Our minimums are £5k/month retainers and £15k projects

Now that's covered, some common signs it might be time to consider another agency:

- You’re not seeing value for the fees you pay.
- You (the client) do all the chasing.
- You rarely hear proactive ideas.
- Reports are bloated or thin, and don’t help you make strategic or budget decisions.
- You can’t consistently prove marketing’s value or push past your current growth ceiling.

How we work:

Search-led growth. Technical SEO, content & digital PR, and paid search working as one seamless  approach - built to drive compound growth.

Our growth approach loops insight → prioritisation → execution → measurement → optimisation → scale. It gives you a clear roadmap and board-ready reporting you will actually use.

AI, applied responsibly. We use AI to accelerate research, opportunity scoping, content ops and reporting - never to spam. Human strategy and accountability, augmented by smart tools.

Typical outcomes when working with us:

- More attention (+80% impressions, Retail client, top of funnel activity over 4 months)
- More visibility (+74% visibility, Consumer Electronics client, SEO/content product launch, 1 month)
- More traffic, leads and enquiries (185%+ leads, Travel client, 12 months)
- More laughs (4.5 years average client relationship)
- More sales and revenue (+154% organic sales revenue, Fashion client, 6 months)

…plus: cleaner, board-ready reporting; faster testing cycles; lower wasted spend; clearer roadmaps; stronger share of search and market/category authority.

If any of this sounds familiar, it’s likely we can help. So send me a message.

Dan Wall

Well isn't working in Marketing just a beautiful example of the Pareto 80/20 rule in action?

Because 20% of your time you're doing actual work and 80% you're explaining, convincing, justifying, deep breathing and crying.

Search-First Digital Agency || AI Search | GEO | SEO & PR | Paid Media | Creative & Web Development

I'm still reeling from a frankly appalling pitch process recently. We lost. I'll take this to my grave.

I'd like to know if anybody is doing this to combat the imbalance of expectations in agency pitch processes? Specifically around post-pitch feedback. 👇 

Everyone signs into a pre-pitch agreement, which is effectively an expectations management document signed by agencies and brands before committing to a pitch.

Might look a bit like;

Brands, we need this from you:
- Accounts access (if not, insights we share will be third-party/aggregated) 
- 30-minute feedback call following the pitch, regardless of outcome

Agencies, we need this from you:
- Agenda/pitch structure to be sent in advance of the pitch 
- Leave 15-30 minutes at the end for client questions

Failure to meet these requirements results in a penalty.

Penalty example: no feedback received from client (I said I'm reeling) = agency then invoices for time spent on pitch process

Scratching the surface here clearly. More thinking to do on it.

But this is one of our industry's biggest scandals.

Gather round kids. This one's gonna start out sounding like a joke, but is absolutely no joke. Listen, imagine and enjoy.

Did I ever tell you the story about the time we took £10k of our client's daily paid budget and turned it into £165k paid revenue?

That was a record-breaking day. High-fives. And then this happened:

The very next day, we took £9k of our client's daily budget and turned it into £241k revenue.

Back-to-back record-breaking days, smashing the previous record (set by... us 💁) by an additional £100k.

🔥 Our paid team 🔥

AGENCY BEHAVIOURS THAT ARE TRAITOR-ISH

-spending the first 43 slides of the pitch talking about themselves and their "absolutely-NOT-paid-for" awards (circa 60mins)
-copying and pasting client reports
-sharing an AI Search case study dated 2007
-being excrutiatingly painful to work with

Succession Wealth

Head of Business Growth

Wall Financial Consulting Limited

Offering business transition, mentoring, consultancy and strategic planning advice to businesses in the financial services sector and SME's generally

Owner

Money Alive

Money Alive is an award-winning technology business that helps Advisers, Providers and Employers engage and educate their clients/employees and reduces their commercial and regulatory risk.

We help Financial advisers and corporate advisers meet their risk & compliance requirements with their clients/employers/employees by creating & hosting engaging impartial educational videos on a range of key financial topics.

Videos are interactive and delivered by Money Alive’s unique video engagement platform that includes a user-configurable 'route to outcome' and full reporting giving EVIDENCE of individual’s and cohort’s engagement.

Chief Commercial Officer

1825 Financial Planning

Business Development Director

Beaumont Robinson

Wealth Managers/Independent Financial Advisers wealth creators and wealth preservation offering advice to HNW individuals and SME's throughout Yorkshire and the north of England

Managing Director

Berry Birch & Noble Ltd

Chief Executive

Sedgwick Financial Services/Sedgwick Noble Lowndes Ltd

Wealth Managers/Independent Financial Advisers/Employee benefits Consultants

Regional Director

A tenacious and inspirational senior leader with a collaborative leadership style who likes to empower people to act and to create a lasting legacy. Extensive and wide-ranging experience spanning business strategy,  business development, operations, project leadership and business analysis with national and international organisations.  A seasoned and grounded senior leader who creates and drives key strategic objectives and implements change programmes and business development projects. Strong influencer at C-level, management of £M budgets and driving teams to a common goal. Strategic thinker with solid experience of commercial leadership within large organisations. Clear entrepreneurial flair; having set up own business and held strategic roles within global organisations.

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Dan Wall

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