Helping professionals launch another income stream in 2024. Click + Follow for posts and articles on business.

I work as a senior digital adviser and strategic sounding board for founders and entrepreneurs building online.My role isn’t to provide formulas, playbooks, or constant direction. Instead, I help people think more clearly about ideas, business models, and decisions — drawing on perspective shaped over decades of working across multiple internet cycles, from early email and web, through mobile, marketplaces, performance marketing, and now AI.Alongside this work, I write and research the business game — an ongoing exploration of how business actually works in practice: incentives, timing, leverage, and why many people lose by copying what looks successful without understanding the rules underneath.Some of this thinking is tested in public through a small working lab called Strategy with Danny, where founders pressure-test one clear offer and learn what actually converts before they scale systems, teams, or platforms.I’m not a coach or a traditional consultant, and I’m not embedded in execution. This work is best suited to independent founders who want a calm, experienced perspective to pressure-test ideas, spot risks early, and avoid scaling the wrong thing at the wrong time.Most of my value comes from pattern recognition, context, and judgment — helping reduce noise, fragility, and unnecessary complexity in how businesses are built.

Danny Mallinder

Traffic does not fix a weak business.
Conversion does.

Most founders chase volume.

More leads.
More ads.
More sales calls.

But if your close rate is stuck at 20%, doubling traffic just doubles inefficiency.

The real leverage is yield.

- 20% close rate = wasted demand
- 40% close rate = double revenue
- same traffic, better system
- efficiency before scale

The founders who last the longest learn this.

Before they scale traffic, they improve yield.

I wrote a short note on this in today’s newsletter.

Read it here:
https://lnkd.in/ehwJ8nHf

#founders
#capitalefficiency
#businesstrategy

Helping founders fix revenue systems. Founder at FormXY | Creator of The Business Game.

Systems create revenue.
Inputs don’t.

Most founders try to grow by adding more input.

More ads.
More leads.
More traffic.

But every business actually runs on a simple structure:

X → M → Y

X = inputs
Y = outcomes

But the real leverage sits in the middle.

The mechanism.

- offer
- positioning
- sales thesis
- sales process

If that mechanism is weak, more input only scales inefficiency.

The same traffic can produce completely different outcomes depending on the structure of the system.

One company closes 20%.
Another closes 40%.

Same input.
Different form.

I wrote a short piece about this idea in this week’s newsletter.

It explains why the real job of an entrepreneur is designing the transformation system.

Read it here:
https://lnkd.in/eNcCnv64

#founders
#gtmstrategy
#capitalefficiency

Founders stuck in sales fail.
Your close rate proves it.

If your close rate is up and down,
you do not have a persuasion problem.

You have a broken architecture.

If you are stuck in sales
trying to force it to work,

that is not a closing issue.

It is a system that was never engineered.

Close rate is a diagnostic signal.

If it is unstable,
your architecture is unstable.

The answer is not a script.
It is a system.

In 5 months:

$500k+ closed
Close rate from 23% to 47%
Founder out of the sales seat

Not a confidence upgrade.

An architectural rebuild.

If your close rate fluctuates,
are you fixing yourself
or fixing the system?

#founders
#salesarchitecture
#gtmstrategy

Mexico headlines spark fear.
But they don’t change strategy.

Most founders think they are rational.
Until emotion spikes.

One headline.
One bad week.
One loud opinion.

And they pivot.

I live part of the year in Mexico.
Recent news did not move me.

Because the decision was built on alignment.
Not reaction.

- strategy beats sentiment
- alignment beats urgency
- data beats drama

Overreaction kills momentum.
Calm thinking compounds.

Full essay below - 

https://lnkd.in/edKwMUpP

#founders
#businessstrategy
#clarity

Executive Virtual Assistant | Administrative & Social Media Support | Providing Administrative, Operations, and Virtual Assistant Services for Founders, CEOs, and Growing Businesses. Open to Full-time & Remote Roles.

Feeling overwhelmed by day-to-day operations? What if your inbox, calendar, and workflows finally worked for you instead of against you?

I’m Mercy Udo, an Executive Assistant and Virtual Assistant providing high-level executive, administrative, and operations support to founders and leadership teams in fast-moving environments.

I help leaders remove operational friction overloaded inboxes, fragmented calendars, inconsistent documentation, manual workflows, and unmanaged digital channels. By fully owning the backend, I create structure, improve responsiveness, and protect executive focus so decision-makers can operate at their best.

My approach isn’t about reactive task handling. It’s about building reliable systems, anticipating needs, and keeping operations running smoothly even under pressure.

Here’s a snapshot of the impact I bring:

- Reduced inbox backlogs by 40–60% through structured email management
- Saved executives 8–12 hours weekly via optimized scheduling and workflows
- Improved task visibility and delivery accuracy by 50%
- Maintained 95%+ data accuracy across CRM systems and records
- Increased consistency and engagement through structured social media management

I work confidently with Google Workspace, Microsoft Office, Notion, ClickUp, CRM systems, scheduling tools, AI tools, and automation, with hands-on experience in email and calendar management, documentation, data entry, customer support, and social media coordination (content scheduling, inbox moderation, analytics tracking, and reporting).

I’m known for being proactive, detail-driven, discreet, and highly dependable with a strong ability to anticipate needs and handle sensitive information with care.

I support Founders, Ceo's, Brands, where clarity, confidentiality, communication, and operational coordination are essential to business continuity.

If you’re a founder, executive, or recruiter looking for an Executive or Virtual Assistant who brings structure, calm, and measurable results, feel free to connect or message me here on LinkedIn.

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The Battle

Danny Mallinder

Mercy Udo

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taplio

The Battle

Danny Mallinder

Mercy Udo

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Danny Mallinder's LinkedIn Performance

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