Dan Nelken

Senior Copywriter

Nelken Creative

Author of A Self-Help Guide for Copywriters, Creative + Brand Consultant for Hire, Available for talks + workshops.

Author | Speaker | Brand Consultant

Creative Director

lululemon

I've been a bit of a Swiss Army Knife for lululemon. I've acted as a bridge between strategy and creative to help articulate the brand's overall positioning as they take aim at some big, humongous goals. I've been a creative lead on several global marketing campaigns and most recently helped launch them into a completely new category (lululemon selfcare). The work's been great but it doesn't hold a candle to the amazing people the brand attracts and grows. Free fitness classes don't hurt either.

Creative Lead/Copywriter

Arrivals + Departures

Worked closely with the creative and strategic leadership teams to create brand campaigns for their most important clients.

Freelance Associate Creative Director

Grumo Media

During my time at Grumo Media we helped start-ups all over the world, and a handful of Fortune 500 companies, tell their stories in the form of fun, playful animated videos. These videos played a small role in helping so many genius founders raise over a billon (raises pinky to mouth) dollars collectively.

The Goat Farm

Founder + Creative Director

TBWA\Vancouver

Cossette Communication-Marketing

Copywriter

I lead talks and workshops on professional creative development.

This journey started with me writing and then self-publishing the book, A Self-Help Guide for Copywriters, one many call a "modern classic".

In the last few years, I've given talks to several of the world's best creative, schools, ad agencies and brands (lululemon, Mattel, North Face, Arla Foods, Nutrafol, Whirlpool and more).

In 2024 alone, I've been a keynote speaker at CopyCon, the American Writers and Artists Institute, the Frontier Summit, and several others.

My online course, Writing Under Pressure has been taken by over 800+ creatives from the world's top brands and agencies.

“When you need insight, intelligence and inspiration for your creative team—bring in Dan.” ⭐️ ⭐️ ⭐️ ⭐️ ⭐️

“A notebook full of notes! Really down-to-earth, easy-to-follow presentation. Wouldn’t mind having him back again” ⭐️ ⭐️ ⭐️ ⭐️ ⭐️

"Dan’s course is the difference between “the client wants more options” and “the client can’t pick a favourite. If you suffer from the cramps of crossed fingers or the pinch of prayer beads in your palm, this is how to reclaim your confidence." ⭐️ ⭐️ ⭐️ ⭐️ ⭐️

“The only course I’ve taken and blown through front-to-back. Dan just gets it!!!” - Harry Dry, Marketing Examples.com ⭐️ ⭐️ ⭐️ ⭐️ ⭐️

For talks, creative development for your team, and/or group access to the online course, send me a DM or email dan@nelkencreative.com

VCCP

- Overseeing account administration, reporting competitors’ behaviour, supporting financial operations and developing positive business clients’ relationships
- Ensuring with the account team, planners and creative department high-level creative production from brief to supply date
- Driving social-first initiatives: ideation, strategy, trend analysis, new opportunities, quality assurance, scheduling and performance tracking
- Member of DEI Collective, leading neurodiversity/disability initiatives: launching inclusive events, sharing resources and hosting impactful panel talks

Account Coordinator

Exordi

Social Media and Content Intern

One-week-long immersive experience at VCCP. Introduction to Advertising industry and day to day workload. Took part in real life case study based on client’s brief.

Ad Schooler

Brixton Finishing School 

I took part in a 5-week-long Academy training with Brixton Finishing School. This was a course aiming to be the ultimate guide to the Advertising industry, in collaboration with KFC, WPP, adam&eveDDB, Mail Metro Media and more.

BFS Student

Shangra Luxury Navetta

I have had the opportunity of interning for Shangra Luxury Navetta for two consecutive summer seasons. As a PR Intern for a motor yacht charter, I was asked to carry out the tasks below.

- Interacted with clients and crew staff
- Researched and created custom made itineraries for each charter
- Promoted the comforts and facilities both of the yacht and of the touristic sites
- Ensured optimal customer experience by tailoring my services to the clients' requests

Communications and PR Intern

24 years old, from Italy and currently based in London.
I am inspired by all things digital, media, social, and I am proudly pop-culture savvy. I am very interested in what is happening in the world, I try my best to keep myself informed. Everything that may inspire me in my work as a storyteller, I look into integrating it into my journey.

I am a social butterfly and curious, and I have had the chance to travel along the way: encountering diverse cultures has offered me a greater lesson than just one of embracing new mindsets. It has taught me to connect with others, a simple yet crucial step when communicating through any medium.

I have a go-getter attitude and I am progressively working to improve myself as I desire to grow professionally and continue learning. I am actively looking for my next creative role in Adland.

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The Battle

Dan Nelken

Martina Cavagna

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