brands optimise for 1 element of search visibility. 

But dominance in your niche requires 4: 

SEO has long been the foundation of business visibility. 

But in 2025, we saw 3 new elements introduced. 

And they're reshaping how brands get discovered and cited. 

(We're actually doing a webinar which will help you appear in AI Search,
Join us for FREE, Wednesday 25th March at 4pm GMT: https://lnkd.in/gRgv8nq5)

For an explanation of each...
Here are the four elements shaping search in 2026:

1️⃣ SEO (Search Engine Optimisation)
Traditional optimisation focused on ranking through keyword relevance. 

- Rank for product keywords
- Build domain authority
- Optimise pages and links
- Drive organic traffic

Impact: Gets pages indexed and ranked. 

2️⃣ GEO (Generative Engine Optimisation)
Structuring content so AI platforms can extract, summarise, and cite it.

- Format for AI summarisation
- Add structured schema
- Create quotable content
- Power AI retrieval

Impact: Makes content extractable and citable. 

3️⃣ AEO (Answer Engine Optimisation)
Optimising for AI Overviews, voice results, and instant answers.

- Win featured snippets
- Surface in AI Overviews
- Answer questions clearly
- Drive instant visibility

Impact: Positions your brand as the authoritative answer. 

4️⃣ AIO (AI Integration Optimisation)
Embedding content into AI-powered tools, workflows, and platforms. 

- Embed in workflows
- Integrate into platforms
- Get into training data
- Scale AI presence

Impact: Scales visibility beyond searches into persistent systems. 

Why all four elements matter:

☑️ SEO establishes authority. 
☑️ GEO makes it extractable. 
☑️ AEO positions it for instant answers. 
☑️ AIO embeds it across ecosystems.

Optimising for one produces partial results. 

In 2025, traditional and AI search became intertwined. 
Now, they're converging into one system. 

Brands need visibility across every layer: 
Rankings, extraction, answers, and integration.

Treating these as separate strategies won't cut it. 

The brands dominating 2026 are building a holistic infrastructure. 

And as I said, we're hosting a FREE webinar this week titled:
"Learn which prompts to target for AI search"

It'll be 1 hour and you'll come away with a full prompt strategy you can act on this week.

Save your spot here: https://lnkd.in/gRgv8nq5

If you are an SEO manager, content lead or growth marketer...
This is not one to be missed !

Have you started optimising for the new era of search? 
Leave a comment down below. 

💾 Save this & repost to share all four forces with your network. 
And follow Chris Donnelly for more on AI search visibility.

LinkedIn is the 2nd most cited domain by AI. 

That puts it ahead of every major news publisher...

Not to mention Wikipedia and YouTube. 

I've spent years posting about how powerful LinkedIn is as a business asset. 
And this study has proven just how true that really is. 

11% of all AI responses reference LinkedIn content directly.

For anyone building a business around LinkedIn and organic search, 
These two worlds are colliding in the best way possible. 

Potential customers are asking AI questions about your industry.
And LinkedIn content is shaping the answers they receive.

If that content comes from you, your visibility will be untouchable. 

And, to make things more interesting, the content getting cited isn't "viral." 
The average cited post has just 15 to 25 reactions. 

So, even if you don't have the engagement you want now, 
It's in your best interest to keep posting high-quality content. 

Here's what the cited content looks like:

✅ Original
↳ The vast majority of what AI cites is written by the person posting it, not recycled from someone else.

✅ Educational 
↳ Content that answers a real question clearly and directly.

✅ Consistent 
↳ Authors whose content gets cited show up regularly, not occasionally.

✅ Credible
↳ Real people with genuine expertise in a specific topic or field.

A few things worth acting on immediately:

1. Use the exact language your customers search for in your taglines. 
↳ AI matches conversational queries instead of keywords.

2. Build authority content around your core area of expertise. 
↳ If you consistently own a topic, AI will associate you with it.

3. Write posts that answer specific questions directly. 
↳ Not thought leadership for its own sake, but answers to real problems.

This is the marrying of two spaces I've believed in for a long time.

Build a strong personal brand on LinkedIn,  
Create content that genuinely helps people,  
And answer the questions your customers are actually asking...

This is still the best strategy for growing an audience.

It just turns out it's also the best way to show up in AI responses. 

If you've been posting on LinkedIn, you have an enormous head start.
But even if you start now, the window is still wide open. 

The first step is knowing where you currently stand in AI search. 

Most businesses are completely in the dark on this.

Searchable has a free visibility report that will tell you in minutes: https://lnkd.in/gQTVD-CW

Are you posting on LinkedIn consistently? 
What's holding you back? 

Leave a comment below with your thoughts. 

♻️ Repost to help your network understand what's changing in AI search.
And follow Chris Donnelly for more on building visibility in the age of AI.

There are countless new AI tools on the market right now. 

After 1000s of hours of experimenting, this is my ranking:

And after months spent building Searchable, The Creator Accelerator, 
And LeverBrands, I've narrowed down that list considerably. 

Here are the tools that are actually worth your time in 2026:
(Ranked in order from best to worst...) 

🏆 S TIER
The best of the best. Use these every day.

Claude: The most intelligent AI assistant available. My default choice. 
Searchable: The only platform that optimises your visibility automatically.
(Try it yourself here with a 14-day free trial: https://lnkd.in/epgXyFmi) 
Claude Code: AI-powered coding that transforms what a small team can ship. 
Lovable: Build full-stack apps from a prompt. Genuinely remarkable. 
Cursor: The AI code editor that's become indispensable for our engineering team.
Saywhat: AI-powered content creation tool specifically for LinkedIn.

🥇 A TIER
Excellent tools. Earn their place in your stack.

Gamma: AI presentation builder. Creates polished decks in minutes.
Notion: The AI features have made an already great tool even better. 
Zapier: Automates workflows between your tools without code. 
Framer: The best AI-assisted website builder for design-conscious teams. 
Gemini: Google's model for research and data-heavy tasks (and images, apparently).
Perplexity Comet: AI browser agent that handles tasks autonomously.
Clay: Transforms how you build outbound pipelines. 
Replit: Collaborative AI coding environment.
Julius: AI data analyst. Upload a spreadsheet and ask it anything.

🥈 B TIER
Solid. Not essential.

ChatGPT: Still capable, but Claude has overtaken it for me. 
n8n: Powerful automation tool. More flexible than Zapier. 
Granola: AI meeting notes that are actually useful.
Descript: Decent AI video and podcast editor. 
Superhuman: AI-assisted email. Fast. Just not a must-have.
Zendesk: The AI features are functional rather than exciting.

🥉 C TIER
Use with caution. Better options exist.

Deepseek: I wouldn't trust it with sensitive business data.
Grok: Has moments. Inconsistent.
OpusClip: Does what it says, nothing more.
Make: Redundant if you're using Zapier or n8n. 

🚫 D TIER
Not there yet.

Microsoft Copilot: Underwhelming in practice.
Apple Intelligence: Reality has not matched (high) expectations. 
Sora: Impressive demos. Actual output has a long way to go.

Not every tool on this list will help you build and operate smarter. 

So be selective. Start with Tier S; those are the must-haves !

Test it out and see for yourself.

What AI tools are you using on a daily basis? 
I’d be interested to know which ones are the most popular. 

♻️ Repost to help founders in your network build a smarter AI stack.
And follow Chris Donnelly for more on building with AI.

More people are ditching ChatGPT for Claude than ever before. 

But the way you prompt has to change as well.

What worked for ChatGPT won't necessarily get the same results in Claude. 

This is what a bad, good, and great Claude prompt looks like:

❌ Bad Prompt

"Is this startup idea good?"

Why it's bad: 
Claude has no context. The output will be as vague as the input.

✅ Good Prompt

"Evaluate whether this startup idea is viable: [INSERT IDEA]"

Why it's better: 
It gives Claude something concrete to work with and a clear job to do.

✅ ✅ Great Prompt

Well, due to character count, you can find examples of these in the carousel.  

But as for why it's great:
Claude knows what you need, how to think through it, and exactly when to stop.

The "Great" prompt follows the structure my team uses across the board. 

It includes: 

1.	Task context
2.	Tone context
3.	Background data, documents, and images
4.	Detailed task description and rules
5.	Examples
6.	Conversation history
7.	Immediate task description or request
8.	Think step by step
9.	Output formatting

Each prompt is a bridge between your ideas and the AI's capabilities.  

The more descriptive and structured you are, the better the results. 
And the more you can tap into the nearly limitless potential of Claude.  

There's a reason we built Searchable around Claude Code.
Compared to ChatGPT, it felt like we were building something extraordinary.

And after hitting $1.5 million ARR in 120 days... I’d say we made the right choice ! 

Searchable optimises for all the prompts listed in the carousel.  
And any others you can possibly think of...

If you want to ensure your business is visible in AI search, 
Start your 14-day free trial here: https://lnkd.in/epgXyFmi

How are you finding Claude compared to ChatGPT? Noticed a difference?
Share your thoughts below 👇

♻️ Repost to help your network improve their Claude prompts.
And follow Chris Donnelly for more guidance on leveraging AI.

Bad vs Good vs Great Claude Prompts by Chris Donnelly.

84% of people have never used AI. That's quite shocking.

Here’s how you can take advantage of this: 

There are 8.1 billion humans on the planet. 

Of those, around 1.38B (16%) use a chatbot. 
And between 15-25M (~0.3%) pay ~$20 per month to use AI regularly. 

Of course, it's a bit skewed as some countries do not have the tech yet. 

But it's still huge if you think about the competitive advantage. 

When you're in the AI space, it might feel like you're falling behind. 

But I like to think of it in a different way...

The vast majority of people haven't even touched AI.

And as someone who has built an AI start-up to over $1.5m ARR in 60 days...
This is where we are headed... And fast. 

(It's happening faster than any other tech development in history.) 

That means if you can start seriously building with AI, 
You'll be miles ahead. 

That's what we did with my new business Searchable.
We took advantage of this rising tide and went all in. 

And it's easier than it sounds. 

All you need is to start learning and applying those lessons every day. 

Choose 2-3 tools and become very knowledgeable about how they work. 
Then start to implement them to automate parts of your business. 

It can be messy at first, but the point is you're getting started. 

ChatGPT has ~800m monthly active users.
And look at this graph, it's only the beginning. 

If you can get out ahead of this, the implications will be massive. 

This is true of building your business and getting your name out there. 

We've seen the rise of people asking ChatGPT questions, rather than Google.

Now, when they shop, they get immediate and direct answers.
As opposed to a wave of blue links...

The businesses that position themselves now will benefit from this shift. 

But the window won't stay open forever. 

Most of your competitors are still figuring out if AI is a fad.

You can be the one who's already ranking in ChatGPT when they finally show up.

If you want to see where your business ranks in AI search right now, 
Try Searchable's AI Agent: https://lnkd.in/gVwCJJDX

It's a free tool you can ask any questions RE SEO, AEO, or GEO.

That will be your first step to capturing millions of clicks.

♻️ Repost if this shifted your perspective on AI.
And follow Chris Donnelly for more practical insights like this.

Claude's writing on its own is pretty much slop.

Here's how to make it sound like you (and not a robot):

When people complain about Claude's tone, they say it's robotic and unnatural. 

Fair enough.  

And if left to its own devices, it will stay that way. 

But Claude is perfectly capable of producing writing that sounds human. 
Even writing that sounds exactly like you ! 

You just have to put in a little elbow grease to configure it. 
Do that, and Claude can mimic any tone you give it. 

Here's the exact process I use to capture my tone in Claude: 

Step 1: Create a new Project
↳ Open Claude and create a new Project. Name it "My Voice" or "Content Writing."

This is where you'll store tone materials across every session.

Step 2: Define your content goal
↳ Pick one content type to start: LinkedIn posts, newsletter sections, emails, or articles.

Don't try to train everything at once. Just test one format first.

Step 3: Write your voice brief
↳ Tell Claude exactly how you write. Include tone, sentence structure, banned words, and what you always do.

Prompt template: "Here is how I write. Tone: [describe your tone]. I always [key habits]. I never use [words to avoid]. My sentences are [short/long/varied]. My audience is [who they are]. When I write, I want people to feel [outcome]."

Step 4: Paste in your best examples
↳ Give Claude 3 to 5 real pieces of your actual writing. Include your top-performing posts, emails that got replies, writing you read back and thought "yes, that's me." 

Examples teach Claude more than instructions alone.

Step 5: Write the training prompt
↳ Tell Claude how to use the brief and examples together. This goes in your Project instructions.

Prompt template: "You are writing in my voice. Use the brief to understand my tone. Use the examples to understand how I write in practice. Match the sentence length, structure, and energy of my examples. Never add words I wouldn't use."

Step 6: Test and correct
↳ Give Claude a topic and read the output out loud. Ask: Does this sound like me or like a marketer? Are the sentences right? Would I post this as-is? 

Correct it directly and update your brief with what you learn.

Step 7: Save it as a Skill
↳ Go to Settings, open Skills, and save your voice brief and training prompt.

It auto-loads every time you need it, across any device.

Step 8: Use it
↳ Open a new chat inside your Project, give Claude a topic or a rough idea, and let it write.

Claude will handle the first draft and you handle the last 20%. 
The more honest your voice brief, the better the output. 

Include as much detail as you would give to a human ghostwriter. 

99% of people are still writing content from scratch.
If you want an edge in 2026, save the sheet below.  

Have you tried using Claude for writing? 
Leave a comment below. 

---

📌 If you want a high-res PDF of this guide:

1. Follow Chris Donnelly
2. Like the post.
3. Repost to your network.
4. Subscribe to: https://lnkd.in/eUTCQTWb

You don't need to know everything to dominate your industry. 

But without these 4 things, you’ll never be seen: 

If you're still fighting for every lead, there are ways to fix it. 

I made a full video breakdown on this exact topic on my new YouTube channel, 
And it's racking up views: https://lnkd.in/gu8jjrGf

But let me give you a brief overview here: 

In every industry, there's a revenue split.

Most people (everyone else) fight for scraps.
The next 5-10% get the leftovers, and the top 1-5% get opportunities.

But being in that top margin isn't about expertise or skills. 
You have to be known for something specific and valuable. 

And that's about positioning, not intelligence. 

Here are the 4 steps to dominate any industry:

Step 1: Get Hyper-Specific

Find a specific problem for a specific group and frame it in a specific way.
Now people know exactly what you do, and more importantly, who you're for.

Step 2: Package Your Expertise

Turn what you already do into simple, repeatable frameworks.
When your ideas are clear and memorable, people will spread the word. 

Step 3: Create Education Content

Most people under-invest in creating education content. That's wrong. 
When you teach clearly and practically, people will start to trust you.

Step 4: Go One-To-Many

If you want leverage, you have to stop thinking one-to-one.
Every communication should reach 250-1,000+ people minimum.

This is basically a process of delegating your lead generation to the market.

Becoming micro-famous in this way puts you top of mind for referrals and tags. 

For founders, it's the highest-ROI investment you can make.

And if you want to support the new channel (which I would massively appreciate), 
You can subscribe here: https://lnkd.in/gxFXSsET

What niche would you like to be known in? 
Comment below. 

♻️ Repost to help others dominate their industries. 
And follow Chris Donnelly for more insights like this.

Relying completely on Google SEO is a thing of the past. 

AI citation should be your focus:  

99% of marketers are still optimising for Google. 

Meanwhile, ChatGPT, Perplexity, and Claude are reshaping search.

(If you want to quickly check how they are impacting your website, 
We have a free agent you can try: https://lnkd.in/gasKu7jB)

Each AI engine handles citations differently. 
Here's how to optimise your content for all three: 

ChatGPT: The Volume Engine
↳ Citations appear in separate "Sources" panel
↳ Needs authoritative domain signals
↳ Loves structured FAQ formats
↳ Target high-volume topics with current data

Perplexity: The Transparent Engine
↳ Shows inline citations with direct links
↳ Prioritises recent, authoritative sources
↳ Needs precise, quotable statements
↳ Creates actual referral traffic

Claude: The Context-Aware Engine
↳ Focuses on well-reasoned content
↳ Prefers detailed methodologies
↳ Values balanced, objective viewpoints
↳ Targets professional use cases

The Cross-Platform Strategy:
Create content that works for all three:

→ Lead with clear, quotable statements
→ Include comprehensive background
→ Add detailed methodology
→ Use structured headings and data

Citation Readiness Checklist:
✅ Author credentials displayed
✅ Publication date prominent
✅ Sources documented
✅ Statistics verified
✅ Scannable formatting
✅ Regular updates scheduled

Weekly Actions:
✅ Test your brand in all three systems
✅ Screenshot citation appearances
✅ Track competitor mentions
✅ Update underperforming content

Proactive businesses won't wait until they're already behind. 
They'll start optimising for AI now to dominate visibility all year. 

While your competitors are still focused on Google, you'll already own: 

→ Traditional search results
→ AI Overview features
→ ChatGPT recommendations
→ Perplexity citations

If you want to see where your business stands, 
Try the FREE agent out today: https://lnkd.in/gasKu7jB

The shift to AI search is happening faster than expected. 

How are you preparing for the new era of search? 

----

📌 If you want a high-res PDF of this sheet:

1. Follow Chris Donnelly
2. Like the post.
3. Repost to your network.
4. Subscribe to:https://lnkd.in/eUTCQTWb

Claude is now considerably better than ChatGPT.

These 8 prompts will help you get 10x output:

I mean, with Claude...

You have Cowork for automation, 
Code for building (now integrated with Figma !), 
and the core model for strategic thinking.

If you're a founder, you'll get more out of prompting Claude than any other AI tool.

But most people still use it to write pretty basic content (at best)...

Follow these steps to prompt Claude properly:

✅ Be specific about context
Give Claude your company stage, team size, budget, and constraints. 

✅ Ask for reasoning
Saying "tell me why" forces the LLM to show its work and catch flawed logic.

✅ Define your output format
Once you do this, you do get usable results much faster.

✅ Set the role
Try "you're a hiring manager at a top startup" to calibrate the response, for example. 

✅ Provide examples when possible
Reference competitors, past work, or style guides even.

✅ Iterate in the same conversation
Claude remembers context. Refine answers instead of starting fresh each time.

Here are 8 prompts that turn Claude into a $10k consultant:

1. Pressure-Test My Business Idea

Forces Claude to identify the 5 biggest failure risks, analyse existing competition, and tell you what market conditions need to exist for success. 

2. Build My Go-To-Market From Scratch

Generates a 90-day GTM plan broken into pre-launch, launch week, and post-launch phases.

3. Stress-Test My Pricing

Analyses if you're underpriced, overpriced, or positioned wrong. 

4. Prepare Me For a Board Meeting

Drafts a confident board update covering progress against goals, key metrics, biggest risks, and clear asks. 

5. Evaluate Whether I Should Build or Buy

Walks through the build vs buy decision with cost, time-to-value, maintenance, and strategic risk analysis. 

6. Write a Job Description That Attracts A-Players

Creates a JD that attracts high performers by being specific about challenges, impact, and who thrives in the role. 

7. Map My Competitive Landscape

Analyses each competitor's positioning, pricing, strengths, and weaknesses. 

8. Plan My Next Hire

Tells you which hire gives you the biggest leverage based on your bottlenecks. 

Claude can be a free 24/7 strategic advisor...

But you have to know which questions to ask and how to ask them.  

These prompts will do just that. 

We built Searchable to respond to very similar prompts. (No coincidence) 

You can ask it strategic questions about your visibility against competitors... 

And it will give you detailed analytics and actions for both traditional and AI search.

We have a 14-day free trial up and running: 
https://lnkd.in/epgXyFmi

Have you started using Claude yet? If so, what's your take? 
Drop a comment below. 

♻️ Repost to help founders in your network build smarter.
And follow Chris Donnelly for more on building with AI.

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Dan Murray's LinkedIn Performance

Performance ScoreChris Donnelly's LinkedIn Performance

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Performance ScoreDan Murray's LinkedIn Performance