Dan Murray-Serter 🧠

Co-Founder of Heights I Angel Investor | Over 100 Startups I Follow For Daily Posts on Health, Business & Personal growth from UK’s #1 ranked health creator (apparently)

Serial entrepreneur and Angel investor in 100+ startups with over 10 years experience starting, scaling and failing multiple startups.

Co Founder of Heights - Europe's leading brain and gut health company.

I also started and help run Foundrs - A not for profit community of the best, most ambitious and compassionate founders in UK.

I recently stepped away from Leaders Media - A media company making the top business podcasts in Europe, Secret Leaders - at the top of the charts, to focus on much more important things with my time - being a dad to 2 awesome daughters.

Angel/Advisor

Beam (www.beam.org)
ATAI Life Sciences (https://www.atai.life)
Allplants (www.allplants.com)
Humanity (https://humanity.health)
BYP (www.byp-network.com)
Goss (https://www.goss.media)
Tribe VR (www.tribevr.io)
Thrift (www.wearethrift.com)
THIS (www.this.co)
The Sports Edit (www.thesportsedit.com)
Faction (www.factionskis.com)
Runway East (http://runwayea.st/)
London Union/Dinerama (http://londonunion.com/)
Neardesk (https://www2.neardesk.com/)


Tailored.to (https://tailored.to/)
Motivii (http://motivii.com/)
Earlybird (https://earlybird.fm/)
Upshot (http://www.upshotapp.co/)
Togethera (www.togethera.com)
Repairly (www.repairly.co.uk)
Zaboo (www.zabooapp.com)
Lissom (www.lissom.com)
Bloom (www.hellobloom.io)

Dan Murray

Too many leaders still fear being “outshined” by smarter people on their teams.

That’s backwards.

The best leaders don’t aim to be the smartest person in the room. They aim to build the smartest room possible.

Here’s the reality:

- A team full of people who only know what you know will never surpass you
- Hiring people smarter than you creates leverage, not competition
- Growth comes from surrounding yourself with people who stretch your thinking, challenge your assumptions, and bring ideas you’d never imagine

It takes humility to admit you don’t have all the answers. But humility isn’t weakness-it’s the foundation of strength.

I’ve learned the leaders who fear smarter colleagues usually struggle with ego. The leaders who thrive? They welcome it. Because they know:

- Smarter teammates = faster progress
- Different perspectives = fewer blind spots
- Bigger talent = bigger results

Stop guarding your title. Start curating your circle.

True leadership isn’t about being the brightest mind. It’s about creating the conditions where the brightest minds can do their best work-together.

If you want to grow, stop fearing smarter people. Start hiring them.

Question for you:
Do you intentionally surround yourself with people who outshine you in certain areas-or do you default to comfort?

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♻️ Repost this if you think it can help someone in your network!

🖐️ P.S Join my newsletter The Science Of Success where I break down stories and studies of success to teach you how to turn it from probability to predictability here: https://lnkd.in/d9TnkzdH

One thing I’ve learned after building multiple teams: the most valuable people are rarely the loudest.

They’re the ones who quietly upskill when no one’s watching.

You can’t teach that level of internal drive.
You can’t force someone to care about their growth more than the company requires.

That has to come from within.

And from a neuroscience perspective, people who self-educate build something incredibly powerful:
a plastic brain.

Every new skill, every book, every online course, it all strengthens their neural pathways for adaptability, problem - solving, and creative thinking.

Those traits compound.

They become faster learners.
Better decision-makers.
More resourceful under pressure.
And over time, they outgrow people who rely only on formal training.

When I hire, I look for curiosity.
Not credentials.
Not polished answers.
Curiosity.

Because someone who reads, experiments, builds, tinkers, or studies on their own time will eventually outpace almost everyone else.
They don’t wait to be told what to learn.
They choose it.

And that choice is what makes them dangerous, in the best way possible.

If you’re that person, keep going.
Even if no one notices right now.
Your effort is compounding quietly.
You’ll feel the gap before anyone else sees it.

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Follow me Dan Murray for more on habits and leadership.

♻️ Repost this if you think it can help someone in your network!

🖐️ P.S Join my newsletter The Science Of Success where I break down stories and studies of success to teach you how to turn it from probability to predictability here: https://lnkd.in/d9TnkzdH

100-year-old productivity hack. Still works. Still simple.

1918. Charles Schwab runs Bethlehem Steel. Hires productivity consultant Ivy Lee. Lee's offer: give me 15 minutes with each executive, pay me what it's worth in 3 months. 3 months later, Schwab writes a cheque for $25,000, equivalent to $400,000 today. The method was that effective.

The Ivy Lee Method. Five steps. At the end of each workday, write down the 6 most important tasks for tomorrow. Not 7, not 10, six. Rank them in order of true importance. Tomorrow morning, start with task 1, work until complete. Move to task 2, then 3, one at a time in order. Unfinished tasks move to tomorrow's list. Repeat daily.

Why 6 tasks? Forces prioritisation. With unlimited tasks, everything feels important, nothing gets done. Six is manageable, ambitious but achievable.

Why rank them? Most people work on whatever feels urgent or easy. Ranking forces you to confront true importance. Task 1 should be the thing that, if completed alone, makes tomorrow successful.

Why one task at a time? Multitasking is a myth. Task switching reduces productivity by 40%. Takes 23 minutes to regain focus after interruption. Doing one thing until complete equals deep work.

Why plan the night before? Decision fatigue compounds throughout the day. By 4pm, decision-making quality is 40% worse than 9am. Planning tonight means decisions made when not depleted. Wake up, no decision required, just execute task 1.

Six tasks, ranked, one at a time. Decide tonight, execute tomorrow.

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Follow me Dan Murray for more on habits and leadership.

P.S. If you want 2026 to feel different, don’t start with goals.
Start with clarity.

Most people don’t need more discipline.
They need to understand what’s been draining them and what deserves their energy.

I’ve spent years refining a simple process to help you with exactly that.

Download my short PDF guide https://lnkd.in/eniDNptW

I'll see you there.

The Ivy Lee Method 100-Year-Old Productivity Hack 

Opportunities rarely arrive directly.
They move through conversations you’re not in.
Decisions made without you present.
Rooms you never see.

That’s why who you build relationships with matters more than how loudly you promote yourself.

The people who open doors are the ones who trust you enough to bring your name up when it counts. Not because you asked. But because your character, consistency, and competence made it easy for them to do so.

This isn’t about networking harder.
It’s about being reliable.
Doing good work quietly.
Treating people well when there’s nothing to gain.

Reputation travels faster than resumes.
And long before opportunity finds you, it finds your name.

Choose your people carefully.
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Follow me Dan Murray for more on habits and leadership.

P.S. If you want 2026 to feel different, don’t start with goals.
Start with clarity.

Most people don’t need more discipline.
They need to understand what’s been draining them and what deserves their energy.

I’ve spent years refining a simple process to help you with exactly that.

Download my short PDF guide https://lnkd.in/eniDNptW

I'll see you there.

Nigel Thomas

We help B2B Founders sign 5 high ticket clients in 90 days using our flywheel system (Used by 300+ clients). DM me ‘Scale’ if you are interested

You started building a business because you wanted freedom. 

But right now you’re chained to your desk and barely breaking even. 

It doesn’t feel like freedom. 

- You’re talented
- You’ve got some clients 
- You know how to get results 

But it’s not working. 

Most agency owners I work with want three things: 

1) Consistent pipeline with high quality leads
2) A team to delegate client work
3) Clarity on what to work on when

A business that works for you not owns you. 

Here’s how I make that become a reality:

1) We position you to win premium retainers
2) We install a lead gen system to fill up your calendar
3) We fix your systems and process so you lead like a real CEO

We do it together in a focused 90 day sprint. 

Real support that drive results like these: 

📌 Tanner: From $15K with 1 client → $30K/month, in 4 months
📌 Sam: Doubled his agency and hired a new team in 90 days
📌 Tobi: Went from freelancer to $30K/month with A+ clients
📌 Alex: Scaled from $12k to $70k in 4 months
📌 Stephen: Scaled from $10k to $18k by increasing prices
📌 Sammy: Grew by over 50% in 60 days and hired a team

I’ve also done it all myself. Twice. 

Built two 7-figure agencies from scratch.

Now, I coach high-performing agency founders who want more to do the same. 
Minus the mistakes I made (lol). 

So, if you’re:

- Running an agency 
- Already at $5K+/month 
- Ready to scale without losing your sanity 

→ Hit the ‘Book an Appointment’ button in my featured section. 

Join 75+ other Undeniable members scaling beyond their wildest dreams…

And, let’s build the agency you actually want.

Consultant

I flew to Norway to meet 4 community members in real life. 

It cost $3,000 but the ROI was worth it. 

Victor and Magnus live in Norway. 
Matevz and Tom were also invited. 
Micah and Mark (Undeniable team) joined too. 

We spent 4 days together. 

→ Saw the Northern Lights 
→ Went snowmobiling 
→ Had a professional photoshoot 
→ Ate incredible food 
→ Did a hot sauna and cold plunge

Undeniable covered most of the costs. 

The ROI was through the roof. 

I can’t put it in a spreadsheet. 
I can't show you a graph.

But I can tell you it was worth the investment:

→ 7 founders felt less alone 
→ We built out a referral program with experts 
→ Tom shared advice on LinkedIn DMs
→ We all cried happy tears 
→ We left feeling seen, heard, and backed

You can't measure that.

But you can feel it.

When founders feel supported they perform better. 
They take bigger bets. They’re less likely to quit. 

Most people optimise for metrics they can track.

Leads, revenue, followers.

I'm not saying those don't matter.

But the ROI of community?

It's in the founder who didn't give up.
It's in the sale that was made because someone believed in them.
It's in the room where people actually gave a shit.

That's what Undeniable is.

A room full of people who refuse to let each other fail.

Some things can't be measured.

They can only be felt.


P.S. Undeniable is coming to London this April and we're gonna be bigger and better.

Two 7-figure agencies built. 300+ clients scaled. Your business is next.

Hansel made $6K in 10 minutes on our accountability call.

He came in with a deal he thought was closed at $11K.

We pushed him.

"Why not ask for more?"

He didn’t want to. 

Founders never want to raise their prices at the beginning. 

Scared the client will say no.
Scared they'll lose the deal entirely.

But here's what actually happens when you raise your prices:

 • The client respects you more
 • They take the work more seriously
 • You deliver better because you feel valued 

Hansel asked for $17K.

The client said yes while we were still on the call.

$6K more → same project → same deliverables

The only thing that changed was that he asked for what the actual work was worth. 

I see this all the time (at least 3x per week). 

Founders who are clearly undercharging.
Who know they're worth more.
But are too scared to ask.

Hansel had the skills.

He just needed someone to push him.

He needed someone to believe in him. 

That push was worth $6K in 10 minutes.

And Hansel Alvarez knows, that's just the start. 👊🏽

Now, he's Undeniable.


P.S. Sometimes all it takes is someone in your corner telling you to charge what you're worth.

taplio

The Battle

Dan Murray

Nigel Thomas

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taplio

The Battle

Dan Murray

Nigel Thomas

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Dan Murray's LinkedIn Performance

Performance ScoreNigel Thomas's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDan Murray's LinkedIn Performance