Helping professionals launch another income stream in 2024. Click + Follow for posts and articles on business.

I work as a senior digital adviser and strategic sounding board for founders and entrepreneurs building online.My role isn’t to provide formulas, playbooks, or constant direction. Instead, I help people think more clearly about ideas, business models, and decisions — drawing on perspective shaped over decades of working across multiple internet cycles, from early email and web, through mobile, marketplaces, performance marketing, and now AI.Alongside this work, I write and research the business game — an ongoing exploration of how business actually works in practice: incentives, timing, leverage, and why many people lose by copying what looks successful without understanding the rules underneath.Some of this thinking is tested in public through a small working lab called Strategy with Danny, where founders pressure-test one clear offer and learn what actually converts before they scale systems, teams, or platforms.I’m not a coach or a traditional consultant, and I’m not embedded in execution. This work is best suited to independent founders who want a calm, experienced perspective to pressure-test ideas, spot risks early, and avoid scaling the wrong thing at the wrong time.Most of my value comes from pattern recognition, context, and judgment — helping reduce noise, fragility, and unnecessary complexity in how businesses are built.

Danny Mallinder

No Profit is the most important metric in business.

But it’s also a terrible North Star.

Not because money doesn’t matter.
It does.

But because profit often hides the real problem.

You can be profitable 
and still lose motivation.

You can “make it work”
while slowly draining momentum.

When founders say the business isn’t working, it’s rarely a money issue first.

It’s usually something earlier.
Something quieter.

I wrote a short essay on this today, on why profit points backward, and what to look at instead.

If you’re building a business and it feels heavier than it should you might find this useful.

https://lnkd.in/erm-aJkx

#businessgame
#founderthinking
#buildinginpublic

Helping entrepreneurs and founders with business development. Strategy & direction. Creator of ‘The Business Game’ newsletter.

Mexico headlines spark fear.
But they don’t change strategy.

Most founders think they are rational.
Until emotion spikes.

One headline.
One bad week.
One loud opinion.

And they pivot.

I live part of the year in Mexico.
Recent news did not move me.

Because the decision was built on alignment.
Not reaction.

- strategy beats sentiment
- alignment beats urgency
- data beats drama

Overreaction kills momentum.
Calm thinking compounds.

Full essay below - 

https://lnkd.in/edKwMUpP

#founders
#businessstrategy
#clarity

Founders stuck in sales fail.
Your close rate proves it.

If your close rate is up and down,
you do not have a persuasion problem.

You have a broken architecture.

If you are stuck in sales
trying to force it to work,

that is not a closing issue.

It is a system that was never engineered.

Close rate is a diagnostic signal.

If it is unstable,
your architecture is unstable.

The answer is not a script.
It is a system.

In 5 months:

$500k+ closed
Close rate from 23% to 47%
Founder out of the sales seat

Not a confidence upgrade.

An architectural rebuild.

If your close rate fluctuates,
are you fixing yourself
or fixing the system?

#founders
#salesarchitecture
#gtmstrategy

Helping founders and business owners boost their personal brand on LinkedIn in 60 days | Personal branding | Content Marketer | LinkedIn Management

Are you a founder and business owner thinking about building your brand on LinkedIn? You might be facing these challenges:

➞ LinkedIn management 
➞ Personal branding 
➞ Content creation 
➞ Content marketing 
➞ Content strategy
➞ Profile optimization
➞ LinkedIn growth

To tackle these challenges, you might think you need multiple hires. But what if I told you that one LinkedIn growth strategist can solve it all?  

I offer a solution that saves you:

➞Time  
➞Money  
➞Hassle of managing freelancers

My services include:

➞ Full LinkedIn management 
➞ Building powerful personal brand  
➞ LinkedIn content creation 
➞ Content marketing 
➞ Content strategy 
➞ Profile optimization 
➞ LinkedIn growth  

My LinkedIn journey (from invisible to authority):

A year ago, I had no LinkedIn presence, no followers, and no authority. I faced setbacks, job rejections, and doubts, but I didn’t give up. I realized that building a personal brand could change everything, so I took action.

I committed to learning LinkedIn, sharing my experiences, and showing up consistently. It wasn’t easy, but each post brought small wins and new connections.

Through consistency and engagement, my network grew. I shared valuable insights, engaged with my community, and started building my authority.

I now have a thriving community, an engaged audience, and a reputation as a trusted voice in my field.

If you’re ready to build your own brand on LinkedIn, DM me. I’m just a message away from helping you start your journey.

Your story is waiting to be told.

Ready to elevate your presence?

Let's connect and transform your brand together!

Reach out to me here or email me at malehaqureshi56@gmail.com

Maleeha Rehman

💔 I need your help to save my father’s life.

My father has always been my biggest support, a kind, humble man who worked tirelessly for our family.

But now, he’s fighting for his life.

He has been diagnosed with coronary artery disease, and doctors have recommended urgent open-heart surgery.

The total cost is ₨1,500,000, an amount far beyond what our family can afford.
I’m reaching out here not just for donations, but for prayers, kindness, and shares.

Here’s how you can help:
❤️ Donate – Every small contribution brings us closer to his surgery.
🙏 Pray – For his healing and strength for our family.
🔁 Share – To help this message reach someone who can help.

If you wish to donate, you can do so through:

JazzCash Account:
Account title : Maleeha Rehman
Account number: 03165260895

Bank Account:
Bank: HBL
Account title: Maleeha Rehman
Account number: 01967931915403

(Reports and documents available for transparency.)

Thank you to everyone who takes a moment to read, pray, share, or contribute.

Your kindness could literally save a life. 💙

#HelpNeeded #MedicalEmergency #Kindness #Humanity

taplio

The Battle

Danny Mallinder

Maleeha Rehman

Followers

Posts

Engagements

Likes

Performance ScoreDanny Mallinder's LinkedIn Performance

Performance ScoreMaleeha Rehman's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Danny Mallinder

Maleeha Rehman

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Danny Mallinder's LinkedIn Performance

Performance ScoreMaleeha Rehman's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDanny Mallinder's LinkedIn Performance