Helping professionals launch another income stream in 2024. Click + Follow for posts and articles on business.

I work as a senior digital adviser and strategic sounding board for founders and entrepreneurs building online.My role isn’t to provide formulas, playbooks, or constant direction. Instead, I help people think more clearly about ideas, business models, and decisions — drawing on perspective shaped over decades of working across multiple internet cycles, from early email and web, through mobile, marketplaces, performance marketing, and now AI.Alongside this work, I write and research the business game — an ongoing exploration of how business actually works in practice: incentives, timing, leverage, and why many people lose by copying what looks successful without understanding the rules underneath.Some of this thinking is tested in public through a small working lab called Strategy with Danny, where founders pressure-test one clear offer and learn what actually converts before they scale systems, teams, or platforms.I’m not a coach or a traditional consultant, and I’m not embedded in execution. This work is best suited to independent founders who want a calm, experienced perspective to pressure-test ideas, spot risks early, and avoid scaling the wrong thing at the wrong time.Most of my value comes from pattern recognition, context, and judgment — helping reduce noise, fragility, and unnecessary complexity in how businesses are built.

Danny Mallinder

Very few people choose the business game.
They just start playing.

Most think they are struggling with execution.
They are not.

They are struggling with something earlier.
They never chose the rules they are living under.

Pulled in by confident voices.
Podcasts. Threads. Timelines.
Revenue goals and hustle norms borrowed from others.

Every business rewards something different.
Some reward speed.
Some reward depth.
Some demand constant presence.
Others reward quiet consistency over years.

None of these are wrong.
But they are not interchangeable.

Here is the pattern I keep seeing:
- depth thinkers stuck in speed games
- freedom seekers trapped by visibility
- misalignment blamed on tactics
- builders exhausted by volume

Most business problems are downstream.
They start before pricing or marketing.

I wrote a short essay on this idea.
Choosing the game before you optimise it.

Read it here:
https://lnkd.in/eKePpQBw

Are you playing a game you actually chose?

#businessdesign
#foundermindset
#longtermthinking

🎙️ Helping leaders get “in the door” with the right people and conversations.

I’m Matt McCoy - CEO of In The Door Co., TEDx speaker, podcast host, and producer. I run a done-for-you podcast agency that takes care of everything: guest sourcing, production, content repurposing, and brand management. 

Our mission is simple: help entrepreneurs and executives grow their influence, authority, and network through the power of podcasting.

Over the years, I’ve:

-Hosted 1,000+ interviews with CEOs, founders, and executives across industries
-Produced shows that reached top rankings and drove tangible business growth for clients
-Landed conversations with leaders from companies like General Motors, Calendly, Adidas, Xero, and Volkswagen
-Built and exited multiple ventures featured on CBC, CTV, Toronto Star, and Dragon’s Den

Beyond podcasting, I’m passionate about entrepreneurship, storytelling, and creating platforms that amplify bold voices and ideas.

👉 If you’re looking to launch a podcast, expand your network, or grow your Linkedin profile, let’s connect.

Matt McCoy

Titles don’t protect families.

People do.

This week on The 60 Second Podcast, Annie Laplante -Groupe MMI, Multiple companies, shares a story that stopped the room cold.

A man who was once a dental surgeon
left everything behind to keep his daughter safe.

He came to Canada.
He took a cleaning job.
And one moment with his daughter reminded him why it all mattered.

This isn’t a story about cleaning.

It’s a story about dignity.
About sacrifice.
About what real leadership looks like when humans come first.

Watch the clip.
It’s short - but it stays with you.

Did you find this post useful? Drop a comment - I'd love to hear your thoughts!

Matt McCoy 🎥

TEDx Speaker & Organizer | Host of The 60 Second Podcast | Curator of Conversations

They don’t open up for credentials.
They open up for care.

This week on The 60 Second Podcast, Rob Volpe, Founder/CEO at Dig Insights, shares a story that stopped me in my tracks.

A woman in suburban Philadelphia taught him - through a simple Tai Chi lesson - what it really means to look at things from a different perspective.

Because empathy isn’t a soft skill.
It’s the difference between misunderstanding… and connection.

Watch the clip.
It’s short - but it hits.

Did you find this post useful? Drop a comment - I'd love to hear your thoughts!

I was grateful to sit down with Greg Wolfond - a serial entrepreneur who’s spent decades building companies and backing teams that actually get things done - to talk about a big problem in Canada.

Canada creates world-class research.
But too much of it dies before it helps real people.

Greg’s take was simple and blunt:
The science works - but the risk gap kills it.

“It works in a dish. It works in a mouse.
But there isn’t enough capital or the right teams to get it into humans.”

That gap is where innovation stalls.
And it’s exactly where Canada needs to step up - now.

Big ideas. Real consequences.

We interview leaders shaping Canada’s future - in 60 seconds or less.

Follow for more.

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Danny Mallinder

Matt McCoy

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taplio

The Battle

Danny Mallinder

Matt McCoy

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Danny Mallinder's LinkedIn Performance

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Performance ScoreDanny Mallinder's LinkedIn Performance