Dan Nelken

Senior Copywriter

Nelken Creative

Author of A Self-Help Guide for Copywriters, Creative + Brand Consultant for Hire, Available for talks + workshops.

Author | Speaker | Brand Consultant

Creative Director

lululemon

I've been a bit of a Swiss Army Knife for lululemon. I've acted as a bridge between strategy and creative to help articulate the brand's overall positioning as they take aim at some big, humongous goals. I've been a creative lead on several global marketing campaigns and most recently helped launch them into a completely new category (lululemon selfcare). The work's been great but it doesn't hold a candle to the amazing people the brand attracts and grows. Free fitness classes don't hurt either.

Creative Lead/Copywriter

Arrivals + Departures

Worked closely with the creative and strategic leadership teams to create brand campaigns for their most important clients.

Freelance Associate Creative Director

Grumo Media

During my time at Grumo Media we helped start-ups all over the world, and a handful of Fortune 500 companies, tell their stories in the form of fun, playful animated videos. These videos played a small role in helping so many genius founders raise over a billon (raises pinky to mouth) dollars collectively.

The Goat Farm

Founder + Creative Director

TBWA\Vancouver

Cossette Communication-Marketing

Copywriter

I lead talks and workshops on professional creative development.

This journey started with me writing and then self-publishing the book, A Self-Help Guide for Copywriters, one many call a "modern classic".

In the last few years, I've given talks to several of the world's best creative, schools, ad agencies and brands (lululemon, Mattel, North Face, Arla Foods, Nutrafol, Whirlpool and more).

In 2024 alone, I've been a keynote speaker at CopyCon, the American Writers and Artists Institute, the Frontier Summit, and several others.

My online course, Writing Under Pressure has been taken by over 800+ creatives from the world's top brands and agencies.

“When you need insight, intelligence and inspiration for your creative team—bring in Dan.” ⭐️ ⭐️ ⭐️ ⭐️ ⭐️

“A notebook full of notes! Really down-to-earth, easy-to-follow presentation. Wouldn’t mind having him back again” ⭐️ ⭐️ ⭐️ ⭐️ ⭐️

"Dan’s course is the difference between “the client wants more options” and “the client can’t pick a favourite. If you suffer from the cramps of crossed fingers or the pinch of prayer beads in your palm, this is how to reclaim your confidence." ⭐️ ⭐️ ⭐️ ⭐️ ⭐️

“The only course I’ve taken and blown through front-to-back. Dan just gets it!!!” - Harry Dry, Marketing Examples.com ⭐️ ⭐️ ⭐️ ⭐️ ⭐️

For talks, creative development for your team, and/or group access to the online course, send me a DM or email dan@nelkencreative.com

Flowers from Mars

📌 Meta Quest, Kraft Heinz, Hennessy x NBA, Qatar Airways, Qiddya, Omniyat, The R&A Golf, Hilton, Kinder, Canon, Primark, Velux, Old El Paso, Brittany Ferries, Accenture, HP, Ubisoft, Assassin's Creed, etc.
👉 Ai shorts, social ads, LinkedIn ads, advertising transcreation, copywriting, editing

Advertiser aka "Adman"

One Man Support

📌 #1 of the high-level independent consultancies in France
👉 Market studies, competitive analysis, segmentation, positioning

Marketing and Strategy Consultant

JouenBohet

📌 Coolzy (ex Close Comfort), Mundial Nautica, IBW, Stellar, Regency
👉 Market studies, prospective, competitive analysis, segmentation, positioning, due diligence, strategy

Positioning for tech startups

📌 Onhys, Incubateurs PACA Est et CEII Nice, French Tech Emergence Startups
👉 Marketing plan, pitch decks, définition de l’offre, positionnement, branding, logo, slogan

Time-sharing CMO for tech startups

UTC Climate, Controls & Security

📌 HVAC French #1 (€500M) 
👉 Developing EMEA Market (€15M), European partnerships and M&A targets (€250M)

Head of Strategy and Markets - CIAT World

📌 HVAC World #1 (€15B)
🏆 Awarded for exceptional contribution (2008)
👉 Managing group strategic data (250k€), building EMEA market evaluation model

Manager, Marketing and Strategy - Carrier CR  World

Manager, Marketing and Strategy - Carrier CR EMEA

Airbus Helicopters

Helicopter manufacturing world #1 (€6B)
• Prospective study of the B2B helicopter drones market, border surveillance contract with Saudi Arabia (€5M)

Strategy Analyst

Actemium France

Subsidiary of Vinci, industrial production lines (€800M)
• Saint-Gobain Sekurit’s call for tenders positioning study, patents analysis, weak signals detection, call for tenders won (€15M)

PS'SOFT

📌 Key Accounts : E&Y, Pfizer, Philip Morris, Ubisoft, France Telecom, Banque de France, etc.
🏆 Gartner World #4 Next Generation Asset Management software (€15M)
👉 Databases management, SQL scripts, .net development

R&D Software Engineer

👉 Since you've come this far, it would be a shame to miss out, so here's how it works:

1.  Click on the "www.flowersfrommars.com 🌸" link (duh). Up there. In blue. Just below the number of subscribers! Wow, for a moment there, I really thought you were not going to find it.

2. Choose one of the two remaining slots in 2035: Thursday 31 February at 7:30am or Sunday when hell freezes over at 9:15pm. 

3. Pick up the phone number on the Calendly welcome page while you're at it. If you do find it. Hint: you won't. 

4. Dial it on your smartphone keypad and press the green button. Not that button, are you color-blind or what!? Ahhh, too late, we’re all dead, smart move. 

5. After the beep, select your budget range by pressing either "€1,500 to €25,000" (key one) or "over €5 million" (key twoooo). Don’t blow it, I have zero sense of humor with this.

6. Deadline? For yesterday, press the "yeah right, honey bunny" button hard, it’s the button in the shape of a Mandalorian helmet on your keyboard, there, can u see it? This is the way. 

7. Now, you have 8 sec max to explain the lost causes for which you’d be willing to die. Be very convincing, as I only accept sincere clients and I do have a built-in BS radar.

8. The reason I’m not answering your 22nd call is that I’m chasing Bernbach, Schwartz, Halbert and the 2 Davids, Abbott and Ogilvy. Legendary. 

9. This will give you time to draft a comprehensive brief. Nooo, I'm kidding, please leave it, I'll do it. Positioning is my thing and as my uncle Gilles would say, it takes what it takes, right ? Besides, your campaign will be a much better if it’s based on a solid brief…you’d think.

10. You’ll find some lousy UGCs, bland ads, overused stock pictures, and obvious ChatGPT texts at the bottom right of this page, next to the pink elephant. Look thoroughly.

11. Here, only 1-million-dollars ads for a fraction of their value, attention catchers and onion-cut creative contents that will stop your prospects’ thumb-scroll dead in its tracks.

12. My rates are slightly higher than those of a stripper, and I will keep my underwear. This part is not negotiable. Obviously, videos, full Monty, entry and tailor-made packages, etc. It goes without saying but I'm saying it anyway because I want to.

13. 13th is the best. Ain’t you glad you read this far? If your campaign doesn’t break the bank on first try, we try again. You are entitled to three tries. It’s the Aladdin law. Don’t thank me.

👉 or else my mail: tristan@flowersfrommars.com

taplio

The Battle

Dan Nelken

Tristan Bohet

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?