Dan Murray-Serter 🧠

Girl Dad | Co-Founder of Heights I Angel Investor In 90 Startups I Follow For Daily Posts on Health, Business & Personal growth from UK's #1 ranked health creator (apparently)

Serial entrepreneur and Angel investor in 100+ startups with over 10 years experience starting, scaling and failing multiple startups.

Co Founder of Heights - Europe's leading brain and gut health company.

I also started and help run Foundrs - A not for profit community of the best, most ambitious and compassionate founders in UK.

I recently stepped away from Leaders Media - A media company making the top business podcasts in Europe, Secret Leaders - at the top of the charts, to focus on much more important things with my time - being a dad to 2 awesome daughters.

Angel/Advisor

Beam (www.beam.org)
ATAI Life Sciences (https://www.atai.life)
Allplants (www.allplants.com)
Humanity (https://humanity.health)
BYP (www.byp-network.com)
Goss (https://www.goss.media)
Tribe VR (www.tribevr.io)
Thrift (www.wearethrift.com)
THIS (www.this.co)
The Sports Edit (www.thesportsedit.com)
Faction (www.factionskis.com)
Runway East (http://runwayea.st/)
London Union/Dinerama (http://londonunion.com/)
Neardesk (https://www2.neardesk.com/)


Tailored.to (https://tailored.to/)
Motivii (http://motivii.com/)
Earlybird (https://earlybird.fm/)
Upshot (http://www.upshotapp.co/)
Togethera (www.togethera.com)
Repairly (www.repairly.co.uk)
Zaboo (www.zabooapp.com)
Lissom (www.lissom.com)
Bloom (www.hellobloom.io)

Dan Murray🧠

90% of jobs can be taught. Give people a chance.

The hiring world is full of contradictions.
We demand 3+ years of experience in tools that have only existed for 18 months.

We label entry-level jobs with requirements that look like mid-level careers.
We filter out people who could actually become the best hires-because they don’t “tick every box.”

Here’s the truth:

- Most skills can be learned on the job
- Most tools can be mastered in weeks
- Most experience is only gained once someone gives you a shot

What you can’t teach is character.
You can’t teach resilience.
You can’t teach curiosity.
You can’t teach integrity or grit.

Those are the things you should be hiring for.

Every “top performer” today started as someone who had no clue what they were doing. Someone once gave them a chance. That opportunity is what allowed them to become who they are now.

When companies gatekeep potential by clinging to outdated hiring criteria, they don’t just miss out on talent-they miss out on loyalty, fresh ideas, and long-term leaders.

If someone has the right values and the hunger to learn, invest in them. Train them. Mentor them. Watch how fast they rise.

Because the best teams aren’t built by finding unicorns. They’re built by betting on people’s potential.

Question is: are you hiring for perfection-or for possibility?

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Girl Dad | Co-Founder of Heights I Angel Investor In Over 100 Startups I Follow For Daily Posts on Health, Business & Personal growth from UK’s #1 ranked health creator (apparently)

One thing I’ve learned after building multiple teams: the most valuable people are rarely the loudest.

They’re the ones who quietly upskill when no one’s watching.

You can’t teach that level of internal drive.
You can’t force someone to care about their growth more than the company requires.

That has to come from within.

And from a neuroscience perspective, people who self-educate build something incredibly powerful:
a plastic brain.

Every new skill, every book, every online course, it all strengthens their neural pathways for adaptability, problem - solving, and creative thinking.

Those traits compound.

They become faster learners.
Better decision-makers.
More resourceful under pressure.
And over time, they outgrow people who rely only on formal training.

When I hire, I look for curiosity.
Not credentials.
Not polished answers.
Curiosity.

Because someone who reads, experiments, builds, tinkers, or studies on their own time will eventually outpace almost everyone else.
They don’t wait to be told what to learn.
They choose it.

And that choice is what makes them dangerous, in the best way possible.

If you’re that person, keep going.
Even if no one notices right now.
Your effort is compounding quietly.
You’ll feel the gap before anyone else sees it.

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Follow me Dan Murray🧠 for more on habits and leadership.

♻️ Repost this if you think it can help someone in your network!

🖐️ P.S Join my newsletter The Science Of Success where I break down stories and studies of success to teach you how to turn it from probability to predictability here: https://lnkd.in/ecuRJtrr

20 Pieces of Advice I Wish I Knew at 20
For career. And for life.

If I could go back, I wouldn’t tell myself to “work harder” or “dream bigger.”
I’d tell myself the truth no one around me was saying.

That *discipline beats talent*.
That *mental health is strategy*.
That *freedom doesn’t come from money. it comes from control of time.*

At 20, I thought success was about acceleration.
Now I know it’s about direction.

I’ve learned that no one really knows what they’re doing. we’re all figuring it out in real time.
And that the people who seem furthest ahead are usually just the ones who started earlier and stuck with it longer.

Here’s what I wish I’d known sooner:

- No one’s coming to save you
- Most people mistake busyness for progress
- Your environment shapes your ambition
- Hard work matters less than clarity
- Being respected will take you further than being liked
- Your health is your leverage
- Money amplifies who you already are. not who you wish to be
- Systems beat motivation
- Learning to sell changes everything
- Your 20s are not a waiting room, they’re the gym for your future self

If you can internalise that early, you’ll spend less time doubting and more time building.

Because the truth is - your 20s aren’t a test run.
They’re the foundation.

Lay it with intention.

To better mistakes,
Dan

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Follow me Dan Murray🧠 for more on habits and leadership.

♻️ Repost this if you think it can help someone in your network!

🖐️ P.S Join my newsletter The Science Of Success where I break down stories and studies of success to teach you how to turn it from probability to predictability here: https://lnkd.in/ecuRJtrr

20 Pieces of Advice I Wish I Knew at 20

Every week people DM me asking, “How did you do X?” or “Can you help me with Y?”

I genuinely want to help, but with a full schedule, I can’t say yes as often as I’d like.

So here’s the solution…

I’m excited to share that I'm in the Launch Creator cohort of Skillstore, a new learning platform built for actionable skills taught by real creators, entrepreneurs, and educators. 

I’m creating short, practical lessons you can learn in minutes, and you can even request a personalised custom video for specific advice you may have. 

If you want direct, actionable skills from me, you can now get it all in one place on Skillstore.

(Oh, and you can also share your skills too, just click the link on my profile)

Head to www.skill.store/danmurrays to get started ♥️ 

PS congrats to Aydan Al-Saad 👊🏽 on a slick launch 👏

Get Over Yourself

I always wanted to create 'media' since I was a kid. 2 decades later i'm doing it. The aim is to create content about self-sabotage to solopreneurship and every thing in between. Newsletter + Podcast.

Digital Writer + Ghostwriter

nurdigital

I've switched my digital marketing lens to include working as a Creative Director and Growth Operator on exclusive projects: YouTube and Podcasts. 

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Helping businesses simply connect and convert with their audience and customers. I've had 10+ years in digital marketing and communications roles in FMCG, FM and Automotive verticals.

I have turned the heads of Premier League Football clubs, the BBC and The FA in the UK.

Proficient in conducting branding workshops, advising on communication and marketing strategies, orchestrating web design and development projects, and crafting compelling content, including value statements, subject line headers, content series, website, and email copy.

You can reach out to me at: hello@nurdigital.co.uk

Creative Director & Growth Operator

OUTCO

Responsible for delivering new and existing customer engagement; delivery and measurement of digital communications. 

SEO: monitor and improve SEO/content marketing performance (SEMrush).
CRM:  segmentation, customer lifecycle and Click Dimensions email management.  
Social Marketing: build social media strategy and content pipeline.
Automation: create marketing automation campaigns for all marketing activity.

Digital Marketing Manager

Mibelle Group

Shopify (D2C) champion – owning and leading all D2C development, optimisation and management for all our websites.

All things eCommerce; budget management, stock forecasting, content and pricing management, promotions uploads.

Lead digital merchandising across the eCommerce team, as well as cross functionally.  Including managing delivery and communication of the 7OA+ project – with a focus on content that enables conversion.

Management and execution of D2C landing pages, new product / event pages and locations.

Using AB testing, analysis, and using critical analytical thinking to drive conversion and AOV, while manage bounce rate through CRO/SEO/UX and functionality development.

Work cross functionally to be lead on promotional calendar management and campaign planning, execution and reporting.

The leading voice on navigation, product search-ability, associated content and website functionality by utilising GA reports and heat mapping tools such as HotJar.

Lead operations development related to eCommerce, logistics, pick pack and despatch 

Work with the team to identify, then take the lead on, and project manage implementation of new technologies

D2C Growth & Business Intelligence Manager

Inchcape plc

Oversee planning, scheduling and publication of digital communications driving awareness of this British multinational automotive distribution, retail and services company while leading two staff. Bridge previously fragmented group operations to drive regional market growth.

Achievements 

Rolled out (and acted as Product Owner for) micro-learning and development portal, Hive supporting global senior stakeholders to learn and train on business development, workflow management and staff wellbeing.

Enhanced internal communications having championed improvements to intranet platform; introduced iConnect used for CEO and board announcements and document repository.

Advised on internal strategy branding; created scripts to direct agencies on broadcasts cascaded to all markets.

Gathered and assimilated marketing / communications data to present actionable insights via analytics tools.

Built email communications framework; uniting all major departments to share updates and news stories.

Project managed re-platform from Liferay to Liferay Digital Experience Platform (DXP) enterprise software.

Defined and implemented digital communications strategy while creating multi-channel content.

Improved staff performance and reduced attrition through effective management and training.

Group Digital Communications Manager

Bestway Wholesale

Improving the digital customer experience for B2B customers and FMCG brands - FWD presentation: http://bit.ly/32mh0Wp

Created new revenue streams 
Developed content strategy 
91% ROI for campaigns

Digital Content Manager

Transformed digital communications capability for eCommerce and internal business needs. Managed all retail websites, campaign development, and management, agency/supplier management, co-developed social media plan and channels.

Achievements 

Developed email and push notification marketing strategy

Managed all digital campaigns, suppliers and agencies 

Grew advertising channel by 85% 

Developed email marketing workflow to achieve a regular output of accurate, creative, FMCG emails to B2B customers in the UK and EMEA. 

Contributed to web/app traffic, boosting online sales month by month. 

Influenced relationships with FMCG suppliers to invest in regular digital advertising activity across all channels; resulting in a fully booked advertising calendar. 

Created new processes to deliver all campaigns, core digital communications and reporting to all internal and external stakeholders. 

Steered influence within leadership team on app development, user/customer experience, social media to the importance of digital.

Responsibilities/Skills

Creating and improvement of Email marketing plan
Manage and deliver FMCG digital campaigns
Creating monthly, weekly promotional  & internal emails
Writing promotional copy for all communications
Developing campaigns & campaign analysis
Image manipulation and creation 
Championing Digital platforms internally and externally
Manage UK’s largest iBeacon network 
Manage digital and creatives agencies
FMCG supplier management
Manage customer data
Customer service
Manage eCommerce websites

Digital Customer Communications Executive

Yell

Description 

Managed the creation of premium websites, from consulting, to developing SEO complaint copy, strategy, layout and UX. 

Responsibilities/Skills

Set up consultations with clients
Delivering presentations
Performing competitor analysis 
Creating content/SEO strategy
Writing copy
Producing wireframe/UX layouts
Liaising with Graphic Designers on design life cycle 
Coordinating with Developers on builds and amendments
Consulting Photographers
Day-to-day management of Account Managers and Post Production teams

Web Project Manager

The Duke of Edinburgh's Award

My role was to manage and improve the website and email campaigns, as well as other communication channels (social media, internal comms and editorial). 

Achievements:

Audited commercial website and email channels to identify bottleneck areas and provide cost effective tactics and solutions to improve engagement and sales. 

Created social media template to promote commercial offers and value proposition internally to regional departments. 

Implemented new image build guidelines for email campaigns, CTR rose by 9%. 

Created new business relationships with NOA magazines for future editorial work.

Responsibilities: 

Develop the online DofE shop content maximising awareness and sales revenue; manage online campaign communications content including social media and producing four monthly emails to network of 400,000 young people and adults.

Benchmark DofE online, campaign email and social media against other market leaders to ensure best practice and adoption of new methodologies.

Interrogate Google analytics data to produce actionable data to optimise communication tactics; monitor DofE brand and legal compliance.

Support the management of licensees and attend review meetings; manage relationships with suppliers, partners and stakeholders in a proactive and effective manner; support the roll out of the DofE Reward Card.

Identify and communicate new revenue opportunities within the existing revenue streams; foster a positive and supportive relationship with other Head Office departments to achieve objectives in a collaborative way; support the department in developing and instigating new projects and initiatives to establish new income channels.

eCommerce Executive

IT Europa

Responsibilities:

Performed market research and analysis on EMEA IT & Telecoms companies 
Written reports on company’s background and services 
Updated CRM and eCRM 
Managed eCRM/email campaigns; write reports on campaign results
Interviewed CEO’s and director level contacts

Achievements:

Took ownership of eCRM and email activities 
Influenced department on email campaign strategy and tactics 
Performed A/B testing of email subject line and email copy 
A/B testing resulted in 7% open rates and 3% questionnaire participation

Research Journalist

The British Museum

Senior Sales Executive

Ghostwriter for the risk takers - helping founders with brand awareness and lead generation. + I write: bridging the gap between self-sabotage to solopreneurship - Get Over Yourself!

I really am the ghostwriter for the risk takers. My writing and workflow helps founders to get up and running in the simplest of ways. LinkedIn is a marketplace and we are all single products here. 

We have to create material that captures attention, gets people intrigued and ready to pull the trigger!

It takes a person to be exposed to a message 7 times before it truly lands and is properly digested. 

That is mad. 

Now reverse engineer that message.

How do you get there?

That's where a ghostwriter like me comes in with 10+ years experience.

____________________________________________

I also write about self-sabotage to solopreneurship, bridging the gap between both and getting people to create content. 

____________________________________________

+10 years of digital marketing experience working with big brands. Including: eCommerce, conversion rate optimisation, SEO, communications and content. 

Say hello!

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The Battle

Dan Murray🧠

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The Battle

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Mashud Ali

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Dan Murray🧠's LinkedIn Performance

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