Illawarra Shoalhaven Local Health District (ISLHD)

Director, Clinical Operations

After Hours Nurse Manager (Casual) & Registered Nurse Emergency Department (Casual)

Project Manager - PMO, Redesign & Innovation

Project Manager - ED Transformation Redesign Program

Project Officer with focus on change management and commissioning of the new Bulli Hospital facility

Project Officer - Bulli Hospital Redevelopment Project

Deputy Director of Nursing - Bulli Hospital

Nurse Unit Manager - Medical Assessment Unit & General Medicine

Whole of Health Lead

Registered Nurse Emergency Department

Nurse Unit Manager - Medical Assessment Unit and Acute Aged Care

Clinical Nurse Educator

Emergency Department Clinical Nurse Specialist - Registered nurse

Assistant in Nursing

MedApps

Nursing & Midwifery Clinical Lead / Hospital Success Manager

Western Sydney University - School of Nursing & Midwifery

Sessional Academic - face-to-face teaching and marking for undergraduate students

Sessional Academic (Casual)

I help nurses who feel stuck in their job to feel motivated to chase their dreams | Career Navigator | Registered Nurse | Content Creator

I am an experienced leader, project manager and clinician, working within the healthcare industry for over  15 years. I have worked across several clinical areas and hospitals in operational, strategic and project roles. I currently work in the health tech industry as the Nursing and Midwifery Clinical Lead for Med Apps. I hold post-grad qualifications in Health Leadership and Management and a Master in Business Administration.

Dan Graham

Talk to Heidi

Helping established business owners and coaches increase online visibility and connect with purpose, building meaningful connections, by talking connections into clients using engaging social media content and strategy to spark conversations and build trust (NO ick or cold pitches).

Increasing your online visibility, authority and credibility using live content, guest training/speaking, and conversational content so that you can talk your online connections into paying clients and profitable collaborations. 

Organic marketing strategy implemented with conversational and permission-based marketing to help you create online conversations that turn your connections into leads, clients, and collaboration opportunities.

Ready to leverage the power of social media and live events to attract ideal clients? Connect with me to discuss your unique needs!

Industry: Social Media Marketing, Online Visibility, Audience/Community Building
Services: Content Strategy, Lead Generation, Client Attraction
Benefits: Increased Credibility, Meaningful Connections, Profitable Collaborations

Social Media Marketing Strategist and Business Coach

Bags and Biscuits

Samples of jobs completed:

Gourmet Chef for 2 months: 7 meals a week for the B & B Casa San Carlo, Umbria, Italy

Cleaning and Turning over rooms for guests 

Landscaping and Gardening including using power equipment

Pet Care for dogs, cats, horses, cows, chickens, birds and turtles

Guest care and bookings

Minor repairs, problem-solving and ability to handle unexpected events

Airport pickups and drop-offs

Website and social media updates

Professional House and Pet Sitter

Freelance

Online content and social media marketing strategy for mid-large sized companies, using a combination of organic, SEO, and influencer marketing tactics.

Design, implement, and manage both content for blogs, guest posting, and social media content for Facebook and LinkedIn. 

Helping to find, hire, and manage influencers to support and provide brand awareness. 

Content creation skills:

Research and write about new and unknown keyword topics, ability to know and understand proper saturation of keywords into documents 

Utilize superior knowledge of proper grammar and writing skills as well as the ability to be able to edit
 Produce a minimum of 15,000 - 20,000 words per week 

SEO including alt tags, meta descriptions, both internal and external linking

Ability to match or build a brand voice

Focus on brand awareness, client education and increase in lead generation

Work with client to create and achieve client end goals.

B2B/B2C Content Marketing and Influencer Outreach Specialist

4TH MEDIA, INC. 

Worked directly with the owner to write web content for SEO.  

• Research and write about new and unknown keyword topics, ability to know and understand proper saturation of keywords into documents 
• Utilize superior knowledge of proper grammar and writing skills as well as the ability to be able to edit 
• Produce a minimum of 15,000 - 20,000 words per week 
• Work is evaluated by clients

SEO Writer 

Heidi's Cleaning Services

Managed marketing and lead generation strategies throughout the 2008 recession

Negotiated contracts, billings and receivables

Cleaned 28 residential homes per month ranging from 5,200 sq.ft. to 900 sq.ft. Over half on a weekly basis. 

Deep cleans including garages and basements, organization of closets, garages and basements

Independent Business Owner

GH DANIELS AND ASSOCIATES

Positions held concurrently:  

Garden Center Manager 

Managed a staff of 5 and a $200,000 annual seasonal materials and staff operating budget for the 10 acre Retail and Wholesale Nursery 

• Increased retail sales by 25%, wholesale sales by 35% in first year. 
• Reduced costs by 15% by reducing plant loss and waste. 
• Maintained employee productivity and commitment to quality through training and encouragement. 
• Implemented training program for new hires. 
• Increased public awareness through improved advertising and implemented presence in local home and garden shows as well as trade shows. 
• Implemented program for organizing plant materials for landscape job sites, which included the overseeing of all plant materials leaving the nursery in an organized fashion. Program reduced losses of plant material. 
• Introduced custom container planting program for customers.  

Landscape Designer 

Introduced, designed and produced working residential landscape plans
 
• Oversaw installation and supervised Landscape Install Managers  

Hotel Flower Maintenance Division 

Managed the staff of 6 flower and plant maintenance crew for 10 Vail, CO hotels 

• Decreased losses by 40% by improving planting and care taking skills of plant crew 
• Increased profitability by improving skills of plant crew- proper training decreased amount of time spent on properties

Garden Center Manager and Landscape Designe

FOUR SEASONS EARTHWORKS, INC.  

Landscape Division Supervisor- July to October 

Managed all landscape operations including a staff of 50 and a $1 million yearly budget 

• Decreased costs by better sourcing of landscape materials 
• Started an onsite nursery to better maintain plant materials, leading to less loss, and increasing profitability by keeping plant material in better shape and growing our own 
• Brought all design work in house, reducing costs of hiring it out • Introduced company into the trade show markets to increase visibility 
• Increased sales by 11% by producing a better estimating program 
• Designed and installed company's roadside landscape to increase profit by offering a better storefront 
 
Safety Manager- October to January 

Accountable for all three divisions of Four Seasons 
• Wrote and implemented complete OSHA safety program in three months 
• Introduced company safety training program

Landscape Division Supervisor 

Better Lawns and Gardens

Owner and operator Mid-size high-end residential landscape and maintenance company 

• Opened company with $1000 operating costs in 1995- became multiple 6-figure business by 2001 
• Implemented all training programs for landscape installation and maintenance crews 
• Obtained and maintained an NC pesticide license in 1998 until 2008 
• Maintained record keeping 
• Developed and oversaw chemical and fertilizer programs 
• Increased sales through word of mouth, trade shows, and proper marketing and estimating skills 
• Maintained nursery to grow 50% of all plant materials used within the company   
• Handled all landscape design and project management

Owner/Operator

Helping established online business owners turn their LinkedIn and Facebook connections into paying clients using content and conversation | Social media marketing strategist | Business coach | Food blogger

The day I dropped my first rant on LinkedIn back in 2018 was the turning point for me realizing how to 'sell' to clients on social media.

Not that I rant at my clients! 🙈

No, that’s the moment I realized content IS conversation. 

And why dry, boring, stuffy ‘professional’ content won’t get people talking to you.

So, I switched it up, dumped LinkedIn 'professional' and simply started talking to people.

3 months later, I signed my first client from LinkedIn.

Today, I've booked over 350 clients from LinkedIn using content, conversation, and community. 

Social selling is NOT cold pitching in DM (although it's easy to see why you would think so). 

Social selling is simply talking to people using strategy to grow online relationships and community. 

With the intention and purpose of turning online connections into paying clients.

It's how my clients - established business owners and coaches - have gone from:

✔️ 3 years of consistent $1K months to $20K in 8 weeks. 

✔️ No presence on LinkedIn to signing their first client from a piece of content in 7 weeks. 

✔️ Having never booked podcast interviews or guest speaking spots for paid memberships to having booked 3 in a month.  

✔️ 74% live show up rate on a masterclass and booking calls with 4 ideal clients immediately in 3 months. 

Hi, I'm Heidi, a 25+ year business owner and social media marketing strategist, bringing a fresh perspective to social selling and online conversation.

So that you can:

✔️ Turn YOUR connections into paying clients using content and conversations (social selling)

✔️ Expand your visibility, reach and credibility through speaking gigs, guest trainings, and borrowing your peers' audience

✔️ Reduce your reliance on social media by moving your connections to your email list

✔️ Dump the feast or famine cycle and build the thriving business YOU deserve

✔️ Bridge the gap between online content and real-world impact

Without using cold pitching or icky marketing tactics.

If you're not consistently connecting with your ideal clients on LinkedIn, let's talk. 

And while we're doing that, go ahead and get your LinkedIn connections engaging with your content now.

→ DOWNLOAD YOUR COPY of my 50 LinkedIn Posts Ideas that Work. 

https://www.talktoheidi.com/50linkedinpoststhatengage/

Heidi Medina

I've been watching incredible women change their gender to "male" on LinkedIn to get seen. 

I get it. The frustration is real.

BUT I keep coming back to...

EVERY action we take on this platform is training the AI controlling the algorithm right now.

The AI was trained on men's content and behaviors. We see the corporate bias of elevating men. That's obvious.

BUT we're training it now with EVERY post, every comment, every engagement.

Or lack of it.

If we want the algorithm to prioritize women's voices, WE HAVE TO USE OUR VOICES.

Stand out and speak... loud and proud... AS WOMEN. 

NOT men.

Not just post content and disappear.

Not just complain about the cards being stacked against us.

Not just hold back out of fear of being seen as "salesy."

We have to show up and talk about the topics we want to hear and share. 

Then tag each other in. 

Respond when we're tagged. 

Amplify the women we want to see more of. 

Enlist men to support the movement. 

Be assertive, not just nice. 

Build relationships, not walls.

Changing our gender to "male" isn't the move. 

The move is owning OUR power, OUR voice, and actually using it.

Together, we can train this algorithm.

Together, we can shift what gets prioritized.

But only if we show up... for ourselves and for each other.

Women are already changing the world.

Let's make sure LinkedIn and their AI know it too.

Not sure where to start?

It's easy.

💃 Tag 5-10 women into every conversation who can add value.
💃 Share content from women who have something worth hearing
💃 Comment on women's posts—especially when others should see it

The more we do this... showing up as women, bringing more women to light... the more we train the AI controlling the algorithms.

And the more we change the culture. 

Not just on LinkedIn, but around the world.

We CAN do this IF we stand strong... TOGETHER.

People don’t refer followers. They refer relationships | Helping entrepreneurs and corporate teams turn strategic conversations into referrals, collaborations & sales | Business Relationship Strategist

"I don't want every comment to become a mini-pitch. That feels out of alignment with my natural style."

A speaker coach told me this last week.

This woman is incredible at what she does... helping leaders drop the performance mask and speak in a way that actually moves people.

She has a whole system for it.

But when we talked about systematizing her conversations so that she achieves her desired goal... learn how to convert conversations into clients naturally?

"No thank you, that doesn't feel authentic.'

I'm not really surprised at all that someone who teaches structure is resisting structure to achieve her very goals in her own business. 

Because we've been taught that systematizing our conversations = salesy.

So instead, we toss comments around here and there, just enough to check the "I engaged today" box.

But what I actually see?

So many people talking about not getting results from LinkedIn. Thinking of leaving the platform. Barely focusing on conversations... just keeping the content flowing.

I see so many missed opportunities.

Because very comment, every DM, every conversation is a relationship-building moment for your business.

And without a structure that supports you, most of those moments evaporate.

I mean think about about often you have...

Warm conversations that never go anywhere.

Friendly relationships that never deepen.

Visibility that doesn't position you.

Momentum that never compounds.

We're not avoiding systems because they don't work.

We're avoiding them because we think structure = bad.

But here's the truth I keep coming back to:

A good system doesn't script you. It amplifies you.

Think about jazz musicians. They learn the scales so they can riff and create magical music that sinks into your soul... every time you hear the song.

It's the same with intentional business conversations that get consistent results.

The right system gives you the who, what, when, where, and how…

So your voice lands clearly and consistently. 

Naturally leading to referrals, collaborations, and clients.

Good systems exist to support you, not suffocate you.

So the question isn't "Will systemizing hurt my chances?"

It's: Do you have an engagement playbook that consistently grows your business... or are you just focused on content?

That one question will tell you whether the structure you're using is actually serving your business, or silently limiting it.

P.S. I help you build an engagement playbook that amplifies your voice and turns conversations into real relationships... and clients. 

Link in comments for more details on how I can help.

There was no foam on my chai latte today.

My lovely hubby, David Medina, decided he would show me what a 'flat white' is.

Can't say I'm overly impressed. 😬

No foam 'mustache' today.

My chai is... just... warm milk and chai tea.

This totally feels like grounds for divorce. 😂

I feel the same way when I'm having an awesome conversation with someone in a networking breakout room...

And they say... 'I'm going to a networking event in... real life... tomorrow.' 😱

Wait. 

What?

So... what is this networking event?

A figment of my imagination?

Definitely NOT impressed.

Again, feels like a reason to never speak to them again. 😂

I also feel this way when I ask someone a question in the comments that they don't respond to. 😬

So, what do you guys think?

Any of these grounds for 'divorce' with you?

Or do you have a pet peeve that brings it out?

Let's hear your thoughts in the comments.

P.S. If you've never converted a referral, guest speaking offer, or client from the comments, check out my Conversation First Marketing Workshop Series.

You get started immediately, with the first live event happening December 1.

P.S.S. The photo is of a PROPER chai latte with FOAM. 💃

taplio

The Battle

Dan Graham

Heidi Medina

Followers

Posts

Engagements

Likes

Performance ScoreHeidi Medina's LinkedIn Performance

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taplio

The Battle

Dan Graham

Heidi Medina

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Heidi Medina's LinkedIn Performance

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Performance ScoreHeidi Medina's LinkedIn Performance