Helping professionals launch another income stream in 2024. Click + Follow for posts and articles on business.

I work as a senior digital adviser and strategic sounding board for founders and entrepreneurs building online.My role isn’t to provide formulas, playbooks, or constant direction. Instead, I help people think more clearly about ideas, business models, and decisions — drawing on perspective shaped over decades of working across multiple internet cycles, from early email and web, through mobile, marketplaces, performance marketing, and now AI.Alongside this work, I write and research the business game — an ongoing exploration of how business actually works in practice: incentives, timing, leverage, and why many people lose by copying what looks successful without understanding the rules underneath.Some of this thinking is tested in public through a small working lab called Strategy with Danny, where founders pressure-test one clear offer and learn what actually converts before they scale systems, teams, or platforms.I’m not a coach or a traditional consultant, and I’m not embedded in execution. This work is best suited to independent founders who want a calm, experienced perspective to pressure-test ideas, spot risks early, and avoid scaling the wrong thing at the wrong time.Most of my value comes from pattern recognition, context, and judgment — helping reduce noise, fragility, and unnecessary complexity in how businesses are built.

Danny Mallinder

Very few people choose the business game.
They just start playing.

Most think they are struggling with execution.
They are not.

They are struggling with something earlier.
They never chose the rules they are living under.

Pulled in by confident voices.
Podcasts. Threads. Timelines.
Revenue goals and hustle norms borrowed from others.

Every business rewards something different.
Some reward speed.
Some reward depth.
Some demand constant presence.
Others reward quiet consistency over years.

None of these are wrong.
But they are not interchangeable.

Here is the pattern I keep seeing:
- depth thinkers stuck in speed games
- freedom seekers trapped by visibility
- misalignment blamed on tactics
- builders exhausted by volume

Most business problems are downstream.
They start before pricing or marketing.

I wrote a short essay on this idea.
Choosing the game before you optimise it.

Read it here:
https://lnkd.in/eKePpQBw

Are you playing a game you actually chose?

#businessdesign
#foundermindset
#longtermthinking

Most people pick businesses for money.

That is how they waste years.

A business is not just income.
It is a direction of travel.

Once something works financially, it locks you in.
The schedule.
The stress.
The identity.

People do not fail by choosing badly.
They succeed in the wrong direction.

The pattern I see every year:
→ money first, alignment later
→ identity built on momentum
→ success that becomes a trap
→ staying because leaving feels like failure

2026 will not be wasted by inaction.

It will be wasted by full commitment to the wrong game.

#businessdesign
#founderjourney
#strategicthinking

NEWSLETTER MONETIZATION & SUBSTACK GROWTH COACHING
I help entrepreneurs transform their expertise into profitable newsletters and Substack publications. With proven email marketing strategies for lead generation and monetization, audience building, and subscriber conversion, I've guided clients to multiple 6-figure launches through newsletter-first business models.

EMAIL AUTOMATION & EMAIL MARKETING STRATEGY
Specializing in designing automated nurture, onboarding, and sales sequences with seamless newsletter and CRM integration. My comprehensive approach covers list growth strategies, campaign design, audience segmentation, and performance analytics to maximize email marketing ROI.

PLANPROPHET CRM TRAINING & IMPLEMENTATION 
Comprehensive PlanProphet CRM adoption services. Currently accepting discovery calls and pilot clients for foundational setup and support. 

BUSINESS PROCESS & AUTOMATION CONSULTING
Specializing in workflows, digital systems, and advanced email automation that scale your business. I eliminate manual processes and create systematic approaches that save 20+ hours weekly while improving conversion rates by up to 35%.

Why Work With Me: 
→ Email Marketing & Newsletter expertise spanning nearly two decades
→ Advanced email automation and CRM integration specialist
→ PlanProphet as a new but rapidly growing consulting specialization
→ Proven track record with 4,300+ newsletter subscribers

Ready to Scale Your Business?
Accepting discovery calls for Email Automation, Email Marketing Strategy, Newsletter Monetization, and PlanProphet CRM services. 

DM me to discuss how we can streamline your operations while maximizing your email marketing potential.

CARRIE LORANGER

I stopped posting on LinkedIn for 7 years.

Not because I was “too busy.”

Because I was afraid my coworkers would see the real me - what I was thinking, planning, or doing ouside the office.

I was a Marketing Director.
Single mom.
On a “Safe” corporate path.

And I worried:

- My boss would think I was looking for a new job
- My team would judge my content
- People would roll their eyes at my coaching and newsletter work

So I stayed quiet.

I built skills.
I built systems.
I even built income streams.

But I did it silently in the dark.

No posts.
No voice.
No real visibility.

Then one day, I realized that staying silent was costing me more than being seen.

I was coaching creators on showing up online…
while hiding my own story.

So I started small.

→ I shared one post about leaving corporate without burning bridges.
→ I talked about how I built my newsletter and my first $1,000 month.
→ I opened up about deleting 967 subscribers and why it grew my business.

I expected judgment from coworkers.

Here’s what I got instead:

- DMs from colleagues asking how to start a side business
- Old coworkers asking for help with email automation and systems
- Clients who said, “I’ve been reading your posts for months. I’m ready to work with you.”

The fear was so loud it had paralyzed me for 7 years.
But the backlash never came.

Every time I posted:

→ My network got clearer on what I do.
→ My opportunities increased.
→ My income streams became more stable.

Not because I went viral.
Because I stopped hiding.

You might be where I was:

- Sitting in a corporate role with bigger dreams
- Afraid your coworkers will talk
- Afraid your manager will notice
- Afraid to share what you really want to build

Here is what I tell my clients now:

- You don’t need to post everything.
- You do need to post something.
- You can share your expertise without attacking your employer.
- You can build options without burning bridges.

For 7 years, I let fear of scrutiny keep me quiet.

Now my content is the reason I can:

→ Run a newsletter-first business
→ Coach founders and creators
→ Consult on CRM, email automation, building a business with multiple income streams, and Substack growth

All while creating more safety for myself and my family than any single paycheck ever gave me.

If you’ve been hiding on LinkedIn because of your coworkers, this is your sign:

Start with one honest post.
One simple story.
One clear offer to help.

You don’t need permission to build a life that fits you.

You just need to stop letting other people’s opinions run your career.

Join 5,700+ readers of 9-To-Thrive if you want weekly, real-world guidance on building multiple income streams and a newsletter-first business while you work:
https://lnkd.in/gXMzXweK

CRM Training & Implementation | Hubspot, Salesforce, PlanProphet | Business Process & Automation | Newsletter Monetization & Substack Growth Expert

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I deleted 967 subscribers on purpose.

It felt scary as hell.

My brain was spiraling: “You worked so hard for these," and "What will my sponsors think?"

But here's the thing.

A dead list hurts your business.

I used to wait a year, then do one huge, painful cut.

Now I do a small one each month.

Here is how I choose who leaves:

→ No opens in 180 days
→ Repeated bounces
→ Spam complaints or clear “not interested”

Before anyone goes, I run a short win‑back campaign:

Email 1: “Still want these emails?”
Email 2: best posts, clear link to stay
Email 3: “Last call”, easy unsubscribe

No click. No reply. They go.

The first time, my stomach hurt.
Now it feels like cleaning my closet.

Result:

Higher opens.
Stronger deliverability.
More clicks and paid subs from a smaller list.

You do not need a big list.

You need a clean one that wants to hear from you.

What is your current list clean‑up routine?

Three years ago I walked away from a safe corporate paycheck.

Now my portfolio of paychecks has passed six figures.

I didn't work more hours.

I built systems.

Year one, I focused on consulting.

Retainer clients paid for deep work on CRM, email strategy, and automation.

When those systems were developed and running on smoothly, I added coaching.

1:1 calls helped creators grow newsletters & launch Substack.

Next came digital products.

Playbooks, templates, and swipe files delivered my process without my time.

Afterward, I launched a small membership.

Group support, live sessions, more access to me.

The last piece was full newsletter monetization.

Paid tiers, sponsors, and services linked to my list created a real portfolio of paychecks.

One income stream at a time.

Each with a clear offer, simple delivery, and strong automation.

Three years later, my income feels more stable than a single salary.

Join 5,700+ readers of 9-To-Thrive to see how I build these streams step by step: https://lnkd.in/gXMzXweK

Let me know your thoughts on building a portfolio of paychecks.

taplio

The Battle

Danny Mallinder

CARRIE LORANGER

Followers

Posts

Engagements

Likes

Performance ScoreDanny Mallinder's LinkedIn Performance

Performance ScoreCARRIE LORANGER's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Danny Mallinder

CARRIE LORANGER

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Danny Mallinder's LinkedIn Performance

Performance ScoreCARRIE LORANGER's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDanny Mallinder's LinkedIn Performance