Dan Nelken

Senior Copywriter

Nelken Creative

Author of A Self-Help Guide for Copywriters, Creative + Brand Consultant for Hire, Available for talks + workshops.

Author | Speaker | Brand Consultant

Creative Director

lululemon

I've been a bit of a Swiss Army Knife for lululemon. I've acted as a bridge between strategy and creative to help articulate the brand's overall positioning as they take aim at some big, humongous goals. I've been a creative lead on several global marketing campaigns and most recently helped launch them into a completely new category (lululemon selfcare). The work's been great but it doesn't hold a candle to the amazing people the brand attracts and grows. Free fitness classes don't hurt either.

Creative Lead/Copywriter

Arrivals + Departures

Worked closely with the creative and strategic leadership teams to create brand campaigns for their most important clients.

Freelance Associate Creative Director

Grumo Media

During my time at Grumo Media we helped start-ups all over the world, and a handful of Fortune 500 companies, tell their stories in the form of fun, playful animated videos. These videos played a small role in helping so many genius founders raise over a billon (raises pinky to mouth) dollars collectively.

The Goat Farm

Founder + Creative Director

TBWA\Vancouver

Cossette Communication-Marketing

Copywriter

I lead talks and workshops on professional creative development.

This journey started with me writing and then self-publishing the book, A Self-Help Guide for Copywriters, one many call a "modern classic".

In the last few years, I've given talks to several of the world's best creative, schools, ad agencies and brands (lululemon, Mattel, North Face, Arla Foods, Nutrafol, Whirlpool and more).

In 2024 alone, I've been a keynote speaker at CopyCon, the American Writers and Artists Institute, the Frontier Summit, and several others.

My online course, Writing Under Pressure has been taken by over 800+ creatives from the world's top brands and agencies.

“When you need insight, intelligence and inspiration for your creative team—bring in Dan.” ⭐️ ⭐️ ⭐️ ⭐️ ⭐️

“A notebook full of notes! Really down-to-earth, easy-to-follow presentation. Wouldn’t mind having him back again” ⭐️ ⭐️ ⭐️ ⭐️ ⭐️

"Dan’s course is the difference between “the client wants more options” and “the client can’t pick a favourite. If you suffer from the cramps of crossed fingers or the pinch of prayer beads in your palm, this is how to reclaim your confidence." ⭐️ ⭐️ ⭐️ ⭐️ ⭐️

“The only course I’ve taken and blown through front-to-back. Dan just gets it!!!” - Harry Dry, Marketing Examples.com ⭐️ ⭐️ ⭐️ ⭐️ ⭐️

For talks, creative development for your team, and/or group access to the online course, send me a DM or email dan@nelkencreative.com

Self-Employed

• Launched ‘Luaans.com,’ a Canadian-based Arabian perfumery store in 2025, helping them with brand & content strategy, copywriting, product descriptions, SEO, etc.
• Wrote copy for 600+ Google Ads, YouTube Ads, Twitter Ads, LinkedIn Ads, remarketing ads, search ads, and display ads, creating attention-grabbing headlines and leveraging keywords for clientele
• Brought to life over 130+ MICE campaigns across India & the U.A.E for clients like Friesland Campina, GlaxoSmithKline, Sanofi Pharmaceuticals, etc., with brand content and copy
• Ideated, crafted and edited website landing pages, website copy, marketing presentations, company brand collaterals, and other media and print content for brands, individuals and SMB clients.
• Edited 32,000+ content pieces, spanning event invites, press releases, client proposals, videos, case studies, and executive scripts, ensuring alignment with organizational strategy for employees and external partners 
• Implemented a new project management system for content editorial services workflow, reducing email traffic by 98% and enhancing oversight by 90% over marketing projects
• Created, edited and enhanced 100+ internal communication assets, including intranet content, newsletters, case studies, emails/memos, and executive communications; up to 65% engagement across all content

Fractional Consultant

The New Pro Driving Range

• Designed, streamlined & tracked digital ad campaigns on social media for marketing and clientele events; improved customer booking by over 78% for a ROAS of 3%
• Proposed and implemented copy/content ideas to ensure cohesion from the brief to the final product, improving brand consistency and ensuring compliance with insurance, legal, AGCO, health, and safety obligations
• Developed and executed golf events and marketing campaigns for regular, educational, and corporate clientele, enhancing client engagement and satisfaction
• Strategized and implemented customer troubleshooting scripts for face-to-face and telephonic conversations, resulting in improved NPS scores from 50 to 90, marking an impactful increase of 80% in 5 months
• Coordinated with F&B and A/V vendors to successfully launch marketing events like Night Golf and Season Driver Championship, enhancing event quality and attendee satisfaction

Marketing & Communications Manager

Essential Help Global

• Strategized, ideated, conceptualized and edited company communication and copy materials, brand identity, tone of voice, and positioning, aligning with Canadian geriatric pain points and needs.
• Conducted in-depth research and interviews with over 100 PSWs and patients, leading to the creation of insight-driven content strategies that effectively met the informational needs of the ICP
• Coached and mentored a team of associates, achieving 95% of the Corporate Communications team’s goals
• Established & managed a communications training program, achieving a 50% completion rate among the PSW workforce
• Ensured that all content and copy across the brand collaterals, website, and apps are accessible and user-friendly, with clear UX/UI content writing and adhering to WCAG guidelines and inclusive digital principles
• Crafted dialog boxes, microcopy, ghost text, labels, button copy, and toast/snackbar messages for the PSW app
• Develop concepts and copy for all consumer-facing materials, including marketing emails, print advertising, digital assets, social media channels and broadcasts (scripts for radio, voiceover)

Marketing Manager (Brand & Content)

The Village

• Researched, developed, and produced a comprehensive content and communication Go-To-Market strategy, enhancing brand impressions by 145% in 3 years
• Achieved 4500% growth in print and social media reach over 3 years by utilizing SEO-oriented content buckets, an editorial calendar, and a multi-channel content strategy
• Created, edited, & launched ‘The Village’ website, resulting in a 23% increase in visits and surpassing 17,000 total site visits
• Wrote and reviewed over 300 content pieces & copy using data insights, working with graphic designers, videographers, and photographers to support emails, advertising, newsletters, SMS, website copy, UX/UI content, push notifications, etc.
• Analyzed user insights and DMs to create a high-engagement social and content calendar that improved Instagram impressions by 730% 
• Managed community, responding to comments, DMs, and mentions in a timely, authentic manner to build relationships with our user base.

Communications & Content Strategist

White Panda

Marketing Writer

Original Spark Events & Media

• Crafted 250+ SEO-optimized content pieces for B2B content marketing and B2C advertising agencies in the U.A.E. and India across various pillars, such as food, realty, auto, health, and beauty, improving search engine rankings and audience reach
• Ghostwrote 25+ marketing blogs and listicle articles for the renowned Indian realty website Housing.com, enhancing the website's content quality and reader engagement by 38%
• Crafted complete website content and copy for legacy Middle Eastern companies like Dynatrade and Jazal Holdings
• Conceptualized and produced content pieces in support of campaigns, projects and information for content campaigns of national Indian brands like Red-FM and regional brands like Sportopoliz and Ceymox
• Developed and managed 14 PR agency relationships globally, increasing collaboration and streamlined processes by 30%

Partner/Events & Content Manager

Holiday Crafters

Managing Partner

COMMUNICRAFT EVENTS

• Key Account Manager for international brands like Reckitt Benckiser, Abu Dhabi Yas Marina F1 circuit, Emaar Group, Khan Saheb, Lodha Constructions, etc.; enhanced client satisfaction and retention
• Collaborative development of content, copy and other branding collateral for 50+ events across international countries like the U.A.E (Dubai & Abu Dhabi), Bahrain, Oman and the Indian metropolitan cities of Kochi, Chennai, Bangalore & Mumbai
• Conceptualized and ideated clientele content kit development, presentations and pitches for events like conferences, exhibitions, trade shows, meetings, etc., which led to successful event outcomes
• Developed and implemented media elements of events, including content, communications and brand activation, enhancing brand visibility

Key Account Event Manager

Hi, I am Ivin. Thank you for coming to my about page. 👋🏼

I’m a marketing professional specializing in content strategy, copywriting and storytelling. 

This means I help brands craft compelling narratives, ignite customer engagement, and drive measurable growth through strategic content, persuasive copy and communications. 

My expertise spans brand and content strategy, copywriting, SEO, and social media marketing, with a proven track record of driving a brand’s user base by 4500% through viral organic content. 
(Yes, you read that right—4500%. No magic wands were harmed in the process, I swear!)

💡Specialties: 
Brand & content strategy, copywriting, social media marketing, SEO, Google Ads, and Meta Ads, for B2C and B2B audiences.

My skills and expertise include:

🔺Developing content and copy strategies, including brand voice guides and messaging frameworks (because every brand needs a personality, not just a logo).
🔺Crafting high-impact copy and narratives that drive engagement and action.
🔺Leveraging social media platforms (Facebook, LinkedIn, Instagram, YouTube, TikTok), I speak fluent Algorithm-ese to maximize reach and performance 
🔺Executing end-to-end content production, from ideation to publication, across blogs, videos, and social media (one-person content factory, but with few coffee breaks).
🔺Leading large-scale marketing initiatives, including organic growth campaigns and brand-building projects 
🔺Utilizing tools like Klaviyo, HubSpot, Hootsuite, Google Analytics, Adobe Suite, and Canva to streamline workflows and optimize results
🔺Coaching teams and stakeholders to align on strategy and execute with precision

If you like what you see and are searching for a marketer who can infuse your brand with life, grab eyeballs, ignite customer chatter, and drive intended metrics, let’s connect. 

Let's bring to life extraordinary campaigns and marketing lore that begs to be told for years to come.

taplio

The Battle

Dan Nelken

Ivin Thomas

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