Generate Listings

Leading real estate marketing agency specialising in lead generation.

Head of Sales

Danny Mallinder

Strategist & content creator sharing insights to help founders w/ growth.

Content Creator

Mallinder Consulting

Business development consultancy, helping startup founders w/ growth.

Founder

beetu.be

Helping B2B businesses to build inbound client acquisition machines.

Contract Eagle

Implements best-practice setup for contract management processes

IIFYM.com

World leading membership website & SaaS platform for macro dieting.

Head of Business Growth

Salesprocess.io

Helping SaaS, online high-ticket service businesses & consulting firms.

Senior Growth Consultant

Brands Nova

Brand management, e-commerce and integrated marketing campaigns.

Founder, Director

Whanganui & Partners

Economic development unit for the business sector of Wanganui.

Member Of The Board Of Advisors

Whanganui Chamber of Commerce and Industry

Business support organisation for business owners in Wanganui.

Member Of The Management Board

Helping professionals launch another income stream in 2024. Click + Follow for posts and articles on business.

Most founders obsess over more calls booked.

But almost no one optimises what happens after the call is booked.

And that’s the most expensive gap in the entire sales process.

Last quarter:
87% show-up rate.
40%+ close rate.
$500,000 closed.

Not because of more ads.
Not because of better scripts.
Not because of more automation.

But because we rebuilt the 10 minutes between booking and the call.

Here is the truth:
Your close rate isn’t determined on the call.
It’s determined before the call.

So here’s what we used:
• a short “pre-call film”
• founder thesis
• case studies
• expectations
• decision-maker rules
• trackable engagement
• AI-assisted Q&A
• SDR → closer handoff script

Buyers show up informed, warmed up, aligned, and ready.

It’s the easiest win in founder-led sales.

And yet…
almost no one is doing it.

What part of your sales process has the most friction right now?

 (Asking because this one change fixed most of ours.)

.
.
.
#founderled
#salesstrategy
#strategy

R.I.P R.I.P posts

We have had enough

As soon as I read a "R.I.P" headline I know its going to be bs to get leads. 

The tactic’s losing credibility.

Agree? Comment yes below to get my amazing report on how to avoid R.I.P posts today.

#rippostsarelame

Off-market doesn’t mean offline.

It means intelligently online.

The most sophisticated deals today aren’t found through networks alone.

They’re engineered through data, insight, and digital origination systems.

Capital now connects through intelligence, bringing off-market demand to light with speed and discretion.

- data-driven origination
- Institutional-grade alignment
- digital transparency at scale

The future of private markets is digital.
 
The edge belongs to those who know where capital wants to go next.

#capitalorigination #infrastructure #privatemarkets

Most founders think they need capital.

Most really need clarity first.

After many origination conversations, one pattern appears.

Founders jump straight to the number.

But investors do not invest in numbers. 
They invest in logic.

Good opportunities fall apart not because of economics,
but because the narrative is incomplete.

Here is what serious capital looks for before anything else:

- what the capital will achieve
- why the opportunity exists
- what evidence supports it
- how execution will unfold
- how the founder thinks
- why the timing matters

Capital moves toward clarity.
Clarity builds confidence.

If you are preparing a significant project in infrastructure, energy, or AI, make your story as strong as the opportunity itself.

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.
.
#infrastructure #energytransition #capitalorigination

Most pivots burn capital.

But it’s not the product.

Most founders treat a pivot like an engineering problem.

New features. New funnels. New hires.

None of that solves the real issue.

The real failure point is narrative clarity.
 
If your market hypothesis is wrong, everything built on it collapses.
 
I just wrote a full thesis showing how founders can validate a new market in 30 days and avoid $150k in wasted engineering time.

Here’s the core:
 → Pivots fail from unclear coordinates
 → Sales letters set engineering constraints
 → VSLs validate demand faster than code
 → Alignment beats iteration every time

A founder who applied this jumped from 23% to 47% close rate and added $500k from one narrative shift.

If you want the full Founder Thesis doc, comment “Thesis” and I’ll send it.

#founders #gtmstrategy #startups

Just closed $500k using this.

87% show up, 40% + close rate

Do you use a pre-call video?

You should.

A simple pre-sale video that introduces you or your sales rep, covers the thesis, shows case studies. 

And it needs to be fully trackable so you know if they engaged and are ready.

Prospects watch it, they interact with AI, ask questions, and arrive to the sales call pre-sold ready to buy.

It is the easiest way to lift trust, qualify intent, and increase conversions.

So be honest.

Do you have a pre-call video in your sales process?

Let me know in the comments.

#founders
#salesstrategy
#gtm

$100B+ in Transactions | VP Origination Lesiuk Capital

The private markets are changing fast.

Alignment is the new advantage.

Institutional investors want speed and transparency.

Founders and operators want capital and credibility.

Between those two worlds lies the new frontier, where strategy and execution move in sync.

That’s where we operate.

Elite capital advisory today isn’t about access.

It’s about alignment, at speed and scale.

#privateequity #capitalmarkets #infrastructure #energytransition

I help personal brands go from lost to go-to | 2x Founder | Become the go-to expert in your niche

Your content isn’t the problem.
Your clarity is.

Most creators and founders are stuck in the same loop:

• Posting aimlessly
• Getting ignored
• Burning out before anything clicks

They know they should build a personal brand, but what they really need is a system:
One that drives traction, visibility, and real business results.

That’s where I come in.

I help personal brands go from invisible to in-demand by turning their LinkedIn presence into a lead engine.

I’ve built multiple ventures from scratch using nothing but content, strategy, and relentless clarity.
No fluff. No hacks. Just a framework that works.

What I help you do:

✅ Nail your message so people instantly “get it”
✅ Create content that connects, converts, and compounds
✅ Optimize your profile and presence for credibility and leads
✅ Build a system that brings clients to you

This isn’t about going viral.
It’s about building influence that compounds into opportunity—and income.

If you’re a founder, coach, consultant, or creator who’s:

• Done with random posts that lead nowhere
• Ready to grow your brand and business with intention
• Craving more visibility, impact, and momentum...

Let’s talk.

🟢 DM me “LinkedIn” to start building the life you actually want.

Dustin Hauer

Read this carefully.

One shift can change your entire trajectory.

And it always starts in the same place.

Belief.

Here is the part most people miss.

Belief hits you before success ever shows up.

→ Belief that you can take the next step.
→ Belief that the barrier in front of you is smaller than the drive inside you.
→ Belief that your future responds to conviction, not hesitation.

I learned this the hard way.

When life got loud.
When doubt piled up.
When every option looked risky.

Belief was the only thing that cut through the noise.

Here is the truth I keep returning to.

Belief is not a mood.
Belief is a decision.

Belief forces movement when your mind wants comfort.
Belief builds the proof that people wait their whole lives to see.

You do not wait for evidence.

You create it.

What is one belief that reshaped your direction?

They say follow the beaten path.

I say create your own.

And if you still believe the “safe route” is the answer, 
you are caging your potential before 
you even start.

Roadblocks are not signals to stop.
They are invitations to innovate.

It is choosing:

➡️ Resilience over retreat.
➡️ Creativity over compliance.
➡️ Progress over permission.

History is not written by those who played it safe.
It is written by those who forged a way forward—
against all odds.

The truth?
Solutions always exist.
And if they don’t, you build them.

P.S. What’s one challenge you’ve overcome by creating your own path?

Drop it below 👇

♻️ If this post lit a fire under you, share it.

Someone else needs the reminder.

If virality does nothing for you, you don't have a funnel.

You have noise.

Here is the brutal truth.

You are missing the basics:
→ A message that actually tells people what you do
→ A CTA that moves them to the next step
→ An offer they can say yes to right now

No message. No CTA. No offer.

That means you do not have a funnel.
You have a content hobby.

Stop telling yourself that going viral doesn't matter.

It does not matter for you 
because you built nothing to catch the attention.

Want to fix it? Start here:
✅ Write one sentence that explains your value
✅ Add a single CTA to every post you publish
✅ Package your offer in a way people can buy today

Do that, and virality will turn into revenue.

Until then, you are not just ignoring virality.
You are wasting it. 

---

If you are serious about building something that actually works, 
🗨️ DM "Funnel" and let's get started.

➕ Follow @Dustin Hauer for more.

𝐂𝐫𝐮𝐬𝐡𝐢𝐧𝐠 𝐢𝐭 𝐨𝐧 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧? 

Must feel super annoying, right?

Here’s how to destroy your personal brand 
in 5 super easy to follow steps:

1. 𝐎𝐯𝐞𝐫𝐩𝐨𝐬𝐭 𝐰𝐢𝐭𝐡 𝐳𝐞𝐫𝐨 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 

Share random updates 
3x a day, 
Every day. 

(Why think it through when you can overwhelm your audience?)


2. 𝐈𝐠𝐧𝐨𝐫𝐞 𝐲𝐨𝐮𝐫 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞'𝐬 𝐧𝐞𝐞𝐝𝐬 

Post what you think is cool. 

Forget about 
Relevance 
Or value.


3. 𝐎𝐯𝐞𝐫𝐩𝐫𝐨𝐦𝐢𝐬𝐞, 𝐮𝐧𝐝𝐞𝐫𝐝𝐞𝐥𝐢𝐯𝐞𝐫 

Brag about results you’ve never achieved. 

(Who cares about trust?)


4. 𝐍𝐞𝐯𝐞𝐫 𝐞𝐧𝐠𝐚𝐠𝐞 

No comments, 
No replies. 

Treat LinkedIn like a one-way street.


5. 𝐁𝐮𝐫𝐧 𝐨𝐮𝐭 

Pour your energy into 
unsustainable efforts 

Until you can’t even log in.

…Sounds terrible, right?


𝐈𝐟 𝐲𝐨𝐮’𝐫𝐞 𝐬𝐞𝐫𝐢𝐨𝐮𝐬 𝐚𝐛𝐨𝐮𝐭 𝐠𝐫𝐨𝐰𝐢𝐧𝐠 𝐡𝐞𝐫𝐞, 
𝐃𝐨 𝐭𝐡𝐞 𝐨𝐩𝐩𝐨𝐬𝐢𝐭𝐞. 

Share with purpose, 
Build trust, 
And stay consistent.

Your LinkedIn is your digital reputation.

Guard it carefully.


𝐖𝐡𝐚𝐭’𝐬 𝐭𝐡𝐞 #1 𝐦𝐢𝐬𝐭𝐚𝐤𝐞 𝐲𝐨𝐮 𝐬𝐞𝐞 𝐩𝐞𝐨𝐩𝐥𝐞 𝐦𝐚𝐤𝐢𝐧𝐠 𝐨𝐧 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧? 

---

P.S. Repost this ♻️ for your network. 

Someone out there needs to hear it today.

Building your personal brand? Here's 5 steps to destroy it

Confused profiles don’t convert.

Most LinkedIn bios sound like filler text.

Nice words.

Zero clarity.

Here’s what actually works:

• Clear positioning.
• Tight messaging.
• Direct value.

And it all starts by answering these 5 questions.

1. 𝐖𝐡𝐨 𝐚𝐫𝐞 𝐲𝐨𝐮? 
↳ Not your job title.
↳ Your identity.
↳ Think in simple terms: What should people remember you for?
↳ Bake that into your headline and summary.

2. 𝐖𝐡𝐚𝐭 𝐚𝐫𝐞 𝐲𝐨𝐮 𝐚𝐧 𝐞𝐱𝐩𝐞𝐫𝐭 𝐢𝐧? 
↳ You can’t be known for everything.
↳ Pick 1-2 things you do extremely well.
↳ Say it directly.
↳ Then show it with proof.

3. 𝐖𝐡𝐨 𝐝𝐨 𝐲𝐨𝐮 𝐬𝐞𝐫𝐯𝐞? 
↳ Don’t write for everyone.
↳ Write for your people.
↳ Clients, buyers, employers,
↳ whoever it is, speak their language.

4. 𝐇𝐨𝐰 𝐝𝐨 𝐲𝐨𝐮 𝐡𝐞𝐥𝐩 𝐭𝐡𝐞𝐦? 
↳ What problems do you solve?
↳ What outcomes do you deliver?
↳ People want transformation, not tasks.

5. 𝐖𝐡𝐚𝐭 𝐝𝐨 𝐈 𝐝𝐨 𝐧𝐞𝐱𝐭? 
↳ This is where most profiles fall flat.
↳ No link.
↳ No action.
↳ No direction.

Tell them exactly what to do.
→ DM me
→ Join my newsletter
→ Visit my site

Clarity wins.

Positioning beats polish.

Answer these 5 questions and your profile becomes a signal.

Not just noise. 

---

P.S. Repost if you found this useful!

Fix Your Profile With These 5 Key Questions

So they sold cereal for $40 a box.
And that… saved Airbnb.

In 2008, two broke founders  
Brian Chesky and Joe Gebbia 
Were days from losing their apartment in San Francisco.

No investors.
No traction.
No money.

So they did something absolutely insane:

They designed two limited-edition cereal boxes:
→ Obama O’s (“The Breakfast of Change”)
→ Cap’n McCain’s (“A Maverick in Every Bite”)

They filled them with cheap grocery-store cereal…
and sold each box for $40 during the presidential election.

People bought them like crazy.

They sold 1,000 boxes.
Made $30,000.
Got national press coverage.
And the stunt helped them get into Y Combinator,
the exact launchpad that turned Airbnb into a global giant.

Here’s what people miss:

They weren’t selling cereal.
They were selling imagination.

Proof that they could:

↳ Break patterns, 
↳ Hack attention, 
↳ And make people care.

Because creativity is a moat.
Scrappiness is a skill.
And resourcefulness is a superpower.

You don’t need a big budget.
You don’t need permission.
You don’t need investors to validate you.

Sometimes you just need one ridiculous idea
that makes the world finally notice.

Chesky and Gebbia didn’t wait for a shot.
They built one.
Out of cardboard, glue, and a $4 box of cereal.

♻️ Repost if you believe your “crazy idea” might be the one that changes everything.

The DMs that get answered always give value first.

Not a pitch. Not a link. Actual value.

Here’s how I do it,

And why my reply rate skyrocketed.

I build a short personalized deck about them.

Made in minutes with Gamma.

→ It shows I did my research.
→ It positions me as helpful, not pushy.
→ It gives them something worth clicking.

The psychology behind it:

→ They open your message out of curiosity.
→ They click your deck because it’s about them.
→ They reply because you’ve already created value.

That’s the secret.

Stop sending walls of text.

Start sending something that makes them stop scrolling.

Every personalized Gamma deck I send gets me closer to a real conversation.

Comment "Gamma" and I’ll share the exact Gamma prompt I use.

Here's where you can get started with Gamma today:
https://lnkd.in/gcuwgkBj

They say forgiveness is divine. 

I say it's self-preservation, 

And if you haven't mastered it, you're LOSING.

Forget the fluffy quotes. 
Forgiveness isn't a warm, fuzzy feeling. 

It's a brutal, necessary choice.

It's choosing:

➡️ PEACE over the toxic acid of resentment.
➡️ GROWTH over the chains of old grudges.
➡️ FREEDOM over the suffocating weight of your past.

Here's the shocker nobody tells you:

Forgiveness doesn't magically erase what happened. 
The pain was real. 
The injustice was real. 

But what it does do is rewire your brain to carry that weight differently.

It's NOT for them.
↳ It's a selfish act. Purely for YOU.

Because holding onto that white-hot anger? 

↳ It doesn't punish them. 
↳ It just keeps you stuck, 
↳ festering in a self-made prison.

Letting go isn't weakness. 
It's the ultimate power move. 

It's deciding your future is more valuable than your past pain.

Who else had to learn this soul-crushing, liberating truth the hard way? 

Share your story below 👇

---

P.S. If this post felt like a punch to the gut (in a good way!), consider sharing it. 

Someone else needs this brutal honesty.

taplio

The Battle

Danny Mallinder

Dustin Hauer

Followers

Posts

Engagements

Likes

Performance ScoreDanny Mallinder's LinkedIn Performance

Performance ScoreDustin Hauer's LinkedIn Performance

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taplio

The Battle

Danny Mallinder

Dustin Hauer

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Danny Mallinder's LinkedIn Performance

Performance ScoreDustin Hauer's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDanny Mallinder's LinkedIn Performance