Meriqua "Danni" White

Director of Content Strategy and Development

DW Creative

Fractional CMO

Elevate Leadership

Fractional Marketing Manager

DW Creative Publishers

Publishing Strategist

Entreprenista

I am a proud member of The Entreprenista League, a private community created to help founders make meaningful connections that lead to real business results. Join me and other ambitious Entreprenistas and join our community here: entreprenista.com/join

Member of The Entreprenista League

ForbesBLK

Official Member

Forbes Business Council

Bython Media

Senior Content Manager

Inc. Magazine

Digital Content Creator

HuffPost

Fractional CMO | Content/Growth Strategist | Demand Marketing Consultant --​> B2B Tech | SaaS | Healthcare | Finance | Emerging Tech

As a CEO, entrepreneur, marketing strategist, and advisor, I fuse my 10+ years of experience in propelling the growth of startups, brands, and businesses. My expertise lies in elevating their visibility, fostering customer loyalty, and driving revenue through the strategic implementation of branding, content development, and seamless omni-channel marketing experiences. Throughout my career, I have collaborated with an impressive range of companies, spanning from high-growth tech startups to renowned Fortune 500 enterprises. Notably, I have partnered with industry giants such as Microsoft, Google, CVS, Nextdoor, and Fidelity, delivering transformative solutions for their business success.

Chief Executive Officer

Helping impact-driven brands capture attention, hearts, and sales. Strategic messaging and catchy copy that make you the obvious solution.

Brand Messaging Strategist & Website Copywriter

Educator, Consultant, Speaker, and Trainer

I’m a copywriter on a mission - to help values-driven businesses meet their marketing goals. Because you can be motivated by doing good things AND increasing your bottom line.

You love your business, but either don't have the time, expertise, or desire to write the content you need to market it. Luckily for you, that IS my business and exactly what I love to do.

You know your brand inside and out. With my thorough research and discovery process, I will too. I write authentic and relevant content that your target audience actually wants to read. Your voice + my words = copy that connects and converts.

ABOUT YOU:

☑ You’re busy juggling multiple responsibilities and deadlines
☑ Your content sounds blah, or isn’t generating leads and sales
☑ You would rather poke your eye out than write marketing communications

ABOUT ME:

☑ Well, I’m (a bit) Type-A - I thoroughly research your product or service and your ideal prospect, pay attention to every detail, and always meet a deadline
☑ I believe in doing the right thing, always - no gimmicky sales tactics, just authentic copy that helps you meaningfully connect with your customers
☑ I approach everything with curiosity - I’ll ask the questions needed to nail your brand voice and figure out what sets you apart from your competition
☑ I love to collaborate with others - I’m happy to strategize with your designer, SEO expert, or anyone else involved in the project, including getting feedback   

WHO DO I WRITE FOR?

Good people doing great things, as long as our values align. Some of my favorite industries to write for are: health and wellness, nonprofit, sustainability, travel/tourism, and education. You know the value of your business. I help current and prospective clients see it too. 

Ready to connect? 
🔵 DM on LinkedIn
🔵 hello@stacyeleczko.com
🔵 https://stacyeleczko.com/contact

Web Copy | Website Content | Email Marketing | Sales Pages | Marketing Communications and Strategies

Stacy Eleczko🔅

In today’s Saturday Shenanigans spinoff, I bring you not a clever ad, but the latest cold pitch to land in my inbox.

And I have to say… this is a first.

Now, even though I don’t send cold pitches myself and I’m not a sales expert, I do help clients with email sequences. 

So let’s break this down from a copywriter lens.

Here’s what Brock actually did well:

• He started off with my name (and spelled it correctly).
• He told me where he found me. Clear, specific, direct.
• It’s brief and respects my time.
• And he attempted some risk reversal by assuring me he wouldn’t share these videos with anyone else.

Honestly? Not bad.

But here’s where Brock lost me:

I genuinely don’t know what the benefit is for me.

Sure, $100 for three minutes is decent money, but what’s the value proposition here, Brock?

Give me something.

A functional benefit: “Your feet will be contributing to a greater cause.”

An emotional benefit: “You’ll feel confident knowing your arches are appreciated.”

A social benefit: “Join a community of creators who take foot content to new heights.”

Help me understand why I should care beyond the cash.

And listen, I have questions:

• What exactly does one do with their feet for 3 minutes?

• Are there special lighting requirements? Audio??

• Do my toes need to project confidence and authority?

• Is there a storyboard? A creative brief?

• Should I warm up? Stretch? Hydrate? Oil the cuticles?

Despite my curiosity, this didn’t make me want to take action. Unless “mark as spam” counts as a CTA.

Here are a few constructive suggestions that might have helped Brock convert:

• A clear offer: “Here’s exactly what I want, why, and what you get in return.”

• A stronger hook: “Your feet may be the missing piece of my business model.”

• Social proof: “Top creators trust me with their… um… content.”

• A positioning statement: “I’m the leading boutique agency specializing in niche digital assets.”

• A CTA that inspires confidence: “Reply ‘TOE’ to get started.”


Your turn 👇🏻 

- What’s the most ridiculous cold pitch you’ve ever gotten?
- Or what advice would you give Brock for improving his outreach?

Be the brand they remember, not the one they scroll past | Brand messaging strategist & website copywriter for impact-driven B2Bs ready for reach beyond referrals | Speaker 🎤 | Book lover 📗| Cookie connoisseur 🍪

graphical user interface, text, application

I once dated a guy in college just because he was hot.

Squeezed into the crowd of people waiting to get into the Florida State vs. Duke basketball game, I ended up practically sitting in his lap.

I apologized and his friend joked “Don’t be sorry. You guys make a cute couple.”

We laughed and ended up talking until it was time to head to our seats, but not before he handed me his number. (Yep, this was back when people called.)

I saw him the next night and he was just as cute as I remembered. But he was also kind of boring, and not really all that clever.

And (not my finest moment) I didn’t care enough to overthink it.

Let’s be real. I wasn’t looking for love. 

I stuck around for a month, until, well, I got bored.

Why am I telling you this?

*𝘴𝘦𝘨𝘶𝘦𝘴 𝘪𝘯𝘵𝘰 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘢𝘯𝘢𝘭𝘰𝘨𝘺*

Because your marketing might be doing the same exact thing.

Just because someone:

→ downloaded your lead magnet
→ commented on your post
→ visited your website

…doesn’t mean they’re your ideal client.

Most service businesses make the same mistake: confusing attention for connection.

Content that just grabs attention is a vanity metric.

Content that grabs the attention of the right people fills your pipeline with buyers.

Otherwise, you end up with:

- Website visitors who click around for 30 seconds, then disappear
- Discovery calls where you end up “explaining what you do” for 40 minutes
- A growing email list full of people who will never buy from you

When your copy gets the right message to the right people at the right time, you:

- attract qualified leads who want to buy
- repel unqualified leads (that’s a good thing)
- make it easy for the right people to say “yes”

Hot dates don’t make for lasting relationships, and attention alone won’t grow your business.

So, here's the real question: is your messaging helping you attract your best-fit clients, or are you still entertaining everyone who lands in your lap? 🤷‍♀️

Most business owners don’t have a content problem.

They have a positioning and messaging problem they keep trying to solve with more content.

If your marketing feels scattered, inconsistent, or ineffective, that’s not a tactics issue. It’s a strategic one.

That’s exactly what I’m digging into at the Own Your Spotlight Summit on Monday, December 8 here in Raleigh.

🎤 I’m talking about:

- The disconnect between what you think you’re communicating and what your buyers are actually hearing

- Why you can’t fix sales problems without fixing your messaging

- Why your message isn’t triggering the “Oh, that’s me” moment, and what to change so it does

And you’re not just coming to sit in a ballroom listening to talks.

You’re in the room with:

✔️ Built-in networking throughout the day
✔️ Conversations with people doing the work
✔️ A happy hour at the end, with your first drink on our sponsor

And the speaker lineup is stacked:

Melissa Cohen, Kevin D. Turner, ANNABEL PICKENS, Larry Long Jr 🎤, WENDY SHORE,  Donnie Boivin, Brian Ondrako  

If you’re worried this will be another hype-filled event, it’s not.

You’ll leave with messaging that aligns with what your buyers need and a clear sense of how and where to use it next.

If you’re local to Raleigh, Durham, Chapel Hill, or anywhere close, I’d love to get more local business owners in the room.

Tag a friend, client, or colleague who should be there. (And yes, reposting helps. I don’t ask often.)

If you want to walk into 2026 with a clear message and a strategic visibility plan, this is where you’ll walk away with the practical tools to get there.

If you’re a “plan ahead” person, grab one of the remaining seats now. 👇🏻

If you’re a “wait until the last minute and roll the dice” kind of buyer, hit save so you don’t forget. 

📍 Raleigh, NC
📅 Monday, December 8

💫 ownyourspotlightsummit.com (use STACY30 for $30 off)

If you want the link in your DMs, comment SPOTLIGHT (not a spammy guru tactic, just me making it easier for you)

See you there?


———

And… a huge thanks to our sponsors:

David Williams  and RTP Photo & Video  📸
William Bissett  and Portus Wealth Advisors 🥂
Transfer Co. Food Hall

Be the brand they remember, not the one they scroll past | Positioning and messaging strategy + copywriting that build trust so your brand can grow beyond referrals | Speaker 🎤 | Book lover 📗| Cookie connoisseur 🍪

No alternative text description for this image

This isn’t a post about red/blue, left/right, for/against.

It’s about basic humanity and refusing to stay silent.

About paying attention when it would be easier not to.

“I stay out of all that” often shows up when it’s easy to look away because the fear, the danger, and the consequences aren’t happening to them.

My values are simple: integrity, people first, and kindness.

They guide how I show up, what I stand for, and what I won’t ignore.

It’s why I run my #SpotlightSeries every week.

They’re simple acts of recognition. No angle, just showing up for people the way I think we should.

But those aren’t just my core business values. They’re my non-negotiables in my personal life too.

And even though I don’t usually bring these conversations to LinkedIn, living my values doesn’t stop at my work. 

Last night, showing up required something different from me.

Armed “immigration enforcement” made their way to NC this week. 🧊

First, in Charlotte. Yesterday, they were in my backyard.

So I went into the streets—because staying home while families in my community are living in fear is something my values won’t let me do.

And to be very clear about what’s happening here:

They are not “enforcing the law.” They are directly targeting the Latino community, not criminals. Families. Workers. Kids.

There’s a reason these agents are wearing masks.

And it’s not because they’re doing the right thing.

People who stand on the right side of humanity don’t hide their faces.

If you think staying quiet keeps you “out of it,” it doesn’t.

Silence is a choice. And it’s loud.

Talking about community when you’re growing a business is easy.

Talking about community when your neighbors, your kids’ teachers, your grocery clerk, and local families are terrified?

That’s where it counts.

No child should walk into school wondering if today is the day they get torn from their family.

No parent should have to choose between going to work or staying off the radar.

No one should have to strategize to get groceries without being seen.

If this makes you uncomfortable, good. You’re supposed to feel something.

If we truly want change, it won’t come from “thoughts and prayers” energy.

It comes from organized, consistent, real-world action—the kind that prevents us from repeating the ugliest parts of our past.

🔦 So today, I’m spotlighting organizations doing the real work: protecting families, offering legal support, spreading accurate information, and showing up long before last night.

CHIRLA  
National Immigrant Justice Center  
Immigrant Defense Project  

Support them if you can.

Donate. Volunteer. Share. Stand with the people in your own community.

If you have a voice, use it.
If you have a vote, use it.
If you have a platform, use it.

Community isn’t something you build for visibility.

It’s something you protect when it matters.


PS: Debate policy if you want, but dehumanizing people by calling them “aliens” or “illegal” isn’t welcome here.

I’m not big on performative gratitude, but I am big on acknowledging the people who show up, support, challenge, and celebrate with you. 

Gratitude is a big part of why I do this #SpotlightSeries every week. It keeps me grounded in what matters. 

And this week, I want to call out a few people I genuinely can’t imagine doing this “solo” business thing without.

These are the people who make my day-to-day lighter, my decisions clearer, and the whole thing a lot more fun.


To Lee Densmer and Renee Lynn Frojo ✨

We may have met on LinkedIn, swapped referrals, and collaborated long before we ever met in person, but Mexico City changed everything. 

That retreat solidified something I genuinely value. You’ve both become people I feel like I have by my side every single day. 

Whether it’s a win, a challenge, or an unhinged screenshot from the internet, our group chat is where I go first. You’re both brilliant in business but even better as friends. 


To WENDY SHORE

Building Content Circle with you has been wild, fun, challenging, messy, and unbelievably rewarding (sometimes all at once).

You bring sharp ideas, thoughtful pushback, and flexibility when it matters most. And you somehow always understand my talk-to-text messages, even when they come through looking nothing like what I meant. 

I’m so grateful for your partnership. You make the work better and the chaos funnier (perfect combo).


To Brian Ondrako

Thank you for being someone I can text with new ideas, half-formed thoughts, or my latest harebrained pivot, and then grab coffee and talk business for hours. 

You bring clarity, collaboration, and a grounded perspective every time, and I’m grateful for it.

And I can’t wait to share the stage with you soon and actually start turning our “we should do that next year” ideas into real 2026 projects.


To Gina Torres-Perryman

You were the first person I met at the first in-person networking event I ever attended, and I’m so glad you were. You’ve become a true friend. 

People naturally gravitate toward you for a reason. You’re an incredible connector who’s brought so many great humans into my world, and you’re the kind of person who will hype someone up and offer honest feedback when they need it. 

Everyone needs someone like you. 


💛 If there’s someone in your life who deserves to hear your gratitude, consider this your reminder to tell them today.

Want to make me lose my mind?

Tell me to do something slowly or to “take baby steps.”

But in 2023, that’s exactly what I had to do.

Back then, I was just another person with a LinkedIn profile I’d created 11 years earlier and completely ignored. 

Fast forward to today, and LinkedIn is where most of my opportunities start, including this one: 

being invited onto the podcast of the person who taught me how to show up here in the first place.

When I started my business, everyone kept telling me I “needed to be on LinkedIn.” 

So I showed up, but I had no idea where to begin.

That’s when I joined Ilise Benun’s 21-Day LinkedIn Challenge.

She helped me build a habit and a mindset that actually stuck. 

I’ll be honest: her approach drove me a little nuts at first. 

She moved slowly and focused on tiny steps (definitely not my default setting). It felt…too simple.

But by the end of those three weeks, everything clicked.

Those tiny steps, the ones that felt almost too small to matter, are what made consistency doable and they ended up shaping how I run my business today.

It’s how I set goals, how I break down big projects, and how I support Content Circle members who feel overwhelmed or stuck.

Baby steps may sound boring, but they’ve been one of the most effective tools in my business. 🤷🏻‍♀️

So when Ilise invited me to be a guest on her podcast, I said yes immediately.

We talk about our similar approaches to marketing and the role of AI in our businesses.

And there’s a moment in the conversation where we both name the number one thing we believe is essential for building a sustainable, thriving business.

(Hint: it’s not tactics or tools.)

If you want to hear it, give the episode a listen now or hit save to listen later.

And if you know of a copywriter who’s worried about being replaced by AI, tag them below or hit repost. 

🎧 https://lnkd.in/e59Kikxh

At least once a week, I end up talking with founders or teams who are great at what they do, but trip over their words as soon as they try to explain it.

They’re smart, they’re experienced, and their clients adore them.

But when they try to put their value into words especially for people who didn’t come through a referral, they can’t quite get it right.

Here’s what I hear on repeat:

“People say our content is strong, but it’s not doing anything.”

“We know what we’re trying to say, but it’s not coming out clearly.”

“We get interest, but the people reaching out aren’t the ones we want.”

“We’ve rewritten our headlines to focus on benefits, but nothing changed.”

“We’re losing work to people who aren’t nearly as good, and we don’t get why.”

Let’s call this last one out for what it is:

Your not-nearly-as-good competitors aren’t winning because they’re better; they’re winning because they’re clearer.

You’re not missing confidence. 

You’re missing insight.

You can’t clearly and precisely articulate your value when the only data you’re pulling from is memory, assumptions, or language built for an earlier version of your business.

This is why I push Voice of Customer (VoC) so hard. Because without real audience insight, you end up guessing. (And guessing is expensive.)

Here’s what solid, honest VoC actually gives you:

✔️ the phrases your best clients actually use when they describe the problem you solve
✔️ the moment they realize, “Okay, I need help with this”
✔️ the real reason they hire you (it’s almost never the one you think)
✔️ the hesitations that slow them down
✔️ the line between someone who’s a perfect fit and someone who’s not—in their words, not yours

When you have that level of insight, people understand the value of your work without you over explaining.

Your differentiation is obvious.

And the right-fit clients show up because they recognize themselves in what you’re saying.

Instead of asking what you do, they ask “When we can we start?”

If you want a first simple step, do this:

Pull the last three times someone said yes to working with you and write down the exact words they used when they explained why.

That’s your first piece of real VoC (and it’s almost always more useful than another round of headline tweaks).


If you could ask your audience one VoC question that would finally fill in a missing piece for you, what would you ask? 👇🏻


P.S. Step 2: Follow Matt Thomas 🥁. He has something coming soon that will literally change the face of how we collect and use VoC insights.

taplio

The Battle

Meriqua "Danni" White

Stacy Eleczko🔅

Followers

Posts

Engagements

Likes

Performance ScoreStacy Eleczko🔅's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Meriqua "Danni" White

Stacy Eleczko🔅

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Stacy Eleczko🔅's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreStacy Eleczko🔅's LinkedIn Performance