Dan Nelken

Senior Copywriter

Nelken Creative

Author of A Self-Help Guide for Copywriters, Creative + Brand Consultant for Hire, Available for talks + workshops.

Author | Speaker | Brand Consultant

Creative Director

lululemon

I've been a bit of a Swiss Army Knife for lululemon. I've acted as a bridge between strategy and creative to help articulate the brand's overall positioning as they take aim at some big, humongous goals. I've been a creative lead on several global marketing campaigns and most recently helped launch them into a completely new category (lululemon selfcare). The work's been great but it doesn't hold a candle to the amazing people the brand attracts and grows. Free fitness classes don't hurt either.

Creative Lead/Copywriter

Arrivals + Departures

Worked closely with the creative and strategic leadership teams to create brand campaigns for their most important clients.

Freelance Associate Creative Director

Grumo Media

During my time at Grumo Media we helped start-ups all over the world, and a handful of Fortune 500 companies, tell their stories in the form of fun, playful animated videos. These videos played a small role in helping so many genius founders raise over a billon (raises pinky to mouth) dollars collectively.

The Goat Farm

Founder + Creative Director

TBWA\Vancouver

Cossette Communication-Marketing

Copywriter

I lead talks and workshops on professional creative development.

This journey started with me writing and then self-publishing the book, A Self-Help Guide for Copywriters, one many call a "modern classic".

In the last few years, I've given talks to several of the world's best creative, schools, ad agencies and brands (lululemon, Mattel, North Face, Arla Foods, Nutrafol, Whirlpool and more).

In 2024 alone, I've been a keynote speaker at CopyCon, the American Writers and Artists Institute, the Frontier Summit, and several others.

My online course, Writing Under Pressure has been taken by over 800+ creatives from the world's top brands and agencies.

“When you need insight, intelligence and inspiration for your creative team—bring in Dan.” ⭐️ ⭐️ ⭐️ ⭐️ ⭐️

“A notebook full of notes! Really down-to-earth, easy-to-follow presentation. Wouldn’t mind having him back again” ⭐️ ⭐️ ⭐️ ⭐️ ⭐️

"Dan’s course is the difference between “the client wants more options” and “the client can’t pick a favourite. If you suffer from the cramps of crossed fingers or the pinch of prayer beads in your palm, this is how to reclaim your confidence." ⭐️ ⭐️ ⭐️ ⭐️ ⭐️

“The only course I’ve taken and blown through front-to-back. Dan just gets it!!!” - Harry Dry, Marketing Examples.com ⭐️ ⭐️ ⭐️ ⭐️ ⭐️

For talks, creative development for your team, and/or group access to the online course, send me a DM or email dan@nelkencreative.com

New Day Business Services

I own New Day Business Services - a marketing and strategy company, specializing in writing top-notch copy, and creating solid marketing and growth strategies.

Marketing Copywriter

Growth Consultant

Old Dominion Freight Line

Supervisor

Is your marketing message as interesting as two snails copulating on your lawn?

Do your potential clients click away nearly as fast as they clicked on?

Is your pipeline full of well-qualified leads or customers itching to give you their payment method?

If not.



It may be time to consider a messaging makeover.

History is rife with the stories of companies that changed their message, changed their branding, and made a more concerted effort to connect with customers.

These companies win the long game of business, and so can you.

Think about your latest ad, your latest promotion, or your social media account. 

These things should drive traffic to your business. 

They should be tantalizing and tempting prospects to spend money with you.

However, if you miss the mark on your message, it can send them running like cockroaches from a light.

So, 

Take the time.

Do the research.

And

Speak to your customers.

Don't talk AT them.

Talk to them.

Using words that they use - using their language.

Find the sweet spot that your competitors are missing out on.

Create engaging sales letters, VSL, streaming and digital ads, and print pieces that explain - what you do.

And...

What it will do for them...

How will it make them feel?

You cannot make people feel - without speaking their language.

That's what I will do for you.

Speak to your customers... so they will speak to you.

It takes hours of research to produce a message that hits home.

When you hire me, the first thing I will send you is a questionnaire.

Once I receive the questionnaire back, we schedule a meeting.

We go over the questionnaire and talk more about your business and your needs.

Once you are comfortable with everything, I will dig back into my den and begin researching.

Concepting

Creating.

Based on your needs, I will deliver a final product to you within 14 -21 days.

I do not produce quick or cheap copy (that's for the other guys to handle).

Then, you distribute your message and watch the sales roll in.

If, for any reason, you are unhappy with the quality of my work,

I will make it right.

No guarantees, no limited-time offers - just quality concepts and copywriting that will get you results.

Hop on my calendar or DM me for a free 30-minute consultation.

Let's get started on your message today.

taplio

The Battle

Dan Nelken

Trustin Shiflett

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