Our minimums are £5k/month retainers and £15k projects

Now that's covered, some common signs it might be time to consider another agency:

- You’re not seeing value for the fees you pay.
- You (the client) do all the chasing.
- You rarely hear proactive ideas.
- Reports are bloated or thin, and don’t help you make strategic or budget decisions.
- You can’t consistently prove marketing’s value or push past your current growth ceiling.

How we work:

Search-led growth. Technical SEO, content & digital PR, and paid search working as one seamless  approach - built to drive compound growth.

Our growth approach loops insight → prioritisation → execution → measurement → optimisation → scale. It gives you a clear roadmap and board-ready reporting you will actually use.

AI, applied responsibly. We use AI to accelerate research, opportunity scoping, content ops and reporting - never to spam. Human strategy and accountability, augmented by smart tools.

Typical outcomes when working with us:

- More attention (+80% impressions, Retail client, top of funnel activity over 4 months)
- More visibility (+74% visibility, Consumer Electronics client, SEO/content product launch, 1 month)
- More traffic, leads and enquiries (185%+ leads, Travel client, 12 months)
- More laughs (4.5 years average client relationship)
- More sales and revenue (+154% organic sales revenue, Fashion client, 6 months)

…plus: cleaner, board-ready reporting; faster testing cycles; lower wasted spend; clearer roadmaps; stronger share of search and market/category authority.

If any of this sounds familiar, it’s likely we can help. So send me a message.

Dan Wall

Well isn't working in Marketing just a beautiful example of the Pareto 80/20 rule in action?

Because 20% of your time you're doing actual work and 80% you're explaining, convincing, justifying, deep breathing and crying.

Search-First Digital Agency || AI Search | GEO | SEO & PR | Paid Media | Creative & Web Development

I'm still reeling from a frankly appalling pitch process recently. We lost. I'll take this to my grave.

I'd like to know if anybody is doing this to combat the imbalance of expectations in agency pitch processes? Specifically around post-pitch feedback. 👇 

Everyone signs into a pre-pitch agreement, which is effectively an expectations management document signed by agencies and brands before committing to a pitch.

Might look a bit like;

Brands, we need this from you:
- Accounts access (if not, insights we share will be third-party/aggregated) 
- 30-minute feedback call following the pitch, regardless of outcome

Agencies, we need this from you:
- Agenda/pitch structure to be sent in advance of the pitch 
- Leave 15-30 minutes at the end for client questions

Failure to meet these requirements results in a penalty.

Penalty example: no feedback received from client (I said I'm reeling) = agency then invoices for time spent on pitch process

Scratching the surface here clearly. More thinking to do on it.

But this is one of our industry's biggest scandals.

Gather round kids. This one's gonna start out sounding like a joke, but is absolutely no joke. Listen, imagine and enjoy.

Did I ever tell you the story about the time we took £10k of our client's daily paid budget and turned it into £165k paid revenue?

That was a record-breaking day. High-fives. And then this happened:

The very next day, we took £9k of our client's daily budget and turned it into £241k revenue.

Back-to-back record-breaking days, smashing the previous record (set by... us 💁) by an additional £100k.

🔥 Our paid team 🔥

AGENCY BEHAVIOURS THAT ARE TRAITOR-ISH

-spending the first 43 slides of the pitch talking about themselves and their "absolutely-NOT-paid-for" awards (circa 60mins)
-copying and pasting client reports
-sharing an AI Search case study dated 2007
-being excrutiatingly painful to work with

House of Performance (HOP)

Our purpose is to help ambitious brands maximise their return on investment through performance marketing – supporting their teams (or agencies) in identifying opportunity and revolutionising performance. ​

We focus on turnaround projects with clients, to help them drastically improve their performance either with their team/agency or ourselves. The length of these projects is defined by the clients needs.

Co-Founder

Croud

Director of Operations, Croud

Client Strategy Director

Periscopix

I am the training and development lead at Periscopix for the programmatic department.

This role entails leading and developing all new joiner account managers and ensuring best practice is met for longer standing account manager development. I am also responsible for cross department education throughout the company. This means ensuring any new platform developments and optimisation techniques that could benefit our campaign management are shared across the departments. 

My background in both search & programmatic display allows me to take a holistic view across digital at Periscopix, ensuring opportunities across the channels are maximised.

Training & Development Lead

As Channel Partner Lead I look after DoubleClick accounts that come through the Google Channel Partners program. Offering training and ongoing support to advertisers looking to advertise through the DoubleClick platform.

Channel Partner Lead

Display Team Leader

Group Head - Search

Essex Chronicle Media Group Limited

Developing advertising campaigns across a broad print and digital portfolio within the Essex Chronicle Media Group across the motors industry via field sales.

Media Sales Executive

IPC Media

Organising and selling the classified advertising spaces on national magazines What's On TV, TV Times, TV Easy, Now, Chat, Pick Me Up, Woman's Own, Woman's Weekly,  increasing revenue through telesales.

Media Sales Executive - Classifieds

Co-Founder at House of Performance | Maximising Paid Ad ROI for Ambitious Brands

Kat Sale

Ads are coming to ChatGPT - here's what we know so far 👀

Maximising Ad ROI | Co-Founder at House of Performance

taplio

The Battle

Dan Wall

Kat Sale

Followers

Posts

Engagements

Likes

Performance ScoreDan Wall's LinkedIn Performance

Performance ScoreKat Sale's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Dan Wall

Kat Sale

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Dan Wall's LinkedIn Performance

Performance ScoreKat Sale's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDan Wall's LinkedIn Performance