Dan Nelken

Senior Copywriter

Nelken Creative

Author of A Self-Help Guide for Copywriters, Creative + Brand Consultant for Hire, Available for talks + workshops.

Author | Speaker | Brand Consultant

Creative Director

lululemon

I've been a bit of a Swiss Army Knife for lululemon. I've acted as a bridge between strategy and creative to help articulate the brand's overall positioning as they take aim at some big, humongous goals. I've been a creative lead on several global marketing campaigns and most recently helped launch them into a completely new category (lululemon selfcare). The work's been great but it doesn't hold a candle to the amazing people the brand attracts and grows. Free fitness classes don't hurt either.

Creative Lead/Copywriter

Arrivals + Departures

Worked closely with the creative and strategic leadership teams to create brand campaigns for their most important clients.

Freelance Associate Creative Director

Grumo Media

During my time at Grumo Media we helped start-ups all over the world, and a handful of Fortune 500 companies, tell their stories in the form of fun, playful animated videos. These videos played a small role in helping so many genius founders raise over a billon (raises pinky to mouth) dollars collectively.

The Goat Farm

Founder + Creative Director

TBWA\Vancouver

Cossette Communication-Marketing

Copywriter

I lead talks and workshops on professional creative development.

This journey started with me writing and then self-publishing the book, A Self-Help Guide for Copywriters, one many call a "modern classic".

In the last few years, I've given talks to several of the world's best creative, schools, ad agencies and brands (lululemon, Mattel, North Face, Arla Foods, Nutrafol, Whirlpool and more).

In 2024 alone, I've been a keynote speaker at CopyCon, the American Writers and Artists Institute, the Frontier Summit, and several others.

My online course, Writing Under Pressure has been taken by over 800+ creatives from the world's top brands and agencies.

“When you need insight, intelligence and inspiration for your creative team—bring in Dan.” ⭐️ ⭐️ ⭐️ ⭐️ ⭐️

“A notebook full of notes! Really down-to-earth, easy-to-follow presentation. Wouldn’t mind having him back again” ⭐️ ⭐️ ⭐️ ⭐️ ⭐️

"Dan’s course is the difference between “the client wants more options” and “the client can’t pick a favourite. If you suffer from the cramps of crossed fingers or the pinch of prayer beads in your palm, this is how to reclaim your confidence." ⭐️ ⭐️ ⭐️ ⭐️ ⭐️

“The only course I’ve taken and blown through front-to-back. Dan just gets it!!!” - Harry Dry, Marketing Examples.com ⭐️ ⭐️ ⭐️ ⭐️ ⭐️

For talks, creative development for your team, and/or group access to the online course, send me a DM or email dan@nelkencreative.com

Find The Words Ltd

I work through agencies, recruiters and direct to clients. 
Brands:  JLL Property, Kellogg, Euronews, Scholl, Visa, Meta, BMW, TRIP Group, Anglo American, Lidl pitch, TED x, Digital Workplace Group, Factory Sense, DigiValet, The Hand

Find The Words is my company. 

Over the past year, I've spent a lot of time on JLL- a global property company. 

I've also written a lot about the Future of Work. 

I've spent plenty of time on banking, food and tech clients, including XPRIZE.ORG. 
Check them out- it's the future, happening now.

Founder CD Copywriter

The&Partnership

Launched the youth brand for NatWest: Rooster Money. Crafted TOV and brand guidelines. 
Penned a social campaign for RBS Pride, for both customers and employees from the LGBTQ+ community.
Helped with a TV ad for the Ukraine Appeal.

Freelance Senior Copywriter

Grayling

Idea Scout

Clients: XPRIZE, Euronews, Kellogg

Strategic writing for large international clients.
Case studies, award entries, manifestos, large scale internal comms including scripts, corporate videos, HR documents, speeches and other assets. 
🌟November 2020: Our work for Euronews won The Drum Content Awards.
🌟November 2021: Our work for Euronews was Highly Commended at The Drum Awards

Mucho

Naming project for a very large online fashion brand.

Emotional Rescue

🛟During the pandemic, I wrote a website for a much needed grief counselling service. Obviously, as it was such a sensitive subject, the writing was exceptionally empathetic and deep.

Creative Director and Copywriter

Funzing

Vibrant talks, designed to appeal to the after work crowd. Each talk is highly intelligent, topical, massively entertaining and studded with hard nosed facts. There's a high rate of repeat customers, as the name of the game is sticky content. This is a fascinating new business, taking over where TED talks left off.

Speech Writer and researcher for Funzing Talks

Diana London

Worked on multiple Unilever brands. 🕊
Projects for Dove and other brands with Ogilvy. 
💥Wrote a book for Ogilvy HR.
💥Edited a book with Cuttsy and Cuttsy, about Rheumatoid Arthritis, in 🗯 Plain English.

Founder and Creative Director

Construct

Client: The Cabinet Office.
Courses written: Campaigning Excellence and Crisis Communications. 
💥 Pitch- which we won. 
💥It was a fascinating, fast-paced full-time role which I loved, using the EdX platform. 
💥I interviewed anti-terror policemen, flooding experts from the Environment Agency and pandemic specialists from Public Health England on Ebola. I spent my time researching each topic, writing case studies and bitesize learning blocks, as well as scripting and producing videos for the platform.

Scriptwriter, Coursewriter and Learning Designer 

Weber Shandwick

Crafted award entries and won awards for many clients: Iceland, Salvation Army and others.
Wrote thought leadership articles for the home brand.

London based Creative Director and strategic creator. I'm reliable and available for writing and concepts of every kind- above the line, below the line, online. 
Specialities: CD, digital, financial, emotional, native english, scripts, content, audio, radio, press releases, strategy documents, emails, social media, posters, transcreation, speeches

I've worked in 3 countries on over 70 brands and relished each new challenge. You might say that I don't like to do easy things. I prefer to conquer things... Awards, languages, scripts, new types of business.

Some former colleagues were kind enough to recommend me:

“A deeply passionate writer whose broad interests in literature, arts and culture inform her approach to daily work.” 
Geoff Paton - Executive Creative Director, The Hardy Boys (A Wunderman Company)
 
"In a challenging marketing environment such as Russia, Diana managed to create a legacy of original creative work for Ogilvy on clients as diverse as American Express and Fanta with ads that managed to cut through a very cluttered environment and delivered massive sales growth - way beyond anybody's expectations." David Meikle- Founder Red Salt, former MD Ogilvy Moscow, Author of 'How to Buy a Gorilla'

“Diana’s vast and varied agency experience across the world brought a huge amount of weight and depth to both the agency and our clients. Ours is not a conventional agency or market. It requires big, fresh ideas that can translate comfortably from TV to digital to activation, corporate videos, events, retail etc. She delivers.”
Dale Tomlinson- CEO, The Hardy Boys (a Wunderman company)

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The Battle

Dan Nelken

Diana Prince

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