Dan Nelken

Senior Copywriter

Nelken Creative

Author of A Self-Help Guide for Copywriters, Creative + Brand Consultant for Hire, Available for talks + workshops.

Author | Speaker | Brand Consultant

Creative Director

lululemon

I've been a bit of a Swiss Army Knife for lululemon. I've acted as a bridge between strategy and creative to help articulate the brand's overall positioning as they take aim at some big, humongous goals. I've been a creative lead on several global marketing campaigns and most recently helped launch them into a completely new category (lululemon selfcare). The work's been great but it doesn't hold a candle to the amazing people the brand attracts and grows. Free fitness classes don't hurt either.

Creative Lead/Copywriter

Arrivals + Departures

Worked closely with the creative and strategic leadership teams to create brand campaigns for their most important clients.

Freelance Associate Creative Director

Grumo Media

During my time at Grumo Media we helped start-ups all over the world, and a handful of Fortune 500 companies, tell their stories in the form of fun, playful animated videos. These videos played a small role in helping so many genius founders raise over a billon (raises pinky to mouth) dollars collectively.

The Goat Farm

Founder + Creative Director

TBWA\Vancouver

Cossette Communication-Marketing

Copywriter

I lead talks and workshops on professional creative development.

This journey started with me writing and then self-publishing the book, A Self-Help Guide for Copywriters, one many call a "modern classic".

In the last few years, I've given talks to several of the world's best creative, schools, ad agencies and brands (lululemon, Mattel, North Face, Arla Foods, Nutrafol, Whirlpool and more).

In 2024 alone, I've been a keynote speaker at CopyCon, the American Writers and Artists Institute, the Frontier Summit, and several others.

My online course, Writing Under Pressure has been taken by over 800+ creatives from the world's top brands and agencies.

“When you need insight, intelligence and inspiration for your creative team—bring in Dan.” ⭐️ ⭐️ ⭐️ ⭐️ ⭐️

“A notebook full of notes! Really down-to-earth, easy-to-follow presentation. Wouldn’t mind having him back again” ⭐️ ⭐️ ⭐️ ⭐️ ⭐️

"Dan’s course is the difference between “the client wants more options” and “the client can’t pick a favourite. If you suffer from the cramps of crossed fingers or the pinch of prayer beads in your palm, this is how to reclaim your confidence." ⭐️ ⭐️ ⭐️ ⭐️ ⭐️

“The only course I’ve taken and blown through front-to-back. Dan just gets it!!!” - Harry Dry, Marketing Examples.com ⭐️ ⭐️ ⭐️ ⭐️ ⭐️

For talks, creative development for your team, and/or group access to the online course, send me a DM or email dan@nelkencreative.com

OLIVER Agency

-Worked with Coppertone, lululemon, Dove, 7-Eleven, and others. 
-Developed copy for digital, OOH, and more.

Freelance, self-employed

-Shared by Complex, HuffPo, Sex With Emily, and others.
-Published by Elite Daily, Thrillist, Slackjaw, and others.
-Racked up millions of views and hundreds of thousands of shares.
-Ranked in 'Top Contributors of the Week' eight times with Elite Daily. 
-Headlined Slackjaw’s humor newsletter. 
-Provided copy for client’s Tinder. He married the woman he met that night.

Freelance Writer

SkipTheDishes

-Worked on multiple record-breaking campaigns. 
-Caused Pepsi to end a campaign early after selling too much and blowing budget (sorry Pepsi). 
-Created a high-performing, recurring theme for social organic. 
-Presented copy hacks and gifted brainstorm template to creative team.
-Assisted ACD in interviews and supported noobs.
-Developed copy for digital, radio, print, and OOH.

Trend Hunter

-Wrote over 800 trends—a mix of product descriptions, articles, and fluff.
-Destroyed daily and monthly writing targets.

taplio

The Battle

Dan Nelken

Kyle Towers

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?