Dan Nelken

Senior Copywriter

Nelken Creative

Author of A Self-Help Guide for Copywriters, Creative + Brand Consultant for Hire, Available for talks + workshops.

Author | Speaker | Brand Consultant

Creative Director

lululemon

I've been a bit of a Swiss Army Knife for lululemon. I've acted as a bridge between strategy and creative to help articulate the brand's overall positioning as they take aim at some big, humongous goals. I've been a creative lead on several global marketing campaigns and most recently helped launch them into a completely new category (lululemon selfcare). The work's been great but it doesn't hold a candle to the amazing people the brand attracts and grows. Free fitness classes don't hurt either.

Creative Lead/Copywriter

Arrivals + Departures

Worked closely with the creative and strategic leadership teams to create brand campaigns for their most important clients.

Freelance Associate Creative Director

Grumo Media

During my time at Grumo Media we helped start-ups all over the world, and a handful of Fortune 500 companies, tell their stories in the form of fun, playful animated videos. These videos played a small role in helping so many genius founders raise over a billon (raises pinky to mouth) dollars collectively.

The Goat Farm

Founder + Creative Director

TBWA\Vancouver

Cossette Communication-Marketing

Copywriter

I lead talks and workshops on professional creative development.

This journey started with me writing and then self-publishing the book, A Self-Help Guide for Copywriters, one many call a "modern classic".

In the last few years, I've given talks to several of the world's best creative, schools, ad agencies and brands (lululemon, Mattel, North Face, Arla Foods, Nutrafol, Whirlpool and more).

In 2024 alone, I've been a keynote speaker at CopyCon, the American Writers and Artists Institute, the Frontier Summit, and several others.

My online course, Writing Under Pressure has been taken by over 800+ creatives from the world's top brands and agencies.

“When you need insight, intelligence and inspiration for your creative team—bring in Dan.” ⭐️ ⭐️ ⭐️ ⭐️ ⭐️

“A notebook full of notes! Really down-to-earth, easy-to-follow presentation. Wouldn’t mind having him back again” ⭐️ ⭐️ ⭐️ ⭐️ ⭐️

"Dan’s course is the difference between “the client wants more options” and “the client can’t pick a favourite. If you suffer from the cramps of crossed fingers or the pinch of prayer beads in your palm, this is how to reclaim your confidence." ⭐️ ⭐️ ⭐️ ⭐️ ⭐️

“The only course I’ve taken and blown through front-to-back. Dan just gets it!!!” - Harry Dry, Marketing Examples.com ⭐️ ⭐️ ⭐️ ⭐️ ⭐️

For talks, creative development for your team, and/or group access to the online course, send me a DM or email dan@nelkencreative.com

Adrian Elton Creative*

Adrian Elton Creative* is a multi-disciplinary agency dedicated to ever so gingerly nudging the envelope and Creating Brand Chemistry™.

When Adrian’s not obsessively pouring over every last detail himself, he collaborates with a super talented bunch of designers, writers, photographers and film makers.

Jingle Hell

As a companion business to Adrian Elton Creative*, Jingle Hell offers sonic solutions for advertising, digital, tv and film.

Recent projects have included the production of a video and radio ad soundtrack for the virally acclaimed Pubidome campaign as well as a video soundtrack for an online promotional video for the super innovative and award winning, “MakeDo” children’s toy product.

Disegno™

Developing the key-creative direction for advertising campaigns, brand stories and product development for leading FMCG brands. #inanutshell

Creative Strategist

Spinach Advertising

During my time at Spinach I worked as part of a creative team on accounts as diverse as Renault, Heinz, Durex, Converse and Melbourne Airport. My responsibilities included developing the key creative for campaigns across print, outdoor, TV and radio as well as doing a lot of the graphic design visualisation and finished art preparation for the various campaigns that we worked on.

Art Director & Senior Graphic Designer

Eclipse Group

I was working at The Eclipse Group (now Deloitte Digital) at the height of the pre dot-com crash in 2000. Eclipse was at the epi-centre of this world and was planning for 'hyper-growth' before the industry imploded. I worked in a team of unbelievably lovely designers and designed both CD ROM content as well as many Flash projects for leading blue-chip clients including ANZ and Deloitte. I also worked, client-side, instructing the company's Sydney architects on the development of the new Sydney tenancy in George St. This was incredibly exciting and involved quite a bit of interstate travel.

Multimedia Designer

www.adrianeltoncreative.com

At Adrian Elton Creative*, it’s all about creating brand chemistry.

As the face of my own creative shop, I've been concocting award-winning work for 20 years. Whether it’s brewing up advertising or brands with cut-through, I bring 360 degree creative thinking to the table - and once I've fired up the Bunsen burners - well let’s just say that you’d better be wearing your safety goggles.

From coming up with the perfect product or business name; to writing compelling headlines and ads, it's work that positively bubbles and foams.

So why settle for a garden-variety creative when you can go to the top of the ‘dude’ chain and get the second or third best in the biz?

And if you’re still not entirely convinced, then come up to the lab and see what's on the slab.

I work directly with clients across a broad range of industry sectors, and also consult to leading advertising agencies, design studios and PR & marketing groups when they need to tweak the chemistry.

I also have an audio production business called JingleHell, producing music for advertising, computer games, short film & TV.

Strong relationships with a broad network of super talented collaborators mean that I can flesh out the team as project requirements demand.

taplio

The Battle

Dan Nelken

Adrian Elton

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