Helping professionals launch another income stream in 2024. Click + Follow for posts and articles on business.

I work as a senior digital adviser and strategic sounding board for founders and entrepreneurs building online.My role isn’t to provide formulas, playbooks, or constant direction. Instead, I help people think more clearly about ideas, business models, and decisions — drawing on perspective shaped over decades of working across multiple internet cycles, from early email and web, through mobile, marketplaces, performance marketing, and now AI.Alongside this work, I write and research the business game — an ongoing exploration of how business actually works in practice: incentives, timing, leverage, and why many people lose by copying what looks successful without understanding the rules underneath.Some of this thinking is tested in public through a small working lab called Strategy with Danny, where founders pressure-test one clear offer and learn what actually converts before they scale systems, teams, or platforms.I’m not a coach or a traditional consultant, and I’m not embedded in execution. This work is best suited to independent founders who want a calm, experienced perspective to pressure-test ideas, spot risks early, and avoid scaling the wrong thing at the wrong time.Most of my value comes from pattern recognition, context, and judgment — helping reduce noise, fragility, and unnecessary complexity in how businesses are built.

Danny Mallinder

No Profit is the most important metric in business.

But it’s also a terrible North Star.

Not because money doesn’t matter.
It does.

But because profit often hides the real problem.

You can be profitable 
and still lose motivation.

You can “make it work”
while slowly draining momentum.

When founders say the business isn’t working, it’s rarely a money issue first.

It’s usually something earlier.
Something quieter.

I wrote a short essay on this today, on why profit points backward, and what to look at instead.

If you’re building a business and it feels heavier than it should you might find this useful.

https://lnkd.in/erm-aJkx

#businessgame
#founderthinking
#buildinginpublic

Helping entrepreneurs and founders with business development. Strategy & direction. Creator of ‘The Business Game’ newsletter.

Mexico headlines spark fear.
But they don’t change strategy.

Most founders think they are rational.
Until emotion spikes.

One headline.
One bad week.
One loud opinion.

And they pivot.

I live part of the year in Mexico.
Recent news did not move me.

Because the decision was built on alignment.
Not reaction.

- strategy beats sentiment
- alignment beats urgency
- data beats drama

Overreaction kills momentum.
Calm thinking compounds.

Full essay below - 

https://lnkd.in/edKwMUpP

#founders
#businessstrategy
#clarity

Founders stuck in sales fail.
Your close rate proves it.

If your close rate is up and down,
you do not have a persuasion problem.

You have a broken architecture.

If you are stuck in sales
trying to force it to work,

that is not a closing issue.

It is a system that was never engineered.

Close rate is a diagnostic signal.

If it is unstable,
your architecture is unstable.

The answer is not a script.
It is a system.

In 5 months:

$500k+ closed
Close rate from 23% to 47%
Founder out of the sales seat

Not a confidence upgrade.

An architectural rebuild.

If your close rate fluctuates,
are you fixing yourself
or fixing the system?

#founders
#salesarchitecture
#gtmstrategy

Solix Technologies, Inc.

As Vice President at Solix Technologies, I lead strategic initiatives that drive the company’s mission to provide innovative data management solutions. With a focus on enabling enterprises to unlock the value of their data, I oversee a dynamic team that develops and implements cutting-edge solutions in areas such as data archiving, data governance, and compliance. 

A key area of focus is our Solix Enterprise AI product, which leverages advanced machine learning and AI-driven analytics to help organizations optimize their data workflows and improve operational efficiency. By enabling smarter, data-driven decisions, Enterprise AI empowers businesses to unlock deeper insights, streamline processes, and drive innovation. 

My role involves working closely with cross-functional teams to foster business growth, enhance customer satisfaction, and ensure operational excellence while positioning Solix as the leader in the data management industry.

VP of Sales

Solix Technologies is a leading provider of comprehensive data management solutions, empowering enterprises to efficiently manage, protect, and unlock the full value of their data. With a focus on innovation and scalability, Solix offers a suite of powerful products designed to address the evolving needs of modern organizations. 

Our Enterprise AI product harnesses the power of machine learning and advanced analytics to optimize data workflows, improve decision-making, and drive operational efficiency. The Enterprise Archiving solution helps businesses manage massive volumes of data while ensuring compliance, cost savings, and seamless retrieval. Additionally, our Data Lake product enables organizations to store, integrate, and analyze vast amounts of structured and unstructured data, supporting advanced analytics and AI-driven insights. 

Proven over two decades in the industry, Solix is a leader in Enterprise Data Management and AI, helping organizations transform their data into a strategic asset for growth and innovation.

Sr Enterprise Sales Director

SION

SION is a leader in the technology/software industry for international logistics. Our software demonstrates that the future of logistics is in business analytics technology. SION's state-of-the-art software is easy to use, flexible, and highly scalable, adapting to a supply chain’s changing management needs. With SION companies can stay in tune with technological advancements through its agile end-to-end digital thread.

Assisting clients to make better decisions with dynamic real-time analysis, leveraging the latest technology by in-house data scientists. SION is especially beneficial for multinational businesses with its real-time supply and demand monitoring, delivery tracking, and more. is integrated into every corner of your business and enables you to make better decisions, achieve end-to-end visibility, and deliver best-in-class customer experiences. SION provides unparalleled reporting visibility, giving SCM a full picture of its total business and logistics with SION.

Oracle

Oracle Cloud is the first public cloud built from the ground up to be a better cloud for every application. By rethinking core engineering and systems design for cloud computing, Oracle created innovations that accelerate migrations, deliver better reliability and performance for all applications, and offer the complete services customers need to build innovative cloud applications.

OCI’s Cloud Adoption Framework helps organizations facilitate their transition to the cloud by offering a valuable collection of cloud resources, best practices, tutorials, and enablement tools. This framework helps customers define a robust cloud strategy, plan for successful workload migration, and ensure complete manageability of cloud environments. The Cloud Adoption Framework provides customers with a methodology to use Oracle Cloud built-in efficiencies such as Cloud Lift Services, and key-value programs, including Oracle Support Rewards.

https://www.oracle.com/cloud/

Enterprise Sales Director | Oracle Cloud

PERSTRADA

Perstrada specializes in the invention and development of specialty nutraceutical and pharmaceutical products and novel formulation technologies.
We provide formulation, analytical, and manufacturing services to nutraceutical and pharmaceutical companies, working collaboratively to provide innovative solutions to challenging drug delivery problems and to create advanced medicines.
FORMULATION:
Perstrada’s expertise involves finding the most effective method of drug delivery for poorly water-soluble molecules.  Our comprehensive range of capabilities enables clients to optimize their drug product formulation prior to initiating expensive clinical development. 
LIFE-CYCLE MANAGEMENT AND 505(b)(2) PRODUCT DEVELOPMENT:
Perstrada is dedicated to the solubility and bioavailability enhancement of difficult-to-formulate compounds.  Our proprietary product development programs focus on creating novel specialty pharmaceutical products that are improved versions of existing medicines.  
MANUFACTURE OF cGMP CLINICAL TRIAL MATERIALS:
Following formulation selection and optimization, Perstrada can transition a development program quickly to cGMP manufacture of first-in-man clinical materials.  Perstrada’s manufacturing capabilities include dosage forms for oral, topical, or parenteral administration.

Rainmaker

As an Enterprise Sales Executive specializing in B2B, my primary role was to drive new business acquisition and revenue growth by identifying and engaging high-value enterprise prospects. A focus on understanding the specific challenges and goals of each client, working closely with them to craft customized software solutions that align with their business objectives. Building strong, consultative relationships with C-level executives, IT leaders, and key stakeholders, guiding them through the sales process with a clear focus on value proposition, ROI, and scalability. 

Leading the entire sales cycle, from prospecting and lead qualification to product demonstrations, negotiations, and closing multi-million-dollar deals. Balancing both strategic planning and tactical execution, my role was to consistently meet or surpass sales targets while delivering tailored solutions that drive long-term customer success and business transformation.

National Account Director

Bradford Technologies

For over 33 years, Bradford Technologies has been dedicated to producing innovative solutions for Valuation Professionals. Ranging from the most intuitive appraisal applications available to cutting-edge Computer-Aided Appraisal Software, Bradford continues to develop trailblazing products that set the benchmark for the industry.

Since 1987, Bradford Technologies has been dedicated to producing innovative solutions for Valuation Professionals. From the most intuitive appraisal applications available to cutting-edge Computer-Aided Appraising Software and statistically supported valuation reports, Bradford continues to develop trailblazing products that set the benchmark for the industry. As the market continues to evolve, Bradford Technologies is committed to providing appraisers, appraisal management companies and lenders with the tools they need to produce statistically accurate, reliable and transparent collateral valuations.

Bradford Technologies is one of the first companies to complete the EAD integration and the first to implement the new appraisal-sharing feature in UCDP. FHA has stated it will require appraisals to be submitted through EAD portal. PortalDirect allows its users to take advantage of the new appraisal-sharing functionality.

Sales Manager

A seasoned cloud data leader and entrepreneur with over 25 years of experience in enterprise strategy and business development. Developing partnerships to ensure organizations optimize their data management and leverage the power of AI, SaaS, database, and EDM solutions. A passion for innovation and transformation, and enjoy solving complex IT challenges with cutting-edge technology.

Founder and CEO of SION and PERSTRADA, two successful companies that offer cutting-edge software for international supply chain analytics and the pharmaceutical industry. Each business achieved growth from conception to 2X annually through strategic partnerships and industry-leading technology. Specializing in establishing long-term relationships with clients and partners across various verticals.

David Zuccolotto

Just got back from an energizing, momentum-packed week at our headquarters in Dallas with an incredible group of leaders and teammates from across Solix Technologies.

We brought together our new VP of Sales Canada Robert (Bob) Wright, VP of Sales Europe Matthew Long, VP Business Development Jose Carlos Hernandez, and our Business Development team, VP of North America Sales Jason Russo, and VP of Marketing Barry Kunst—alongside our Costa Rica services team, engineers, product leaders, VP of Services Hari Rao, services experts, and technical teams from across the company. When this much talent and experience are in one room, big things happen.

The alignment was powerful.

We went deep on global go-to-market strategy across Canada, Europe, and beyond—and the excitement around what we’re building is undeniable.

🔥 What stood out most:

✦ Our Enterprise AI platform is taking off fast and resonating strongly with customers—helping enterprises govern, manage, and unlock their data with confidence and intelligence. 
✦ Our Enterprise Edition continues to set the foundation for successful AI initiatives by ensuring 𝐝𝐚𝐭𝐚 𝐫𝐞𝐚𝐝𝐢𝐧𝐞𝐬𝐬, 𝐝𝐚𝐭𝐚 𝐫𝐞𝐥𝐢𝐚𝐛𝐢𝐥𝐢𝐭𝐲, 𝐚𝐧𝐝 𝐞𝐧𝐭𝐞𝐫𝐩𝐫𝐢𝐬𝐞-𝐠𝐫𝐚𝐝𝐞 𝐠𝐨𝐯𝐞𝐫𝐧𝐚𝐧𝐜𝐞 𝐭𝐨 𝐞𝐧𝐬𝐮𝐫𝐞 𝐬𝐮𝐜𝐜𝐞𝐬𝐬𝐟𝐮𝐥 𝐄𝐧𝐭𝐞𝐫𝐩𝐫𝐢𝐬𝐞 𝐀𝐈.
✦ Breakthrough progress in our AI Pharma solutions, supporting next-generation drug discovery and drug repurposing.
✦ And at the core of it all—our flagship Enterprise Archiving platform, now fully integrated with AI, delivering intelligent data governance, intelligent data access, and intelligent classification across the entire enterprise—at scale, securely, and compliantly.

These are not point solutions.
𝐓𝐡𝐢𝐬 𝐢𝐬 𝐚𝐧 𝐞𝐧𝐭𝐞𝐫𝐩𝐫𝐢𝐬𝐞-𝐰𝐢𝐝𝐞, 𝐀𝐈-𝐫𝐞𝐚𝐝𝐲 𝐝𝐚𝐭𝐚 𝐚𝐫𝐜𝐡𝐢𝐭𝐞𝐜𝐭𝐮𝐫𝐞.

And just as important, we strengthened the team. Great conversations. Great energy. Great memories. Team events, dinners, and yes… world-famous Dallas BBQ. A special thanks to Dinu Joshi for being an amazing host as always!

Huge thank you to everyone who traveled, contributed, challenged ideas, and helped push us forward. The passion, collaboration, and execution mindset across this team is something special.

I’ve never been more confident in where we’re headed. Solix has the industry's leading AI technology for Enterprise governance. Solix has the vision. And Solix has one of the strongest teams in the industry.

2026 will be unprecedented!

#datareadiness #datagovernance #enterpriseai #aireadiness #aigovernance

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David Zuccolotto

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The Battle

Danny Mallinder

David Zuccolotto

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Danny Mallinder's LinkedIn Performance

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