Dan Nelken

Senior Copywriter

Nelken Creative

Author of A Self-Help Guide for Copywriters, Creative + Brand Consultant for Hire, Available for talks + workshops.

Author | Speaker | Brand Consultant

Creative Director

lululemon

I've been a bit of a Swiss Army Knife for lululemon. I've acted as a bridge between strategy and creative to help articulate the brand's overall positioning as they take aim at some big, humongous goals. I've been a creative lead on several global marketing campaigns and most recently helped launch them into a completely new category (lululemon selfcare). The work's been great but it doesn't hold a candle to the amazing people the brand attracts and grows. Free fitness classes don't hurt either.

Creative Lead/Copywriter

Arrivals + Departures

Worked closely with the creative and strategic leadership teams to create brand campaigns for their most important clients.

Freelance Associate Creative Director

Grumo Media

During my time at Grumo Media we helped start-ups all over the world, and a handful of Fortune 500 companies, tell their stories in the form of fun, playful animated videos. These videos played a small role in helping so many genius founders raise over a billon (raises pinky to mouth) dollars collectively.

The Goat Farm

Founder + Creative Director

TBWA\Vancouver

Cossette Communication-Marketing

Copywriter

I lead talks and workshops on professional creative development.

This journey started with me writing and then self-publishing the book, A Self-Help Guide for Copywriters, one many call a "modern classic".

In the last few years, I've given talks to several of the world's best creative, schools, ad agencies and brands (lululemon, Mattel, North Face, Arla Foods, Nutrafol, Whirlpool and more).

In 2024 alone, I've been a keynote speaker at CopyCon, the American Writers and Artists Institute, the Frontier Summit, and several others.

My online course, Writing Under Pressure has been taken by over 800+ creatives from the world's top brands and agencies.

“When you need insight, intelligence and inspiration for your creative team—bring in Dan.” ⭐️ ⭐️ ⭐️ ⭐️ ⭐️

“A notebook full of notes! Really down-to-earth, easy-to-follow presentation. Wouldn’t mind having him back again” ⭐️ ⭐️ ⭐️ ⭐️ ⭐️

"Dan’s course is the difference between “the client wants more options” and “the client can’t pick a favourite. If you suffer from the cramps of crossed fingers or the pinch of prayer beads in your palm, this is how to reclaim your confidence." ⭐️ ⭐️ ⭐️ ⭐️ ⭐️

“The only course I’ve taken and blown through front-to-back. Dan just gets it!!!” - Harry Dry, Marketing Examples.com ⭐️ ⭐️ ⭐️ ⭐️ ⭐️

For talks, creative development for your team, and/or group access to the online course, send me a DM or email dan@nelkencreative.com

jacmedia.co

As an experienced B2B content marketer, I'm best at campaigns for companies ready to make an impact. I have experience in lead gen and demand gen actions through audience research, content testing, and go-to-market execution. 

Let's talk if you're overwhelmed with: landing page copy, full website content, SEO results, audience ICP research, website content republishing, and a relevant platform distribution plan. Some of my best partnerships have included: HeyTaco, Blackstrap Media, Sustainable Concepts, Your Jerusalem, Wild Story Productions, and more.

Marketer

Go Mini's Franchising LLC

Organize for personalization and efficiency: local assets, security, and records.

Participate in organization-wide goals, including:
- Work-life balance for employees. 
- Service to our community marked by compassion and excellence.
- Complete work with the satisfaction of having done a day’s work in a day, not more and not less. We can all be mentally present with our families outside of work.
- Workplace full of integrity and respect in the way we treat coworkers, customers, vendors, and in dealing with the government.

Director of Focused Projects

Blackstrap Media (name changed to Kei in March 2025)

Developed high-level plans by creating marketing strategies that align with client goals.
- Reported to clients by clearly communicating the wins and adjustments of the strategy.
- Managed campaigns, carried out by building and maintaining marketing calendars and funnels.
- Planned and executed through developing cross-channel campaigns with meaningful outcomes.
- Measured performance on HubSpot, email lists, website views, and social platforms to evaluate campaign performance and make recommendations based on analytics.
- Standardized visuals to make sure that visual elements like the logo, tagline, and voice are consistent across channels to create a user-friendly brand voice.

Integrated Marketing Manager

Leading the Account Management team, staying up to date on project status and budget.
- A voice of strategy and goal completion for account managers
- Reported directly to the Operations Manager
- Delivered creative and strategy to clients
- Account Manager on Tier 1 Clients
- Managed strategy of campaigns
- Set up the team for success
- Managed deadlines and budgets
- Executed digital marketing strategies
- Displayed collaborative leadership skills
- Included traditional advertising elements in campaign management

Lead Account Manager

Sustainable Concepts, LLC

Nationwide Sustainable Building Consultants.
We’re here to help you create better buildings for people, planet, and profit.

Managed a full update of the website on WordPress.
- Conducted a current audience analysis
- Updated website color palette to be brand consistent
- Increased SERP visibility through content: up 94% at launch
- Discovered and presented marketing directed at keywords and decision makers
- Produced and published high-impact case studies of the most notable sustainability projects

Web UX Designer and Builder

RevGenius

RevGenius is a group of revenue-generating sales and marketing professionals brought together to learn, share, support, and grow with each other.

Member

Your Jerusalem

One of the hardest and most rewarding projects I've worked on. 
Customized evangelism coaching and training for your church.

The biggest part of this role was taking a manuscript from a Google Doc to publish it on Amazon. If you're considering a similar self-publishing journey, I suggest you go for it! However, prepare for it to take longer than you expect.

Some of my responsibilities included: 
- Research, anticipate, and address potential challenges throughout the publishing process.
- Creating a marketing campaign to ensure sales success on the Amazon platform and the website.
- Coordinate with author on securing ISBN and Amazon upload.
- Ensure compliance with publishing platform terms and conditions.
- Manage book listing, metadata, pricing, and distribution channels.
- Research and select ebook and print publishing platforms: book is available on Amazon!

- Track deadlines and milestones, communicating tasks to freelancers and contractors.
- Communicate closely with the author regarding scheduling, feedback, and progress updates.
- Facilitate communications between author, editor, designer, formatter, and other freelancers, clarifying deadlines and expectations.
- Oversee direction of formatting, cover design, and interior layout, brand consistency, and quality standards.

Project Coordinator

HeyTaco 🌮

Effortless recognition and meaningful rewards.

Working alongside the founder, my responsibilities included:
- Evaluate existing content performance, identify gaps, and recommend improvements
- Analyze content performance data to identify areas for refresh and distribution
- Align marketing goals to attract, engage, and retain target audiences
- Develop and execute a comprehensive content marketing strategy 
- Improve organic visibility
- Conduct a thorough content audit 
- Perform in-depth content research 
- Initiate and deliver content refresh initiatives
- Implement SEO best practices for blog content 
- Use audience needs to inform content creation and strategy
- Conduct blog content audit to identify underperforming content
- Implement keyword research, audience research, and link building
- Rewrite existing content to improve its relevance and SEO performance
- Develop and write compelling case studies that highlight customer success
- Define the target audience through research and data analysis to ensure content is relevant

Content Marketing Consultant

Blackstrap Media

A digital advertising agency in Evansville, Indiana. Advertising has a lot of moving pieces, we bring them all together.

A freelance opportunity that included:
- Audience Journey mapping and implementation
- Audience Research
- Persona Development
- Campaign Messaging
- Campaign Management
- Video Project Interviews
- Video Production

Marketing Consultant

Employer Blueprint

Through talent acquisition and leadership coaching, we help our clients gain more freedom in business and in life by developing a high-performing team around them.

Responsible for:
- Email platform set-up, list management, template structure, content creation, and monthly send
- Initiate and report on audience interviews
- SEO keyword research
- Audience research

Email Marketing Manager

Zuia Trafficking

One of the fastest projects I've delivered.

We imagine a community free from human trafficking and abuse.
Our foundational program of education, trafficking awareness, and entrepreneurship creates a different story for families at higher risk of becoming victims to human trafficking and abuse. Simple programs bring abundant change in individual lives.

Responsible for: 
- Wireframing, building, and delivering the website on Wix.
- Edited client-created content to read clearly to the audience.
- Established the wireframe of content to flow from story to mission to donation.
- Researched local narratives so locals in Tanzania and supporters in the United States resonate with the mission.

Website Designer & Content Manager

Make your content work for you | Content Marketer

An experienced B2B marketer, I believe that marketing is a conversation -- connecting people who have a problem with those who solve it. 

Implement marketing to make a difference in the bottom line of your business.

Your service and your business can be the right solution when you use marketing channels to connect with people at the right time. Very few businesses need to implement every complicated marketing theory that exists. You need to focus on marketing tactics (doing) using strategies (the thinking) that solve a specific problem for your customer right now. 

I enjoy creating content with a purpose, so let's chat about marketing together. There's a link at the top of my bio.

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