Danny DelVecchio ✌️

Video On Easy Mode

3 years ago, I helped a friend make his first-ever videos and realized something:

Most founders are sitting on a goldmine, but have no idea how to tell their story.

They understand the potential of what video can do for their business.  

But the process is uncomfortable, time-consuming, and overwhelming. 

That’s why I started Video on Easy Mode, a video marketing agency built for busy founders who want to build trust, generate leads, and grow their business on LinkedIn (without becoming influencers or spending hours filming).

Since then, I’ve helped 180+ founders create strategic video content that drives real revenue, not just vanity views.

From ideation to filming to editing to distribution, we make it easy for founders to show up as the face of their business and let their content do the selling.

Video Producer

MagicPost

The all-in-one platform for easily creating, scheduling, and curating LinkedIn content.

MagicPost recently raised €690K to become the top LinkedIn content creation solution worldwide!

Brand Ambassador

Free Business School Podcast

I never went to business school. I didn’t even graduate from college.

Everything I’ve learned came from 2 things: 

1- Surrounding myself with smart people 
2- And experimenting like crazy

But I also interview experts for a living. 

I've filmed videos with 184 founders across any industry you can think of.

Finance. Sales. Marketing. Engineering. HR. Tech. Real Estate. Health and Wellness. Consulting. You name it.

So you could say I’ve been getting a free education.

Now I’m turning these expert interviews into something YOU can learn from too.

It’s called FREE BUSINESS SCHOOL.

No gatekeeping. No gurus. No $10K masterminds.

Just honest conversations with people who are actually building successful businesses.

Available on YouTube or Spotify.

Host

Paychex

Partnered with accountants, banks, and financial professionals to serve their clients with payroll, outsourced human resources, and employee benefit solutions.

Channel Sales Consultant

SBS Tech

Develop revenue stream, opportunity funnel, strategic partnerships and sales team foundation In NY Metro market with a focus on specialized mobility services critical to public and private organizations responsible for ensuring public safety.

Enterprise Mobility Consultant - Public Safety

Spring Mobile

Building, training, and leading outside sales manager teams in mid-market and small business space operating across 2 AT&T sales channels (telecom & mobility) in East Region.   

Original member of core Senior Leadership team that planned, developed and launched new organization to address US business market.  

Key player in design, and execution of Spring Business sales program including – 
o	Launch of Solution Provider program
o	Development of Partnership strategies
o	Implementation of CRM
o	Delivery of New Hire training 

Direct team of 6 sales managers and over 50 direct sellers across 20 states who consistently meet and exceed performance metrics in direct B2B sales role.

Awarded 2017 President's Club for outstanding performance

Sr. Manager Enterprise Sales

Build, train, and lead outside sales team to increase market share in small business space in Northeast Region for top AT&T Retailer.

Promoted after 5 months in direct sales. Developed and managed team of 15 B2B sellers.

Led all sales managers in Gross Profit and KPI performance each month in 2017.

Served on Senior Leadership team executing projects key to Spring Business – creation of job descriptions, sales tools, and retail partnership strategies.

Top-performing Sales Manager in organization.

Regional Business Sales Manager

Hired to Direct sales position, closing deals with new and existing customers for AT&T products, services, and solutions to achieve strategic business priorities.

Mobilized on multiple fronts to prospect, uncover opportunity and propel B2B mission. 

o Email marketing / social media / cold calling / door-to-door
o Leveraged network of former colleagues at AT&T
o Built relationships with retail partners
o Initiated strategic partnerships with AT&T authorized agents.
o Innovated unique sales strategy to make deals more competitive.

Business Account Executive- Northeast Region

Tools4ever International

Selected as a direct sales person to create opportunity in US market segments with little or no penetration by this major global provider of Identity & Access Management security solutions built on software products and integrated consultancy services. 

Prospected aggressively to quickly build a strong cross-industry pipeline of opportunity exceeding $1M; includes Government, Real Estate, Entertainment, Retail, and Legal.

Closed sales of integrated solutions to CIO level; services - Single Sign-on, Self-service Password Reset, Active Directory Lifecycle Management; Software Licenses, Lifecycle Authentication, and Professional Services.

Account Executive

AT&T

Prospecting and Direct selling of AT&T products, services, system, applications and solutions to new and existing customers in small to mid-market.

Created and implemented aggressive personal action plan for success in new B2B role. 
o Ramped up technical knowledge.
o Leveraged wider set of products and services than usual in the target market. 
o Teamed effectively with Technical Consultants and AT&T Partners to bring consultative sales approach to customers and prospects.

Gained recognition as top performer, role model and mentor to new team members.

Consistently exceeded sales goals selling to diverse accounts across range of industries.

Hand-picked to represent NY/NJ Market on 2013 NE Region Employee Council.

4-time winner of annual Sales Achievers Trip 

Top 5 Performer NY-NJ 2012-2014

Account Manager- Business Integrated Solutions

Within 6 months of assuming ASM role, coached and motivated sales team; moved store from Level 1 to Level 2 ranking for first time.

• As Acting Manager during Q4 2010, finished among top achieving stores in overall directorate ranking and number 1 in Gross Adds and Opportunity Close Rates.

• Scored 4.92 (of possible 5) In 2011 Leadership and Engagement Survey across all dimensions.

• Winner of: Top Gun Award Nov. 2010. / Fast Start Incentive for Gross Attainment Feb. 2011 / 4G Sales Incentive.

Assistant Store Manager

• Achieved opportunity goal in every month.  Finished 2009 ranked in the top 3% of RSCs in the NY / NJ Market.  Rated Far Exceeds on 2009 Performance Review.

• Earned Northeast Region Top Gun Award for Oct. 2008, April, September, October, and Q4 2009; Service Excellence Award for Q1 2009. Customer Satisfaction scores over 85% for 2009. 

• RISE Program participant for management development, selected by ARSM.

Retail Sales Consultant

RadioShack

After 12 months as successful salesperson was selected from several candidates to manage retail store selling range of computer, electronic and wireless products.

• Managed all aspects of store operations including inventory management, sales floor maintenance, financial tracking, customer service, and staff management – scheduling, team meetings, coaching, goal setting, performance reviews, and training related to products, procedures and sales.

• As lead sales person acquired knowledge of wide variety of electronic products and maintained highest sales per ticket and highest volume of mobile device sales.

Store Manager / Sales Rep

Stress-free video content for founders | 200+ companies served | $20M+ in pipeline generated

You didn’t start a business to become a content creator. 

But you also understand that having a strong online presence is critical to staying relevant and building trust with your potential clients.

You also know video is the fastest and most effective way to gain that trust and convert casual viewers to paying clients.

But you’re not trying to be the next big influencer. 

Good news is I’ve helped 100s of founders and companies drive millions in revenue without millions of views and giant audiences. 

Bonus! We also have fun making the content. 

If you want put your video on easy mode, holler at your boy. 👇

https://calendly.com/coachdcreates/video

Here's what some of my clients are saying...

———

"Your true genius is in bringing topics to life. For me, there's a big gap between my great ideas and a great piece of content. Your service bridges that gap." 

- Chris Schwargel, Performance Psychology

———

"But being so visible online and wanting to deepen the relationship with my audience, I know that video is something I want and need to do more of. Text content is my jam, but video is actually my favourite way to consume content as a consumer. So I tried out Danny's service - unreal."

- Matt Barker,  Ghostwriter

———

"Before, I spent countless hours each week thinking up ideas, recording, and trying to edit videos on my own. It was exhausting, and I eventually stopped making videos altogether from frustration and burn out. But now, thanks to Danny and his team, making short video clips is a breeze."

- Deb Curtis, Business Broker

———

"I've recommended his video service to SO MANY people already and will continue to do so to anyone who will listen. He makes creating video content accessible to even the busiest of people."

- Lea Turner, Founder of The HoLT

Coach and Content Strategist

LinkedIn is the #1 platform in the world for coaches to attract and convert new clients.

I help coaches get clients on LinkedIn without spending hours a day or sending spammy cold outreach.

We've got 40 days left in 2025.

I don't know about you, but when I look at my year, I don't know whether to cry or to celebrate.

I have half the clients I had in January. 
↳ But I built new offers and products that I love.

I'll miss my revenue goal by $100,000. 
↳ But I'll beat last year's revenue by $100,000.

I didn't pay all of my credit card debt. 
↳ But I went to Disney and did weekly date nights.

My LinkedIn reach dropped by over 100%. 
↳ But I activated other channels like YouTube and email.

I worked way harder to earn new business. 
↳ But spent the most time with my wife and kids ever.

The more I think about it, the more I feel... 

This is the way it's SUPPOSED TO BE!

Growth isn't easy. It's painful. But also exhilarating. 

 And I feel so blessed to get up every morning and live THIS life.

40 days left! How are you gonna spend them?

Stress-free content systems for founders | 200+ companies served | $20M+ in pipeline generated

Be the person you want your kids to be. 

Every morning at 7:00 AM, my kids come bolting down the stairs, and the first question is... 

"Dad, did you just get back from the gym?"

Every Sunday, they wake up to me flipping pancakes. 

They know to put on their church clothes.

They see me putting in the hours at my home office. 
They see me coaching their basketball teams. 
They see me give money to the homeless.
They see me volunteering at church. 

We've heard it a million times. Your actions speak louder than words. 

As a homeschool parent, I'm optimising my business for more time with my kids. 

So I'll be taking on fewer clients in 2026. 

And focus more on innovating and growing the Content on Easy Mode software. 

So I can serve more people, spend less time on delivery, and spend more time with my boys. 😁

I saw a post yesterday calling Alex Hormozi a liar.

But the million-follower gurus are NOT lying to you.

They're just playing a completely different game.

Think about this way...

If every one of your posts reached 100k people, you'd promote yourself in a different way.

But the reality is that your post reaches 1,000 people.

You can't use the same approach.

So you're better suited to learn from someone who isn't so far removed from where you are.

1-2 levels above you. NOT 10.

Someone who actually remembers what 1,000 followers feels like.

Someone selling high-ticket services like yours, not low-priced courses and info products.

I love Hormozi. Some of his advice is bang-on. Some of it doesn't work for me.

But I'm not at a stage in my business where I can hire him... #GOALS

PS. Do you think these big influencers are lying to you?

This is the simplest way to get clients on LinkedIn:

But 99% completely ignore it because it's "boring."

I've done Video Testimonials for 40 founders...

All 40 have gotten an ROI within 60 days.

Here's the psychology behind it:

When people see someone EXACTLY like them getting the results they WANT... 

Their brain says, "That could be me."

That's it. They're sold. Game over!

- They work as LinkedIn posts
- They're the best performing ads
- They increase conversions on websites
- They crush in sales meetings and proposals

I attached an E-Book. A complete blueprint for using video testimonials to grow sales by 30% in 90 days.

PS. Should I run a Black Friday deal for testimonials?

The Testimonial Loop

There's only ONE thing that can literally change your entire business overnight...

SOCIAL PROOF.

I know because it happened to me.

When I started my video agency, I had never done it before. I was feeling the imposter syndrome! 😬

So I gave it away free for 30 people.

One of those people happened to have a lot of leverage on LinkedIn.

And her testimonial helped me sign my first 7 clients.

I haven't looked back since.

I've been riding the momentum of that one testimonial for the last 2.5 years.

So, if you have clients who've had a great experience and results working with you?

That is your biggest LEVERAGE.

But like most people...

You're probably doing nothing with it.

It's time to change that!

Put your testimonials on Easy Mode?

We make it easy by doing the scheduling, interviews, and editing. 

Plus, we show you exactly where testimonials fit in your customer journey to convert more clients

I have 4 spots left in 2025 before the price increases in January.

I'm 42 with $0 saved for retirement. 😬
 
Most financial advisors would immediately have a panic attack upon hearing that.
 
But what they don't know:
 
- I emptied everything to pay off my wife's student loans so we could afford our first home

- I emptied it again to keep the lights on when I quit my job to build my business.
 
When I told Derek Coburn though, he didn't judge me. 

Instead, he APPLAUDED me.
 
Because Derek's been a financial advisor since 1998. And he's seen the same story 100 times:
 
Client hits their "number." Retires at 65. Then realizes their marriage is dead, body is broken, and they've already spent 93% of the time they'll EVER have with their kids.
 
Because Derek has a very different perspective on retirement. 

He even wrote a book about it. (Let's Retire Retirement)
 
His advice to me: Work 10 more years. Save $110/month instead of $2,400.
 
That's an extra $2,290 a month!
 
That's Disney World NOW
WEEKLY date nights with my wife
Never missing my kids' game EVER
 
Not someday. Today.
 
We went DEEP on this week's podcast: 

- Why 70-year-old CEOS make 3X as consultants 
- The $50k nighttime snuggle story that wrecked me 
- How "fun recession" kills more dreams than any crisis
 
YouTube - https://lnkd.in/en3Tz-jS
Spotify - https://lnkd.in/erEkMWgc
 
Look, I'm not saying burn through your savings like me. That's obviously not ideal.
 
But maybe there's another way.

That doesn't involve sacrificing everything today for a tomorrow that might never come.

I'll admit it:
 
I completely screwed up my app launch.
 
For the last 3 years, I've sold $1,000+ services. Then I tried selling $50 software the same way.
 
Feels like a gut punch from Mike Tyson. 🥊
 
Here's what I learned:
 
Phase I of our app had Zero wow factor on it's own. 
 
So I'm pivoting.
 
New Plan: Don't sell the app right away.
 
Include it in my services. My VIP clients will get the full experience immediately. 

On top of that, I'm launching a small-group program to help experts land high-ticket clients through content.

Members will get access to the full application, plus access to me for help with positioning, GTM strategy, and social selling.

I am opening up 10 spots to start in January.
 
DM "EASY" before spots fill.
 
P.S. I will offer the app as a standalone. But need some more data first.

Everyone thinks persistence is about pushing harder.

But my friend and mentor got to the real problem after 7 months on LinkedIn with $0 to show for it.

"You're actually afraid of success."

Wait, what? 

As soon as something gained traction, I'd sabotage it with a "better" idea. Classic shiny object syndrome. 

But it was deeper than that. 

I wasn't failing. I was quitting. EVERY SINGLE TIME!

That realization changed my life.

Your biggest obstacle isn't the market, the algorithm, or the competition.

It's YOU!

PS. Do you have a person who calls you out?

____

𝘐'𝘮 𝘋𝘢𝘯𝘯𝘺. 𝘐 𝘩𝘦𝘭𝘱 𝘦𝘹𝘱𝘦𝘳𝘵𝘴 𝘣𝘶𝘪𝘭𝘥 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘴𝘺𝘴𝘵𝘦𝘮𝘴 𝘵𝘩𝘢𝘵 𝘢𝘵𝘵𝘳𝘢𝘤𝘵 𝘩𝘪𝘨𝘩-𝘵𝘪𝘤𝘬𝘦𝘵 𝘤𝘭𝘪𝘦𝘯𝘵𝘴 𝘰𝘯 𝘓𝘪𝘯𝘬𝘦𝘥𝘐𝘯.

𝘋𝘔 𝘮𝘦 𝘌𝘈𝘚𝘠 𝘧𝘰𝘳 𝘧𝘶𝘭𝘭 𝘢𝘤𝘤𝘦𝘴𝘴 𝘵𝘰 𝘮𝘺 𝘴𝘺𝘴𝘵𝘦𝘮𝘴.

"Your price is too high." We've all heard it before. 

But this is the best response I've ever heard to overcome the dreaded price objection.

It came from my homey, Stephane Seguin.

After 30 years in sales and millions in closed deals for Fortune 100 companies, he does something that catches EVERYONE off guard...

He asks: "Why do you think that is?"

Is your mind blown? 🤯

I know it's so simple, but it works like a charm. (I tried it)

I just had Stephane on the podcast and dropped some other banger sales nuggets... 

- ONE word that instantly opens people up
- How getting customers to cry actually builds trust
- Why "What's keeping you up at night?" doesn't work
- Why chasing "yes" is backwards – chase this instead
- The script that helped his client close $55K in 2 weeks

Watch on YouTube → https://lnkd.in/eQYQXiWm
Spotify homies go here → https://lnkd.in/e4mGTNsq

P.S. If you need a little boost with sales, hit up Stephane.

Harsh Truth: The boring stuff makes the most $$$

99% completely ignore video testimonials.

But the top 1% who have them make all the money

And they don't even need to sell.

The clients do all the selling for them!

Here's the psychology behind it:

When people see someone EXACTLY like them getting the results they WANT... 

Their brain says, "That could be me."

That's it. They're sold. Game over!

- They work as LinkedIn posts
- They're the best performing ads
- They increase conversions on websites
- They crush in sales meetings and proposals

I'm running a Black Friday special for Testimonials on Easy Mode.

We interview 5 of your clients, capture their stories, and then create a highlight reel of all the best clips.

6 videos that will help you sell yourself for years!

DM me to get the deets.

I've posted an insane 1,135 times on LinkedIn, and this is the 3-step framework that lands me clients...

Step 1: Share your insights
Give your best tips upfront

Step 2: Add client examples 
Show how it works in practice

Step 3: Include your results 
Natural social proof, not forced

This super simple approach has landed me over 251 high-ticket clients over the last 3 years.

Here's why it works:  

You're teaching AND proving simultaneously.

PS. Who's your favorite teacher on LinkedIn? 🍎

____

𝘞𝘢𝘯𝘵 𝘵𝘰 𝘭𝘢𝘯𝘥 𝘮𝘰𝘳𝘦 𝘩𝘪𝘨𝘩-𝘵𝘪𝘤𝘬𝘦𝘵 𝘤𝘭𝘪𝘦𝘯𝘵𝘴 𝘰𝘯 𝘓𝘪𝘯𝘬𝘦𝘥𝘐𝘯 𝘪𝘯 2026.

𝘋𝘔 𝘮𝘦 𝘌𝘈𝘚𝘠 𝘧𝘰𝘳 𝘧𝘶𝘭𝘭 𝘢𝘤𝘤𝘦𝘴𝘴 𝘵𝘰 𝘮𝘺 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘴𝘺𝘴𝘵𝘦𝘮𝘴.

Have you ever had a client who SUCKS?

This is how you feel every time their name pops up in your notifications → 😩

You'd do just about anything to avoid having another client like that.

One of my best homies has mastered the art of ONLY landing dream clients.

His name is Moe Choice.

And his secret?

He really DOESN'T CARE what people think of him.

A lot of people don’t like Moe.

They don’t like his ranting. They don’t like his foul mouth. They don’t like his aggressive sales approach.

But that’s EXACTLY what he wants.

It eliminates all the people he knows who would suck to work with.

Moe runs a $50k/month coaching business working with ONLY 6-12 people per month.

But it’s all people that he’d actually want to start a business with.

Moe joined me on Free Business School Podcast 

Here’s what we covered:

- the difference between solopreneurs and freelancers
- the “magic pill” question that closes $10,000 deals
- why passive income is for people “on f*cking drugs”
- his 100-messages-before-breakfast outreach routine
- brutal truth about why your positioning isn’t working

YouTube → https://lnkd.in/eS3MTGr7
Spotify → https://lnkd.in/epYhztx9

Fair warning: This episode has more F-bombs than a Tarantino movie.

But if you’re tired of working with clients who drain your soul...

This one’s a must-watch.

PS. Have you ever checked out my podcast?

Everyone thinks LinkedIn video is dead. 

But really, they're just measuring the wrong thing.

The math nobody talks about:

100 views × 1 minute = serious buyers 
5,000 views × 3 seconds = worthless vanity

People watch when they're interested. 
Interest means intent to buy. 
Intent means revenue.

My client landed a $42k retainer last month from a lead generated by a video.

He has 9k followers, but the video got only 700 views.

I'll take $60 per view any day! 😂

Be honest. Do you check your watch time?

____

𝘐'𝘮 𝘋𝘢𝘯𝘯𝘺. 𝘐 𝘩𝘦𝘭𝘱 𝘦𝘹𝘱𝘦𝘳𝘵𝘴 𝘣𝘶𝘪𝘭𝘥 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘴𝘺𝘴𝘵𝘦𝘮𝘴 𝘵𝘩𝘢𝘵 𝘢𝘵𝘵𝘳𝘢𝘤𝘵 𝘩𝘪𝘨𝘩-𝘵𝘪𝘤𝘬𝘦𝘵 𝘤𝘭𝘪𝘦𝘯𝘵𝘴 𝘰𝘯 𝘓𝘪𝘯𝘬𝘦𝘥𝘐𝘯.

𝘋𝘔 𝘮𝘦 𝘌𝘈𝘚𝘠 𝘧𝘰𝘳 𝘧𝘶𝘭𝘭 𝘢𝘤𝘤𝘦𝘴𝘴 𝘵𝘰 𝘮𝘺 𝘴𝘺𝘴𝘵𝘦𝘮𝘴.

Retirement is a scam.

It's supposed to keep you safe, but instead, it keeps you bored, stressed, and unhappy.

I never plan to retire.

Knowing the future version of me exists actually frees me to be present NOW. 

To coach basketball. To teach Sunday school. To say yes to more family time that I'll never get back.

Your future earning potential means that you DON'T have to sacrifice today. 

Derek Coburn wrote an entire book about this. 

If you want a fresh perspective on retirement, check out our conversation... https://lnkd.in/e83cHjSC

I ran a test to see how well AI knows my brand. 

And the results are shocking. 

I didn't answer any questions. It pulled this from the meeting transcripts I've been uploading over the past year. 

Here's what it came up with: 

WHO I AM & WHY THIS BUSINESS EXISTS
====================================

My name is Danny. I’m the founder of Content on Easy Mode, a tech-enabled content service.

My mission: To make it faster and easier for businesses to create content that actually attracts clients.

My backstory: 

- I spent 20+ years in sales as a rep, manager, trainer, and sales director.

- My company was acquired and overnight I went from sales director to entry-level rep. I hated it and knew I wanted out.

- In 2017 I started a podcast and grew it to 500,000 listeners through organic social media only.

- I combined my two superpowers — sales and social media — to build a coaching business that evolved into an agency and now a tech-enabled service.

- Today I make more than I ever did in corporate, work with clients I love all over the world, and all of my revenue has come from organic content. No ads.

- I want to help other experts do the same: use simple, strategic content to attract high-ticket clients without becoming “influencers.”

I deeply believe:

- Most experts are sitting on a goldmine of content inside conversations they’re already having.

- Content should feel like an extension of your business, not a second job.

- Simple, repeatable systems beat complex “guru” tactics.

My core values (PACT)

Passion – Work should be something you genuinely enjoy waking up for.

Accountability – Discipline and follow-through beat motivation.

Community – No one should build alone; mentors and peers matter.

Transparency – Being upfront and honest about wins, losses, and lessons attracts the right people.

====================================

A little scary. Maybe? 

But is it also an unfair advantage? Hell yes. 

Your potential to recreate yourself is unlimited. 

BUT

You need to give it the right inputs. 

I'm running a masterclass on how to use AI and video to create content that sounds like you and attracts high-ticket clients. 

Comment "67" if you want in. 

PS.  My kids keep saying that over and over, and I have no idea what it means.

In my last job, as a new hire in a brand-new industry, I was asked to present to 300 of my peers. 

Why me?  

Because I was the only one making videos.

So stop waiting for the right time to be BOLD... 

There's no time like the present!

Darryl McDaniels, aka DMC, is 61 years old.

This weekend I saw him perform live in Charleston.

Run-DMC is a legendary hip-hop group. I'm sure he doesn't have to be performing on stage at age 61. 

But he chooses to be. 

Because he loves it. And I love what I do. 

So, I never plan on retiring. 

Expect to see me at 90 years old still making videos for social media. 😂

PS. My homey Dana K Davis got some sick footage.

This might be hard to hear...

But every problem in your business is a YOU problem.

It’s not the market. Or the economy. Or the employee who doesn’t listen. Or the annoying customer.

It’s YOU.

My homey, Travis Lee Howard said it best... 

“𝘌𝘷𝘦𝘳𝘺 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘱𝘳𝘰𝘣𝘭𝘦𝘮 𝘪𝘴 𝘢 𝘚𝘌𝘓𝘍 𝘱𝘳𝘰𝘣𝘭𝘦𝘮 𝘪𝘯 𝘢 𝘥𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘵 𝘤𝘰𝘴𝘵𝘶𝘮𝘦.”

Travis delivered this tough love to me during the latest episode of Free Business School Podcast. 

Think about it. That “external” problem you keep blaming?

It’s just life unfolding.

A customer said no. The vendor didn’t deliver on time. The market shifted.

These aren’t problems.

They’re just things that happened.

The REAL problem is how you react.

Travis walked me through his whole framework for building conscious businesses.

We covered:

The Costume You Wear 
If you're putting on a "different you" at work, something deeper is broken.

Self → Customer → Machine → Team 
A simple framework to diagnose exactly where your business is stuck.

The 90-Day Rule 
The first big change Travis made at his law firm (and why your team meetings might be killing growth).

Your Team Comes Last 
Why this counterintuitive approach actually serves your people better.

Watch it here... https://lnkd.in/eXX3yrUW
Spotify homies... https://lnkd.in/eatqpWjm

3 simple steps to make $$$ with content.

(it’s much easier than people make it out to be)

I’m going LIVE in 24 minutes! 🤗

It’s been a while since I’ve done any live events so I’m psyched to chat with Rich about my failures. 

Becuse those failures will lead me to the promised land.

🗣️ 𝗬𝗼𝘂𝗿 𝗺𝗲𝘀𝘀𝗮𝗴𝗲 𝗺𝗮𝘁𝘁𝗲𝗿𝘀! 🫱🏼‍🫲🏾 Purpose-driven entrepreneurs trust me to help create a winning messaging strategy that makes a bigger impact.

[Today’s Discussion] 
Danny DelVecchio failed out of college and found his way into a role known for accepting anyone regardless of their educational background: retail sales. What started as a job to make ends meet turned into a 20-year career path. Like all sales professionals, Danny took his lumps, but he rose through the ranks and eventually landed a role as sales director for a global company, leading a team of fifty. A few years ago, he left the corporate world behind to start his own business. The road of entrepreneurship brought its own assortment of struggles and obstacles to overcome, but Danny demonstrated resilience time and time again.

[About Danny] 
Danny DelVecchio is an entrepreneur, coach, and content creator who specializes in helping founders and companies build their online presence and attract clients with video and content. His agency Content On Easy Mode has helped over 200 founders and companies generate millions in organic revenue without viral hacks, but by being the real human behind their profile photo. When he's not helping experts make content, you'll find Danny in Charleston, SC, with his wife and two boys; coaching basketball, perfecting his Italian cooking, and discovering the next great local restaurant.


[Connect with Danny]  
https://lnkd.in/eg-4JNxU  
https://lnkd.in/ep5b34vE    
https://lnkd.in/e4ZaCSVn   


[Connect with Rich] 
https://richperry.com  
https://lnkd.in/eFKYAztP   
https://lnkd.in/enCr6ncf    
(Help me rebuild on Facebook!)


🎙️ New to streaming or looking to level up? Check out StreamYard and get $10 discount! 😍 https://lnkd.in/exr2K2VM

Danny DelVecchio ✌️ and 7 other attendees

PipelineOS

PipelineOS is a program that specialises in empowering agency owners.

We focus on building funnels that run on autopilot that convert people while you sleep.

Founder

Jon U Consulting

Helping B2B Teams win more clients in less time by growing an email list of buyers. Join my free workshop. Seats are limited, so apply now!

Are you a B2B Sales leader looking to streamline your processes, attract higher-quality clients, and drive sustainable growth, without sacrificing your time or sanity?

I know that running a successful recruitment business is no small feat. Your focus is on delivering results, managing your team, and scaling your business, but finding the time to optimise your systems often feels impossible. That’s where I come in.

I help recruitment leaders like you build scalable outreach & content systems that consistently bring in high-quality clients and candidates. Imagine effortlessly adding £20,000+ to your monthly revenue with a clear, repeatable process that works while you focus on leading your business.

Here are some of my key achievements:
✅ Built a system that generated £90,000 in revenue for a recruitment leader in 6 months
✅ Helped a client attract 5+ high-value clients within a month using optimised content systems
✅ Increased a recruitment team’s efficiency by 30% with our done-for-you service
✅ Developed outreach strategies that consistently deliver qualified leads

I offer tailored workshops, coaching, and done-for-you systems to help you achieve predictable growth and maximise profitability. Whether you're just starting to refine your processes or you're ready to scale to the next level, I can help.

Ready to elevate your recruitment business?
Let’s connect.

We can build a system that works for you, not the other way around!

Jonny Umoru

I used to overthink every post, every comment, every opinion.

Until I realised something brutal.

The people I was worried about weren’t paying my bills.
And they definitely weren’t building my pipeline.

Most agency owners say they’re “holding back” because they care what others think.
But the truth is harsher.

Every week you delay content, you delay opportunities.
You delay conversations.
You delay growth.

If you’re not visible to your target audience.
You’re not being humble.
You’re just being your own worst enemy.

Post the content.
Send the email.
Message the prospect.

You don’t earn inbound by hiding.
And no one is coming to rescue a business they don’t even know exists.

So stop waiting and start moving.

If you’re stuck thinking “why can’t I get more clients in my DMs” and you’re an agency owner, DM me and we’ll book a chat.

Building inbound and outbound email systems that win clients while you sleep.

I tripled my LinkedIn views with this 1 key content shift.

Posting on LinkedIn isn’t about instant views or quick sales.

We assume we’ll match bigger creators’ results immediately.
Then we feel disappointed when we don’t get the same traction.

Here’s the truth:
→ They’ve worked hard to get consistent results.
→ They know their audience better than we do.
→ They’ve built relationships over time.
→ They’ve mastered their writing skills.

This isn’t bad news → it’s actually encouraging.

It means we have a clear goal to strive for.
We just need to adapt, learn, and stay consistent.

Instead of comparing, I focused on my message.
I spent 2 months learning about my ideal audience.

The result? 
I went from 0 leads to 15 inbound leads every month.

What’s your biggest focus when posting content?

I help Business Leaders build authority pipelines.

You’re losing clients to people you’re better than.
And you don’t even realise it yet.

Most founders think their main problem is delivery.
It’s not.
Their problem is invisibility.

I’ve spoken to too many leaders who are brilliant at what they do.
They are also respected by their teams and trusted by long term clients.

But are completely unknown to the people who should be buying from them right now.

And here’s the part no one likes hearing.

The market doesn’t reward the best operator.
It rewards the most visible operator.

If your competitors show up more than you, they win by default.
Not because they’re better.
But because they’re present.

This is why your pipeline feels unpredictable.
This is why outbound feels harder.
This is why your calendar isn’t full.

Visibility creates demand.
Demand creates conversations.
Conversations create revenue.

Fix visibility and the entire system opens up.

Ignore visibility and you’ll keep losing deals you should have won easily.

👋🏻 Follow me to learn how to stay visible, build authority, and create warm conversations with buyers every week.

If you think posting once a week will grow your pipeline, you’ve already lost.

Leaders keep clinging to this idea that “showing up when I can” is enough.

It’s not.

The market is noisier, faster, and more competitive than it’s ever been.
Your audience forgets you in 48 hours if you’re not in their feed.

Here’s the uncomfortable truth.

Your pipeline isn’t slow because your offer is weak.
It’s slow because your presence is weak.

I’ve spoken to execs with brilliant delivery who still struggle to win new business because they rely on:
- Old relationships
- Referrals
- Occasional posts
- Hope

That’s a hobbyist strategy.

If you want a real pipeline, you need a real visibility cadence.
→ Daily touchpoints.
→ Authority assets.
→ A system that builds trust before the sales call even starts.

Stop treating visibility like an optional extra.

It’s the tax you pay to stay relevant.

Here is a simple exercise that will get you your next 2 clients in 2 weeks.

That is just connecting with the right people.

But also remember that you need to connect with the right number of people, also.

Too many people are not using LinkedIn to connect with others and then complain that no one is seeing their content.

You need to realise that you are contributing to the very problem you are facing.

You get about 100 connections to try to make every week.
You need to use everyone if you want to be as effective as you can be.

Start with doing 10 every day.
And then when you are used to that, connect with 20 every weekday.

You will thank me for this when you grow your audience with more relevant people.

I get on about ten to fifteen prospect calls every week.
All with recruitment directors and agency owners.
After a while, you start to see the same patterns.

Most people tell me they don’t understand why nobody engages with their content.
Then, two minutes later, they tell me their entire feed consists of job posts, anniversary posts, awards, or how many years they’ve been in business.

There’s nothing wrong with any of that.
It’s just not relevant anymore.
Not in a world where your clients have options everywhere.

The part most directors miss is this.
People want to work with people.
But nearly every agency hides behind its brand.

They never talk about themselves.
They never share how they think.
They never show the person behind the business.

And the truth is, a lot of them are scared to.
Scared of saying the wrong thing.
Scared of being judged.
Scared of looking unprofessional.
So they keep posting the safest content possible.
And it gets the safest results possible.
Silence.

The moment a director starts showing who they are, their engagement changes.
People respond.
Conversations start.
Clients feel like they actually know them.

Because in this industry, you’re not selling a product.
You’re selling trust.
And trust always comes from the person, not the logo.

Yesterday summed up exactly why most agencies stay stuck.

I woke up ready to go.
Kids done. Nursery run done.
I had 4 client meetings lined up. 
My momentum was high.

Then the internet collapsed across my entire postcode.

No emails. No meetings. No funnel tasks.
Just a dead router and a derailed plan.

Most people would write off the day.
Most agency owners do this every week without a tech issue.
One small disruption and all pipeline activity stalls.

But here is the difference.

Instead of sitting in frustration, I asked myself one question.
What action can I take right now that creates revenue tomorrow?

After that, I switched from inbound tasks to old-school pipeline work.
I picked up the phone.
Worked through my warm list.

Two hours later, I had four more meetings booked with people who had already shown interest but never moved.

This is the part that recruitment leaders miss.
- You hammer outbound.
- You avoid inbound.
- You wait for “the right moment” to create content
- You don't follow up on warm signals.
And that is why your pipeline stays cold.

Momentum is built by adaptability.
Revenue is created by consistency.
Setbacks are irrelevant when your system is strong.

If you are an agency owner wondering why no one is sliding into your inbox, send me a DM and let’s book a chat.

Posting everyday for the sake of it is not good enough.

I just thought I would say that for everyone.

Why not try understanding your audience also.

You might get a lot more potential clients messaging you.

There was a point where I genuinely wanted to quit my business.
Not because I was lazy. Not because I didn’t care.
I was just exhausted.

I had just bought a house. 
We had our second child. 
Life should have felt solid, but all I felt was pressure.

Working nonstop. 
Paying bills as fast as they arrive. 
Trying to hold everything together for everyone else.

And the whole time, I told myself that my feelings didn’t matter.
That my only job was to support my wife, my kids, my siblings.
That I didn’t get to ask for anything.

I kept quiet for too long.
Quiet enough that I actually started believing my own story.

But at some point, the weight got too heavy. 
I couldn’t pretend anymore. 
So I sat everyone down and said I couldn’t carry things the way I had been.

I felt embarrassed at first.
Like I should have been stronger.
Like admitting the truth meant I had failed.

But the relief came fast. Almost instant.
My head felt clearer than it had in months.
It was the first time I breathed properly in a long time.

What surprised me was how everyone reacted.
They weren’t disappointed. They weren’t confused.
They were relieved. Especially my wife.

It showed me something I should have realised earlier. 
Silence was the real problem. Not me.

I had built a life where everything depended on me trying to be unbreakable.
And the moment I stopped pretending, everything started to make sense.

I’m not unstoppable because everything is easy now.
I’m unstoppable because I stopped carrying everything alone.

If you’re feeling anything close to what I felt, talk to someone.
Don’t wait until you’re running on nothing.
You deserve support just as much as the people you support.

I’ve had enough calls this year to notice a pattern most recruiters won’t admit.

Everyone wants growth.
Almost nobody wants to change how they operate.

I can’t count how many conversations start the same way.

“I know we should be posting more…”
“We’ve been meaning to build a lead magnet…”
“Our outbound is inconsistent…”
“We just need more time…”

It’s the exact same script.
Different company, different logo, same problem.

Here’s the reality leaders avoid.

Your pipeline isn’t suffering because you don’t know what to do.
It’s suffering because you haven’t committed to doing it.

And because of that, every step in your GTM is built on hope.

Hope that referrals keep coming.
Hope that inbound magically appears.
Hope that visibility “picks up” without action.
Hope that someone on your team suddenly becomes consistent.

Hope is not a system.
Hope never compounds.

But the founders who win?
They accept the pattern early.
They stop lying to themselves.
They install structure, cadence, and clarity before the pressure hits.

And when the pressure does hit → they’re already ahead.

If your growth feels unpredictable, start here.

Fix the inconsistency in your behaviour, not the inconsistency in the market.

Most people overlook the thing that makes them valuable.

I did the same for years.

I spent almost a decade as a 360 recruiter. 
Before that I was a door to door salesman, a payroll manager, a finance assistant, and the person fixing problems nobody else wanted to touch.

At the time none of it felt special. It was just work.

But now I speak with recruitment founders every day and they keep telling me the same thing.

A single call with me helps them understand their outreach, their content, and their positioning better than anything they have heard in months.

It is not because I am clever. 
It is because I lived the same pressure they live with. 
→ I built desks. 
→ I chased roles. 
→ I dealt with candidates. 
→ I dealt with clients.

I felt the highs and lows of recruitment every day for 8 years.

When you combine that with 5 years of building content, marketing, and outbound systems for my own business, something powerful happens.

I understand how to help recruiters grow because I was one. 
And I know how to build a pipeline because I had to.

If you are a recruitment founder, your background is your advantage. 
You just have not turned it into a system yet.

If you want to fix that and start booking more clients in the next 90 days.
I have a few spaces to work with you.

DM me the word CLIENTS and I will send you the details.

Your competitors aren’t better than you.
They’re just louder.

There’s a shift happening right now that almost nobody in the mid-market wants to admit.

Decision makers don’t choose the best operator anymore.
They choose the operator they see the most.

I’ve had over 150 sales conversations this year.
Doesn’t matter if it’s a recruiter, a consultant, a CFO, or a COO.

The same pattern shows up every single time.

They’re losing deals because the market forgot they exist.

Not because their delivery is bad.
Not because their offer is weak.
Not because clients didn’t need them.

They simply weren’t visible.

Your competitors who post twice a week?
They look like market leaders even when they’re not.

Your competitors who share frameworks, insights, and systems?
They become the default choice.

Your competitors who show up consistently?
They build the illusion of momentum, which turns into real momentum.

This is the shift.

Attention is the new leverage.
Silence is the new expense.

If you don’t install a visibility system in 2025, you’re not just behind.
You're invisible.

And invisible businesses don’t scale.

🔥 If you’re a recruitment leader and you are done guessing and want a proven operating system for demand.
🚀 Book a call. DM me the word CLARITY.

The biggest bottleneck in your business isn’t your market. It’s you.

Founders love saying they “don’t have time” for visibility or BD.
But they always have time for the fire-fighting created by not doing it.

If you’re not posting, not building authority, not following up, not nurturing your list…

That’s not a capacity issue.
That’s a leadership issue.

Here’s the truth.

You know what works.
You just haven’t prioritised it.

And until you stop trying to do everything alone, your growth will stay capped.

Your pipeline isn’t stuck because the system doesn’t work.
It’s stuck because you haven’t installed one.

Most agencies lose out on at least 5 placements per month.

All because of one simple mistake.

They never talk about the thing that makes them different.
I see this pattern every time I work with a new agency.

You already have a way of sourcing.
A way of qualifying.
A way of delivering that clients love.

That is your IP.

Once you name it and share it online, everything changes.

Your content hits harder.
Your positioning gets sharper.
Your ideal clients start paying attention.

If you want more inbound, stop hiding the thing that makes you different.

Turn your process into a system.
Turn that system into content.
Let the market see it.

🔥 Are you a recruitment leader who wants more ideal clients?
🚀 Book a call for my free 14 Day Mini Install.
🔗 DM me the word "CLIENTS", and I'll send you the link.

Today’s my birthday. I'm the big 36!!!
Thank you to everyone who’s sent messages, I appreciate it.

Quick update for the recruitment founders and directors here.

My done-for-you PipelineOS slots have started filling up faster than planned. 

And recently I’ve had a lot of agency owners ask how they can build the systems behind what I do, without needing the full DFY service.

So I’ve been building something in the background.

Something that gives you the same growth foundations.
But lets you stay fully in control of the pace.

A group coaching program specifically for recruitment founders who want to create a client acquisition system that actually works in 2025.

Inside, I’ll teach you how to
→ Build a lead magnet that gets hiring managers onto your list
→ Create content based on your own IP so clients come to you
→ Launch a simple email funnel that warms prospects and drives inbound
→ Turn visibility into booked calls without cold spamming
→ Build a repeatable system that doesn’t depend on “posting jobs and hoping”

I’m opening 10 founder slots only for the first round at founder pricing.
After that, it moves to full price.

If you run a recruitment agency and want a predictable way to win clients.
DM me and we’ll talk before the slots fill up.

Most recruitment leaders don’t realise their pipeline is weakening until it is already happening.

You feel BD becoming heavier.
You feel engagement dropping.
You feel outreach getting colder.

And because the team is busy, you retreat deeper into delivery, hoping things will stabilise.

But visibility doesn’t fix itself.

Once the market stops seeing you, competitors who are louder but not better begin taking the opportunities you should be winning.

Here are the early signs of the spiral and help agency owners understand why their pipeline feels unstable even when their delivery is strong.

If you want to know how this applies to your agency.

💥 DM me “SPIRAL” and book a strategy call with me.

THE RECRUITEMNT VISIBILITY SPIRAL

Most people think the market rewards talent.

It doesn’t.

It rewards the ones who show up with clarity and confidence.
While everyone else waits to “feel ready”.

I spoke to someone this week who has delayed creating video content for three years.
Not because she lacks expertise.
Not because she lacks results.
Because she’s been waiting for the perfect moment.

Here’s the uncomfortable truth.

Comfort doesn’t build pipeline.
Clarity does.
Visibility does.

If you refuse to be seen.
You refuse to be chosen.

Every week you delay content.
Is another week your competitors speak to the clients you should have won.

Every month you stay silent.
Is another month your warm audience forgets you.

Every quarter you put it off.
Is another quarter your pipeline stays flat.

The opportunities you want are already there.
You just aren’t visible enough to receive them.

If you’re a recruitment founder, wondering why your DMs are quiet and your pipeline feels thin.

Send me a DM and let’s book a chat.

Most recruitment owners are doing LinkedIn wrong without even realising it.

Whenever I jump on a call with a new agency, I ask two simple questions.

What is the goal of each post you put out?
Are you trying to be popular or are you trying to make money?

The room always goes quiet.

Because those two goals require completely different approaches.
And most recruitment owners are trying to chase both at the same time.

→ That is why their content feels inconsistent.
→ That is why their engagement is flat.
→ That is why their pipeline never changes.

Before I create a single piece of content for a client, I walk them through a simple exercise that maps out their entire customer journey from first post to booked call.

Once you know exactly how a prospect moves from content to DM to meeting, everything becomes easier.
→ Your posting gets clearer.
→ Your messaging gets sharper.
→ Your results become predictable.

If you need help building this out, I have a few more free installations for recruitment businesses available this month.

DM me the word INSTALL, and I will send you the details.

Building authority pipelines that win more clients for business leaders.

I speak to ten recruitment leaders a week.

Different agencies.
Same story.

“I know I should post more.”
“I know my outreach needs work.”
“I know visibility matters.”

And then nothing changes.

You have a great business.
But nobody sees you online.

So every time you complain about the market.
You’re really complaining about yourself.

Most leaders aren’t struggling with strategy.
They’re struggling with consistency.

They focus on tools, job ad posting, and random DMs instead of the simple stuff that actually builds a pipeline.

The agencies winning right now aren’t better than you.
They’re just visible.
They’re intentional.

If you want more client conversations.
Start showing up with relevant content and targeted outreach.
Anything else is just another excuse I hear every week.

🔥 Are you a recruitment leader who wants more ideal clients?
🚀 Book a call for my free 14 Day Mini Install.
🔗 DM me the word "CLIENTS", and I'll send you the link.

Never underestimate the value of feedback

You think you have a sales problem.
You don’t.
You have a visibility problem.

You are not being seen.
And you have convinced yourself that this is normal.
It’s not. And it’s costing you.

I ignored every sign because I thought my experience would carry me.
It didn’t.

The shift happened when I stopped defending my ideas and started listening to what my market was actually saying.

That is how I went from signing 2 clients a month to signing 15 in 30 days.

Not from luck or volume.
From accepting the feedback I didn’t want to hear.

Most recruitment founders are one honest conversation away from a completely different pipeline.

The real challenge isn’t feedback.
It’s dropping the ego long enough to act on it.

🔥 Are you a recruitment leader who wants more ideal clients?
🚀 Book a call for my free 14 Day Mini Install.
🔗 DM me the word "CLIENTS", and I'll send you the link.

taplio

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Danny DelVecchio ✌️

Jonny Umoru

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The Battle

Danny DelVecchio ✌️

Jonny Umoru

Followers

Posts

Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Danny DelVecchio ✌️'s LinkedIn Performance

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