Dan Nelken

Senior Copywriter

Nelken Creative

Author of A Self-Help Guide for Copywriters, Creative + Brand Consultant for Hire, Available for talks + workshops.

Author | Speaker | Brand Consultant

Creative Director

lululemon

I've been a bit of a Swiss Army Knife for lululemon. I've acted as a bridge between strategy and creative to help articulate the brand's overall positioning as they take aim at some big, humongous goals. I've been a creative lead on several global marketing campaigns and most recently helped launch them into a completely new category (lululemon selfcare). The work's been great but it doesn't hold a candle to the amazing people the brand attracts and grows. Free fitness classes don't hurt either.

Creative Lead/Copywriter

Arrivals + Departures

Worked closely with the creative and strategic leadership teams to create brand campaigns for their most important clients.

Freelance Associate Creative Director

Grumo Media

During my time at Grumo Media we helped start-ups all over the world, and a handful of Fortune 500 companies, tell their stories in the form of fun, playful animated videos. These videos played a small role in helping so many genius founders raise over a billon (raises pinky to mouth) dollars collectively.

The Goat Farm

Founder + Creative Director

TBWA\Vancouver

Cossette Communication-Marketing

Copywriter

I lead talks and workshops on professional creative development.

This journey started with me writing and then self-publishing the book, A Self-Help Guide for Copywriters, one many call a "modern classic".

In the last few years, I've given talks to several of the world's best creative, schools, ad agencies and brands (lululemon, Mattel, North Face, Arla Foods, Nutrafol, Whirlpool and more).

In 2024 alone, I've been a keynote speaker at CopyCon, the American Writers and Artists Institute, the Frontier Summit, and several others.

My online course, Writing Under Pressure has been taken by over 800+ creatives from the world's top brands and agencies.

“When you need insight, intelligence and inspiration for your creative team—bring in Dan.” ⭐️ ⭐️ ⭐️ ⭐️ ⭐️

“A notebook full of notes! Really down-to-earth, easy-to-follow presentation. Wouldn’t mind having him back again” ⭐️ ⭐️ ⭐️ ⭐️ ⭐️

"Dan’s course is the difference between “the client wants more options” and “the client can’t pick a favourite. If you suffer from the cramps of crossed fingers or the pinch of prayer beads in your palm, this is how to reclaim your confidence." ⭐️ ⭐️ ⭐️ ⭐️ ⭐️

“The only course I’ve taken and blown through front-to-back. Dan just gets it!!!” - Harry Dry, Marketing Examples.com ⭐️ ⭐️ ⭐️ ⭐️ ⭐️

For talks, creative development for your team, and/or group access to the online course, send me a DM or email dan@nelkencreative.com

The Pudding Factory

It’s time to desuckify work. We spend about half our waking lives working. Let’s make that time a bit better, shall we?

Founder // Coach, Creative Problem Solver, Writer

CENTER FOR NON PROFIT COACHING INC

Executive coaching for non-profit organizations

Volunteer Coach

Voyageur U Fractional Talent Community

Fractional Creative (ECD, CD, CW) available for up to 20 hours per week

Voyageur U Fractional Professional

SIFTLY.COM

Bringing a creative mindset to creative recruiting. Let's solve problems and have some fun.

Creative Recruiter

The Garage Team Mazda

SVP Creative Director

Creative Director (Contract)

Merit/Andrew

AAA, Quiznos, Avery, Panasonic, Boeing, Tile, Arlo, Health Net

INNOCEAN USA

Writer / Creative Director (Contract)

Idea Hall

Visit Anaheim, CU Direct, StorQuest Self Storage, CW Driver, United Way

Executive Creative Director

Saatchi & Saatchi LA

Associate Creative Director

Often beclad in cat-themed and/or Snoopy gear, TJ is pretty easy to spot in a crowd. Once you find him, you’ll discover that his love for felines and cartoon beagles is matched by a mildly unhealthy obsession with solving problems. He spends his days feverishly coaching, creating and collaborating with fellow curious souls. And he spends his nights dreaming of the same thing, except everyone is dressed like clowns and he forgot to wear pants for some reason. Rest assured he will never show up to a meeting sans trousers and will always show up with fresh ideas that make you think about your career, business or life a little differently.

Creative: Concepts, Branding, Scripts, Key Messaging, Tone/Voice, Copy for all the places words go and some places they don't

Coaching: Career, Leadership, Teams, Life, Making sense of things a an upside down world

taplio

The Battle

Dan Nelken

TJ Bennett, ACC 🐱

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