Dan Murray-Serter 🧠

Co-Founder of Heights I Angel Investor | Over 100 Startups I Follow For Daily Posts on Health, Business & Personal growth from UK’s #1 ranked health creator (apparently)

Serial entrepreneur and Angel investor in 100+ startups with over 10 years experience starting, scaling and failing multiple startups.

Co Founder of Heights - Europe's leading brain and gut health company.

I also started and help run Foundrs - A not for profit community of the best, most ambitious and compassionate founders in UK.

I recently stepped away from Leaders Media - A media company making the top business podcasts in Europe, Secret Leaders - at the top of the charts, to focus on much more important things with my time - being a dad to 2 awesome daughters.

Angel/Advisor

Beam (www.beam.org)
ATAI Life Sciences (https://www.atai.life)
Allplants (www.allplants.com)
Humanity (https://humanity.health)
BYP (www.byp-network.com)
Goss (https://www.goss.media)
Tribe VR (www.tribevr.io)
Thrift (www.wearethrift.com)
THIS (www.this.co)
The Sports Edit (www.thesportsedit.com)
Faction (www.factionskis.com)
Runway East (http://runwayea.st/)
London Union/Dinerama (http://londonunion.com/)
Neardesk (https://www2.neardesk.com/)


Tailored.to (https://tailored.to/)
Motivii (http://motivii.com/)
Earlybird (https://earlybird.fm/)
Upshot (http://www.upshotapp.co/)
Togethera (www.togethera.com)
Repairly (www.repairly.co.uk)
Zaboo (www.zabooapp.com)
Lissom (www.lissom.com)
Bloom (www.hellobloom.io)

Dan Murray

Too many leaders still fear being “outshined” by smarter people on their teams.

That’s backwards.

The best leaders don’t aim to be the smartest person in the room. They aim to build the smartest room possible.

Here’s the reality:

- A team full of people who only know what you know will never surpass you
- Hiring people smarter than you creates leverage, not competition
- Growth comes from surrounding yourself with people who stretch your thinking, challenge your assumptions, and bring ideas you’d never imagine

It takes humility to admit you don’t have all the answers. But humility isn’t weakness-it’s the foundation of strength.

I’ve learned the leaders who fear smarter colleagues usually struggle with ego. The leaders who thrive? They welcome it. Because they know:

- Smarter teammates = faster progress
- Different perspectives = fewer blind spots
- Bigger talent = bigger results

Stop guarding your title. Start curating your circle.

True leadership isn’t about being the brightest mind. It’s about creating the conditions where the brightest minds can do their best work-together.

If you want to grow, stop fearing smarter people. Start hiring them.

Question for you:
Do you intentionally surround yourself with people who outshine you in certain areas-or do you default to comfort?

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One thing I’ve learned after building multiple teams: the most valuable people are rarely the loudest.

They’re the ones who quietly upskill when no one’s watching.

You can’t teach that level of internal drive.
You can’t force someone to care about their growth more than the company requires.

That has to come from within.

And from a neuroscience perspective, people who self-educate build something incredibly powerful:
a plastic brain.

Every new skill, every book, every online course, it all strengthens their neural pathways for adaptability, problem - solving, and creative thinking.

Those traits compound.

They become faster learners.
Better decision-makers.
More resourceful under pressure.
And over time, they outgrow people who rely only on formal training.

When I hire, I look for curiosity.
Not credentials.
Not polished answers.
Curiosity.

Because someone who reads, experiments, builds, tinkers, or studies on their own time will eventually outpace almost everyone else.
They don’t wait to be told what to learn.
They choose it.

And that choice is what makes them dangerous, in the best way possible.

If you’re that person, keep going.
Even if no one notices right now.
Your effort is compounding quietly.
You’ll feel the gap before anyone else sees it.

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100-year-old productivity hack. Still works. Still simple.

1918. Charles Schwab runs Bethlehem Steel. Hires productivity consultant Ivy Lee. Lee's offer: give me 15 minutes with each executive, pay me what it's worth in 3 months. 3 months later, Schwab writes a cheque for $25,000, equivalent to $400,000 today. The method was that effective.

The Ivy Lee Method. Five steps. At the end of each workday, write down the 6 most important tasks for tomorrow. Not 7, not 10, six. Rank them in order of true importance. Tomorrow morning, start with task 1, work until complete. Move to task 2, then 3, one at a time in order. Unfinished tasks move to tomorrow's list. Repeat daily.

Why 6 tasks? Forces prioritisation. With unlimited tasks, everything feels important, nothing gets done. Six is manageable, ambitious but achievable.

Why rank them? Most people work on whatever feels urgent or easy. Ranking forces you to confront true importance. Task 1 should be the thing that, if completed alone, makes tomorrow successful.

Why one task at a time? Multitasking is a myth. Task switching reduces productivity by 40%. Takes 23 minutes to regain focus after interruption. Doing one thing until complete equals deep work.

Why plan the night before? Decision fatigue compounds throughout the day. By 4pm, decision-making quality is 40% worse than 9am. Planning tonight means decisions made when not depleted. Wake up, no decision required, just execute task 1.

Six tasks, ranked, one at a time. Decide tonight, execute tomorrow.

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P.S. If you want 2026 to feel different, don’t start with goals.
Start with clarity.

Most people don’t need more discipline.
They need to understand what’s been draining them and what deserves their energy.

I’ve spent years refining a simple process to help you with exactly that.

Download my short PDF guide https://lnkd.in/eniDNptW

I'll see you there.

The Ivy Lee Method 100-Year-Old Productivity Hack 

Opportunities rarely arrive directly.
They move through conversations you’re not in.
Decisions made without you present.
Rooms you never see.

That’s why who you build relationships with matters more than how loudly you promote yourself.

The people who open doors are the ones who trust you enough to bring your name up when it counts. Not because you asked. But because your character, consistency, and competence made it easy for them to do so.

This isn’t about networking harder.
It’s about being reliable.
Doing good work quietly.
Treating people well when there’s nothing to gain.

Reputation travels faster than resumes.
And long before opportunity finds you, it finds your name.

Choose your people carefully.
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Follow me Dan Murray for more on habits and leadership.

P.S. If you want 2026 to feel different, don’t start with goals.
Start with clarity.

Most people don’t need more discipline.
They need to understand what’s been draining them and what deserves their energy.

I’ve spent years refining a simple process to help you with exactly that.

Download my short PDF guide https://lnkd.in/eniDNptW

I'll see you there.

Rob Dance

CEO & Founder of ROCK.

I started my business with just £1,000
 
(I bought a cheap van, a laptop, and a desk)
 
Today, we operate internationally
Today, we hire over 100 of the brightest minds
Today, we're an 8-figure business, on our way to 9
Today, we're launching several new start ups
Today, I work with some of the most gifted people in the world
 
But what you don't know is:
 
20 years ago, I failed my exams and dropped out of school
17 years ago, I really struggled to write a full sentence
15 years ago, I was too scared to make phone calls

So now I'm sharing my journey with you.
Daily insights to help anyone.
Let's goooooooo 🚀

CEO & Founder

After 15 years of growing my business, I realised something FUNDAMENTAL was missing.

Our unique culture and innovative ways of managing our people has always been a TOP priority for me.

So much so, I have never found the perfect software platform to manage our people operations and help my team remove the day-to-day noise so they can focus on our mission.

Then, one day, it struck me: I NEED to create this myself to help other businesses!!

And so, Ware was born.

Launching in 2025, Ware promises to transform how you build your culture and genuinely empower your team.

Ware. Everything is.

The biggest sign you’re not in the right job:

(Don’t ignore this)

You lose sleep over it.

Like Reno Perry says, your work shouldn’t be what breaks you.

Stress happens.

But it shouldn’t be constant.
It shouldn’t consume you.

A healthy job fits into your life.

So if you feel trapped, anxious, or constantly on edge…

That’s not “just how it is.”
It’s your wake-up call.

And this is where you start:

1) Set real boundaries.
→ Log off when the day ends.
→ You’re not paid to be permanently available.

2) Refresh your CV.
→ Not to leave tomorrow.
→ To remember what you’re capable of.

3) Talk to someone honest.
→ You’re not the only one who’s felt this way.
→ Find the people who’ll remind you of what’s possible.

Remember: Sleep isn’t your escape.
It’s your reset.

Do you agree?

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You deserve a job that lets you sleep peacefully every night. Reno Perry and Rob Dance.

Confidence in leadership isn’t about always having the answer

It’s about this…

Trusting yourself to figure things out - even when nothing feels certain.

Too many leaders think they need to seem perfect. 
But that’s not where respect comes from.

Respect comes from how you handle pressure. 
From how you respond when things go wrong.

The best leaders?

→ They ask for help. 
→ They admit when they’re unsure. 
→ They build teams that challenge their thinking.

So if you want to lead with confidence, try this:

1. Listen more than you speak.
2. Let your actions do the talking.
3. Be willing to be wrong - honesty builds trust.
4. Surround yourself with strong, honest voices.
5. Stand by your decisions, especially the tough ones.
6. Trust yourself to figure it out - not to have it all figured out.

You don’t need to feel “ready.”

You just need to trust that you’ll handle what comes next.

Do you agree?

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Confidence is knowing you’ll figure it out, not knowing all the answers. Rob Dance

We’ve all had that one leader.

The one who:

→ Saw our potential before we did.
→ Stood by us when we doubted ourselves.
→ Pushed us forward - not with noise, but with quiet belief.

And as Reno Perry says, that kind of faith?

It stays with you.
It shapes who you become.

So here’s the real question:

Are you doing that for someone else?

Because someone on your team is waiting.

Waiting for just one person to say: “I believe in you.”

Be that person.
Be that leader.

Do you agree?

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Remember the leader who believed in you before you believed in yourself? Be that person for someone else. - Reno Perry and Rob Dance.

Want to level up fast in your career?

Here’s how:

Sit beside someone who's already ahead.

Not to compete.
To catch their momentum.

When you’re around ambitious people, your mindset shifts.

→ You think bigger.
→ You raise your standards.
→ You stop making excuses.

And as Dora Vanourek puts it, it stretches you in ways you didn’t expect.

So ask yourself:

Is your circle fuelling your growth?
Or keeping you stuck?

Choose your company with intention.

It matters more than you think.

Do you agree?

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Here’s the truth:

Playing safe won’t make you happy.

If there’s even a slight chance something could improve your life…

Explore it.

- Don’t overthink it
- Don’t talk yourself out of it before you’ve even tried

Life is short.

Time doesn’t slow down.

And real happiness?

It’s rare.

It doesn’t come from staying where you feel stuck. 
It comes from movement.

Fear will always show up.

But that doesn’t mean stop.

It means you’re stepping outside your comfort zone.

That’s where progress lives.

→ Take the call
→ Book the meeting
→ Submit the application

Risk feels scary.
Regret feels worse.

Do you agree?

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If there’s even a slight chance at getting something that will make you happy, risk it. Life’s too short and happiness is too rare. Rob Dance.

A reality check for anyone who needs it:

(You deserve better)

Loyalty isn’t a one-way street.

Too many workplaces expect it without giving anything in return.

But a company that values you will show it. They’ll:

1) Recognise your contributions and effort.
2) Listen to your concerns and act on them.
3) Respect your boundaries and work-life balance.
4) Promote from within instead of overlooking internal talent.
5) Support your career growth with training and opportunities.
6) Make staying feel like the right choice, not your only choice.
7) Pay you what you’re worth, not what they can get away with.

If they:

- Don’t value you
- Don’t invest in your growth
- Don’t try to retain you when you consider leaving

Take the hint.

Staying in a place that doesn’t value you will drain you.

Take your skills, time, and energy where they’re appreciated.

Do you agree?

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One of the hardest lessons to learn:

You cannot make someone change.

Sometimes you spend months trying to raise issues that are affecting the team.

- You give feedback.
- You offer suggestions.
- You explain the impact on people around you.

And still…
Nothing changes.

Why?

Because listening starts with awareness.

And if a leader cannot see the problem in their behaviour?
They believe they have no reason to change it.

Employees can raise concerns.

They can be honest.

They can explain what is happening on the ground.

But improvement only happens when a leader chooses to:

→ Listen
→ Reflect
→ Take responsibility

So remember:

You cannot force someone to hear what they are not willing to hear. 

Do you agree?

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People often want quick proof that their hard work is paying off.

- A pay rise
- A promotion
- A better title

And when those things do not come quickly…

It is easy to believe the effort means nothing.
But that is not true.

The biggest career wins often start in quiet seasons.

It is where:

→ Discipline gets built 
→ Resilience gets tested 
→ Real skill gets sharpened

The waiting period can feel frustrating.

But it can also be useful.

It gives you time to strengthen what already works and fix what does not.

So instead of obsessing over timing, focus on readiness.

A delayed opportunity is not always a missed one.

Sometimes it is taking longer because it is preparing you for something bigger.

Do you agree?

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Be patient. Sometimes the wait is longer because the blessing is bigger. Rob Dance

Hard truth?

If you constantly have to remind someone you’re there…

You’re not really seen.

In a healthy workplace:

→ Your presence is acknowledged
→ Your work is recognised
→ Your impact is felt

If that’s not happening, take the silence seriously.

Respect isn’t something you should have to beg for.
And being valued shouldn’t come with a fight.

So if you're always being ignored, ask yourself this:

Why are you still staying?

If they can’t see your worth by now, they’re not going to.

Protect your energy.

Go where being yourself isn’t a daily battle.

Do you agree?

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I used to keep people in my life who only showed up when they needed something.

- A favour
- Advice
- Support

And I gave it, every time.

Eventually I noticed the pattern.

When things were good for them, I mattered. 
When I needed support, they were nowhere to be found.

That was the moment it clicked.

Being available to everyone doesn’t mean everyone deserves that access.

Healthy relationships aren’t built on convenience.

They’re built on:

→ Effort 
→ Respect 
→ Consistency

So I started protecting my time.

The right people don’t keep you around when it’s useful.
They keep you around because they value you.

Do you agree?

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Stop wasting your time on someone who only wants you around when it fits their needs. Rob Dance.

Biggest lesson this year?

Stop over-giving to people who wouldn’t do the same for you.

It sounds blunt. 
It’s still true.

Too many of us pour:

- Time
- Effort
- Loyalty

Into relationships that give nothing back.

That isn’t kindness. 
It’s imbalance.

So I watch actions now.

Not words.

If someone values you, they show it.

→ They check in 
→ They make time 
→ They show up

The right people step up.

The rest drift away.

Do you agree?

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Biggest lesson I learnt last year was probably not to give so much of yourself to people who wouldn’t do the same for you. Rob Dance

Have you ever been told you are “too much”?

1) Too driven
2) Too honest
3) Too ambitious
4) Too expressive

Most of the time, the problem is not the person.

It is the environment.

Some spaces do not want growth.

They want comfort.

So they reward:

→ Blending in
→ Staying quiet 
→ Keeping ideas small

When someone shows up with strong energy, they stand out immediately.

And standing out often gets labelled as the problem.

But strong ideas are not a weakness.

Clear communication is not a flaw. 
Big energy does not need fixing.

In the right room, those traits move people forward.

The right people will not ask you to tone it down.

They will recognise the value in what you bring and make space for it.

Do you agree?

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You're not too much. You're just too much for the wrong people. Rob Dance.

Career growth is often misunderstood.

People expect it to be loud and obvious.

→ A promotion 
→ A new job title 
→ A big announcement that everyone notices

But most real growth is quiet.

Sometimes it simply looks like clarity.

Clarity about what matters at work. 
Clarity about what does not.

Real growth often begins with three things.

1) Clarity 
↳ Knowing what work truly matters 
↳ Deciding where your effort should go 
↳ Understanding the direction your career should take

2) Boundaries
↳ Setting limits 
↳ Protecting your time 
↳ Saying no to work that pulls you away from real progress

3) Better decisions
↳ Leaving environments that keep you stuck 
↳ Choosing opportunities that build real skills 
↳ Working with people who challenge you to improve

Career growth rarely arrives with applause.

Most of the time, it starts with quiet choices no one else sees.

Do you agree?

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Growth doesn’t always look loud. Sometimes it looks like clarity, boundaries, and better decisions. Rob Dance.

Maturity brings a quieter kind of wisdom.

It teaches us that not every situation deserves:

- A reaction
- An argument
- A long explanation

Sometimes the smartest thing we can do is sit back.
Because leaders reveal themselves through what they do.

Not what they say.

And once you start paying attention, the patterns become clear:

→ Issues repeat
→ Feedback gets ignored
→ Accountability disappears

But you do not need to confront every issue.

You need boundaries.
Boundaries that protect your peace of mind.

So remember:

If leadership cannot take feedback, nothing changes.

And sometimes the boundary is not distance.

It’s leaving.

Do you agree?

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Maturity has taught me that I don’t need to confront everything. I just need to silently observe people’s actions and then set boundaries accordingly. Rob Dance.

Peace gets easier when people stop trying to control what was never theirs to hold.

Because a lot of stress?

It comes from chasing outcomes.

- Trying to fix timing
- Trying to change minds
- Trying to make life go to plan

But the truth is simple:

- Some plans will still fall apart.
- Some things will stay uncertain.
- Some people will still misunderstand.

That is part of life.

And real peace?

It starts when you stop giving mental space to what you cannot control.

That’s not giving up.

It is knowing the difference between responsibility and obsession.

Do you agree?

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Peace comes when you realise that everything that’s out of your control should be out of your mind too. Rob Dance

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Dan Murray

Rob Dance

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The Battle

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