Danny DelVecchio ✌️

Stress-free video content for founders | 200+ companies served | $20M+ in pipeline generated

You didn’t start a business to become a content creator. 

But you also understand that having a strong online presence is critical to staying relevant and building trust with your potential clients.

You also know video is the fastest and most effective way to gain that trust and convert casual viewers to paying clients.

But you’re not trying to be the next big influencer. 

Good news is I’ve helped 100s of founders and companies drive millions in revenue without millions of views and giant audiences. 

Bonus! We also have fun making the content. 

If you want put your video on easy mode, holler at your boy. 👇

https://calendly.com/coachdcreates/video

Here's what some of my clients are saying...

———

"Your true genius is in bringing topics to life. For me, there's a big gap between my great ideas and a great piece of content. Your service bridges that gap." 

- Chris Schwargel, Performance Psychology

———

"But being so visible online and wanting to deepen the relationship with my audience, I know that video is something I want and need to do more of. Text content is my jam, but video is actually my favourite way to consume content as a consumer. So I tried out Danny's service - unreal."

- Matt Barker,  Ghostwriter

———

"Before, I spent countless hours each week thinking up ideas, recording, and trying to edit videos on my own. It was exhausting, and I eventually stopped making videos altogether from frustration and burn out. But now, thanks to Danny and his team, making short video clips is a breeze."

- Deb Curtis, Business Broker

———

"I've recommended his video service to SO MANY people already and will continue to do so to anyone who will listen. He makes creating video content accessible to even the busiest of people."

- Lea Turner, Founder of The HoLT

Coach and Content Strategist

LinkedIn is the #1 platform in the world for coaches to attract and convert new clients.

I help coaches get clients on LinkedIn without spending hours a day or sending spammy cold outreach.

Today is my birthday, and I'll cry if I want to.

I'm 43 years old. 😢

It's weird. I used to get really excited and make a big deal out of my birthday. 

I feel like I was using it as an excuse to escape from my reality, where I wasn't in the best headspace.

But now that I'm much happier with my life, when birthdays come, I actually get a little sad. 

My kids are growing, my parents are aging, my back hurts, and I've got hair growing out of my ears. 🙄

But I have reason to celebrate EVERY DAY.

Life is good. 

So today I'm gonna allow myself to be a little sad...

At least until the cake comes out. 😂

Anyone else feel this way about birthdays?

Simple and stress-free content systems for founders | 250+ companies served | $20M+ in pipeline generated

Everyone is quitting LinkedIn! 😱

- Organic reach is down
- Way too many ads in the feed
- There's too much AI-written content

So what's happening is that now is that people are mailing it in. They are giving up!

Many are giving in to AI, which is why your feed is flooded with robotic posts that all sound the same.

Here's what I think about all that:

GOOD!

Because while everyone else is complaining, quitting, or sounding like a chatbot...

IT'S NEVER BEEN EASIER TO STAND OUT!

The bar is practically on the floor right now. 

If you can show up with content that sounds like an actual human being, someone with real thoughts, real opinions, and something worth saying...

You win.

People are STARVING for that.

Go get em, Tiger! 🐅
____

𝘐'𝘮 𝘋𝘢𝘯𝘯𝘺. 𝘐 𝘩𝘦𝘭𝘱 𝘦𝘹𝘱𝘦𝘳𝘵𝘴 𝘣𝘶𝘪𝘭𝘥 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘴𝘺𝘴𝘵𝘦𝘮𝘴 𝘵𝘩𝘢𝘵 𝘢𝘵𝘵𝘳𝘢𝘤𝘵 𝘩𝘪𝘨𝘩-𝘵𝘪𝘤𝘬𝘦𝘵 𝘤𝘭𝘪𝘦𝘯𝘵𝘴 𝘰𝘯 𝘓𝘪𝘯𝘬𝘦𝘥𝘐𝘯.

I've run my business for 4 years, have 26k followers, and 27 retainer clients, but I still have moments when...

I feel like I have no idea what I'm doing! 

I still:
- Get shiny object syndrome 
- Obsess about vanity metrics
- Take on way on too many things
- Can't commit to one target audience 
- Don't know my numbers as well as I should 

But I'm also:
- Having a blast!
- Supporting my family
- Making pretty good money
- Serving the people I care about most
- Building systems for my business and life

And maybe I'm missing out on more clients, more revenue, and Lamborghinis.

But I'm more of a Jeep Wrangler guy anyway. 😁

Happy Weekend!

____

𝘐'𝘮 𝘋𝘢𝘯𝘯𝘺. 𝘐 𝘱𝘰𝘴𝘵 𝘥𝘢𝘪𝘭𝘺 𝘢𝘣𝘰𝘶𝘵 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘴𝘺𝘴𝘵𝘦𝘮𝘴, 𝘓𝘪𝘯𝘬𝘦𝘥𝘐𝘯, 𝘢𝘯𝘥 𝘴𝘰𝘭𝘰𝘱𝘳𝘦𝘯𝘦𝘶𝘳 𝘭𝘪𝘧𝘦. 𝘏𝘪𝘵 𝘓𝘪𝘬𝘦 𝘢𝘯𝘥 𝘧𝘰𝘭𝘭𝘰𝘸 𝘺𝘰𝘶𝘳 𝘣𝘰𝘺. ✌️

Yesterday, I made my first-ever homemade pizza. 

That may not seem like a significant life event, but there's a lot of pressure on me to deliver.

Because the recipe comes from my grandmother.

It was a staple of my childhood. Same for my dad, my uncle, my brother, and all my cousins. 

Grandma's pizza was a HUGE deal.

But nobody has made this recipe since she passed away almost 30 years ago.

My mom had made a ton of her other recipes. But she was always intimidated by the pizza. Something about making her own dough gave her imposter syndrome.

So I was kinda intimidated by it too.

Until yesterday, when I decided, "Screw it. What's the worst that can happen?"

And my pizza came out okay. (6 out of 10)

Didn't get the right texture. It was too thin. Not enough sauce or cheese. 

But it was a good first attempt. 

And I'll do it again. And again. Until I get it to be just as good as my grandma's.

And that, homey, is how you win in life.

Happy Sunday! 🍕

———

𝘐'𝘮 𝘋𝘢𝘯𝘯𝘺. 𝘐 𝘱𝘰𝘴𝘵 𝘥𝘢𝘪𝘭𝘺 𝘢𝘵 8 𝘈𝘔 𝘌𝘚𝘛. 

𝘍𝘰𝘭𝘭𝘰𝘸 𝘺𝘰𝘶𝘳 𝘣𝘰𝘺 𝘧𝘰𝘳 𝘪𝘯𝘴𝘪𝘨𝘩𝘵𝘴 𝘰𝘯 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘴𝘺𝘴𝘵𝘦𝘮𝘴, 𝘓𝘪𝘯𝘬𝘦𝘥𝘐𝘯, 𝘢𝘯𝘥 𝘴𝘰𝘭𝘰𝘱𝘳𝘦𝘯𝘦𝘶𝘳 𝘭𝘪𝘧𝘦.

In 3 years on LinkedIn, I've landed 276 clients who have paid as low as $997 and as high as $57k.

Here's the exact system I use:

→ Content extracted from my daily conversations
→ A profile that answers 3 critical questions
→ A connection strategy that finds the right people 
→ DMs that are personalized but repeatable

My clients generate $10K to $50K+ per month with this.

One client broke $200k in revenue last year. (he had 0 inbound leads in all of 2024) 

Another earns $15K/month in the most saturated niche on LinkedIn. (career coach)

It's simple, stress-free, and doesn't take hours a day.

I put the whole system in a free guide for you.

Grab it here → https://lnkd.in/e3Wi8UCr

Sneak preview below! 

PS. It's not your average BS free guide.  I've got 20+ pages with strategies, templates, and frameworks that have all helped me grow and land clients on LinkedIn.

Stress-free content systems for founders | 200+ companies served | $20M+ in pipeline generated

This morning, someone called me salesy in the DMs. 

Guess what?

There are a billion people on LinkedIn. 

If one person doesn't like your approach, move on to the next one. 

You're not for everyone. 

And everyone isn't for you.

Thanks for coming to my TED Talk! 

———

𝘏𝘢𝘷𝘦 𝘢 𝘨𝘳𝘦𝘢𝘵 𝘸𝘦𝘦𝘬𝘦𝘯𝘥! 

𝘈𝘯𝘥 𝘧𝘰𝘭𝘭𝘰𝘸 𝘺𝘰𝘶𝘳 𝘣𝘰𝘺 → Danny DelVecchio ✌️

If you can't appreciate the engagement you have now, what makes you think you deserve more? 

I just spent 40 minutes replying to 126 comments on yesterday's post.

But here's what gets me fired up. 😡

People complain about reach and engagement... 

But they'll have 7 comments on their latest post that they didn't reply to. 

Guys with 100k followers get 300 comments and reply to every single one. 

That's why they have 100k, and you still have 3k. 

Do you reply to all every comment?

Last year, I did 363 LinkedIn posts, 87 emails, and 222 YT videos. But I didn't create any from scratch.

Because I use a simple 3-step system:

1- I record every sales call, podcast, client conversation, workshop, etc.

2- I use AI to help me identify the best parts and write the first draft.

3- I edit and the Coach D flavor to it. 😎

Because I've fed AI so many hours of my speaking, it knows my voice. And gets me 90% of the way there before I even start editing.

So I know there's a lot of crap AI content, especially on LinkedIn.

But if you really know how to use it well, the time you save is insane. 🤪

——

And if you want a sneak peek at my exact same system, I put all the details in this FREE guide...

https://lnkd.in/e3Wi8UCr

Sometimes my LinkedIn posts bomb. And I used to get really worked up about it. 

But now I just move on to the next one.

This post was designed to get engagement and views. It completely missed the mark. 

But the next one brought in 2 leads. 

I know it can be really discouraging. But don't allow it to break you!

Just make the next one a little better. 

📌 Have you ever had a post you thought would crush, and it completely bombed? 

———

𝘐'𝘮 𝘋𝘢𝘯𝘯𝘺. 𝘐 𝘱𝘰𝘴𝘵 𝘥𝘢𝘪𝘭𝘺 𝘢𝘵 8 𝘈𝘔 𝘌𝘚𝘛. 

𝘍𝘰𝘭𝘭𝘰𝘸 𝘺𝘰𝘶𝘳 𝘣𝘰𝘺 𝘧𝘰𝘳 𝘪𝘯𝘴𝘪𝘨𝘩𝘵𝘴 𝘰𝘯 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘴𝘺𝘴𝘵𝘦𝘮𝘴, 𝘓𝘪𝘯𝘬𝘦𝘥𝘐𝘯, 𝘢𝘯𝘥 𝘴𝘰𝘭𝘰𝘱𝘳𝘦𝘯𝘦𝘶𝘳 𝘭𝘪𝘧𝘦.

Me: "I'll take social selling for $2,000, Ken."

Ken Jennings: "This is the No. 1 content program to grow and land premium clients on LinkedIn." 

Me: "What is the Content on Easy Mode Cohort?"

Ken Jennings: "CORRECT!" 🏆

In 4 years as an entrepreneur and content creator, I found that what I love most is the dynamic of working with a small group of people. 

I've also found that it's the fastest way to get results. 

Working 1:1 is great, but there's something special about being part of a group of peers working toward the same goal, supporting each other throughout the process, and providing fearless feedback. 

Gives you that little extra accountability and motivation when you're just not feeling it 

That's why I'm running this cohort starting next week.

Here's what you get:

→ 4 weekly live sessions (60 min each) 
→ The Content on Easy Mode Tool 
→ Private group chat for feedback 
→ BONUS: 1:1 video session where we film 5 short-form videos together

I'm looking for 4 service providers who want to use LinkedIn to attract premium clients, who aren't obsessed with views and followers, and want to have some fun building out their content systems. 

I really want to keep it small so that everybody can get the results and the attention they deserve.

Enrollment closes February 3rd.

 If this sounds like your vibe, DM me "COHORT," and I'll send you the details.

In the last 7 days, 122 people from LinkedIn subscribed to my email list. Here's how I did it...

This is mind-blowing stuff! 🤯

I created a legit free guide. (not the typical BS) 

Really detailed info about how I landed over 200 high-ticket clients from LinkedIn without ads.

Get it here: https://lnkd.in/e3Wi8UCr
(you know you want a peek)

I did a few posts about why people should get it. 

And here's the amazing part... 

I PUT THE LINK IN THE POST to make it as easy as possible to get the guide. 

WOW! 😱

My biggest client paid me $44k in 2025. But you can work with me for $197.

The Content on Easy Mode Crew is open!

𝗪𝗵𝗼 𝗶𝘁'𝘀 𝗳𝗼𝗿: 
Service providers (coaches, consultants, agencies) who want to land premium clients on LinkedIn. 

𝗪𝗵𝗮𝘁 𝘄𝗲 𝗱𝗼:
Build content systems, engagement routines, and targeted messaging to attract premium clients.

Give each other fearless feedback and support. 

𝗪𝗵𝗮𝘁 𝘆𝗼𝘂 𝗴𝗲𝘁:
The exact system that my clients use to generate $10K to $50K+ per month. 

(One made $450K last year with 3,000 followers.)

Plus all this stuff...
- Monthly workshops and office hours
- Guest workshops with top LinkedIn experts
- Access to a library of resources and templates
- Content on Easy Mode software to make it EASY

We've only been going 2 weeks, and we're already racking up the wins! (see below)

So look, it's $200. It's no commitment. If it's not for you, you can leave at any time. 

But seriously, what have you got to lose?

 If you've been posting every day, wondering why you're not attracting clients and second-guessing everything you do, then let's go.

 I've been on LinkedIn for over 3 years. 99% of my clients come from here. I don't go viral, I don't have a massive audience. I just have good systems, and I enjoy teaching them. And I enjoy watching people win. 

 If you want to become part of the crew, DM me EASY or just sign up right here: https://lnkd.in/eeciBRya

Moe Choice

I’m in a hotel because I said yes to something I probably should’ve said no to

Anyway, I go downstairs to get a Coke

In the corridor, I run into Gary Vaynerchuk 

No context
No build-up
Just two grown adults realising they’ve both made the same vending machine decision

I go to pay
No change

Gary hands me £2 like this is a completely normal exchange between strangers

At some point, someone takes a photo

I assume this is what happens when influencers are left unattended in hotel corridors

Coke acquired
Everyone moves on with their lives

Influencers in the wild


Peace ✌️


PS — I still don’t know who took the photo

_______________________________

is mentoring solopreneurs to $15k+ months

Everyone loves saying
“Everything happens for a reason"

It sounds comforting
It removes responsibility
It lets people outsource reflection to the universe

But in reality, most outcomes aren’t cosmic mysteries

They’re patterns

Patterns of

Avoiding hard conversations 
Delaying obvious decisions 
Choosing comfort over progress 
Hoping things improve without changing behavior 

That’s not pessimism
That’s feedback

The upside is this

If results are created by decisions, they can also be changed by them

No affirmations required
No vision board necessary
Just honesty, ownership, and better choices repeated long enough to matter

Progress isn’t spiritual

It’s practical


Capeesh 🤌


PS — The universe is very patient

Your bank account is not

No alternative text description for this image

New year
New goals

Same inboxes full of “thinking about it”
And yet…

Another 216 cohort

SOLD OUT

People who committed early this January:

Angela Jansen, PhD, MHS 
Cesar Marin 
Gloria Cuberos 
Josh Millgate 
Oluf Nissen 
Omar Taher 
Patricia Selmo 

The difference is never talent
It’s timing and commitment

Next cohort link is in the comments 👇

Don’t overthink it into next year


Peace ✌️


PS — Action burns more calories than overthinking 

(This is not medically accurate)

____________________________

People who say "I don't have time"

Are the same people who watch 3 hours of Netflix every night

The same people who scroll Linkedin for 45 minutes "researching"

The same poeple who spend 2 hours "planning" instead of doing

You don't have a time problem
You have a priorities problem

And that's not me being a dick
That's just maths

We all get the same 24 hours
The difference is what you protect
And what you let slide

So next time you catch yourself saying "I don't have time"

Try saying "It's not a priority" instead

If that feels like bollokcs

Maybe it's time to rethink what actually matters


Peace ✌️


PS — I once said I didn't have time to exercise

Then I found myself watching a 40-minute video essay on why cereal mascots are unhinged

Priorities, indeed

_______________________________

New year
New memes
Same internet nonsense 🥂

Every January people promise themselves a reset

New habits
New goals
New standards

The internet, however, remains deeply committed to being exactly what it is

Unhinged
Unfiltered
Unapologetic

So here we go again

Another batch of memes I probably shouldn't have saved

But definitely needed to share

Consider this your official welcome back

Scroll responsibly

Or don't
I'm not your dad


Peace ✌️


PS — If you thought the internet was going to "calm down this year," I admire your optimism

PPS — Vote for your favourite in the comments

Or just silently judge me
Either works

_______________________________

Shìt I Found On the Internet 

"I'm a business coach"

Great

So are 47,000 other people on LinkedIn

Now try this:

"I work with first-time hospitality owners who have one venue"

When someone hears that, they either think:

"That's not me"... and they move on

Or

"Holy sĥit, that's exactly me"... and now you have their attention

That's the difference between a title and a niche

One makes you forgettable
The other makes you findable

Most solopreneurs resist niching because it feels like they're shrinking their market

But you're not shrinking anything

You're just making it obvious who you're for

And when you're obvious, people self-select

The right ones lean in
The wrong ones leave
Everybody wins


Capeesh? 🤌


PS — the word “niche” comes from French and means “nest”

Completely useless information

You’re welcome

_______________________________

What's a solopreneur?

Not a freelancer
Not a contractor
Not a business owner with a fancy title

Here's my definition:

You take the risks alone
You create your own path
You decide the destination

The risk is all yours

The reward is all yours You don't answer to anyone

"But Moe, you hire people"

Yeah, I can hire a VA
The same way I hire a hairdresser

Neither gives a shit about my goals

And that's fine

The VA isn't there to help me create my path

The VA is there to take shit off my plate
So I can create my path

That's the distinction

Solopreneurship isn't about doing everything yourself

It's about owning everything yourself

The direction
The decisions
The consequences

You can build a team around you

Just don't confuse delegation with partnership

One takes tasks off your plate
The other shares your vision

Know which one you're working with


Gangsta Shit 😎


PS — The human eye can distinguish about 10 million colours

Shame most people still can’t see what they want

_______________________________

Most people don't have a business problem

They have a language problem

When I was talking with Hayssam Al Amine on The Ripple Effect, I said something I wish more people took seriously:

Language isn't decoration
It's how you understand and build your world

If you only have five words for something, you only have five ways to think about it

That's why so many people hide behind clichés and buzzwords

They say "synergy" when they mean "working together"
They say "pivot" when they mean "we fùcked up"
They say "alignment" when they mean "I have no idea"

It's not that they're trying to sound clever

It's that they don't have the language for their own ideas

The real test is simple:

Could a six-year-old understand what you're saying?

If they can't, it's not deep, it's just unclear

The best leaders, coaches, speakers, founders?

They speak in simple, concrete language
They make big ideas easy
They communicate so everyone gets it

Don't mistake clarity for basic

It's a damn skill


Capeesh? 🤌


PS – Most adults learn 1 new word a day
Kids learn 12
No wonder they win every argument

____________

No one cares about my opinion
Or my feelings

Least of all the market

The market doesn't wake up thinking:
"Moe feels good about this, let's reward him"

It doesn't care that you're excited
It doesn't care that you tried really hard
It doesn't care that your coach said it was a good idea

The market is ruthless
And that's actually good news

Because it's the only opinion that matters

The market will tell you, very quickly, whether you have something valuable or not

And it only speaks two languages:
Attention
Money

If you're getting neither, you're not being misunderstood
You're being answered

So where does that leave me?

My job isn't to hype people up or protect their feelings
My job is to get them ready for a fight with reality

To help them step into the arena with something solid
To test and adapt
Until the market finally says:
"Yeah. That works"

Everything else is noise

This came up in a conversation I had on Your Brand Amplified® Podcast

Link to the full conversation is in the comments 👇


Gangsta Shit 😎


PS — The market has the emotional range of a toaster

It either heats up… or it doesn't


_______________________________

I outsourced this announcement

Skeletor was cheaper than paid ads


Gangsta Shit 😎


PS - Skeletor has never waited for permission

PPS — As if I’d ever run a LinkedIn paid ad
I have self respect 
_________

Masterclass 

I don’t actively search for these things

I just open the internet and let it happen to me

Every time I think we’ve reached the limit, the internet quietly lowers the bar and carries on

So, once again, here’s some shit I found on the internet

No context
No commentary
Just evidence

Swipe at your own risk 


Peace ✌️


PS — The internet does not improve with supervision

It simply adapts

_______________________________

Shìt I Found On The Internet 

Most solopreneurs don't hate pitching
They hate being told no

And because they hate hearing "no"they avoid doing the thing that might actually make them money

If you hate being pitched...that's exactly why you hate pitching

Every time I ask someone:"How do you feel when you get pitch-slapped?"

The answer is always the same:"I fucking hate it"

So instead of hiding from it...

Here's what changed everything for me:

I LOVE getting pitched

Someone jumps in my DMs like:"Hey Moe, can I show you something?"

And I'm like:

What's up, homie?
What you got?
Can you make me money today or nah?

Why would I shut that down?

I get to learn their whole system for free:
• How they hook attention in 3 seconds
• How they price without flinching
• How they handle my "fuck off" energy
• How they get me from DM to calendar
• What tech stack they're running
• How they position value vs price

Why would I turn down free sales training
Delivered straight to my inbox?

You control how you react to being pitched

You don't control how others react to YOU pitching

So fix the one you can control

The moment you stop being weird about being pitched
You stop being weird about pitching too


Capeesh? 🤌


PS – People who love being pitched close more clients

I ran the numbers.(Okay, I didn’t

But you believed it

___________________

The Internet’s Fridge (Do not open)

The internet is many things
Educational
Inspirational
A deeply unsafe place to look at food

Somewhere between recipe blogs and food influencers, there’s a fridge nobody should’ve opened

Not because anything’s gone off

But because none of this should’ve gone in

This is food made by people who asked “what if?”

And then didn’t wait for the answer

Nothing here is technically illegal
Which feels like an oversight

Welcome to The Internet’s Fridge

Look quickly
Judge
Move on


PS — Baked beans keep showing up like they’re the ringleader

I don’t trust them anymore

_______________________________

Confused. Overwhelmed. Underpaid.

That’s where a lot of smart people get stuck

When Christian Mather joined the program, that’s exactly where he was

Not lacking ability
Not lacking credibility
Not lacking drive

Just drowning in options
Thinking too much
Doing too little

Staring at 100 possibilities and committing to none of them

That’s not a motivation problem

It’s a structure problem
So we stripped everything back

One niche
One audience
One simple system

We stopped trying to be clever and focused on being clear

Christian picked a lane: Wealth planning for recruitment agency owners

We built a simple structure

He followed it

Consistently

And it worked

In 10 weeks, he:

 • Booked 3 meetings a week
 • Signed 4 new dream clients
 • Earned £18,000 in upfront fees
 • Locked in consistent monthly revenue
 • Got invited into a network of 500 founders
 • Built a business he actually enjoys running
 
Here’s what he said:

“If you’re prepared to put the work in and make a change, I don’t think there are many programs out there that will do what this does.

What matters most is that Moe is committed to your outcome"

That’s the part I care about

Not the numbers

Not the post

That line:

"If someone’s willing to back themselves, I’ll match it"

Every single time


Capeesh? 🤌


PS — 92% of people who say “I just need to think about it” never think about it again

I made that stat up. But you know it’s true

I don't care what most people think

Sounds arrogant
Sounds conceited
Sounds like something a dìckhead would say

But here's the thing:

The only people I pay attention to are the ones who have things I want

And there's very few of them

Not because I'm better than everyone else
But because I'm in competition with myself

That's it

Everything I do is designed to make me feel more whole

And the people who have a problem with that?

They're usually hiding behind some sort of mask
Trying to show something that isn't true about themselves

They're uncomfortable in their own skin

So when someone shows up who isn't playing that game
It rubs them the wrong way

Meanwhile, the people who've built what I'm building toward?

They never have a problem with how I am

Because they're comfortable in their own skin too

That's the prerequisite

If I had kids, that's the one thing I'd be trying to raise them with:

Be comfortable in your own skin

If you're not, there's something you need to fix

Not your strategy
Not your content
Not your offer

You


Gangsta Shit 😎


PS — Your opinion of me is none of my business anyway

_______________________________

“I know I was designed to connect with people”

That came up in a conversation with Caleb Stapp, CPFA 

Because most people overcomplicate this part

They try to reverse-engineer a purpose from a job title

They look for something neat, impressive, easy to explain at a dinner party

Caleb didn’t do that

He knows what he’s built for: Connecting people

Leading people
Helping people change direction and make an impact
And he does that wherever he shows up

Ministry
Financial services
Running his own practice

Different roles
Same wiring

That’s the bit people miss when they’re navigating a pivot

You’re not starting from zero
You’re not abandoning who you are
You’re just expressing the same strengths in a different arena

Titles change
Industries change
Your core usually doesn’t

The trick isn’t finding the perfect label

It’s being honest about what you actually do, then letting the work speak for itself

Link to the full episode is in the comments 


Gangsta shit 😎


PS- Turns out “finding your core” is easier than doing planks

Both hurt
Only one pays

_______________________________

Most startups don't fail because the idea is bad

They fail because founders avoid selling

The market does not care how you feel about your idea

It doesn't care that your coach loved it
It doesn't care that your Notion board is immaculate
It doesn't care that you "nearly launched"

The market only speaks two languages:
Attention
Money

If you're getting neither, you're not being misunderstood
You're being answered

Founders love saying things like:
"We're pre-revenue"
"We're building community"
"We're just refining the offer"

Cool

The market heard that and replied with silence

So where does that leave me?

My job isn't to hype people up or protect their feelings
My job is to get them ready to collide with reality

Test
Sell
Adjust
Repeat

Until the market finally shrugs and says:
"Yeah… that works"

Everything else is noise

Full conversation is in the comments 👇


Gangsta Shit 😎


PS — The market is like a bouncer

It doesn't care who you know
How long you waited in line
Or how badly you want in

No money, no attention?
Back of the queue


_______________________________

Most people think becoming a speaker is about technique

The stage presence
The pauses
The hand gestures

Sebastian Uzcategui sees it differently

He told me it comes down to 3 beliefs:

1. Believe your message with 110% confidence
2. Believe your audience NEEDS to hear it
3. Believe you're the only one who can share it

That last one trips people up

"Anyone can talk about this"

Sure
But only you're you

Only you have your story
Your scars
Your specific way of saying what needs to be said

Sebastian went from desperate immigrant kid to running a public speaking agency

One speech
One month before losing everything

That's what happens when you stop asking for permission and start believing your words deserve respect

We talked about:

→ Solopreneurship vs entrepreneurship (they're not the same)
→ Why luck isn't random
→ How trust, connection, and authority can be built in a single moment on stage
→ Finding your calling when you're completely lost

Full episode link in the comments


Gangsta Shit 😎


PS — Humans are the only species that talks itself out of opportunities

_______________________________

Aristide didn't change his service

He changed what he led with
Five weeks later, he closed his first $5k+ dream client

No outbound outreach
No pitching marathon
No explaining his process three times on a call

So what actually shifted?

It wasn't a new funnel
It wasn't a rebrand
It wasn't some secret growth hack

He stopped talking about how his service works
And started leading with why it matters

Instead of

"Here's our process…"

The conversation became:

"Here's the outcome this creates for you"

That single shift did three things at once:

It filtered the wrong people out
It pulled the right people in
And it turned sales calls into decisions

By the third call, the client was asking when they could start

Not what Aristide Zouheir would do

That's what happens when you stop selling your process

And start selling their future

Congrats to Aristide
Very earned


Peace ✌️


PS — The brain decides relevance in milliseconds

"Here's our process" doesn't survive the first one

Think cold DMs are gross? So did Mel

Until they made her £12K in 4 weeks

She used to only talk to warm leads

Waited for referrals
Posted and hoped
Then she joined the program

We fixed her offer
Cleaned up her profile
And gave her a DM system that actually works

Now?

People she’s never met 𝘢𝘴𝘬 to work with her

She fills her group with strangers. She makes £8–9K a month
 
Like clockwork

Mel said: 

“𝘏𝘰𝘭𝘺 𝘴𝘩𝘪𝘵! 𝘞𝘰𝘳𝘬𝘪𝘯𝘨 𝘸𝘪𝘵𝘩 𝘔𝘰𝘦 𝘤𝘰𝘮𝘱𝘭𝘦𝘵𝘦𝘭𝘺 𝘤𝘩𝘢𝘯𝘨𝘦𝘥 𝘩𝘰𝘸 𝘐 𝘴𝘦𝘦 𝘮𝘺 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴. 𝘛𝘩𝘦 ‘𝘊𝘈𝘊𝘈 𝘮𝘦𝘵𝘩𝘰𝘥’ 𝘪𝘴 𝘯𝘰 𝘫𝘰𝘬𝘦. 𝘐𝘵 𝘯𝘦𝘷𝘦𝘳 𝘦𝘷𝘦𝘯 𝘧𝘦𝘦𝘭𝘴 𝘭𝘪𝘬𝘦 𝘴𝘦𝘭𝘭𝘪𝘯𝘨.”

She stopped hoping
And started building

Now she has a pipeline that won’t run dry

Big up Mel Fox Dhar 

If you're ready to bet on yourself...

I'll match it


Capeesh✌️


PS – Sloths caca once a week

And it’s called a 𝘱𝘰𝘰 𝘥𝘢𝘯𝘤𝘦

(Yeah - that lives in your head now)

_________________________

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The Battle

Danny DelVecchio ✌️

Moe Choice

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Engagements

Likes

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